All content information is Confidential

Greater Miami Chamber of Commerce

“SEO”Search Engine Optimization

Jeff BouleyDir. Consulting

ServicesDoug Brown

Sr. Sales Executive

All content information is Confidential

AGENDA

What is search engine optimization?

Stats

Best Practices

Google Walkthrough

Supporting Flash content

Demo

All content information is Confidential

UNIVERSAL MIND INTRODUCTION

OBJECTIVE:

Universal Mind, means that

each one of our

consultants shares the

knowledge and experience

of the collective group —

and that our total impact is

greater than the combined

contributions of its

individual members.

Universal Mind is an elite group of technologists focused on

building and optimizing rich Internet applications.

Founded in 2003

Core team of former Allaire, Macromedia, and Adobe professionals

40+ highly experienced consultants

National Presence - Our model allows us to pick from the top resources around the country. We are not limited by geography.

Elite Development Staff – Our strict hiring process and reputation attracts and ensures the best.

Inc. 500 winner 2006 & 2007

SEO…WHAT’S IT ALL ABOUT

Search Engine Optimization is the process of enhancing and improving the quantity and quality of traffic to a web site via a search engine

Terms Associated with SEO SEO – Search Engine Optimization SEM – Search Engine Marketing (SEO + PPC etc.) PR – PageRank, a number denoting the importance of a web page at Google CPC – Cost Per Click PPC – Pay Per Click CTR – Click-through Rate Landing page – a keyword-focused page SERP – Search Engine Results Page ROI – Return On Investment

SEARCH ENGINES BY MARKET SHARE

2008 Google Yahoo MSN Ask

11 71.97% 17.70% 4.10% 3.35%

2007 Google Yahoo MSN Ask

12 65.98% 20.88% 7.04% 4.14%

2006 Google Yahoo MSN Ask

12 60.94% 22.34% 10.72% 4.34%

TOP 10

STATISTICS

Search engines and directories average 300-500 MILLION searches daily Per Forrester Research, 81% of consumers on the internet find product via search engines Only 7 % of all sites are visible to search engines (invisible/deep web)

COMCORE STATS- NOVEMBER 2008

Americans conducted 12.3 billion searches at the core search engines. Google Sites handled 7.8 billion core searches, followed by Yahoo! Sites with 2.5 billion and Microsoft Sites with 1 billion.

comScore Core Search Report*November 2008 vs. October 2008Total U.S. – Home/Work/University LocationsSource: comScore qSearch 2.0

Search Queries (MM)

Core Search Entity Oct-08 Nov-08Percent Change

Nov-08 vs. Oct-08

Total Core Search 12,642 12,264 -3%

Google 7,971 7,784 -2%

Yahoo! 2,589 2,506 -3%

Microsoft 1,080 1,015 -6%

Ask 530 494 -7%

AOL 472 464 -1%

SEO BARRIERS/BEST PRACTICES

JavaScript menus – use list-based menus instead Dynamic content (client-side) Splash pages – low text, high bailout rates (30-70%) Flash – Universal Mind has solved this challenge

GOOGLE… GET REGISTERED

Meta? Show them what they’ve won! Extrapolate the statistics Don’t forget analytics

OVERCOMING THE “RIA” CHALLENGE

Spiders, bots, etc. are unable to deep link into Flash.Adobe releases SWF specification to Google and YahooSWF to become first-class citizen in searchable web contentResults (Demo Universalmind.com)

SOURCES

•Comscore.com – Nov. 2008 Search Engine Rankings•Websiteoptimization.com ~Andy King, Organic Search Engine Optimization Best and Worst…•Wikipedia.org – “search engine optimization”•Adobe.com – SWF Searchability FAQ•Google.com – Webmaster tools, Analytics

Q & A

blog.strikefish.com

www.flexcampmiami.com