gray matters
TRANSCRIPT
Gray MattersA L E X S C H M E L K I N
C E O, C A K E & A R R OW
TedX WCMephamHigh
N OV E M B E R 1 9, 2 0 1 6
Full Presentationhttps://youtu.be/nMvsDagA9Q4
Gray Matters
√ X
?
Who decides?
Because I can.
BecauseI can. it’s only fair.
Because
I can. it’s only fair. no one got hurt.
Because I can.
Alex Schmelkin AS
Umbrellas!December 21, 2015 at 8:32 AM
My normal tricks of social engineering and coercion with the pool staff are no longer effective to secure poolside umbrellas at the hotel!
The new system to reserve umbrellas and beach huts has created the most amazing of phenomenon: picture hundreds of guests all frantically tapping on their iPhones at 4pm exactly to secure tomorrow's prime spot.
Kindly ignore any unusual activity on the firewalls as I spend the next few hours infiltrating the reservation system.
Very truly yours,Alex :)
Alex Z.
Alex Schmelkin AS
Umbrellas!December 21, 2015 at 8:32 AM
My normal tricks of social engineering and coercion with the pool staff are no longer effective to secure poolside umbrellas at the hotel!
The new system to reserve umbrellas and beach huts has created the most amazing of phenomenon: picture hundreds of guests all frantically tapping on their iPhones at 4pm exactly to secure tomorrow's prime spot.
Kindly ignore any unusual activity on the firewalls as I spend the next few hours infiltrating the reservation system.
Very truly yours,Alex :)
Alex Z.
Alex Schmelkin AS
Umbrellas!December 21, 2015 at 8:32 AM
My normal tricks of social engineering and coercion with the pool staff are no longer effective to secure poolside umbrellas at the hotel!
The new system to reserve umbrellas and beach huts has created the most amazing of phenomenon: picture hundreds of guests all frantically tapping on their iPhones at 4pm exactly to secure tomorrow's prime spot.
Kindly ignore any unusual activity on the firewalls as I spend the next few hours infiltrating the reservation system.
Very truly yours,Alex :)
Alex Z.Alex Z. AZ
Re: Umbrellas!December 21, 2015 at 10:13 AM
All I can say is take advantage. Between greasemonkey, and page change notification, you should be owning the beach!
Alex
Alex Schmelkin
Alex Schmelkin AS
Umbrellas!December 21, 2015 at 8:32 AM
My normal tricks of social engineering and coercion with the pool staff are no longer effective to secure poolside umbrellas at the hotel!
The new system to reserve umbrellas and beach huts has created the most amazing of phenomenon: picture hundreds of guests all frantically tapping on their iPhones at 4pm exactly to secure tomorrow's prime spot.
Kindly ignore any unusual activity on the firewalls as I spend the next few hours infiltrating the reservation system.
Very truly yours,Alex :)
Alex Z.Alex Z. AZ
Re: Umbrellas!December 21, 2015 at 10:13 AM
All I can say is take advantage. Between greasemonkey, and page change notification, you should be owning the beach!
Alex
Alex Schmelkin
Alex Schmelkin AS
Umbrellas!December 21, 2015 at 8:32 AM
My normal tricks of social engineering and coercion with the pool staff are no longer effective to secure poolside umbrellas at the hotel!
The new system to reserve umbrellas and beach huts has created the most amazing of phenomenon: picture hundreds of guests all frantically tapping on their iPhones at 4pm exactly to secure tomorrow's prime spot.
Kindly ignore any unusual activity on the firewalls as I spend the next few hours infiltrating the reservation system.
Very truly yours,Alex :)
Alex Z.Alex Z. AZ
Re: Umbrellas!December 21, 2015 at 10:13 AM
All I can say is take advantage. Between greasemonkey, and page change notification, you should be owning the beach!
Alex
Alex SchmelkinAlex Z. AZ
Re: Umbrellas!December 21, 2015 at 11:56 PM
Heh.... You pwned us on this one!
Smackdown coming tomorrow (or maybe overnight - this turned out to be very serious).
Hope you are enjoying your vacation.........
Alex
Alex Schmelkin
Alex Schmelkin AS
Umbrellas!December 21, 2015 at 8:32 AM
My normal tricks of social engineering and coercion with the pool staff are no longer effective to secure poolside umbrellas at the hotel!
The new system to reserve umbrellas and beach huts has created the most amazing of phenomenon: picture hundreds of guests all frantically tapping on their iPhones at 4pm exactly to secure tomorrow's prime spot.
Kindly ignore any unusual activity on the firewalls as I spend the next few hours infiltrating the reservation system.
Very truly yours,Alex :)
Alex Z.Alex Z. AZ
Re: Umbrellas!December 21, 2015 at 10:13 AM
All I can say is take advantage. Between greasemonkey, and page change notification, you should be owning the beach!
Alex
Alex SchmelkinAlex Z. AZ
Re: Umbrellas!December 21, 2015 at 11:56 PM
Heh.... You pwned us on this one!
Smackdown coming tomorrow (or maybe overnight - this turned out to be very serious).
Hope you are enjoying your vacation.........
Alex
Alex Schmelkin
“There’s honest. Then there’s stupid
honest.”–Somebody’s Grandfather
Because it’s only fair.
Because no one got hurt.
“The true test of a man’s character is what he does when no one is watching.”
–John Wooden
What now?
Alex Schmelkin
About Alex.
Alex has been helping companies build their businesses online since 1994. His expertise includes digital strategy, user experience, technology governance, and the design of large enterprise and e-commerce systems.
His strategies produce measurable business results for clients—from double-digit conversion rate increases to 100 percent year-over-year revenue growth—for clients including Saks Fifth Avenue, MetLife, Lowe’s, Citigroup, Pepperidge Farm, Schwinn, and DonorsChoose.org. He regularly shares his experience by speaking at conferences and in national business and trade press.
Under Alex’s direction, Cake & Arrow has grown into a leading digital product and service design agency,
winning industry recognition such as the IMA Agency of the Year, the Amazon.com Nonprofit Innovation Award, and Best Place to Work by both Crain’s New York (2014 & 2015) and AdAge (2015).
Before Cake & Arrow, Alex co-founded and grew web firm Davanita Design, acquired by Avatar Technology in 2000. He currently serves on the Board of Directors of Essendant (NASDAQ:ESND), a Fortune 500 supplier of technology, office and industrial products with 2015 net sales of $5.4 billion.
A graduate of Cornell University, Alex enjoys time with his wife and three kids, Yankees games and billiards. He was once known as the “Yiddish Magician,” but those days are gone.
We move people to take action.
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We do customer experience.We create end-to-end digital products and
services that help brands and organizations
reinvent how they do business. Our work meets
the needs of every user involved. Customers.
Prospects. Policyholders. Employees. Pets.
Everybody. And it’s been our jam now for 14
years.
We build stuff people love using.We start every project by studying the needs of
every group of users who’ll be involved in the
experience. Our research methodologies ensure
we uncover actionable insights based on human
behavior that are current and relevant. Those
insights help us plan an accurate trajectory for a
solution that achieves our clients’ business
goals and leaves users feeling valued. Placing
people at the heart of the process is how we
deliver results.
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W H O W E A R E W H AT W E D O
Thank You.