great marketing results - the agile marketing way
DESCRIPTION
Learn about taking a step back and trying a different approach to marketing success – the agile way!TRANSCRIPT
Great Marketing Results –
The Agile Marketing Way
Presented by: Mathew Sweezey, Marke&ng A
utoma&on
Evangelist
Pardot, An ExactTarg
et® Company
What Is
Agile Marketing?
Waterfall Method Trade Shows Billboards Industry Events Conferences Direct Mail
Analog Media
Drip Nurturing PPC Email Marketing AdWords Webinars Content Marketing
Agile
Social
1#
TEAM
PR Blog Posts
Events TRADE SHOWS
Analyst Relations
SEO Paid Search Linkedin Marketing
CONTENT MARKETING Email
“BRANDING”
“LEAD GEN”
“DEMAND GEN”
Events
CONTENT MARKETING
NURTURING Paid Search Converting MQL
AGILE TEAM
What Did You Do Yesterday?
What Are You Doing Today?
Do You Have Any Hassles?
2#
USER STORIES Ask How, When and Why?
3 #
-‐ Sco@ Armstrong, Brainrider
*Executing BETTER, then measuring and recalibrating will always get you closer to your goal.
START
GOAL
4 #
HITs Page Views Uniques
Klout Score
LEADS DOWNLOADS
“BRANDING”
“LEAD GEN”
“DEMAND GEN”
Traffic
VELOCITY OF LEADS
CLOSE RATIO STAGES SQL
MQL METRICS Likes
METRICS
Quality of Traffic
STAGES
PPC • Create Topic • Create Cover Page • Write 2 Pages • Advertise as “Pre-Release” • Drive to Form for conversion • Measure conversions against
your goal • Evaluate next steps
Create 3 emails at a time. That gives you plenty of
time to see how well they performed, and then
create 3 more.
DRIP
1
2
3
Social
REPORT
STAGE 1
STAGE 2
STAGE 3
TOOL BOX
TRELLO Asana
LISTENING
PROJET MANAGEMENT
EXECUTION MARKETING AUTOMATION
TOOLS HootSuite
TWEETDECK Radian 6
DO.com BaseCamp
LiquidPlanner
TWEETDECK TRELLO Asana
MARKETING AUTOMATION
HootSuite TWEETDECK
Radian 6
DO.com
LiquidPlanner STAGE 1
STAGE 2 STAGE 3
DRIP
Social
HITs Page Views Uniques
Klout Score
LEADS
DOWNLOADS
Traffic
VELOCITY OF LEADS
CLOSE RATIO
STAGES SQL
MQL
Likes
Quality of Traffic
STAGES
PPC
USER STORIES
Traffic
Drip Nurturing
PPC
Email Marketing
AdWords
Webinars
Content Marketing
Trade Shows
Industry Events
Conferences
Analog Media
Contact Info
Mathew Sweezey Marketing Automation Evangelist [email protected] @msweezey
Pardot, An ExactTarget® Company 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 - 877.3B2B.ROI www.pardot.com
