Real Cities, Real Life, Real Time

High-end baby-boomers “Limoing for your breakfast, overlooking the National Gardenat the Benaki museum’s terrace, just before a private viewingof a contemporary photography exhibition.”“Rising above the Athenian skyline for relaxation at a luxuryhotel rooftop private pool, overlooking the Acropolis.”“Spotting the next up-and-coming hip artist in the ex-red lightdistrict-turned Athens’s inner city artistic colony.” “Exclusive jewellery-shopping in luxury brand-carrying Voukourestiou Street.” “Viewing falling stars in a Poseidon Temple background,while having a private candlelit dinner, yachting in the serenewaters of Argosaronikos gulf.” “Dining in one of the city’s rooftop restaurants under theilluminated Parthenon.” “Short evening private guided tour of the Acropolis, just before following the cobblestone path down to the Roman, millennia-old Herodes Atticus theatre to catch a ballet performance.”

High-endbaby-boomers

Professionalsstrolling through

the new Modern Art museum; Women

browsing the designer boutiques of stylish

Kolonaki; A couple relaxing in a rooftop private pool,

overlooking the Acropolis;A group of friends savoring newage Greek cuisine in an upscale restaurant; Women attending a

moonlight concert from atop Lycabettus Hill, catching a glimpse of

the illuminated Parthenon;A couple enjoying a candlelit dinner whileyachting in Thermaikos gulf, admiring the

illuminated old city; Men enjoying an afternoon promenade on the Vouliagmeni

waterfront

High-end baby-boomers BelongingSatisfactionAccomplishmentSelf-fulfillmentSafety

Athens: Athenian Riviera and sea beaches from Vouliagmeni to Lavrio; Proximity to islands and Nafplio for daytrips; Coastline tour by tram; Birdsong-filled pedestrian walkway connecting the Athenian monuments; Acropolis light show; Pavement bars and cafes; Mountain parks (e.g. Parnitha); Olympic venues; Brand new transportation

system; Revived Gazi area; Thessaloniki: Byzantine gem; Thessaloniki Riviera; Proximity to Halkidiki; Jewish heritage; White tower; Traditional food markets; Coffee culture of Aristotelous Square; Eptapyrgio prison; Ottoman monuments; Fusion of Mediterranean and Asia Minor culinary culture; Pleasant weather: Hot summers, warm springs and sun;

Hospitality: Friendly locals; Urban Culture: “Pockets of Athenian cool”: Glyfada, Kolonaki, Kifissia; Thessaloniki´s revived docklands, Milos area; Street scene culture; Trendy restau-rants and bars; Alternative music scene; Wide range of modern, high-standard accommodation: New-generation 5* hotels: art hotels, exclusive boutique hotels, luxury hotels with

rooftop pools; Museums: Museum of Contemporary Art (2008); New Acropolis Museum; Real life and people in Greece: Midnight ´til morning fun; Greek urban pop nightlife; Shopping: Shop-till-you-drop areas; High-end Greek craftsmanship/Greek brands such as Tsitouras, Lalaounis, Deux Hommes, Folli Follie and Korres; High Arts: Galleries; Exhibitions; Vibrant artists’

community; Cultural Events: Megaron-Athens Concert Hall; Arata Isozaki’s Thessaloniki Concert Hall; Rockwave Festival; International Film Festival; Athens festival; Art festivals, Concerts of all musical styles; Jazz and rock clubs; Fashion Week Shows; Greek Gastronomy: Street food; Restaurants (including new age Greek gastronomy); Traditional coffee-making way; “Slow food” movement;

Differentiated city break ideas: Exclusive and bespoke luxury experiences; Sporting events: Tennis & golfing championships; Automotive races, eg. Rally Acropolis

Essence

Visitors Experience

Benefits

Attributes

Features

Sub-sectors

Regions

Emotional

Athens; Thessaloniki

Cultural Edification; Escapism; Exploration; Intense Emotions; Fun; Indulgence; Discovery

Cultural; Leisure City Breaks

Cosmopolitan: Multicultural; Creative: Artistic and Historical in tradition, Musical, Bohemian; Diverse, Full of contrasts;Contemporary; Year-round; Ideal for Combining Work with Pleasure; Convenient location; Lively: Festive, Exciting, Vibrant;

Hospitable; Safe European Democracy; Prestigious, Exclusive and Bespoke; Ideal for good life

GREECECITY BREAKS