green bay packers crisis management plan november 21, 2012 · 01/04/2013 · bay press gazette on...
TRANSCRIPT
Green Bay Packers Crisis Management Plan
November 21, 2012
Introduction
To the employees of the Green Bay Packers:
The following document contains the key responsibilities, procedures and protocols to
follow in the event of a crisis situation to ensure that the situation is handled in the most timely
and efficient manner. The crises listed within this Crisis Management Plan (CMP) have the
utmost possibility of occurring. Therefore, it is in the best interest of the employees of the Green
Bay Packers to be prepared in the event one of these crises should occur.
In the event that one of these potential crises occurs, the results could range from loss
of employment to the fall of the Green Bay Packers organization. Considering the unpredictable
and overwhelming nature of any crisis, the best that we can do is be well-prepared and well-
rehearsed for the numerous types of crises that could affect this organization. During a crisis
situation, it is best to act quickly and efficiently while providing accurate information. To
accomplish these vital requirements, the Green Bay Packers organization needs staff, team
members, and all employees to be on the same page and understand the expectations of the
Green Bay Packers organization.
Thank you from all of us,
_____________________________ _____________________________
Mark Murphy, President & CEO Kelly Watson
_____________________________ _____________________________
Erin Waits Lila Chumbley
_____________________________ _____________________________
Brooks Ditto Jesse Greener
Company History
Earl “Curly” Lambeau and George Whitney Calhoun gathered in an office at the Green
Bay Press Gazette on August 11, 1919, to officially form the Green Bay Packers football team.
The team originally received money from Lambeau’s employer, the Indian Packing Company, to
purchase jerseys, and the packing company also provided a practice field for the club team. Due
to the strong ties that the club team had to the Indian Packing Company, it was an unbiased
decision for the team to be named the “Packers.” The Indian Packing Company was later bought
by the Acme Packing Company in the late 1920s.
The American Professional Football Association, later named the National Football
League (NFL), was founded in the 1920s. With the help and support from the Acme Packing
Company, the Packers obtained an NFL franchise on August 27, 1921. Upon entering the NFL,
the Packers became the third oldest team in existence and would eventually win 13 world
championships, the most in the NFL.
To this day, the Packers is the only non-profit, community-owned professional sports
team in the United States. From its very beginning, the Packers organization has relied heavily
on the surrounding public, fans, and other organizations. Based out of the small town of Green
Bay, Wisconsin, which has a population of 104,057 according to the 2010 Census, the Packers
organization embodies the spirit of being one of the last “small town teams.” When the Packers
began growing in popularity, the number of fans and shareholders also increased. Even under the
pressure of private corporate ownership versus small public ownership, it is because of these
loyal shareholders that the Packers organization has remained in Green Bay.
As a result of this public ownership, the shareholders for the Packers are the “owners”
of the team. According to the official Green Bay Packers website, before the 2011 share sale, a
total of 4,750,937 shares were owned by 112,158 stockholders. A purchase of one share allows
for the shareholder to have a say in the company by establishing voter rights. The shareholders
are responsible for electing a board of directors that is made up of 45 members. The board of
directors then elects an executive committee, which consists of the president, vice president,
treasurer, secretary, and three members at large. The committee is responsible for directing
corporate management, the approval of major capital expenditures, the establishment of board
policies, and the monitoring of management’s performance in conducting the businesses and
affairs of the corporation. In the 1980s, the NFL made it a violation to have a mass ownership.
According to the Sports Business Journal, the NFL stated that a team can only have up to 32
owners, and one of those owners must own a minimum of 30 percent. The Packers organization
was grandfathered into the mass shareholder system, making it the only team to have this
structure of ownership.
Purpose and Objectives
The purpose of this crisis management plan is to provide the key responsibilities,
procedures, and protocols to execute in the event of a crisis situation to ensure immediate,
positive and accurate communication with the organization’s key publics.
Objectives:
To keep key publics informed of all information by utilizing multiple media channels
throughout a crisis situation.
To ensure the physical, emotional and financial safety and security of key publics
throughout a crisis situation.
To maintain the organization’s credibility and positive image with its key publics in the
event of a crisis situation.
Key Publics
The fans of the Green Bay Packers have proven to be loyal key publics to the
organization. Continuously ranked as having one of the largest fan bases in the NFL, Green Bay
has a 30 year waiting list for season tickets. In addition, ESPN ranked Green Bay as having the
“second best fans in the NFL” in 2008. Due to the large fan base of the Packers, it is imperative
to consider them in the event of a crisis. In the event of a crisis, it’s important to communicate
with fans to ensure continuous support and loyalty. According to Don Walker’s article, “The
Business of Sports,” the average cost of one ticket to a Packers game in the 2012 season is
$260.37. With prices being the seventh highest in the NFL, it is essential to keep ticket buyers
informed and pleased to ensure steady sales and revenue. With that said, in a time of a crisis,
ticket holders may feel personally affected due to their financial investments in the team.
Constant communication with fans through social media, electronic and print media will help to
continue the already large Green Bay fan base.
Employees of the Green Bay Packers organization are vital key publics to the
organization. Green Bay Packers employees are composed of the coaching staff, players, and
other Green Bay Packers employees such as those from administration, human resources, finance,
public relations, Packers Media Group, marketing, information technology, community outreach,
the Packers Pro Shop, guest and stadium experience, ticketing, facilities and fields, security,
football operations, player personnel, video, medical and equipment. If a crisis affects the
organization as a whole, the concerns of employees are focused upon job security and financial
stability. Just as employees from administration, ticketing, and the Packers Pro Shop would be
affected in this way, the coaching staff and players would similarly be affected. Members of the
coaching staff would not only be affected financially by a crisis, but their reputations as coaches
would be blemished as a result. The players’ self-interests lie in their ability to perform to their
best ability to win games to sustain their financial stability. It is important that these players obey
the rules of the National Football League, stay out of legal trouble, and are informed of
everything that goes on within the organization, so they know how to answer the press in a
positive way. The most efficient ways to communicate with Green Bay Packers employees are
employee/staff meetings, company newsletters and emails.
The Green Bay Packers have been financially supported by its fans/shareholders in five
stock sales throughout the years. The Packers’ fifth stock offering ended on February 29, 2012,
adding more than 250,000 new shareholders. Shareholders do not receive any dividend on their
initial investment, and all profits are invested back into the Packers team. According to the Green
Bay Packers’ official website, proceeds from the 2011 offering financed the renovation and
expansion of Lambeau Field, a $143 million project. Since the Green Bay Packers’ shareholders
invest directly in the organization, their self-interests are based in how the Packers perform on
the field and how the organization uses their investments. In the event of a crisis, the
shareholders should be contacted immediately since they are a large part of the financial well-
being of the organization. Using press conferences, electronic and print media would allow the
organization to inform them in a timely manner while keeping the shareholders’ best interests at
heart.
Crisis Types
Cases of player misconduct off the field pose challenges to National Football League
(NFL) organizations almost every year. In 2009, a lawsuit was filed against Ben Roethlisberger
for his alleged sexual assault of a 20-year old female in Lake Tahoe. Roethlisberger was given a
four game suspension, costing the Pittsburgh Steelers the loss of their star quarterback and
blemishing the team’s reputation. In 2008, the actions of former Green Bay Packers quarterback
Brett Favre reflected poorly upon the New York Jets and jeopardized the relationship between
the organization and the media. Favre's lewd comments and photos made toward hostess and in-
house reporter Jenn Sterger blemished his career and reflected poorly on his current and former
teams. Cases of player misconduct must always be considered as a crisis type in a crisis
management plan, as the effects impact many of the organization's stakeholders.
The safety and security of fans during games is also a major concern of any NFL
organization. In 1934, the Packers witnessed how an event regarding the lack of safety can result
in a damaging lawsuit. During a game at the old City Stadium, a fan fell out of the stands, which
resulted in a lawsuit and a $5,000 verdict against the Packers. The Packers went into receivership
and were about to fold, but Green Bay businessmen came to the rescue, raising $15,000 in new
capital to save the franchise and help reorganize the club. If the Green Bay Packers were to face
another lawsuit, the shareholders, fans, and executive committee/board of directors would all be
affected. The lack of security during and after games can also result in an immediate crisis. In
August 2011, there were two shootings, two serious beatings, and numerous fights that occurred
during and after the San Francisco 49ers-Oakland Raiders game in San Francisco. According to
the Oakland Tribune, the 49ers responded to the crisis by requesting that the NFL suspend future
games between the opponents. The 49ers also increased security and instituted a ban on
postgame drinking and tailgating in parking lots. Incidences of violence, such as shootings and
beatings, could rapidly initiate a crisis stemming from a lack of security for any NFL
organization.
When thinking of possible crisis situations, organizational misdeeds should also be
considered. In 2007, the National Football League determined that the Patriots violated league
rules when they videotaped the New York Jets' coaches sending signals to players on the field
during the game. The official NFL rule regarding coaching video states, "No video recording
devices of any kind are permitted to be in use in the coaches' booth, on the field, or in the locker
room during the game." Videotaping, or “spy gating,” can be an issue due to the fact that a
quarterback has an audio receiver in his helmet that allows coaches to communicate with him.
This could lead to the team potentially gaining an advantage by knowing defensive signals
before the play. Organizational misdeeds could develop into a crisis situation because the NFL
can issue sanctions, which could be severe, including suspensions, fines, and the loss of draft
picks. This crisis would affect everyone that is involved in the organization, the shareholders, the
executive committee/board of directors, coaches, and players.
Crisis Protocols
I. Player Misconduct Off the Field
A. Key Information:
A Green Bay Packers player was arrested on charges of alleged assault on
November 15 at 12:05 a.m. at the Hotel Gansevoort in New York City. The police
were contacted by the alleged victim after the incident occurred. The player
allegedly took the victim to his hotel room at the Hotel Gansevoort, after picking
her up at the hotel’s rooftop bar, and then allegedly assaulted the victim. When
the police arrived, the victim’s injuries were documented as bruises on her arms
and legs. The player was arrested by NYPD and was released on $15,000 bond.
B. Prodromes:
To better prepare for this type of crisis, the following warning signs should be
frequently monitored to ensure that players are upholding organizational values:
offensive off-field misconduct
history of personal problems (i.e. with addiction or violence)
previous criminal offenses and/or police interaction
lack of discretion when talking about illegal/controversial topics
continuous violations of NFL standards and regulations
C. Instructing Information (for each target public): Due to the fact that this player
misconduct doesn’t directly affect Green Bay Packers fans, employees or
shareholders, instructing information is unnecessary.
D. Adjusting Information (for each target public):
Packers fans, Packers employees, Packers shareholders -- Currently, the
Green Bay Packers organization is working with NYPD and the player’s
legal counsel to collect and evaluate all information regarding last night’s
arrest. The Green Bay Packers has encouraged the player to enroll himself
in a rehabilitation program for anger management. Pending further
investigation, the Green Bay Packers will issue other forms of appropriate
punishment to the player.
E. Reputation Repair (for each target public):
Packers fans, Packers employees, Packers shareholders -- The Green
Bay Packers organization neither condones nor tolerates this or any type
of misconduct from its players. The player’s actions do not reflect the
values or expectations of the Green Bay Packers organization. In the
future, the Green Bay Packers will monitor the off-field conduct of its
players more closely and recommend treatment for players who have
problems with anger management.
F. Summary of Key Messages:
The Green Bay Packers organization is working with NYPD and the
player’s legal counsel to collect and evaluate all information regarding last
night’s arrest.
We will remain transparent in relaying all information to the public as the
investigation continues.
The player’s actions do not reflect the values or expectations of the Green
Bay Packers organization.
G. Dissemination Plan (for each target public):
Packers fans, employees & shareholders -- The Green Bay Packers
organization will utilize social media, news releases, and emails to
communicate with and update fans, employees and shareholders on new
information regarding the off-field player misconduct. To communicate
with its players, the organization will hold team meetings expressing how
unacceptable the player’s misconduct was and to keep them updated on
information through materials such as fact sheets. Social media and emails
will be utilized immediately in order to reach our broad internal and
external publics as soon as possible. News releases will be released the
following day, and team meetings will follow soon after.
II. Stadium security and safety mishaps
A. Key Information:
At a Sunday night Green Bay Packers game at Lambeau Field, there was an
altercation inside the stadium between a Packers fan and an opposing team’s fan
during the game. During the altercation, the opposing team’s fan assaulted the
Packers fan with a knife that had been concealed upon entry to the stadium. The
assaulted Packers fan sustained stab wounds to the abdomen, a broken nose, a
crushed zygomatic bone (cheekbone), bruises and lacerations. Another fan
filmed the altercation. The video contained footage of a Green Bay Packers’
security guard sleeping on the job as the incident occurred. Consequently, the
video has gone viral on social media outlets.
B. Prodromes:
To better prepare for this type of crisis, the following warning signs should be
frequently monitored to ensure that employees are upholding organizational
values:
Lack of training for crowd control and operation of security devices
Signs of lack of discipline of game attendees and security staff
Signs of exhaustion from security staff
Reports of previous altercations
Increased hostility between fans of rival teams
C. Instructing Information (for each target public):
Packers fans -- On Sunday, there was an altercation between two fans in
Section ____, Row ____ of Lambeau Field. As a result of the altercation, a
fan sustained serious injuries. The Green Bay Packers organization is
investigating the breach of security and will update fans on any new
information as we receive it. To ensure fan safety, fans should utilize the
newly established “PackersAlert,” a text messaging service used to report
incidents and their locations within the stadium. Fans should text the
section and row number where a possible threat may occur to 52366.
Packers employees -- On Sunday, there was an altercation between two
fans in Section ___, Row ____ of Lambeau Field. As a result of the
altercation, a fan sustained serious injuries. The Green Bay Packers
organization is investigating the breach of security and will update
employees on new protocols and courses of action. Employees are
encouraged to immediately report any future suspicious activity or
security breaches to your supervisor.
Packers shareholders -- On Sunday, there was an altercation between two
fans in Section ___, Row ____ of Lambeau Field. As a result of the
altercation, a fan sustained serious injuries. The Green Bay Packers
organization is investigating the breach of security. Shareholders will be
notified of any updates throughout the ongoing investigation.
D. Adjusting Information (for each target public):
Packers fans, employees & shareholders -- The Green Bay Packers
organization has implemented a new text messaging service used to report
incidents and their locations within the stadium called “PackersAlert.” We
are currently investigating the possible malfunction of security devices
and the failure of security guards to follow Green Bay Packers protocol for
altercations between fans. We have also taken necessary measures to
increase security training and presence within the stadium.
E. Reputation Repair (for each target public):
Packers fans, employees & shareholders -- The Green Bay Packers has
taken necessary action to improve and ensure the future safety of
patrons. The behaviors exhibited by the fans and security staff do not
reflect the values and expectations of the Green Bay Packers
organization. The security guard involved has been terminated, and
additional training programs have been implemented to ensure that
security is adequately trained and prepared to operate security devices and
crowd control. We, as an organization, will ensure that patrons are able to
enjoy the game in a safe environment.
F. Summary of Key Messages:
To ensure fan safety, fans should utilize the newly-established
“PackersAlert,” a text messaging service used to report incidents and their
locations within the stadium.
The Green Bay Packers organization is investigating the breach of security
and will update employees on new protocols and courses of action.
We have also taken necessary measures to increase security training and
presence within the stadium.
The security guard involved has been terminated, and additional training
programs have been implemented to ensure that security is adequately
trained and prepared to operate security devices and crowd control.
We, as an organization, will ensure that patrons are able to enjoy the game
in a safe environment.
G. Dissemination Plan (for each target public):
Packers fans -- The Green Bay Packers organization will immediately
utilize stadium announcements to inform fans of the situation and instruct
them to use the PackersAlert text messaging system. The organization will
also use social media to communicate with and update fans on new
information regarding the safety and security mishap. On the following
day, the organization will use news releases to update fans with any new
information.
Packers employees -- The Green Bay Packers organization will keep
employees updated on all new information and instructions through emails
and news releases.
Packers shareholders -- The Green Bay Packers organization will utilize
social media, news releases and emails to keep Packers shareholders up to
date on information and the possible financial repercussions of the safety
and security mishap.
III. Organizational misdeeds
A. Key Information:
An anonymous source has come forward to the New York Times and reported
that funds from the Packers’ fifth stock offering that ended on February 29, 2012,
have been misused in providing bonuses for Packers’ administration. The Green
Bay Packers reportedly used the proceeds from the sale for a $143 million
renovation to Lambeau Field; however, approximately $11 million from the sale
went to fund bonuses for President & CEO Mark Murphy and Vice President of
Finance and Administration Paul Baniel.
B. Prodromes:
To better prepare for this type of crisis, the following warning signs should be
frequently monitored to ensure that the organizational values are being upheld:
Lack of transparency and communication between administration,
employees and shareholders
Inconsistencies in annual reports and financial documents
Suspicious spending of organizational funds
C. Instructing Information (for each target public):
Packers fans -- Due to the fact that this organizational misdeed doesn’t
directly affect Green Bay Packers fans, instructing information is
unnecessary.
Packers employees -- Investigations into these allegations are currently
underway. If you have any information as to the allegations, we urge you
to step forward. At this time, please cut ties to any employees that are
involved in these allegations. This is a time of uncertainty for the Green
Bay Packers organization as a whole; however, your jobs will not be
compromised due to this organizational misdeed. We will keep you
updated on all information as we receive it.
Packers shareholders -- Investigations into these allegations are currently
underway. The Green Bay Packers organization values your trust and
support in this time of uncertainty for the Green Bay Packers organization.
At this time, we instruct all shareholders to exercise your right to vote on
any policies or protocol issues and distance yourselves from the accused
individuals. We will keep you updated on any information as we receive
it. Our mission is to always uphold the integrity of our shareholders’
investments and maintain a transparent and mutually beneficial
relationship with our shareholders.
D. Adjusting Information (for each target public):
Packers fans, Packers employees, Packers shareholders -- The Green
Bay Packers organization has forced all members of administration
accused by the anonymous source in the New York Times to take
administrative leave until these allegations can be confirmed or disproved.
The Green Bay Packers is working closely with the National Football
League and the Securities and Exchange Commission to ensure that the
situation is handled legally and correctly from this point forward.
E. Reputation Repair (for each target public):
Packers fans, employees, and shareholders -- The Green Bay Packers
organization as a whole was unaware of the actions of the accused
members of administration. Any and all employees of the Green Bay
Packers organization, who had any information as to the situation, have
been questioned and are under further investigation. The Green Bay
Packers organization, team and fan base are resilient and will overcome
the misdeeds of those who have acted in their own interests.
F. Summary of Key Messages:
Until this information is confirmed, all members of the administration
accused by the anonymous source in the New York Times have been
forced to take administrative leave until further notice.
The Green Bay Packers is working closely with the National Football
League and the Securities and Exchange Commission to ensure that the
situation is handled legally and correctly from this point forward.
The Green Bay Packers organization, team and fan base are resilient and
will overcome the misdeeds of those who have acted in their own interests.
G. Dissemination Plan (for each target public):
Packers fans -- The Green Bay Packers organization will immediately
utilize social media to communicate with and update fans on new
information regarding the crisis. On the following day, the organization
will use news releases placed on PackersNews.com to update fans with
any new information.
Packers employees -- The Green Bay Packers organization will hold
meetings with employees and deliver fact sheets to distribute information.
The organization will also communicate through emails with all
employees.
Packers shareholders -- The Green Bay Packers organization will utilize
online press conferences and direct emails to keep Packers shareholders up
to date on information and the possible financial repercussions of the crisis.
Media Interview and Press Conference Protocol
I. Player Misconduct Off the Field
A. Prepared Spokesperson Statements:
A Green Bay Packers player has been arrested on charges of alleged
assault on November 15 at 12:05 a.m. at the Hotel Gansevoort in New
York City. The player was released on a $15,000 bond. The Green Bay
Packers organization is working with NYPD and the player’s legal counsel
to collect and evaluate all information regarding last night’s arrest. We
have encouraged the player to enroll himself in a rehabilitation program
for anger management. Pending further investigation, the Green Bay
Packers will issue other forms of appropriate punishment to the player. In
the future, the Green Bay Packers will monitor the off-field conduct of its
players more closely and recommend treatment for players who have
problems with anger management. We will remain transparent in relaying
all information to the public as the investigation continues. The Green Bay
Packers organization neither condones nor tolerates this or any type of
misconduct from its players. The player’s actions do not reflect the values
or expectations of the Green Bay Packers organization.
B. Key and Trick Questions:
Will the Green Bay Packers organization take every measure to ensure
that this will not happen again (suspension, etc.) even if it hurts the team
as a whole?
How will the Packers ensure that this will never happen again?
Is there someone that checks the status of your players’ backgrounds?
II. Stadium Security and Safety Mishaps
A. Prepared Spokesperson Statements:
At a Sunday night Green Bay Packers game at Lambeau Field, there was
an altercation inside the stadium between a Packers fan and an opposing
team’s fan during the game. During the altercation, the opposing team’s
fan assaulted the Packers fan with a knife that had been concealed upon
entry to the stadium. The assaulted Packers fan sustained stab wounds to
the abdomen, a broken nose, a crushed zygomatic bone (cheekbone), and
bruises and lacerations. A video has surfaced of the altercation and
contains footage of a Green Bay Packers’ security guard sleeping on the
job as the incident occurred. The Green Bay Packers organization is
investigating the breach of security and will update the public on any new
information as we receive it. To ensure our fans’ safety, we have
established “PackersAlert,” a text messaging service used to report
incidents and their locations within the stadium. We are currently
investigating the possible malfunction of security devices and the failure
of security guards to follow Green Bay Packers protocol for altercations
between fans. We have also taken necessary measures to increase security
training and presence within the stadium. The behaviors exhibited by the
fans and security staff do not reflect the values and expectations of the
Green Bay Packers organization. The security guard involved has been
terminated, and additional training programs have been implemented to
ensure that security is adequately trained and prepared to operate security
devices and crowd control. The Green Bay Packers have always and will
continue to ensure that patrons are able to enjoy the game in a safe
environment.
B. Key and Trick Questions:
Was alcohol a factor in the altercation?
Do you believe that permitting alcohol within the stadium poses more of a
hazard than a benefit to the safety and security of Packers fans?
Was the security guard’s behavior due to overworking or understaffing?
Was the failure to detect the concealed weapon a result of a technical or
human error?
III. Organizational Misdeeds
A. Prepared Spokesperson Statements:
An investigation is currently underway regarding the alleged misuse of
funds by President & CEO Mark Murphy and Vice President of Finance
and Administration Paul Baniel. Reportedly, these individuals misused the
funds from the Packers’ fifth stock offering. These funds were intended to
finance the $143 million renovation of Lambeau Field; however, it has
been reported that $11 million has been allocated to fund bonuses for
Murphy and Baniel. Until this information has been confirmed, these
individuals have been forced to take administrative leave until further
notice. Any and all employees of the Green Bay Packers organization,
who had any information as to the situation, have been questioned and are
under further investigation. At this time, we instruct all shareholders to
exercise your right to vote on any policies or protocol issues pertaining to
this financial misdeed. Our mission is to always uphold the integrity of our
shareholders’ investments and maintain a transparent and mutually
beneficial relationship with them. The Green Bay Packers is working
closely with the National Football League and the Securities and
Exchange Commission to ensure that the situation is handled legally and
correctly from this point forward. The Green Bay Packers organization,
team and fan base are resilient and will overcome the misdeeds of those
who have acted in their own interests.
B. Key and Trick Questions:
How was this fraudulent activity not detected by the Finance Department
when $11 million went missing?
Are any other departments under investigation?
Who is acting as CEO since Mark Murphy has taken administrative leave?
How are you assuring shareholders that their investments have been used
appropriately in the past?
Communication Tactics
I. Player Misconduct
The communication tactics that should be utilized in the event that a player’s misconduct
becomes a crisis for the Green Bay Packers organization are, as follows:
Social media
News releases
Emails
Fact sheets in team meetings
Green Bay Packers (Immediate) A Green Bay Packers player has been arrested on charges of alleged assault on November 15 at
12:05 a.m. at the Hotel Gansevoort in New York City. We will update you with more
information as we receive it.
Green Bay Packers (Following Day) The player was released on a $15,000 bond. We are working with NYPD and the player’s legal
counsel to collect all information regarding last night’s arrest. The Green Bay Packers coaching
staff has encouraged the player to enroll himself in a rehabilitation program for anger
management. Pending further investigation, the Green Bay Packers will issue other forms of
appropriate punishment to the player.
Green Bay Packers (Update) In the future, the Green Bay Packers will monitor the off-field conduct of its players more
closely and recommend treatment for players who have problems with anger management.
Green Bay Packers (Update) The Green Bay Packers organization neither condones nor tolerates this or any type of
misconduct from its players. The player’s actions do not reflect the values or expectations of the
Green Bay Packers organization.
Green Bay Packers @packers (Immediate) A Green Bay Packers player has been arrested on charges of alleged assault in New York City.
We will update you on any new information.
Green Bay Packers @packers (Following Day) Player was released on a $15,000 bond. We're working with NYPD & the player’s legal counsel
to get more information about the arrest.
Green Bay Packers @packers (Update) We have encouraged the player to enroll himself in a rehab program for anger management. For
latest news, go to www.packers.com.
Green Bay Packers @packers (Update) We do not condone this type of misconduct from our players and these actions do not reflect the
values or expectations of the GBP.
Green Bay Packers Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
NEWS RELEASE FOR MORE INFORMATION
FOR IMMEDIATE RELEASE CONTACT:
Erin Waits
Media Relations, Green Bay Packers
205-555-5555
Green Bay Packers Player Arrested on Alleged Assault Charges
GREEN BAY, Wis.— On Monday, a Green Bay Packers player was arrested at the Hotel
Gansevoort in New York City on charges of alleged assault and was released on $15,000 bond.
The Green Bay Packers organization is currently working with NYPD and the player’s
legal counsel to collect and evaluate all information regarding last night’s arrest. The Green Bay
Packers have urged the player to enroll himself in a rehabilitation program for anger
management. Pending further investigation, the organization will issue other forms of
appropriate punishment to the player.
“It is important that our players, coaches and fans realize that this type of behavior is
unacceptable and will be punished according to the severity of the player’s actions,” Green Bay
Packers President and CEO Mark Murphy said.
In the future, the Green Bay Packers will monitor the off-field conduct of its players more
closely and recommend treatment for players who have pre-existing problems with anger
management. To ensure that this type of misconduct will not happen again, the Green Bay
-MORE-
Packers will hold meetings with the coaching staff and players regarding the severity of the
situation and the pending consequences.
“Our players are the faces of the Green Bay Packers organization,” Coach Mike
McCarthy said. “The way that they conduct themselves off the field and on the field reflects
upon the Green Bay Packers organization as a whole, on the team, the coaches, and the fans.”
The organization will remain transparent in relaying all information to the public as the
investigation continues. The Green Bay Packers organization neither condones nor tolerates this
or any type of misconduct from its players. The player’s actions do not reflect the values or
expectations of the Green Bay Packers organization; however, the Green Bay Packers will take
all necessary measures to ensure that fans, employees and shareholders will not be affected by
this situation.
-###-
Since 1919, the Green Bay Packers organization has striven to keep its fans, employees and the
surrounding citizens of Green Bay, Wis., its top priorities. Existing as the third oldest team in the
NFL, the Green Bay Packers has dedicated scores of players, hundreds of hours of time, and
numerous heartbreaks and triumphs to winning 13 world championships, the most in the NFL
since its entry in 1921. The Packers embody the spirit of being one of the last “small town
teams,” and as a result of its public ownership, the Packers are truly owned and supported by its
fans.
To: Green Bay Packers fans, employees and shareholders
From: Mark Murphy <[email protected]>
To our fans, employees and shareholders,
Early this morning, a Green Bay Packers player was arrested on charges of assault in New York
City. The player was arrested by NYPD and released on a $15,000 bond. The Green Bay Packers
organization is working with NYPD and the player’s legal counsel to collect and evaluate all
information regarding last night’s arrest.
Pending further investigation, the Green Bay Packers will issue other forms of appropriate
punishment to the player. We have encouraged the player to enroll himself in a rehabilitation
program for anger management. The player’s actions do not reflect the values or expectations of
the Green Bay Packers organization.
In a continuous effort to remain transparent with our loyal fans, employees, and shareholders, the
Green Bay Packers organization will utilize social media, news releases, and emails to
communicate with and update our publics as we find out more information.
Thank you for your continued devotion to the Green Bay Packers.
Mark Murphy
President and Chief Executive Officer
Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
123-456-7890
Since 1919, the Green Bay Packers organization has striven to keep its fans, employees and the
surrounding citizens of Green Bay, Wis., its top priorities. Existing as the third oldest team in the
NFL, the Green Bay Packers has dedicated scores of players, hundreds of hours of time, and
numerous heartbreaks and triumphs to winning 13 world championships, the most in the NFL
since its entry in 1921. The Packers embody the spirit of being one of the last “small town
teams,” and as a result of its public ownership, the Packers are truly owned and supported by its
fans.
Stay connected with your Packers:
@packers
Green Bay Packers
Green Bay Packers Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
Player Misconduct Fact Sheet
A Green Bay Packers player was arrested on charges of assault last night at 12:05 a.m. at
the Hotel Gansevoort in New York City.
The player was arrested by NYPD and released on a $15,000 bond.
The Green Bay Packers organization is working with NYPD and the player’s legal
counsel to collect and evaluate all information regarding last night’s arrest.
The Green Bay Packers has encouraged the player to enroll himself in a rehabilitation
program for anger management.
No punishment has been decided upon at this time. However, pending further
investigation, appropriate measures will be taken.
The Green Bay Packers organization neither condones nor tolerates this or any type of
misconduct from its players.
In the future, the Green Bay Packers will monitor the off-field conduct of its players more
closely.
The Packers will also be recommending treatment for players who have problems with
anger management.
You, as players, are encouraged to take this situation seriously, always behaving in a way
that the Green Bay Packers organization would deem appropriate.
The Green Bay Packers organization will remain transparent with the press regarding all
information.
As players, you are encouraged to not associate with the press regarding this incident.
The Green Bay Packers hold its players to the highest standards, and this player’s actions
do not reflect the values or expectations of the Green Bay Packers organization.
If you have any questions or concerns, please contact:
Jesse Greener, Media Relations
205-555-1111
II. Stadium Security & Safety Mishaps
The communication tactics that should be utilized in the event that a stadium security
and/or a safety mishap becomes a crisis for the Green Bay Packers organization are, as
follows:
Stadium announcements
“PackersAlert” text messaging system
Social media
News releases
Emails
ATTENTION FANS:
There has been an altercation in Section ____ of the stadium.
To ensure your safety and security, please report any future misconduct or altercations to “PackersAlert.”
Text the section and row numbers where the altercation is
occurring to 52366.
“PackersAlert”
Fans are encouraged to please report any misconduct or altercations inside the stadium by texting the section and row numbers where
the misconduct is occurring to 52366.
Green Bay Packers (Immediate) There are reports that an altercation has occurred in Section ___ Row ___ within Lambeau Field.
Please text PackersAlert at 52366 if you have any related information. We will keep you updated
with any new information as we receive it.
Green Bay Packers (Following Day) During yesterday’s altercation, a fan assaulted another fan with a knife that had been concealed
upon entry to the stadium. A video has surfaced of the altercation and contains footage of a
Green Bay Packers’ security guard sleeping on the job as the incident occurred. We will keep
you updated with any new information as we receive it.
Green Bay Packers (Update) The Green Bay Packers is investigating the breach of security and also evaluating the possible
malfunction of the security devices. The failure of security guards to follow Green Bay Packers
protocol for altercations between fans is also under investigation. Necessary measures to increase
security training and presence within the stadium have also been taken.
Green Bay Packers (Update) The behaviors exhibited by the fans and security staff do not reflect the values and expectations
of the Green Bay Packers organization. The security guard involved has been terminated, and
additional training programs have been implemented to ensure that security is adequately trained
and prepared to operate security devices and crowd control. The Green Bay Packers have always
and will continue to ensure the safety and security of its patrons.
Green Bay Packers @packers (Immediate) BREAKING: Reports of a violent altercation within Lambeau Field. Please text PackersAlert
(52366) if you have any related info.
Green Bay Packers @packers (Following Day) During the altercation, the victim sustained multiple injuries and stab wounds with a knife that
had been concealed upon entry to the stadium.
Green Bay Packers @packers (Update) We are investigating the breach of security and the possible malfunction of the security devices.
Visit http://www.facebook.com/#!/Packers?fref=ts for more info.
Green Bay Packers @packers (Update) The actions of the fans and security staff do not reflect the values and expectations. The security
guard involved has been terminated.
Green Bay Packers Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
NEWS RELEASE FOR MORE INFORMATION
FOR IMMEDIATE RELEASE CONTACT:
Erin Waits
Media Relations, Green Bay Packers
205-555-5555
Altercation Between Fans Results in Increased Security at Lambeau Field
GREEN BAY, Wis.— On Sunday night, there was an altercation between two fans during a
Green Bay Packers game at Lambeau Field that resulted in serious injuries sustained by one man.
During the altercation, one fan assaulted another fan with a knife that had been concealed
upon entry to the stadium. The assaulted fan sustained stab wounds to the abdomen, a broken
nose, a crushed zygomatic bone, bruises and lacerations. A video has also surfaced of the
altercation and contains footage of a Green Bay Packers’ security guard sleeping on the job as
the incident was occurring.
The Green Bay Packers organization is currently investigating the breach of security and
will update the public on any new information as it becomes available.
“We are currently investigating the possible malfunction of security devices and the
failure of security guards to follow protocol for altercations between fans,” President and CEO
Mark Murphy said. “We have also taken necessary measures to increase security training and
presence within the stadium.”
-MORE-
The security guard involved has been terminated. Additional training programs have also
been implemented to ensure that security is adequately trained and prepared to operate security
devices and crowd control.
“The concerns of the Green Bay Packers security are focused on the safety and security
of fans,” Director of Security and Risk Management Doug Collins said. “Necessary measures
have been taken to prevent a situation like this from occurring again.”
To ensure fan safety, the Green Bay Packers has established “PackersAlert,” a new text
messaging service used to immediately report incidents and their locations within the stadium.
The Green Bay Packers have always and will continue to ensure that patrons are able to enjoy
games in a safe environment.
-###-
Since 1919, the Green Bay Packers organization has striven to keep its fans, employees and the
surrounding citizens of Green Bay, Wis., its top priorities. Existing as the third oldest team in the
NFL, the Green Bay Packers has dedicated scores of players, hundreds of hours of time, and
numerous heartbreaks and triumphs to winning 13 world championships, the most in the NFL
since its entry in 1921. The Packers embody the spirit of being one of the last “small town
teams,” and as a result of its public ownership, the Packers are truly owned and supported by its
fans.
To: Green Bay Packers employees
From: Mark Murphy <[email protected]>
To our Packers employees,
On Sunday, there was an altercation between two fans in Section ___, Row ____ of Lambeau
Field. As a result of the altercation, a fan sustained serious injuries. The Green Bay Packers
organization is investigating the breach of security and will update employees on new protocols
and courses of action. Employees are encouraged to immediately report any future suspicious
activity or security breaches to your supervisor.
The Green Bay Packers organization has also implemented a new text messaging service used to
report incidents and their locations within the stadium called “PackersAlert.” We are currently
investigating the possible malfunction of security devices and the failure of certain security
guards to follow Green Bay Packers protocol for altercations between fans.
The behavior exhibited by the fans and security staff do not reflect the values and expectations of
the Green Bay Packers organization. The security guard involved has been terminated, and
additional training programs have been implemented to ensure that security is adequately trained
and prepared to operate security devices and crowd control. It is our duty, as an organization, to
ensure that patrons are able to enjoy the game in a safe environment.
We value all of our employees’ hard work and dedication to helping us uphold a safe
environment at Lambeau Field. We value your input regarding improving stadium safety. Again,
employees are encouraged to immediately report any future suspicious activity or security
breaches to your supervisor.
We will be in contact with you regarding updates on the additional training programs.
Mark Murphy
President and Chief Executive Officer
Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
123-456-7890
Since 1919, the Green Bay Packers organization has striven to keep its fans, employees and the
surrounding citizens of Green Bay, Wis., its top priorities. Existing as the third oldest team in the
NFL, the Green Bay Packers has dedicated scores of players, hundreds of hours of time, and
numerous heartbreaks and triumphs to winning 13 world championships, the most in the NFL
since its entry in 1921. The Packers embody the spirit of being one of the last “small town
teams,” and as a result of its public ownership, the Packers are truly owned and supported by its
fans.
Stay connected with your Packers:
@packers
Green Bay Packers
To: Green Bay Packers shareholders
From: Mark Murphy <[email protected]>
To our Packers shareholders,
On Sunday, there was an altercation between two fans in Section ___, Row ____ of Lambeau
Field. As a result of the altercation, a fan sustained serious injuries. The Green Bay Packers
organization is investigating the breach of security. Shareholders will be notified of any updates
throughout the ongoing investigation.
The Green Bay Packers organization has implemented a new text messaging service used to
report incidents and their locations within the stadium called “PackersAlert.” We are also
currently investigating the possible malfunction of security devices and the failure of certain
security guards to follow Green Bay Packers protocol for altercations between fans.
The Green Bay Packers has taken necessary action to improve and ensure the future safety of
patrons. The behaviors exhibited by the fans and security staff do not reflect the values and
expectations of the Green Bay Packers organization. The security guard involved has been
terminated, and additional training programs have been implemented to ensure that security is
adequately trained and prepared to operate security devices and crowd control. We, as an
organization, will ensure that patrons are able to enjoy the game in a safe environment.
In addition to implementing additional training programs, we value any input our shareholders
may have regarding stadium safety. In an effort to remain transparent, the Green Bay Packers
organization will utilize social media, news releases and emails to keep Packers shareholders up
to date on all future information regarding this incident and the possible financial repercussions
of the safety and security mishap. As always, we greatly appreciate and thank our shareholders
for your continued support of the Green Bay Packers.
Mark Murphy
President and Chief Executive Officer
Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
123-456-7890
Since 1919, the Green Bay Packers organization has striven to keep its fans, employees and the
surrounding citizens of Green Bay, Wis., its top priorities. Existing as the third oldest team in the
NFL, the Green Bay Packers has dedicated scores of players, hundreds of hours of time, and
numerous heartbreaks and triumphs to winning 13 world championships, the most in the NFL
since its entry in 1921. The Packers embody the spirit of being one of the last “small town
teams,” and as a result of its public ownership, the Packers are truly owned and supported by its
fans.
Stay connected with your Packers:
@packers
Green Bay Packers
II. Organizational Misdeeds
The communication tactics that should be utilized in the event that an organizational
misdeed becomes a crisis for the Green Bay Packers organization are, as follows:
Social media
News releases
Team meetings with fact sheets
Online press conference
Emails
Green Bay Packers (Immediate) Allegations of the misuse of funds by President and CEO Mark Murphy and Vice President of
Finance and Administration Paul Baniel are currently under investigation. According to a report
by the New York Times, these individuals misused the funds from the Packers’ fifth stock
offering. These funds were intended to finance the $143 million renovation of Lambeau Field;
however, $11 million has reportedly been allocated to fund bonuses for Murphy and Baniel.
Green Bay Packers (Following Day) Until this information has been confirmed, these individuals have been forced to take
administrative leave until further notice. Any and all employees of the Green Bay Packers
organization, who had any information as to the situation, have been questioned and are under
further investigation.
Green Bay Packers (Update) We would like to remind all shareholders to exercise your right to vote on any policies or
protocol issues pertaining to this financial misdeed. Our mission is to always uphold the integrity
of our shareholders’ investments and maintain a transparent and mutually beneficial relationship
with them.
Green Bay Packers (Update) We are working closely with the National Football League and the Securities and Exchange
Commission to ensure that the situation is handled legally and correctly from this point forward.
The Green Bay Packers organization, team and fan base are resilient and will overcome the
misdeeds of those who have acted in their own interests.
Green Bay Packers @packers (Immediate) Allegations of the misuse of funds by Pres. Mark Murphy and VP of Finance & Administration
Paul Baniel are currently under investigation.
Green Bay Packers @packers (Following Day) Until this info has been confirmed, Pres. Mark Murphy and VP of Finance Baniel have been
forced to take administrative leave.
Green Bay Packers @packers (Update) We would like to remind all shareholders to exercise your right to vote on any policies or
protocol issues pertaining financial misdeeds.
Green Bay Packers @packers (Update) We value our shareholders and are working to ensure this misdeed is handled correctly. Please
visit www.packers.com for info.
Green Bay Packers
Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
NEWS RELEASE FOR MORE INFORMATION
FOR IMMEDIATE RELEASE CONTACT:
Erin Waits
Media Relations, Green Bay Packers
205-555-5555
Packers CEO & VP of Finance Under Investigation for Misuse of Funds
GREEN BAY, Wis.— An investigation is currently underway regarding allegations that
President and CEO Mark Murphy and Vice President of Finance and Administration Paul Baniel
misused funds from the Green Bay Packers’ fifth stock offering.
Funds from the Packers’ fifth stock offering were intended to finance the $143 million
renovation of Lambeau Field; however, a report by the New York Times alleges that $11 million
was instead allocated to fund bonuses for Murphy and Baniel.
Until this information has been confirmed, the Green Bay Packers organization has
forced these individuals to take administrative leave until further notice. Any and all employees
of the Green Bay Packers organization, who had any information pertaining to the situation, have
been questioned and are also under further investigation. At this time, the Green Bay Packers
encourages all shareholders to exercise their right to vote on any policies or protocol issues
pertaining to this financial misdeed.
“The Green Bay Packers organization is nothing without the trust and support from its
-MORE-
fans, employees and shareholders,” Vice President and General Counsel Ed Policy said. “We
want to ensure those individuals that the Packers will take all necessary measures to ensure their
safety and financial well-being above all else.”
The Green Bay Packers’ mission is to always uphold the integrity of their shareholders’
investments and maintain a transparent and mutually beneficial relationship with them.
The Green Bay Packers is working closely with the National Football League and the
Securities and Exchange Commission to ensure that the situation is handled legally and correctly
from this point forward.
“If the allegations are confirmed, employees and shareholders will be notified via press
conference televised online,” Green Bay Packers Director of Public Relations Jason Wahlers
said. “They will then have an opportunity to ask questions and voice their concerns.”
The Green Bay Packers organization, team and fan base are resilient and will overcome
the misdeeds of those who have acted in their own interests.
-###-
Since 1919, the Green Bay Packers organization has striven to keep its fans, employees and the
surrounding citizens of Green Bay, Wis., its top priorities. Existing as the third oldest team in the
NFL, the Green Bay Packers has dedicated scores of players, hundreds of hours of time, and
numerous heartbreaks and triumphs to winning 13 world championships, the most in the NFL
since its entry in 1921. The Packers embody the spirit of being one of the last “small town
teams,” and as a result of its public ownership, the Packers are truly owned and supported by its
fans.
Green Bay Packers Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
Organizational Misdeed Fact Sheet
An anonymous source has come forward to the New York Times and alleged that funds
from the Packers’ fifth stock offering have been misused.
The Green Bay Packers organization has been accused of using $11 million of the
proceeds from the Packers fifth’ stock offering to fund bonuses for President & CEO
Mark Murphy and Vice President of Finance and Administration Paul Baniel.
All of the proceeds were intended to finance the $143 million renovation project to
Lambeau Field.
As a whole, the Green Bay Packers organization was unaware of the alleged actions of
members of the administration.
Investigations into these allegations are currently underway, and the Green Bay Packers
organization is making this its number one priority.
If you have any information as to the allegations, we urge you to step forward. As
employees, it is imperative we remain transparent in sharing information with one
another.
At this time, please cut any ties to employees that are involved in these allegations.
No jobs will be compromised due to the alleged acts committed by these individuals.
The Green Bay Packers Organization will remain transparent in relaying any information
as it comes available with you as well as the press.
Shareholders are encouraged to use their voting rights on any company policies or
protocols pertaining to this financial misdeed.
The Green Bay Packers is working closely with the National Football League and the
Securities and Exchange Commission to ensure that the situation is handled legally and
correctly from this point forward.
We, as an organization, are resilient and will overcome the misdeeds of those who have
acted in their own interests.
If you have any questions or concerns, please contact:
Jesse Greener, Media Relations
205-555-1111
To: Green Bay Packers employees
From: Ed Policy <[email protected]
To our Packers employees,
An investigation is currently underway regarding the alleged misuse of funds by President and
CEO Mark Murphy and Vice President of Finance and Administration Paul Baniel. According to
a report by the New York Times, these individuals misused the funds from the Packers’ fifth
stock offering. These funds were intended to finance the $143 million renovation of Lambeau
Field; however, it has been reported that $11 million has been allocated to fund bonuses for
Murphy and Baniel.
Until this information has been confirmed, these individuals have been forced to take
administrative leave until further notice. Any and all employees of the Green Bay Packers
organization, who had any information as to the situation, have been questioned and are under
further investigation.
The Green Bay Packers organization as a whole was unaware of the actions of the accused
members of administration. If you have any information as to the allegations, we urge you to step
forward. At this time, please cut ties to any employees that are involved in these allegations.
This is a time of uncertainty for the Green Bay Packers organization as a whole; however, your
jobs will not be compromised due to this organizational misdeed. We will keep you updated on
all information as we receive it.
The Green Bay Packers organization, team and fan base are resilient and will overcome the
misdeeds of those who have acted in their own interests.
Ed Policy
Vice President and General Counsel
Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
123-456-7899
Since 1919, the Green Bay Packers organization has striven to keep its fans, employees and the
surrounding citizens of Green Bay, Wis., its top priorities. Existing as the third oldest team in the
NFL, the Green Bay Packers has dedicated scores of players, hundreds of hours of time, and
numerous heartbreaks and triumphs to winning 13 world championships, the most in the NFL
since its entry in 1921. The Packers embody the spirit of being one of the last “small town
teams,” and as a result of its public ownership, the Packers are truly owned and supported by its
fans.
Stay connected with your Packers:
@packers
Green Bay Packers
To: Green Bay Packers shareholders
From: Ed Policy <[email protected]
To our Packers shareholders,
An investigation is currently underway regarding the alleged misuse of funds by President and
CEO Mark Murphy and Vice President of Finance and Administration Paul Baniel. According to
a report by the New York Times, these individuals misused the funds from the Packers’ fifth
stock offering. These funds were intended to finance the $143 million renovation of Lambeau
Field; however, it has been reported that $11 million has been allocated to fund bonuses for
Murphy and Baniel.
Until this information has been confirmed, these individuals have been forced to take
administrative leave until further notice. Any and all employees of the Green Bay Packers
organization, who had any information as to the situation, have been questioned and are under
further investigation. The Green Bay Packers is working closely with the National Football
League and the Securities and Exchange Commission to ensure that the situation is handled
legally and correctly from this point forward.
The Green Bay Packers organization, as a whole, was unaware of the actions of the accused
members of administration. If you have any information as to the allegations, we urge you to step
forward. At this time, please cut ties to any employees that are involved in these allegations.
The Green Bay Packers organization values your trust and support in this time of uncertainty for
the Green Bay Packers organization. At this time, we instruct all shareholders to exercise your
right to vote on any policies or protocol issues.
We will keep you updated on any new information as we receive it. Our mission is to always
uphold the integrity of our shareholders’ investments and maintain a transparent and mutually
beneficial relationship with our shareholders. The Green Bay Packers organization, team and fan
base are resilient and will overcome the misdeeds of those who have acted in their own interests.
Ed Policy
Vice President and General Counsel
Lambeau Field Atrium
1265 Lombardi Avenue
Green Bay, WI 54304
123-456-7899
Since 1919, the Green Bay Packers organization has striven to keep its fans, employees and the
surrounding citizens of Green Bay, Wis., its top priorities. Existing as the third oldest team in the
NFL, the Green Bay Packers has dedicated scores of players, hundreds of hours of time, and
numerous heartbreaks and triumphs to winning 13 world championships, the most in the NFL
since its entry in 1921. The Packers embody the spirit of being one of the last “small town
teams,” and as a result of its public ownership, the Packers are truly owned and supported by its
fans.
Stay connected with your Packers:
@packers
Green Bay Packers
Crisis Directory
Mark Murphy
President and Chief Executive Officer
123.456.7890
Paul Baniel
Vice President of Finance and Administration
123.456.7897
Tim Connolly
Vice President of Sales and Marketing
123.456.7898
Ed Policy
Vice President and General Counsel
123.456.7899
Rhonda Borowicz
Senior Legal Assistant
123.456.8977
Carla Shrank
Accounting Manager
123.456.8978
Nivole Ledvina
Director of Human Resources
123.456.8979
Jason Wahlers
Director of Public Relations
123.456.9787
Joan Malcheski
Director of Packers Media
123.456.9788
Craig Benzel
Director of Marketing & Corporate Sales
123.456.9789
Wayne Wichlacz
Director of Information Technology
123.564.7897
Cathy Dworak
Manager of Community Outreach & Player/Alumni Relations
123.546.7898
Kate Hogan
Director of Retail Operations
123.564.7899
Jennifer Ark
Director of Guest and Stadium Experience
123.564.8977
Mark Wagner
Director of Ticket Operations
123.564.8978
Ted Eisenreich
Director of Facility Operations
123.564.8979
Doug Collins
Director of Security/Risk Management
123.564.9787
Ted Thompson
Executive V.P., General Manager & Director of Football Operations
123.564.9788
Russ Ball
Vice President of Football Administration/Player Finance
123.564.9789
Mike Eayrs
Director of Research and Development
123.654.7890
Rob Davis
Director of Player Development
123.654.7897
Matt Klein
Football Administration Coordinator
123.654.7898
Mike McCarthy
Green Bay Packers Head Coach
123.654.7892
John Dorsey
Director of Football Operations
123.564.7890
Bob Eckberg
Video Director
123.455.7890
Gordon 'Red' Batty
Equipment Manager
123.445.7890
Pepper Burruss
Head Athletic Trainer
123.556.7891
Lisa Sterr
Assistant Chief to Police
448-3244
Green Bay Police Administrative Department
(920) 448-3200
Green Bay Press-Gazette
(920) 435-4411
www.greenbaypressgazette.com
WBAY (ABC affiliate)
www.wbay.com
Reference List
Bellisle, Martha (2012 Jan 20). Ben Roethlisberger settles lawsuit alleging 2008 rape. USA
Today. Retrieved from http://usatoday.com.
CBS News (2009, Feb. 12). NFL Player Dies After Game. Retrieved from http://cbsnews.com.
CBS News (2009). Steroids Prescribed To NFL Players. Retrieved from
http://www.cbsnews.com/2100-500164_162-683747.html?pageNum=2&tag=page.
Christl, Cliff (2011 Oct 31). Green Bay Packers history becomes a mix of facts, fiction.
Retrieved from
http://www.packersnews.com/article/20111030/PKR07/111030035/Green-Bay-Packers-
history-becomes-a-mix-of-facts-fiction.html?gcheck=1&nclick_check=1.
Cornwell, Rupert (2010 Oct 19). Favre’s Fall Latest Blow to Image of All-American Hero. The
Independent, 50. Retrieved from ProQuest.
DeSue, T. (2006 Dec 28). The superdome deal: Fixing the roof and raising the spirits. Bond
Buyer. Retrieved from ProQuest.
ESPN (2006). Sources: Charger’s Merriman suspended for steriods. Retrieved from
http://sports.espn.go.com/nfl/news/story?id=2635475.
ESPN (2012, August 13). Concussions in Sports. Retrieved from http://espn.go.com.
Fleming, Frank (2011). Green Bay packers. Retrieved from
http://www.sportsecyclopedia.com/nfl/gb/packers.html.
Gafni, M. (2012 Aug 23). Fans beaten, shot at 49ers-raiders game last year sue. Oakland
22002Tribune. Retrieved from ProQuest.
Green Bay Packers (2012). Retrieved from http://packers.com.
Hannah, J.M. (2012, August 15). Paying the Piper: NFL’s concussion policy results in huge class
action suit. Retrieved from http://newsandinsight.thomasreuters.com.
Sporting News NFL (2011). NLF says its serious about illegal hits. Retrieved from
http://aol.sportingnews.com/nfl/story/2011-08-26/nfl-says-its-serious-about-illegal-hits.
Sports Media Management (2002). One Voice on Crisis Management. Retrieved from
http://sportmediachallenge.com.
Sprecher, John. (2009). Crisis Communications: Are you ready for Brett Favre? Retrieved
from http://make-noise.com.
Wikipedia. National Football League. Retrieved from http://wikipedia.com.
Wikipedia. Green Bay Packers. Retrieved from http://wikipedia.com.