great luxury automotive dm examples
TRANSCRIPT
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Creating automotive luxury DM experiencesGreat examples of bringing your luxury brand to life through DM
www. dianasherling.com / [email protected]
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LEXUS IS ‘HAVE YOU GOT BALLS OF STEEL?’ Invitation to test drive
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ROLLS ROYCE WRAITH Interactive experience: direct mail / ipad app
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Rolls Royce Wraith interactive brochure/ipad experience
BMW X5 sent PORSCHE drivers a James Bond like MP3 with an invitation to an exclusive and preview test drive;
72% take up from cold prospects
Invitation to a private airfield, where the X5 was unveiled and their comments caught on camera, their drive filmed and then captured into a personalised DVD to take home.
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MINI CONSISTANTLY INVESTS IN LOYALTISTS DM
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AUDI 360 INTERACTIVE EXPERIENCES
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BMW