great plains ag division logo · the gp ag logo is utilized in the promotion of our organization to...
TRANSCRIPT
“Harvest starts here.”
Colors
Text FillPantone 468 C
OutlinePantone 4625 C
“Harvest Starts Here.”
“Harvest Starts Here.”
Sun -GradientPantone 144 C
Great Plains Ag Division LogoIssue Date: March 25, 2012Issues By: Great Plains Marketing DepartmentContact: Jayme Baker, Advertising Manager
Usage PolicyNote: This policy is written to guide the use of the Great Plains Ag Division logo and identity and should not be mistaken for the policy guiding the use of the Great Plains Corporate logo. Please see the policy for the Corporate logo to guide you in its use.
One of the most valued assets Great Plains Mfg. owns is its identity and logo. Our logo provides a visual representation of the company and serves as our brand wherever displayed. The Great Plains name, company history, and logo are unique and recognized throughout the agricultural industry. This policy will serve to ensure that the GP Ag logo is used consistently in ALL communications. Usage of our logo outside this policy will only dilute our image and brand, making it more difficult to market our products and services. Usage of our logo outside the guidelines in this policy will not be tolerated.
The GP Ag logo is utilized in the promotion of our organization to gain instant recognition for our products and services. As one of our most valued company assets, we must protect it through proper and consis-tent use. Protecting our logo includes ensuring that all of our employees, territory managers, and anyone outside our organization use it properly and have obtained the required permission.
Permission to use the GP Ag logo must be obtained from the GP Advertising Manager, Jayme Baker, email: [email protected].
Our Master Logo
All uses of the GP Ag logo must be reproductions of the design, traceable to the master logo. This in-cludes all usages such as printed collateral materials, print ads, website, etc. Variations of the logo other than the acceptable variation in this policy are not permitted without prior consent from the advertising manager. Once the use of the GP logo has been approved, make sure the background is not too busy and that it does not significantly detract from the logo itself. The GP Ag logo does not work well on ALL colored backgrounds due to the lines in our Sun/Field graphic. If the background is distracting to the logo, please do what you can to subdue the background.
Obsolete Logos (do not use)
Electronic Filename: GreatPlainsDiv_Master_2012
Allowable Variations and their usage
“Harvest Starts Here.”
“Harvest Starts Here.”
3-Color Non-Gradient: For use only when printing limitations restrict gradient printing (as in screen printing).
“Harvest Starts Here.”
“Harvest Starts Here.”
2-Color: For use only when printing limitations restrict the number of colors to 2 colors printed on white paper stock. Great Plains text fill color is a 10% tint of the Chocolate Pantone 4625 C.
“Harvest Starts Here.”
“Harvest Starts Here.”
Grayscale: For use only when printing limitations restrict the number of colors to 1 color printed on white paper stock.
“Harvest Starts Here.”
“Harvest Starts Here.”
Binary: For use only when printing limitations restrict the number of colors to 1 color and restrict gradient printing (as in screen printing).
Colors
Text FillPantone 468 C
OutlinePantone 4625 C
Sun -SolidPantone 143 C
Colors
Text Fill 10%Pantone 4625C
OutlinePantone 4625 C
Sun -SolidPantone 144 C
Colors
Black
Colors
BlackTagline UsageThe tagline “Harvest Starts Here.” should be used in conjunction with the GP Ag logo whenever possible. Please check with the marketing department before using the logo as the tagline may change from time to time. The tagline use is to follow the same usage standard as the logo, such as its type/font style and the use of the period and quotation marks. Deviation from the master tagline in any way is not allowed.
Our Master Tagline
Font Family: Cooper Medium Bold, Pantone 4625 C“Harvest Starts Here.”
“Harvest Starts Here.”
Allowable Variations and their usage
Tan Tagline: Font Family: Cooper Medium Bold, Pantone 468 CFor use when background color is too dark for Pantone 4625 C Tagline
“Harvest Starts Here.”
Logo Download Locationhttp://www.greatplainsag.com/node/372
Electronic Filename: GreatPlainsDiv_3color_nongradient_2012
Electronic Filename: GreatPlainsDiv_2color_2012
Electronic Filename: GreatPlainsDiv_Grayscale_2012
Electronic Filename: GreatPlainsDiv_Binary_2012