graphic recordings of #cmworld by kelly kingman

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Bringing Words to Life The Art of Kelly Kingman at Content Marketing World 2013

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Page 1: Graphic Recordings of #CMWorld by Kelly Kingman

Bringing Words to LifeThe Art of Kelly Kingman at Content Marketing World 2013

Page 2: Graphic Recordings of #CMWorld by Kelly Kingman

Why Smart Marketing is about Help Not Hype

Jay BaerAuthor, Youtility

Page 3: Graphic Recordings of #CMWorld by Kelly Kingman

Jay BaerAuthor, Youtility

Page 4: Graphic Recordings of #CMWorld by Kelly Kingman

From Happiness Factory to Content Factory – How Coca-Cola is Growing Through Liquid Storytelling

Jonathan MildenhallThe Coca-Cola Company

Page 5: Graphic Recordings of #CMWorld by Kelly Kingman

Jonathan MildenhallThe Coca-Cola Company

Page 6: Graphic Recordings of #CMWorld by Kelly Kingman

I’ll Give You a Piece of My Mind! Building a Content Strategy with Mental Models

Lauren MolerNational Instruments

Page 7: Graphic Recordings of #CMWorld by Kelly Kingman

Lauren MolerNational

Instruments

Page 8: Graphic Recordings of #CMWorld by Kelly Kingman

Bigger Success. Less Content.Across More Platforms.

Andrew DavisAuthor, Brandscaping

Page 9: Graphic Recordings of #CMWorld by Kelly Kingman

Andrew DavisAuthor, Brandscaping

Page 10: Graphic Recordings of #CMWorld by Kelly Kingman

Top Seven and a Half Tips to JumpStart Your Visual Content Strategy

Buddy ScaleraOgilvy

Page 11: Graphic Recordings of #CMWorld by Kelly Kingman

BuddyScalera

Ogilvy

Page 12: Graphic Recordings of #CMWorld by Kelly Kingman

Getting Started: Building a Small Business Content Strategy

Brian ClarkCopyblogger

Page 13: Graphic Recordings of #CMWorld by Kelly Kingman

Brian ClarkCopyblogger

Page 14: Graphic Recordings of #CMWorld by Kelly Kingman

Closing Keynote: A Perfect Story

William ShatnerActor, Director, Producer & Author

Page 15: Graphic Recordings of #CMWorld by Kelly Kingman

WilliamShatner

Actor, Director,Producer &

Author

Page 16: Graphic Recordings of #CMWorld by Kelly Kingman

What is graphic recording?Graphic recording, also sometimes referred to as “scribing,” is the practice of drawing to increase understanding, engagement and retention. More specifically, it’s listening to verbal information, synthesizing and capturing main ideas in a visual way — on paper, tablets, flipcharts or other media. (Source: http://kingmanink.com)

What are sketchnotes?Sketchnotes (or visual notes) are just what they sound like: notes that are drawn in a sketchbook. The creation of sketchnotes is only witnessed by the artist, not the entire room (as with graphic recording). Sketchnotes can be a great way to share the content of a meeting or event with people who were unable to attend or they can be distributed to participants afterwards as a take away. (Source: http://kingmanink.com) More on Kelly Kingman: http://kingmanink.com

Missed #cMWorld? Find a Content Marketing Institute event near you. New York, San Francisco, Sydney and Cleveland are all on the schedule in the next 12 months! http://contentmarketinginstitute.com/events