great american teach in - what is ux
TRANSCRIPT
User eXperience
Design
Mike Gallers – UX Designer – Regions Bank
What is UX Design?
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Designing experiences for people.
Usually between a person and an object or computer system.
What is UX Design? Problem Solving
Graphic/Visual Design
Information Architecture
Asking questions
Designing for everyone (accessibility)
User research
UI Development
Content strategy/content creation
Usability
Marketing
Sales
Sketching3
Where is UX Design? Web sites
Phone apps
Tablet apps
Stores
Buildings
Remote controls
Car dashboards
DVR menus
…everywhere!
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Why is UX Design important?
If your goal is for people to have a good experience with your product, service, website, app then that experience needs design, research, and testing. NO ONE gets it right the first time (not even Apple)
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What do I need to learn and be passionate about to be a UX Designer? People
People
People
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Cognitive Psychology
Behavior
Peoples’ desires and needs
Peoples’ situations and emotions
How to research
How to ask the right questions
How and why people use certain things (phones, laptops, tablets, ATM machines, car dashboards, TV menus, microwave displays, etc
More specifically:
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• The main task users have is to search for flights, and that form is hidden.
http://www.southwest.com
What about this? Good? Bad? Meh?
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Huh? What is what now?If your buttons need instructions, they aren’t useful buttons.
Small dialogs and error messages also need design
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• Its pretty clear what the site is and what the site’s designer wants you to do
https://www.spotify.com/us/
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http://www.apple.com/
What is the most important thing apple wants you to know about?
People have experiences every day with many things. Our job as UX Designers is to make sure they are positive experiences.
25Mike Gallers – UX Designer – Regions Bank
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What next? DESIGN!
Your team will choose one of the following problems to solve.
Then design an app (either phone, tablet, or web) that meets the requirements the school stated.
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Problem 1: The school wants to allow kids to have more time to eat without increasing overall lunchtime.
Request:The school wants a way for kids to order lunch ahead of time so that it can be waiting at their seat for them. ______________________________
Problem 2: Kids don’t always have time to browse in the library and sometimes don’t even have much more than a few minutes to visit the media center.
Request:The school needs a way to allow kids to search and check out books so they are ready to just swing by and pick up.
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Design assignment:
Sketch ideas for your app or website. Use as many pages as you need for the views you think are important.
Think about the tasks you, the student will need to take to accomplished the goals stated in the requirements.