GrazeIntroduction

“Make the Graze brand more distinctive and desirable.”

Graze is an online store that sells box’s of healthy snacks.Offering office workers a tasty and nutritious snack an alternative to those 3pm tempations.

‘Nature delivered’ is their tagline.

“They provide a ‘pleasurable health when they create tasty, snacks.”

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Graze GrazeContent

Healthy foods/snackOnlineExceriseDelivery serivceEviroment (recycling) Nature People’s well being.

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From the survey we can find out what its is about graze the customer/ targert market likes

about the company.

Graze GrazeAudience & Context

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People who work in Office.People who go to the Gym andare health consious Vegaterains/Vegans.More likely to attract a women tagart market.

GrazeMethod of delivery

Part ATo fresh the the graze box.

Part BTo make the logo more distincitve and unique.

Part CCreate a direct mail marketing campagin that stands out.

These are what is asked in the breif

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These are our purposals.

The moblie phone App.Stop/Start animation viral video.

Graze GrazePrimary Research

We used the vouch code on the brief to get a free sample of the box.

Looking at stores in Leeds that sell healthy nutritious snack. Theres a shop called ‘graze;.

Not the same as graze.com

Send out a questionaire to 300 of Reed & Mackay employee’s.Working in an office they are the target market.

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