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8/10/2019 Graphic Design Travel Book http://slidepdf.com/reader/full/graphic-design-travel-book 1/20  The Graphic Design  Travel Book 

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Page 1: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 120

The Graphic Design

Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 220

Vocabulary List 1

BIT

In computer terms a binaryentity that is the smallest amountof information that a computer

can manipulate

BITE

The basic unit of computermemory representing a singlealphanumeric character One bitecontains the equivalent of 8 bits The most common groupings are

8 16 24 and 32 bit bytes

MEGABYTE

Approximately one million bytesor one thousand kilobytes(Specifically 1048576 bytes)

CPU

Central Processing Unit thebrains of the computer thatcontrols the interpretation andexecution of instructions

RAM

Random Access Memorytemporary memory that canbe ldquoaccessedrdquo as needed to

store data and instructions in acomputer while it is turned onAn increase in RAM will allow thecomputer to work in increasinglycomplicated programs and witha faster speed

ROM READ ONLYMEMORY

A portion of a computerrsquosmemory that is permanentlyrecorded Memory that can onlybe read not changed by theuser and is not lost when thecomputer is turned off

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 320

COMP

Comprehensive an accuratelayout showing type llustrationsand photographs in position andsuitable as a final presentation

CAMERA983085READY ART

The process of preparing allelements (type illustrationposition photos etc) of a pageinto exact position on a flatsurface prior to photographingfor printing purposes

LINE ART

Solid-color artwork or type withno tonal values

CONTINUOUS983085TONE

Any photograph or illustrationthat contains a range of tonesor gradation of tones in blackand white or color

HALFTONE

The reproduction ofcontinuous-tone artwork (suchas a photograph) through theapplication of a screen thatconverts the image into dots ofvarious sizes

RESOLUTION

The fixed number of pixelsor dots available on anoutput device (display screenimagesetter etc)

DPI

Dots per inch referring to theresolution of the output Themore dots per inch the moredetailed the image will be (ieImages to be printed shouldgenerally be at least 300 dpi)

LPI

Lines per inch The number oflines in an inch as found on thescreens that create halftonesand four-color images as inldquoprinted at 150-line screenrdquo

The more lines per inch themore detailed the image willbe Typically newspapersuse an 85-line screen andpublications use a 150-linescreen Fine art prints arefrequently printed using a 175-line screen or higher (A 150-line screen is equal to 300 dpi)

Graphic Design Travel Book - Vocabulary List 1

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 420

HUE

In color the ability to perceivethe main attributes of colors byusing the human eye (ie ldquoredrdquo

ldquobluerdquo ldquogreenrdquo etc)

VALUE

The degree of lightness or

darkness of a color or tone of gray

TINT

A color obtained by adding whiteto the solid color In printing aphotomechanical reproduction ofa solid color by screening

RGB

Red Green Blue The primarycolors called ldquoadditiverdquo colorsused by color monitor displaysand TVs The combination

and intensities of these threecolors can represent the wholespectrum Mixing the threeadditive colors in equal amountswill produce white

CMYK

Cyan Magenta Yellow andBlack The four processcolors (technically they areldquosubtractiverdquo colors) that areused in four-color printedreproduction Mixing the threeprimary subtractive colors(cyan magenta yellow )in equal

amounts will produce black

DUOTONE

A two-color halftone (generallyblack and a second color) madefrom a regular black and whitephotograph The full range of

tones are printed black or thedarker color and the middlerange of tones are printed in thesecond color The result is animage with more richness anddepth than a one-color halftone

PANTONE MATCHING

SYSTEM 983080PMS983081Brand name for a widely usedcolor-matching system Itprovides designers with swatchesfor specific colors and givesprinters the recipes for making

those colors

Vocabulary List 2

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 520

BLEED

Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer

must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to

accommodate bleeds

COLOR SEPARATIONS

Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing

Each separation prints a singleprocess or spot color

REGISTER

In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of

a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if

in process color change colors

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 620

PRE983085PRESS

Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making

ON983085PRESS

Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions

POST983085PRESS

Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment

Vocabulary List 3

PRINTING PROCESSES

Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods

Most printing is done with a plate The four main

types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 720

LETTERPRESS

Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas

Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press

ADVANTAGES

bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run

bull good for jobs requiring numbering andimprinting (tickets forms etc)

bull used for die-cutting slotting perforatingembossing debossing

bull proofing is relatively inexpensive

bull less paper waste than other processes

DISADVANTAGES

bull high cost of printing plates and make ready time

bull modern preparation methods better suited to

other processes bull requires higher quality paper

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 820

GRAVURE

Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper

The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation

Most gravure is done on web-fed rotary presses The paper is supplied to

the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps

ADVANTAGES

bull richest blacks and widest tonal range of allprinting processes

bull good reproduction of photographs and detail

bull economical for high speed long run jobs

DISADVANTAGES

bull plates or cylinders are more expensive

bull proofing is more expensive

bull corrections difficult and expensive

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 920

OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1020

SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1220

BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

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SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

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GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

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PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 2: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 220

Vocabulary List 1

BIT

In computer terms a binaryentity that is the smallest amountof information that a computer

can manipulate

BITE

The basic unit of computermemory representing a singlealphanumeric character One bitecontains the equivalent of 8 bits The most common groupings are

8 16 24 and 32 bit bytes

MEGABYTE

Approximately one million bytesor one thousand kilobytes(Specifically 1048576 bytes)

CPU

Central Processing Unit thebrains of the computer thatcontrols the interpretation andexecution of instructions

RAM

Random Access Memorytemporary memory that canbe ldquoaccessedrdquo as needed to

store data and instructions in acomputer while it is turned onAn increase in RAM will allow thecomputer to work in increasinglycomplicated programs and witha faster speed

ROM READ ONLYMEMORY

A portion of a computerrsquosmemory that is permanentlyrecorded Memory that can onlybe read not changed by theuser and is not lost when thecomputer is turned off

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 320

COMP

Comprehensive an accuratelayout showing type llustrationsand photographs in position andsuitable as a final presentation

CAMERA983085READY ART

The process of preparing allelements (type illustrationposition photos etc) of a pageinto exact position on a flatsurface prior to photographingfor printing purposes

LINE ART

Solid-color artwork or type withno tonal values

CONTINUOUS983085TONE

Any photograph or illustrationthat contains a range of tonesor gradation of tones in blackand white or color

HALFTONE

The reproduction ofcontinuous-tone artwork (suchas a photograph) through theapplication of a screen thatconverts the image into dots ofvarious sizes

RESOLUTION

The fixed number of pixelsor dots available on anoutput device (display screenimagesetter etc)

DPI

Dots per inch referring to theresolution of the output Themore dots per inch the moredetailed the image will be (ieImages to be printed shouldgenerally be at least 300 dpi)

LPI

Lines per inch The number oflines in an inch as found on thescreens that create halftonesand four-color images as inldquoprinted at 150-line screenrdquo

The more lines per inch themore detailed the image willbe Typically newspapersuse an 85-line screen andpublications use a 150-linescreen Fine art prints arefrequently printed using a 175-line screen or higher (A 150-line screen is equal to 300 dpi)

Graphic Design Travel Book - Vocabulary List 1

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 420

HUE

In color the ability to perceivethe main attributes of colors byusing the human eye (ie ldquoredrdquo

ldquobluerdquo ldquogreenrdquo etc)

VALUE

The degree of lightness or

darkness of a color or tone of gray

TINT

A color obtained by adding whiteto the solid color In printing aphotomechanical reproduction ofa solid color by screening

RGB

Red Green Blue The primarycolors called ldquoadditiverdquo colorsused by color monitor displaysand TVs The combination

and intensities of these threecolors can represent the wholespectrum Mixing the threeadditive colors in equal amountswill produce white

CMYK

Cyan Magenta Yellow andBlack The four processcolors (technically they areldquosubtractiverdquo colors) that areused in four-color printedreproduction Mixing the threeprimary subtractive colors(cyan magenta yellow )in equal

amounts will produce black

DUOTONE

A two-color halftone (generallyblack and a second color) madefrom a regular black and whitephotograph The full range of

tones are printed black or thedarker color and the middlerange of tones are printed in thesecond color The result is animage with more richness anddepth than a one-color halftone

PANTONE MATCHING

SYSTEM 983080PMS983081Brand name for a widely usedcolor-matching system Itprovides designers with swatchesfor specific colors and givesprinters the recipes for making

those colors

Vocabulary List 2

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 520

BLEED

Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer

must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to

accommodate bleeds

COLOR SEPARATIONS

Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing

Each separation prints a singleprocess or spot color

REGISTER

In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of

a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if

in process color change colors

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 620

PRE983085PRESS

Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making

ON983085PRESS

Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions

POST983085PRESS

Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment

Vocabulary List 3

PRINTING PROCESSES

Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods

Most printing is done with a plate The four main

types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 720

LETTERPRESS

Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas

Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press

ADVANTAGES

bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run

bull good for jobs requiring numbering andimprinting (tickets forms etc)

bull used for die-cutting slotting perforatingembossing debossing

bull proofing is relatively inexpensive

bull less paper waste than other processes

DISADVANTAGES

bull high cost of printing plates and make ready time

bull modern preparation methods better suited to

other processes bull requires higher quality paper

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 820

GRAVURE

Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper

The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation

Most gravure is done on web-fed rotary presses The paper is supplied to

the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps

ADVANTAGES

bull richest blacks and widest tonal range of allprinting processes

bull good reproduction of photographs and detail

bull economical for high speed long run jobs

DISADVANTAGES

bull plates or cylinders are more expensive

bull proofing is more expensive

bull corrections difficult and expensive

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

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OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

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SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

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8102019 Graphic Design Travel Book

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BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

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INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

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SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

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GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

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PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

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DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

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WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

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Page 3: Graphic Design Travel Book

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COMP

Comprehensive an accuratelayout showing type llustrationsand photographs in position andsuitable as a final presentation

CAMERA983085READY ART

The process of preparing allelements (type illustrationposition photos etc) of a pageinto exact position on a flatsurface prior to photographingfor printing purposes

LINE ART

Solid-color artwork or type withno tonal values

CONTINUOUS983085TONE

Any photograph or illustrationthat contains a range of tonesor gradation of tones in blackand white or color

HALFTONE

The reproduction ofcontinuous-tone artwork (suchas a photograph) through theapplication of a screen thatconverts the image into dots ofvarious sizes

RESOLUTION

The fixed number of pixelsor dots available on anoutput device (display screenimagesetter etc)

DPI

Dots per inch referring to theresolution of the output Themore dots per inch the moredetailed the image will be (ieImages to be printed shouldgenerally be at least 300 dpi)

LPI

Lines per inch The number oflines in an inch as found on thescreens that create halftonesand four-color images as inldquoprinted at 150-line screenrdquo

The more lines per inch themore detailed the image willbe Typically newspapersuse an 85-line screen andpublications use a 150-linescreen Fine art prints arefrequently printed using a 175-line screen or higher (A 150-line screen is equal to 300 dpi)

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HUE

In color the ability to perceivethe main attributes of colors byusing the human eye (ie ldquoredrdquo

ldquobluerdquo ldquogreenrdquo etc)

VALUE

The degree of lightness or

darkness of a color or tone of gray

TINT

A color obtained by adding whiteto the solid color In printing aphotomechanical reproduction ofa solid color by screening

RGB

Red Green Blue The primarycolors called ldquoadditiverdquo colorsused by color monitor displaysand TVs The combination

and intensities of these threecolors can represent the wholespectrum Mixing the threeadditive colors in equal amountswill produce white

CMYK

Cyan Magenta Yellow andBlack The four processcolors (technically they areldquosubtractiverdquo colors) that areused in four-color printedreproduction Mixing the threeprimary subtractive colors(cyan magenta yellow )in equal

amounts will produce black

DUOTONE

A two-color halftone (generallyblack and a second color) madefrom a regular black and whitephotograph The full range of

tones are printed black or thedarker color and the middlerange of tones are printed in thesecond color The result is animage with more richness anddepth than a one-color halftone

PANTONE MATCHING

SYSTEM 983080PMS983081Brand name for a widely usedcolor-matching system Itprovides designers with swatchesfor specific colors and givesprinters the recipes for making

those colors

Vocabulary List 2

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BLEED

Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer

must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to

accommodate bleeds

COLOR SEPARATIONS

Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing

Each separation prints a singleprocess or spot color

REGISTER

In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of

a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if

in process color change colors

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PRE983085PRESS

Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making

ON983085PRESS

Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions

POST983085PRESS

Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment

Vocabulary List 3

PRINTING PROCESSES

Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods

Most printing is done with a plate The four main

types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers

8102019 Graphic Design Travel Book

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LETTERPRESS

Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas

Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press

ADVANTAGES

bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run

bull good for jobs requiring numbering andimprinting (tickets forms etc)

bull used for die-cutting slotting perforatingembossing debossing

bull proofing is relatively inexpensive

bull less paper waste than other processes

DISADVANTAGES

bull high cost of printing plates and make ready time

bull modern preparation methods better suited to

other processes bull requires higher quality paper

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8102019 Graphic Design Travel Book

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GRAVURE

Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper

The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation

Most gravure is done on web-fed rotary presses The paper is supplied to

the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps

ADVANTAGES

bull richest blacks and widest tonal range of allprinting processes

bull good reproduction of photographs and detail

bull economical for high speed long run jobs

DISADVANTAGES

bull plates or cylinders are more expensive

bull proofing is more expensive

bull corrections difficult and expensive

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8102019 Graphic Design Travel Book

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OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1020

SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

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BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

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INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

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SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

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GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

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PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

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DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

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WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

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Page 4: Graphic Design Travel Book

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HUE

In color the ability to perceivethe main attributes of colors byusing the human eye (ie ldquoredrdquo

ldquobluerdquo ldquogreenrdquo etc)

VALUE

The degree of lightness or

darkness of a color or tone of gray

TINT

A color obtained by adding whiteto the solid color In printing aphotomechanical reproduction ofa solid color by screening

RGB

Red Green Blue The primarycolors called ldquoadditiverdquo colorsused by color monitor displaysand TVs The combination

and intensities of these threecolors can represent the wholespectrum Mixing the threeadditive colors in equal amountswill produce white

CMYK

Cyan Magenta Yellow andBlack The four processcolors (technically they areldquosubtractiverdquo colors) that areused in four-color printedreproduction Mixing the threeprimary subtractive colors(cyan magenta yellow )in equal

amounts will produce black

DUOTONE

A two-color halftone (generallyblack and a second color) madefrom a regular black and whitephotograph The full range of

tones are printed black or thedarker color and the middlerange of tones are printed in thesecond color The result is animage with more richness anddepth than a one-color halftone

PANTONE MATCHING

SYSTEM 983080PMS983081Brand name for a widely usedcolor-matching system Itprovides designers with swatchesfor specific colors and givesprinters the recipes for making

those colors

Vocabulary List 2

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 520

BLEED

Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer

must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to

accommodate bleeds

COLOR SEPARATIONS

Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing

Each separation prints a singleprocess or spot color

REGISTER

In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of

a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if

in process color change colors

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8102019 Graphic Design Travel Book

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PRE983085PRESS

Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making

ON983085PRESS

Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions

POST983085PRESS

Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment

Vocabulary List 3

PRINTING PROCESSES

Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods

Most printing is done with a plate The four main

types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers

8102019 Graphic Design Travel Book

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LETTERPRESS

Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas

Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press

ADVANTAGES

bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run

bull good for jobs requiring numbering andimprinting (tickets forms etc)

bull used for die-cutting slotting perforatingembossing debossing

bull proofing is relatively inexpensive

bull less paper waste than other processes

DISADVANTAGES

bull high cost of printing plates and make ready time

bull modern preparation methods better suited to

other processes bull requires higher quality paper

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GRAVURE

Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper

The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation

Most gravure is done on web-fed rotary presses The paper is supplied to

the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps

ADVANTAGES

bull richest blacks and widest tonal range of allprinting processes

bull good reproduction of photographs and detail

bull economical for high speed long run jobs

DISADVANTAGES

bull plates or cylinders are more expensive

bull proofing is more expensive

bull corrections difficult and expensive

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OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

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SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

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ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

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BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

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INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

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SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

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GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

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DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 5: Graphic Design Travel Book

8102019 Graphic Design Travel Book

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BLEED

Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer

must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to

accommodate bleeds

COLOR SEPARATIONS

Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing

Each separation prints a singleprocess or spot color

REGISTER

In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of

a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if

in process color change colors

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 620

PRE983085PRESS

Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making

ON983085PRESS

Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions

POST983085PRESS

Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment

Vocabulary List 3

PRINTING PROCESSES

Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods

Most printing is done with a plate The four main

types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers

8102019 Graphic Design Travel Book

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LETTERPRESS

Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas

Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press

ADVANTAGES

bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run

bull good for jobs requiring numbering andimprinting (tickets forms etc)

bull used for die-cutting slotting perforatingembossing debossing

bull proofing is relatively inexpensive

bull less paper waste than other processes

DISADVANTAGES

bull high cost of printing plates and make ready time

bull modern preparation methods better suited to

other processes bull requires higher quality paper

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

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GRAVURE

Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper

The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation

Most gravure is done on web-fed rotary presses The paper is supplied to

the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps

ADVANTAGES

bull richest blacks and widest tonal range of allprinting processes

bull good reproduction of photographs and detail

bull economical for high speed long run jobs

DISADVANTAGES

bull plates or cylinders are more expensive

bull proofing is more expensive

bull corrections difficult and expensive

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

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OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

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SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

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8102019 Graphic Design Travel Book

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ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

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8102019 Graphic Design Travel Book

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BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

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INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

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SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

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GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

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PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

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DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

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WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

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Page 6: Graphic Design Travel Book

8102019 Graphic Design Travel Book

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PRE983085PRESS

Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making

ON983085PRESS

Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions

POST983085PRESS

Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment

Vocabulary List 3

PRINTING PROCESSES

Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods

Most printing is done with a plate The four main

types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 720

LETTERPRESS

Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas

Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press

ADVANTAGES

bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run

bull good for jobs requiring numbering andimprinting (tickets forms etc)

bull used for die-cutting slotting perforatingembossing debossing

bull proofing is relatively inexpensive

bull less paper waste than other processes

DISADVANTAGES

bull high cost of printing plates and make ready time

bull modern preparation methods better suited to

other processes bull requires higher quality paper

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 820

GRAVURE

Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper

The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation

Most gravure is done on web-fed rotary presses The paper is supplied to

the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps

ADVANTAGES

bull richest blacks and widest tonal range of allprinting processes

bull good reproduction of photographs and detail

bull economical for high speed long run jobs

DISADVANTAGES

bull plates or cylinders are more expensive

bull proofing is more expensive

bull corrections difficult and expensive

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 920

OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1020

SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1220

BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 7: Graphic Design Travel Book

8102019 Graphic Design Travel Book

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LETTERPRESS

Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas

Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press

ADVANTAGES

bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run

bull good for jobs requiring numbering andimprinting (tickets forms etc)

bull used for die-cutting slotting perforatingembossing debossing

bull proofing is relatively inexpensive

bull less paper waste than other processes

DISADVANTAGES

bull high cost of printing plates and make ready time

bull modern preparation methods better suited to

other processes bull requires higher quality paper

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

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GRAVURE

Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper

The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation

Most gravure is done on web-fed rotary presses The paper is supplied to

the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps

ADVANTAGES

bull richest blacks and widest tonal range of allprinting processes

bull good reproduction of photographs and detail

bull economical for high speed long run jobs

DISADVANTAGES

bull plates or cylinders are more expensive

bull proofing is more expensive

bull corrections difficult and expensive

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 920

OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1020

SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

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8102019 Graphic Design Travel Book

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BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

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INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

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SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

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GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 8: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 820

GRAVURE

Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper

The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation

Most gravure is done on web-fed rotary presses The paper is supplied to

the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps

ADVANTAGES

bull richest blacks and widest tonal range of allprinting processes

bull good reproduction of photographs and detail

bull economical for high speed long run jobs

DISADVANTAGES

bull plates or cylinders are more expensive

bull proofing is more expensive

bull corrections difficult and expensive

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 920

OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1020

SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1220

BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 9: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 920

OFFSET LITHOGRAPHY

Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface

with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper

The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several

functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface

Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink

There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper

ADVANTAGES

bull good reproduction of details and photographs

bull can print effectively on variety of surfaces

bull proofing can be done on press (expensive) or throughother pre-press methods

bull works will with computer pre-press preparation methods

DISADVANTAGES

bull color variation due to problems with inkwater balance

bull dense ink films difficult to achieve

bull paper may stretch and cause registration problems

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1020

SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1220

BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 10: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1020

SILKSCREEN

Silkscreen printing is a stencilprocess Stencils are cut by

hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset

where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen

printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility

FLEXOGRAPHY

Flexography is a form ofrelief printing in which a

rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety

of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography

THERMOGRAPHY

Thermography is a finishingprocess in which the image is

printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards

letterheads and invitations

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1220

BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 11: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1120

ENGRAVING

Engraving is a printing process using intaglio

or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated

using a less costly process called thermography

DIGITAL PRINTING

Xerography is an inkless reproduction process in

which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications

Laser printing uses a laser beam controlled by

information from a computer to determine whichareas attract toner and make the image

In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It

is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed

Graphic Design Travel Book - Vocabulary List 3

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1220

BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 12: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1220

BASIS WEIGHT

The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text

sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in

BRIGHTNESS

Brightness is measured as thepercentage of light in a narrowspectral range reflected from the

surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color

and contrasty blacks

BOND

Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and

durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale

CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper

CAST COATED

High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum

COATED PAPER

Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss

COVER PAPER

Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc

Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 13: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1320

DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion

with the handcraft revival in thelast decade of the 19th century

DIGITAL PAPERS

Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike

traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run

FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper

FORMATION

Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed

sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look

GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations

GRAIN DIRECTION

As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of

paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 14: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1420

INK HOLDOUT

A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images

LAID FINISH

A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis

(laid lines) and chain lines which connect the laidlines and run in the grain direction

LINEN FINISH

One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation

MACHINE FELT FINISH

Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface

OPACITY

Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are

bulk surface smoothness and shade

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 15: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1520

SMOOTHNESS

A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity

TEXT AND COVER PAPERS

A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover

VELLUM FINISH

Natural or machine finish like antique or eggshell

WRITING PAPER

Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers

Graphic Design Travel Book - Vocabulary List 4

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 16: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1620

GRIPPER EDGE

Margin or leading edge of a sheetof paper for press gripper clips to

hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge

BLANKET

A rubber surfaced cylinder on

offset presses that receives andtransfers the inked image fromplate to paper

IMPRESSION CYLINDER

The cylinder or flat bed of aprinting press that holds the paper

in contact with the printing plateor blanket

COLOR BARS

Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show

density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman

DENSITOMETER

A photoelectric instrument usedthroughout a print run to measure

the optical density of ink on paper

DOT GAIN

The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images

may be distorted appearingdarker or less vivid than intended

Vocabulary List 5

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1820

DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 17: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1720

PICKING

A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas

GHOSTING

A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to

another area of the plate It willappear as a light or dark repeatof an image above or below theactual image

HICKEY

An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets

TRAPPING

Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight

overlapping of adjacent colors

VARNISH

A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)

GUTTER

Inner page margins between typeand binding edge of a magazineor book

FORM

A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed

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DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

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WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

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Page 18: Graphic Design Travel Book

8102019 Graphic Design Travel Book

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DIE983085CUTTING

Using a sharp metal-edged die to precision cut

special shapes into paper

FINISHING

The process of preparing or ldquofinishingrdquo a flatprinted job for shipment

Cut - to trim all pages to size using the crop marks

Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break

Fold - to double up a sheet of paper so that onepart lies on top of another

Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth

Collate - to assemble pages together in thecorrect order for binding

Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners

SIGNATURE

Once folded and trimmed a form becomes a

signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine

IMPOSITION

The planning arrangement and configurationof a press form Creating an imposition involves

planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

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WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 19: Graphic Design Travel Book

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 1920

WORK AND TURN

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut

WORK AND TUMBLE

Prints the same set of pages on the front and

back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut

EMBOSSING

A finishing process that produces a raised

image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper

FOIL STAMPING

The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image

Graphic Design Travel Book - Vocabulary List 5

8102019 Graphic Design Travel Book

httpslidepdfcomreaderfullgraphic-design-travel-book 2020

Page 20: Graphic Design Travel Book

8102019 Graphic Design Travel Book

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