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Digital Innovations Group

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Source: Wizard of Ads, Roy H. Williams citing Yankelovich study, USPS Study Delivered to PIA Variable Data Conference,

January 2007

Relevant

Just Personalized

Over 3x higherStatic DM

response

averages less than 2% Relevant DM

averages 6.5%

Right Time

20x lift Learning Response Rate

Static Personalized Highly Relevant

10x lift

20% lift

5x lift Right Message

2x lift Right Individual

Personalized

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Data

Messaging/Channels

Trackable Response/Purls

Gurls/Curls

Nurture Activities Revenue

Best Practices

Capture Information

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Relevant Copy for:

Dental, Medical Practices Small & Midsize Businesses

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Link to Website

Announcement of

Direct Mail Piece Tied to other

communication

tactics

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Drawing:

Friday May 20, 2011

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