green hectares rural tech workshop - facebook
DESCRIPTION
A workshop covering the basics of Facebook. Green Hectares offers this content as part of an initiative to enable rural communities with technology.TRANSCRIPT
• THESE MATERIALS ARE COPYRIGHTED WITH ALL RIGHTS ARE RESERVED. THIS DOCUMENT MAY NOT IN WHOLE OR IN PART BE COPIED, PHOTOCOPIED, REPRODUCED, OR REDUCED TO ANY ELECTRONIC MEDIUM OR MACHINE-READABLE FORM WITHOUT PRIOR CONSENT, IN WRITING, FROM ZEPHYR SOFTWARE TRAINING LTD. AND GREEN HECTARES CORP.
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• All other trademarks are property of their respective owners.
Why Facebook?Why should people use Facebook?
Why Facebook?And what is it?
Create an Account• www.facebook.com• Fill out information • Sign Up• Add Friends• Add Profile Information• Add a Profile Picture
Facebook Groups• What can you do with a group?• Personalized Administrators
Create Facebook Groups• www.facebook.com/groups/create.php• Fill out Group information• Set Privacy and customization
Create Facebook Groups• Invite Friends by either– Typing their name in the search box– Select their profile pictures– Insert their email addresses
• Add a personal message
Facebook Pages• What can you do with a page?• Building awareness regarding your business
Creating a Page• www.facebook.com/pages/create.php• Community Page• Official Page
Creating a Page• Upload a photo• Provide Basic Information• Post Status Update• Set Up a Mobile Phone• Update via Twitter
Facebook Page Tips• Invite friends• Create an Ad• Offer promotions• Tag people in photos
Facebook Page Tips• Maintain relevant status updates• Upload multimedia• Provide updates with value
Page vs. Group • Mass Messaging• Search Engine Optimization• Stream Publishing• Targeted Stream Publishing• Targeted Updates
Page vs. Group• Application support• Membership restriction• Insights• Promotional Widgets• Clean URLs
Creating Facebook Ads• www.facebook.com/ads/create/• Create an ad for a Page or a Website• Add Title• Add Text
Choose Target for Your Ad• Choose Geographic Location• Demographic• Likes and Interests• Connections
Pricing• Name your campaign• Set Daily Budget• Schedule• Impressions vs. Clicks
Ad Insights• Status• Duration• Date• Impressions• Clicks
Ad Insights• Click Through Rate - CTR (%)• Average Cost Per Click (CPC)• Average Cost Per Impression (CPM)
Facebook Ad Tips• Check out the other Ads• Create Multiple Ads• Use a good photo• Ads at night• Target your ads