grassroots marketing & the digital revolution
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A clear path to digital presence.
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REVOLUTIONTHE DIGITAL
REVOLUTIONMARKETINGMARKETING
&
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online
SEO
SEM
content
socialmedia
merchan-dising
advertising
sales
businessdev
customerservice
PR
fulfillment
YOURBUSINESS
YOURBUSINESS
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CONNECTIONis a
tool.
Social media
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SHARING
EVER BEFORE.
People are
more information than
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We now create as much information in two days as we did from the dawn of man through 2003.
- Eric Schmidt CEO of Google
@ Techonomy, 8/4/2010
“
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CURATINGLISTENING.
Today’s challenge lies in &
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SCIENCEEXPERIMENT
a simple
SOCIAL MEDIA
RELATIONSHIPMARKETING
only
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Emotional Bank Account
Emotional Bank Account
In order to make a withdrawal,you must first make a deposit.
CONNECTION
EXPERIENCE
EMOTION
CONNECTION
EXPERIENCE
EMOTION
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Relationships are built on:
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RELATIONSHIPS
STORIES.
Over time,
develop
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TRADITIONAL BUSINESSTRADITIONAL BUSINESS(The Old Town Model)
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STORE
clients
clients
clients
clients
clients
clientsclients
other store
Communities are
People experience. People talk.People share.People discuss.People recommend.People tell stories.
CONNECTEDCONNECTED.
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STORE
MARKETERSRUINED IT
Over time,
for everyone using...
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STORE A
STORE B $$
Market | Message | Medium
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+
+
ONE-WAYONE-WAY
FEW OPTIONSFEW OPTIONS
LARGE AUDIENCELARGE AUDIENCE
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ONE-AND-DONEMarketing Efforts: THEN
TIME >
BRA
ND
AW
ARE
NES
S >
$$ $$$$ $$
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MORE OPTIONS
SMALLER AUDIENCES
TWO-WAY
MORE OPTIONS
SMALLER AUDIENCES
TWO-WAYTODAY:
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ONE-AND-DONEMarketing Efforts: NOW
TIME >
BRA
ND
AW
ARE
NES
S >
$$ $$$$ $$
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Information must be
RELEVANT.RELEVANT.
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LOCATELOCATEINTERACTINTERACT
&new customers
with the ones you already have?
So how can you
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C
Connection
Experience
Emotion
112233344556Conversion
Influence
Affinity
Relationships
Connection
Access
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“I use Twitter to listen.” - Gary Vaynerchuk
Public | Real-Time | Location-Based | Searchable
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Demographic | Curated | Connective | Relevant
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search.twitter.com google.com/places
foursquare.com/businessbiz.yelp.com
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QQ AA&