Quality Products

Improving Lives

Protecting the Planet

About Fair Trade Certification

Fair Trade USA

Fair Trade USA (formerly named TransFair

USA) is the leading independent, third-party

certifier of Fair Trade products in the United

States. Fair Trade USA audits and certifies

transactions between U.S. companies that

offer Fair Trade Certified products and their

international suppliers to guarantee

compliance with Fair Trade principles.

Every Purchase Matters

The Fair Trade Certified™ label offers

consumers a simple way to know that their

products were produced in a socially-

responsible manner. The third-party

verification guarantees that strict social,

economic and environmental standards

have been met.

So much of the developing world today faces the situation of absolute poverty.

They work from dawn to dusk struggling to make $2 -3 at the end of the day.

TransFair USA

Fair Trade Certified™ Wine & Spirits

They struggle to have food on the

table and keep kids in school.

Those things become everyday battles.

TransFair USA

Fair Trade Certified™ Wine & Spirits

Typically vineyard workers have no say in how much they are paid even though a

high commodity product like wine should make enough profit to pay workers well.

TransFair USA

Fair Trade Certified™ Wine & Spirits

TransFair USA, the third-party non-profit auditor and certifier of Fair Trade products guarantees that the farmers and workers

producing Fair Trade Certified goods were paid fair prices and wages.

TransFair USA

Fair Trade Certified™ Wine & Spirits

Fair Trade makes free trade and globalization work in favor of the poor.

TransFair USA

Fair Trade Certified™ Wine & Spirits

TransFair USA

Fair Trade Certified™ Wine & Spirits

Society

Environment

Economy

Fair Trade wine first hit the

market in 2009.

TransFair USA

Fair Trade Certified™ Wine & Spirits

Wine is certified from three countries –Chile, Argentina, and South Africa.

TransFair USA

Fair Trade Certified™ Wine

In 2009 Fair Trade wine reached record

volumes, a surge in consumer demand and

increased brand recognition.

TransFair USA

Fair Trade Certified™ Wine

While the world economy continued to struggle in

2009, Fair Trade wine bucked the trend with a

460% rise in imports in just its second year.

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

20082009

Bo

ttle

s C

ert

ifie

dFAIR TRADE WINE 2008 -2009

TransFair USA

Fair Trade Certified™ Wine

In addition to a fair price for product, ten cents per Fair Trade bottle is allocated as a social premium for workers.

The social premium generated in 2009 will be reinvested into the Fair Trade wine vineyards to build infrastructure

and capacity or schools, roads, and health care.

TransFair USA

Fair Trade Certified™ Wine

Built Elementary School

Worker’s Computer Lab

New Uniforms

Worker Busses

Social premium funds for wine producers climbed from

just under $34,128 in 2008 to $279,691 in 2009.

$-

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

2008 2009

Producer Premium

TransFair USA

Fair Trade Certified™ Wine

Fair Trade spirits first hit the market in May of 2010. Fair Trade Spirits are composite products meaning the ingredients in the spirits are certified.

The Fair Trade Spirits Company was the first company and is currently the only company with spirits that are made

using Fair Trade Certified ingredients

TransFair USA

Fair Trade Certified™ Spirits

TransFair USA

Fair Trade Certified™ Spirits

FTC Quinoa from

AnapquiCooperative,

Bolivia

FTC Coffeefrom

HuatuscoCooperative,

Mexico

FTC Sugar Kasinthula

Cane Growers, Malawi

At the end of 2009, there were 59 producing countries and more than 865 certified producers for

all Fair Trade products.

TransFair USA

Fair Trade Certified™ Wine & Spirits

TransFair USA

Fair Trade Certified™ Wine & SpiritsU.S. Momentum

New Products and Leading Brands

TransFair USA

Fair Trade Certified™ Wine & Spirits

“I thank the company for giving me the opportunity to take this course, since by

taking it I have learned to drive and fulfilled one of my dreams. Thank you!”

Piedad Tipantiza,

TransFair USA

Fair Trade Certified™ Wine & Spirits

Barrack Otieno has four children, all of which are benefiting from the Fair Trade

education projects. His son, Gordon Ochieng, received a scholarship to attend the

University of Nairobi. His daughter, Everline Awour, received a scholarship for high

school, and his youngest children have all of their fees covered for attending

primary school.

Barrack Otieno, Kenya

TransFair USA

Fair Trade Certified™ Wine & Spirits

“I am the parent of a child at CCM Nanyuki Primary School. I appreciate the help Fair

Trade has given us through donation of desks to be used by our children. The new

classrooms that have been constructed makes the school look clean and our children

now stay in a clean environment and thus they don’t get dirty like before. We give thanks

to you for your generous help because our old classroom building was almost falling

down.” The radiant smile of her son who is a direct beneficiary relates their gratitude

without a doubt.

Janet W. Kangwanja

TransFair USA

Fair Trade Certified™ Wine & Spirits

Questions?

Contact info:

Kazuko GoldenTransFair USA

Business Development ManagerRetail West, Floral, Wine & Spirits

510-663-5260kgolden@fairtradeusa.org

TransFair USA

Fair Trade Certified™ Wine