On Highway Marketing Specialists 2017

Heavy, Medium & Light DutyTransport Refrigeration

Strategic PlanningMarketing

1979 - 1993 PARTS & SERVICE WAREHOUSE & DISTRIBUTION TECHNICAL PARTS & SERVICE RETAIL PART SALES INVENTORY MANAGEMENT PARTS MANAGER/ACTING GENERAL PARTS MANAGER

1993 - 1994 ERIE, PENNSYLVANIAOPERATIONS MANAGER PARTS, SALES & SERVICE OPERATIONS

1994 - 2003 BUFFALO, NEW YORKWNY OPERATIONS MANAGER PARTS, SALES, SERVICE & MACHINE SHOP OPERATIONS VEHICLE & EQUIPMENT MAINTENANCE PROGRAMS

2003 - 2016 PHILADELPHIA, PENNSYLVANIAMARKETING & COMMUNICATIONS MANAGER

DETROIT DIESEL & ALLISON TRANSMISSION MARKETING CARRIER TRANSPORT REFRIGERATION MARKETING MTU C&I / OIL & GAS MARKETING MTU ONSITE ENERGY POWER GENERATION MARKETING GE JENBACHER RENEWABLE ENERGY MARKETING GOVERNMENT SERVICES MARKETING VEHICLE & EQUIPMENT MAINTENANCE MARKETING STRATEGIC BUSINESS PLANNING COMMERCIAL VEHICLE PRODUCTS MARKETING CONTENT & DIGITAL MARKETING VEHICLE & EQUIPMENT GRAPHIC STANDARDS PROMOTIONS & ADVERTISING

EDUCATION DETROIT DIESEL MANAGEMENT TRAINING DETROIT DIESEL Inline 53 / V53 SERIES ENGINE OVERHAUL TRAINING DETROIT DIESEL Inline 71 / V71 SERIES ENGINE OVERHAUL TRAINING DETROIT DIESEL V92 SERIES ENGINE OVERHAUL TRAINING ALLISON 1000 / 2000 SERIES TRANSMISSION OVERHAUL TRAINING ALLISON 3000 SERIES TRANSMISSION OVERHAUL TRAINING ALLISON 4000 SERIES TRANSMISSION OVERHAUL TRAINING ALLISON B400 / B500 SERIES TRANSMISSION OVERHAUL TRAINING ALLISON SALES TRAINING | FIRST LINE | HYBRID UNIVERSITY FREIGHTLINER VEHICLE SERVICE | DOT COMPLIANCE MANAGEMENT UNIVERSITY OF BUFFALO SCHOOL OF BUSINESS WEB DESIGN FLASH MX2 | STYLE SHEETS | FRONT PAGE | JAVA SCRIPT | HTML

SMALL BUSINESS ADMINISTRATION / SCORE BUSINESS TRAINING MICROSOFT WINDOWS & ADOBE CREATIVE SUITE TRAINING

ABOUT USWith over 37 years of experience in the distribution, technical services

and retail industries, Graphic Roads has developed a wide range of

strategies and services that encompass 360° solutions to everyday

business needs. We can work directly with you and your team, analyze

your requirements and develop a strategy to produce the short and

long term results you’re looking to achieve.

TRUSTWORTHY EXPERIENCEGraphic Roads provides the experience and services to fit all your business

needs. Our knowledge can help streamline processes, build better

business strategies and develop a corporate branding environment.

We can also assist you in reducing overhead marketing costs and provide

the target structure you’re looking for.

KNOWLEDGEABLE We’ve had the privilege of working with industry leading manufacturers

that produce some of the most technologically advanced products in

the world. Companies such as Daimler Trucks® North America, Detroit

Diesel®, Allison Transmission®, Carrier Transicold® transport refrigeration

products, GE Jenbacher® gaseous fueled engines/power generation,

MTU® oil, gas and construction/industrial engines as well as MTU Onsite

Energy® power generation equipment, both divisions of Rolls Royce

Power Systems®.

We have experience fulfilling coast-to-coast marketing initiatives,

strategic development for parts, sales and services operations as well as

distribution requirements. Our experience includes collaborating and

working with national service networks, regional dealerships, and have

developed a working knowledge to provide an enhanced customer

experience with the results you’re looking to achieve.

EXPERIENCE

JIM FRAZIERPRESIDENT GRAPHIC ROADS INC.

Tel. (716) 695-1825

Jfrazier@graphicroads.com

PO Box 474

Amherst, NY 14226

www.graphicroads.com

StrategicPlanning

DATA ANALYSISA critical function of any strategy is the ability to locateand decipher the required data needed. With over 37years of data mining experience, we can assist you withdefining and implementing your informational goals.

MARKETING REVIEWSuccessful companies have well defined marketingplans that encompass assets, products and services.Combined with a full review of the market landscape,we can build a strategy that produces marketing results.

INDUSTRY LEADINGWe will work with your team to build a solid brand foryour business and services. Customers are looking fortrustworthy and reliable service providers so let’s deliverwhat they are asking for!

INNOVATIVE SELLINGIn order to produce the financial goals your looking toachieve, it sometimes requires an innovative thoughtprocess. We specialize in this logic and when combinedtogether, we become a results oriented sales team.

At Graphic Roads we realize that the strength behindany successful business is the ability to provide its peopleand customers with guidance for strategic planning.

Depending on the complexity of your business, productsor services, competitive factors, logistics or geography,operational, personnel or even business acquisition, yourstrategies may range from basic to complex.

“Someone’s sitting in the shade

today because someone planted

a tree a long time ago.”-Warren Buffett

ContentManagement

DIGITAL & ANALOG DOCUMENTSLooking to produce customized documents in digital or analog formats? At Graphic Roads we can handleeverything from target development to print servicesfor all your parts, sales or service needs.

E-MAIL MARKETINGWhen done correctly, e-mail marketing can be yourleast expensive “go to” marketing strategy. Combinedwith your team’s sales effort plus a customer database of e-mail contacts, we can reach thousands quickly.

TECHNICAL / CASE STUDIESTechnical studies are a useful marketing tool to letyour customer know about a specific sale, product or service. Designed to educate, case studies will providevalue to end users. Contact us today to learn more.

PRODUCT CATALOGSTechnical parts or service catalogs are ideal marketingsolutions that provide value to your target customers.We can develop digital or printed versions that coversanything from company procedures to new products.

Content Management is at the core of your marketing plan.Without managing your vision and voice, the message getslost and worse yet, produces unacceptable results. Weunderstand this focus and utilize the latest techniques toreach your target with maximum impact.

As digital presence continues to evolve and expand, theability to reach customers via traditional methods and newdigital content marketing will provide your business a costeffective method of marketing your services or products.

E-mail marketing has 3X the

conversion rate as social media.

For every $1 spent on e-mail

marketing there is a $44.25

average return on investment.Source - Forrester Research

BROCHURE DESIGNOur design service includes document developmentfor parts, sales, service and corporate requirements. Ourmission is to understand your goals while producing results that exceed your expectations.

WEBSITE DESIGNFunctional website designs encompass documentingyour brand, conveying your message and providing asuperior user experience. Additionally, we can assistyou with added features to maximize your investment.

E-COMMERCE DESIGNAre you looking to extend your products or servicesreach? We can provide everything from basic to complexmulti-tiered e-commerce websites to fit both yourbudget and requirements.

ADVERTISING DESIGNLooking to convey your brand and message? GraphicRoads has experience working with all advertisingforms including digital media, billboard, national orlocal print media and vehicle wrap designs.

At Graphic Roads we can assist you with turning yourcompany’s vision into reality. Our design service is built onthe basic philosophy of understanding your focus and thenconveying the message into a clear and precise form. Thesedesign forms include documents, functional website layouts,graphics, e-commerce development and advertisements.

If you are looking for design services, we utilize the AdobeCreative Suite products and others to bring your messageto life. Contact us today to discuss and review all your designand marketing requirements.

“Design is not just what it looks like

and feels like. Design is how it works.”-Steve Jobs

DesignServices

UNDERSTANDIf you’re looking to improve or build your brand, we canassist you in developing a short and long term strategy.Understanding your business brand is a behind thescenes strategy and vision that drives your message.

SIMPLIFYLess is more powerful and simplifying your brand willenable customers and employees better opportunitiesto engage. Your business is already complex so whymake your brand over complicated?

DEVELOPDeveloping your brand is a continuous process. Justlike your business, it changes over time and needsadjustment to develop. New products and services addvalue and have a direct brand impact.

BrandDevelopment

Brand Development is your silent partner and requires a complete thought process, best business practices, resources,and time to implement and grow. Your brand is a continually nurtured long term goal that is developed across all ofyour business channels, products you sell and the services you provide. Your brand may include facility and vehicleappearances, day to day operations, customer interaction and satisfaction. We can assist you in building a brand thatrepresents your vision and goals while providing an enriched, full 360° customer experience.

EVALUATELet’s peel back the layers of your brand and evaluate it’smessage. Is it clear and precise or steering off course?At Graphic Roads we can assist you in building acompelling value proposition for your business.

IMPLEMENTYou’ve gone through all the actions to build a successfulbusiness model and it’s processes have been defined.It is time to place your brand into action beginning fromthe inside out.

PROMOTETogether with your team, it’s time to tell your customerswhat your business stands for and certainly what it sells,services or manufacturers. Remember to listen andevaluate from the voice of the customer.

MOBILE LUBESERVICE

MOBILE LUBESERVICE

42% OF RESPONDENTS HAD A MORE FAVORABLEIMPRESSION OF AN ADVERTISER AFTERRECEIVING AN ITEM

62% OFOF RESPONDENTS HAVE DONE BUSINESSWITH THE ADVERTISER ON A PROMOTIONALPRODUCT AFTER RECEIVING AN ITEM

84% OF RESPONDENTS REMEMBERED THEADVERTISERS OF THE PROMOTIONALPRODUCTS THEY’VE RECEIVED

55% OFRESPONDENTS KEEP PROMOTION ITEMS FOR MORE THAN 1 YEAR

PROMOTIONAL & APPAREL SERVICES

One of the most satisfying results of your efforts is watching acustomer wear your brand. You’ve worked hard to gain yourcustomers confidence and equally as hard for their repeatbusiness.

Why not show your appreciation for a their loyal patronage bydeveloping a promotional item and apparel program? GraphicRoads can assist you with everything from corporate needs tocustomer appreciation items.

TRADE SHOW DISPLAY SERVICES

During customer events, trade show display units representthe gateway to your company and potentially new customers.In a very clear and concise manner, the products your companyprovides, including services and solutions, must be presented inthe best possible way. We can assist you with everything from asimple table cover and logo, table top display units, retail displaybanners or larger and more advanced trade show display designs.

PromotionalServices

PO Box 474 Amherst, NY 14226 Email: Jfrazier@graphicroads.comwww.graphicroads.com

VISION DESIGN KNOWLEDGE EXPERIENCE

We provide the following solutions for all your business channels.

Graphic Roads Inc. can facilitate all your marketing requirements from concept to design, printing services todistribution, data analysis to target channel, digital to customer direct or e-commerce development.

Our mission is to make you look your best. To compliment our marketing services, Graphic Roads, Inc. alsoprovides a complete line of promotional services to make sure your business brand is well represented.

Business Planning Company Brand Development Document Design Content Development Vehicle Graphics Presentation Development Digital Media Design Advertising Services Project Management

Functional Web Design E-Commerce Development Trade Show & Retail Displays Printing Services E-Mail Marketing Direct Mail Marketing Technical & Case Study Development Product Reference Catalogs Stationary, Business Cards, Forms & Posters

2017

Custom Imprinted Desk & Wall Calendars Logo Imprinted Flash Drives Custom Imprinted Mouse Pads Custom Presentation Folders Custom Imprinted Counter Mats Logo Imprinted Apparel

Logo Imprinted Pens Logo Imprinted Writing Pads Custom Imprinted Cups & Mugs Logo Imprinted Flashlights Logo Imprinted Backpacks & Bags Logo Imprinted Decals

Custom Imprinted Plaques & Awards Logo Imprinted Phone Chargers Logo Imprinted Golfing Accessories Logo Imprinted Adhesive Note Pads Logo Imprinted Stress Relievers Plus Much More!

(716) 695-1825

DESIGN SERVICES

PROMOTIONAL SERVICES

BUSINESS SERVICES

DIGITAL CONTENT SERVICES

Advertising Design Print Design Website Design Graphic Design

Trade-Show & Customer Promotional Items Corporate Gifts & Awards Promotional Loyalty Programs Trade-Show & Retail Displays

Strategic Business Planning E-Commerce Business Development Business Brand Development Business Research & Analysis

Digital Design Digital Marketing Digital Documentation Digital Media Development

2017