grava conference july 9, 2015 … · brand articulates a niche. branding is: symbolic of reputation...
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GRAVA Conference
July 9, 2015
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The evolution of job titles
Factors affecting salary levels
Key findings from recent GRAVA survey
Repositioning strategies for internal advocacy
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Lady Bountiful, Militia Captain
Chairwoman, President, Fire Chief
Community Organizer, Director of Vol. Services
Director/Coordinator/Supervisor of Vols.
Vol. Coordinator, Vol. Program Manager
Community Resource Manager
Community Outreach Coordinator
Manager of Volunteer Resources (CA)
Volunteers Manager (UK)
Director of Vol. Engagement
Vol. Project Leader, Service Leader
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Volunteer Resource Developer
Coordinator of Employee Engagement
Community Engagement Manager
Volunteer Initiatives Manager
Manager of Volunteer & Community Service
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Job title
Organizational hierarchy of job titles
% of time spent on the function
# direct reports
Level of responsibility / other duties
Years of experience
Level of education / credentials
Size of organization’s budget
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Community Organizer $45,794
Volunteer Coordinator $36,535
Volunteer Director $55,360
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Salary Range % of Responses
$19K or less 5.10 %
$20-39K 36.7%
$40-59K 41.84%
$60-79K 13.37%
$80-99K 3.06%
$100K+ 0.00%
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Title % of Responses
Coordinator 45.45%
Manager 22.22%
Director 21.21%
None of the above 11.11%
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Most responders work full-time, in nonprofits, and were evenly spread across all title categories.
“Directors” tend to have the higher salaries.
“Directors” tend to work with larger numbers of volunteers.
Longevity does not necessarily dictate title:
1/3 of both “Coordinators” & “Directors”
have 13+ years experience in the field.
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“Coordinators” spend time spread across many other functions/activities. Top activities are “Communications/Marketing” (65%) & “Programming” (50%).
75% of “Managers” spend time on “Communications/Marketing”
73% of Directors spend time on “Management”
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Brand articulates a niche.
Branding is:
Symbolic of reputation and relationship
A tool for gaining support
Consistent marketing & communications
Integration of words and actions
Quality = promises made, promises kept.
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Fundamental brand elements:
Core values
Message
Personality
Icons
Source: United We Brand, Michael Moser
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How would your boss (or others in power) describe you and/or your role in terms of:
Core values (what you stand for)
Message (what s/he hears from you)
Personality (what type of person you are)
Icons (a graphic symbol)
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How do you WANT your boss (or others)
to describe you and your role?
Core values
Message
Personality
Icons
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Reputation
Ability
Direction
Relationships
Communication
Optimism Source: Volunteer Management, Lynch & McCurley
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Strategically educate:
Yourself – then others
Deliver in digestible amounts, in teachable moments
Use 2015 CCVA competency framework
Offer an updated job description
Give your boss a copy of From the Top Down (Energize, Inc.)
Cite relevant trends in volunteerism and/or your industry
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Nurture strategic relationships:
Who needs to be educated or better informed?
Whose support do you want/need?
Conversely, who needs to feel supported and respected by you?
Who do you need to learn from?
Who are your internal allies who can help you advocate for change?
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Be clear about the unique value
you contribute:
What is your skills inventory (without using the “V” word)?
What are you responsible for making happen?
What are your positioning statements?
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Make language work FOR you:
Avoid “volunteer program”! (align with HR)
Use terminology from those with power:
cost containment, talent management, job
effectiveness, outcome measures, strategic deployment of resources, cost-benefit, quality control, human capital
Proactively offer data/information
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Introduce key information into your performance evaluation conversation
Get examples from comparable organizations
Earn the CVA certification or other relevant credential
Take charge of your own professional development – and talk about it
Avoid whining!
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What results would make you feel successful?
What should be your priority? What specific change would be the most important right now?
What specific action will you take soon toto change your brand, convey your value, and reposition your professional role?
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From the Top Down, by Susan J. Ellis
www.energizeinc.com
Certified in Volunteer Administration (CVA)certification www.CVAcert.org
2014 NPT Salary & Benefit Survey
http://www.shopthenonprofittimes.com/nonprofit-salary-and-benefits-reports
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