Ways to Reduce

Green House Emission

Writer: Anum Khan

Introduction

• Green house effect is the process in which thermal radiation from a planetary surface is captivated through the gases of atmospheric green house (Meinshausen.2009)

• Carbon dioxide and other gases released when we flame fuels such as petroleum and coal gas, natural gas, this emission called as green house effect (Woodcock.2009)

• This lead to the problems related to higher sea levels, changing climate, extreme storms etc.

GOAL

• To generate the awareness regarding green house emission

• To provide the ways in order to reduce the green house emission

Audience

• Target audience will be based on Abu Dhabi in the region of United Arab Emirates.

Five Characteristics of Audience

• Less knowledge about ways to reduce the green house emission

• Have greater potential to get suggestion for the improvement of their country

• Moderate Brand conscious

• High rate of illiteracy

• Problem solving ability

Research to Reduce Green House Emission

• Use Less Heat and Air Conditioning– Add insulation to walls and set up weather

caulking or stripping around windows and doors that can lower your heating costs.

– In order to reduce the amount of energy there is a need to heat and cool the home.

– Turn down the heat while a person is sleeping during the day or at night, and set the temperatures moderate at all times.

Drive Less and Drive Smart

• Not as much of driving means fewer emissions.

• Besides saving gasoline, biking and walking are the best forms of exercise.

• When a person drives, make sure that the car of that person is running efficiently manner.

Advantage Drive less and drive smart

• Keep the tires in a right way that can improve the mileage of gas by more than 3 percent.

• Every gallon of gas a person saves then, he or she not only helps in budget, but also keeps 20 pounds of carbon dioxide out of the atmosphere.

Buy Energy Efficient Products

• The appliances of home now move towards the models in a range of energy-efficient.

• Florescent bulbs are intended in order to supply more natural-looking light as using far less energy rather than standard light bulbs.

• Purchase the products which are energy efficient in nature.

Minimal Packaging Criteria

• Purchase the products which have minimal packaging that will help to reduce the waste.

• Can save 2400 pounds of carbon dioxide

annually by recycling half of the waste of household.

Energy Savings

• In order to save energy, set the water heater at 120 degree and wash the clothes in cold or warm water in order to reduce use of hot of water

• Reduce personal energy consumptions by turning off the lights and other electronics; only use them when there is a need for it.

Fuel Switching

• Use fuels with lower carbon contents that reduce the carbon emissions.

• Producing more energy from renewable sources

Telecommute and Teleconference

• Telecommuting can be the efficient way in order to do paper work in office.

• Teleconference is the tip that less wasted of carbon dioxide.

Buy Local Products

• It is the better concept that embodied energy which takes accounts of water, carbon and energy that produced foods.

• Buy something that is produced locally because it generates lower carbon oxide.

Buy Local Products

• The market of local fresh food is a better place in order to start food shopping.

• Another option is to buy Australian made manufactured food products it also have less Co2.

• It will give the benefits of climate change and help the local economy.

Channel Selection

• Different Channels are used to create awareness among the people of Abu Dhabi in the region of United Arab Emirates.

• Such as banner ads, social networking, TV

commercials and by conducting seminars.

• Banner ads is the selected channel.

Banner Ads

• The aim of this banner ad is to promote the ways and procedure to reduce green house emission.

• It will give the lower marketing costs

• It avoids the expensive contracts in a long terms basis

Characteristics

• lower marketing costs• avoids the expensive

contracts in a long terms basis

Encoding the message

• The message of creating the awareness is encoding to the cars users, factory workers, house wife etc.

• Videos are also used while conducting seminars in order to encode the message effectively.

• http://video.about.com/greenliving/How-to-Help-Reduce-Greenhouse-Gases.htm

Source of Noise

There are some barriers to encode the message;

• Overload of information can be the noise or barriers that may affect in creating awareness among people.

• Poor encoding can be the barrier for a person who generates awareness about how to reduce green house emission gases.

• Long communication in seminars can affect the lack of interest.

Message Influence on Society

Message is fully encoded by a person who generates the awareness about how to reduce the green house emission gases among the people of Abu Dhabi in the region of United Arab Emirates.

People insulating their housesPlanting plants and treesThey are starting to change their bulbs to save

energyStart recycling

References• Meinshausen, M., Meinshausen, N., Hare, W., Raper, S. C., Frieler,

K., Knutti, R., ... & Allen, M. R. (2009). Greenhouse-gas emission targets for limiting global warming to 2 C. Nature, 458(7242), 1158-1162.http://www.nature.com/nature/journal/v458/n7242/abs/nature08017.html

• Scott, D., Peeters, P., & Gössling, S. (2010). Can tourism deliver its “aspirational” greenhouse gas emission reduction targets?. Journal of Sustainable Tourism, 18(3), 393-408.http://www.tandfonline.com/doi/abs/10.1080/09669581003653542

• Woodcock, J., Edwards, P., Tonne, C., Armstrong, B. G., Ashiru, O., Banister, D., ... & Roberts, I. (2009). Public health benefits of strategies to reduce greenhouse-gas emissions: urban land transport. The Lancet, 374(9705), 1930-1943.http://www.sciencedirect.com/science/article/pii/S0140673609617141

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