great pr tips for small businesses (from pr my business webinar 23 july 2013)
DESCRIPTION
PRmyBusiness is the specialist PR agency for small businesses and entrepreneurs looking to get great press coverage for their businesses - but on a limited Budget. In this webinar we look at three great Public Relations techniques small businesses and start-ups can use to get great publicity for their business - and turn it into sales leads. See further details about us and our pay-as-you-go fixed-price public relations services at https://www.prmybusiness.co.uk . PRmyBusiness is a London Public Relations agency that represents small businesses based all over the UKTRANSCRIPT
PR for small businesses
Tim PrizemanPRmyBusiness.co.uk – July 2013
These slides
• On www.PRmyBusiness.co.uk later this week
• On www.SlideShare.com
• We will email them to you
• Recording of this webinar available too
Tim Prizeman
20+ years in PR primarily advising
owner-managed businesses
award-winning for “limited budget” campaigns
Run PR services PRmyBusiness and Kelso Consulting
About PRmyBusiness
Specifically for small businesses & self-employed
Fixed-fee, pay-as-you-go PR services at everyday prices
Experienced PR agency team
www.PRmyBusiness.co.uk
About us
• Public Relations agency specialising in smaller businesses with limited budgets
• Central London based, with clients all over the UK• Also work with SEO agencies to build high-value
editorial links for their clients
Businesses that use us include…
What is Public Relations?
Established Media TV Radio Newspapers Magazines Trade Journals Online and print
What is Public Relations?
Social Media
What is PR
Editorial in a publication or broadcast– An interview– A photograph– An article you have written
NOT:– Advertisements– Sponsorships– Advertorial
How PR helps small businesses
New business
Search Engine Optimisation
Content for social media websites
How PR helps small businesses
Adds impact to direct mailings
Adds credibility
Gives a buzz
How PR helps small businesses
Adds impact to direct mailings
Adds credibility
Gives a buzz
The good news is it’s fun to do too!
Start with your strategy
• Who (specifically) is your business aiming at• Where are they and what media do they use• What are their needs that you meet• What are your points of differentiation• What are your messages• What do you want them to do • Creative approach (ie the source of coverage)
Start with your PR strategy
1. Who (specifically) is your business aiming at
2. Where are they 3. What media do they use4. What are their needs that
you meet5. What are your points of
differentiation6. What are your messages7. What do you want them
to do
1. Small & microbusiness owners2. All over the UK 3. Numerous (across social,
newspapers, online, broadcast)4. Want to grow against better
known, bigger competitors5. Fixed-price, low cost, pay-as-you-
go, easy to use6. Various around the benefits of PR
to small businesses and the ease of doing it
7. Make a purchase or join my mailing list
Creating news & comment
The creative element - what are you able to do that is “newsworthy”1. Your expertise2. Your products3. Linking to what’s happening in the outside world4. Human interest5. Stunts6. Research & opinion polls
What makes a story
Topical
Important or
amusing
Relevant to
readership
PR tactics
• Press releases• Photo opportunities• Articles• Case studies• Press conference / press launch• Meeting / lunching / calling journalists• “Letters to the editor”• Stunts and events
Easy PR #1 – advice articles
• 5 top tips to look great this summer• 10 steps to make your house secure while on holiday• The 5 most important questions to ask when
interviewing job candidates• What the government’s new X regulation means for
your business• The most common mistakes businesses make when
buying software• 5 easy ways to cut the cost of your mortgage / utility
bills
Easy PR #2
Have initiatives that link to things journalists are already writing about:• Seasonal: Christmas, Wimbledon, holidays, Valentine’s
Day, New Year resolutions, the Budget• “In the news”: impact of current events and trends (eg
bank lending, government legislation)• Topical themes: what are the hot topics at the moment
(social media, big data, shops closing, themed days)
www.prmybusiness.co.uk/pr-opportunities-forthcoming-dates/
Last month
• UK Volunteer Week• My Money Week 2013• Boy scouts’ Community
Week• Make A Noise in Libraries
Fortnight• Heart Rhythm Awareness
Week
• Annual Carer’s Week• Poop Scoop Week• Anne Frank Day• World Blood Donor Day• Bug Busting Day• Global Wind Day• Father’s Day
List kept updated on: www.prmybusiness.co.uk/pr-opportunities-forthcoming-dates/
Easy PR #3
Do something a little bit unusual:• Open days• Invite kids or elderly (for local papers)• Competition with prize• Advice clinic• Quirky or counter-intuitive
- Always think visually: publications (including online) are always desperate for interesting photos
How we can help your business
• Writing and placing expert articles
• Specific projects• Writing and issuing press
releases (and the all important follow-up calls to journalists)
• Regular / retained support
Why us
• Fixed price “pay as you go” support• Transparent low pricing• Article placing - guaranteed coverage or money back • Track record in high-impact media
20% off all orders this month for seminar attendees
Special Discount
Creative Brainstorming & Planning RRP £259+VAT• Numerous ideas for PR activities to
generate valuable press coverage.• Leave with a timetable of relevant
events, anniversaries, scheduled features and other “media hooks”
• Special offer: £215 (normally £259)
• OFFER CLOSES 31 July• Go to:
www.prmybusiness.co.uk/shop-2/
Special Discounts for all Webinar Attendees
Article Placing Service RRP £349
• Our service guarantees that you will have an article (written by us on your behalf) appear in a publication of your choice.
• Today’s offer: £290• OFFER CLOSES 31 July• Go to:
www.prmybusiness.co.uk/shop-2/
Special Discounts for all Webinar Attendees
Press Release Writing & Distribution RRP £399• Our service ensures an expertly
drafted & distributed release (with follow-up calls to target journalists)
• Today’s Offer: £330• OFFER CLOSES 31 July• Go to:
www.prmybusiness.co.uk/shop-2/
To gain these discounts
• Choose a product from the shop• Please do call me and the team first on 020 7242
2286 to discuss your requirements• Add it to the shoppoing cart • In the Coupon box add: junewebinar • Select “Apply Coupon” and go to the Checkout
Applies to all products in the store: www.prmybusiness.co.uk/shop-2/
Questions????
Contact us for PR advice
Email: [email protected]
Phone: 020 7242 2286
www.PRmyBusiness.co.uk/contact
Twitter: @PRmyBusiness