Green Building Materials

The built environment has a great impact on the natural environment, human health, and the economy. According to the EPA, building operations alone account for:

40 percent of energy consumption; 72 percent of electricity use; 13.6 percent of potable water consumption; 38 percent of CO2 emissions; 30 percent of the U.S. solid waste stream; and 40 percent of raw material consumption.

• BCC estimates the value of the U.S. green building materials market at $21.1 billion in 2005. This figure is expected

to rise to $21.9 billion in 2006 and to $27.9 billion by 2011, an AAGR of 4.9% over the next five years.

• Structural building materials accounted for nearly three-quarters of the U.S. green building materials market in

2005, followed by interior materials (13.8%), exterior materials (11.2%) and plumbing/wiring/fixtures (0.1%). Exterior

building materials are growing at a faster rate (i.e., an AAGR of 10% through 2011) than any other product segment,

and as a result are expected to increase their market share to 15.7% by 2011.

• Turning to individual products, oriented strand board (OSB) had by far the largest sales of any green building

product in 2005 and is expected to remain in first place through 2011, despite price erosion, which will reduce the

value of sales over time. Other top-selling green building materials included i-joists, glue laminated timber and fiber

cement.

Report Code: ENV007A, Published: September 2006, Analyst: Andrew McWilliams

Green as a product line

• Reduce waste and cost

• Recycle material

Green as a policy

• Environmental friendly product

• ISO 14000

• ISO 18000

Green holistic

• Communication among firm

• From design to decommission

Generation of Green Building Materials

Green Innovation

Product

• Recycle material

• Energy saving

• Roof Garden

• Non VOC

Process

• Zero carbon process

• Pre fabrication

Service

• Green Consultant

• Waste management

Solution

Product

Service

Knowledge

Material

• From recycle?

• Organic?

• Renewable?

• Toxic?

• Ease to get?

• Source of material

Process

• ISO 14000

• Waste management

• Low energy consumption

• Low carbon, zero carbon

Logistic

• Transport distance

• Energy use of transport

• Handling

• Packaging

Install

• Zero waste

• Modular system

• Fast fabrication

• Non toxic

• Low/ zero VOC

Usage

•Reduce energy usage

•Generate energy

•Reduce or recycle resources

•Create better environment

• Life time

Dispose

•Reuse

•Recyclable

•Organic waste

•Non toxic waste

•Ease of demolition

Value Chain Analysis – Green Building Materials

Competition for green

technology

New Green Technology

Need of Green product Customer

Substitution Technology for Green

Green Supplier / Resource

Demand from Green Consumer

Green Policy / Regulation Government

7 forces of Green Strategy