graphic design travel book
TRANSCRIPT
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 120
The Graphic Design
Travel Book
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 220
Vocabulary List 1
BIT
In computer terms a binaryentity that is the smallest amountof information that a computer
can manipulate
BITE
The basic unit of computermemory representing a singlealphanumeric character One bitecontains the equivalent of 8 bits The most common groupings are
8 16 24 and 32 bit bytes
MEGABYTE
Approximately one million bytesor one thousand kilobytes(Specifically 1048576 bytes)
CPU
Central Processing Unit thebrains of the computer thatcontrols the interpretation andexecution of instructions
RAM
Random Access Memorytemporary memory that canbe ldquoaccessedrdquo as needed to
store data and instructions in acomputer while it is turned onAn increase in RAM will allow thecomputer to work in increasinglycomplicated programs and witha faster speed
ROM READ ONLYMEMORY
A portion of a computerrsquosmemory that is permanentlyrecorded Memory that can onlybe read not changed by theuser and is not lost when thecomputer is turned off
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 320
COMP
Comprehensive an accuratelayout showing type llustrationsand photographs in position andsuitable as a final presentation
CAMERA983085READY ART
The process of preparing allelements (type illustrationposition photos etc) of a pageinto exact position on a flatsurface prior to photographingfor printing purposes
LINE ART
Solid-color artwork or type withno tonal values
CONTINUOUS983085TONE
Any photograph or illustrationthat contains a range of tonesor gradation of tones in blackand white or color
HALFTONE
The reproduction ofcontinuous-tone artwork (suchas a photograph) through theapplication of a screen thatconverts the image into dots ofvarious sizes
RESOLUTION
The fixed number of pixelsor dots available on anoutput device (display screenimagesetter etc)
DPI
Dots per inch referring to theresolution of the output Themore dots per inch the moredetailed the image will be (ieImages to be printed shouldgenerally be at least 300 dpi)
LPI
Lines per inch The number oflines in an inch as found on thescreens that create halftonesand four-color images as inldquoprinted at 150-line screenrdquo
The more lines per inch themore detailed the image willbe Typically newspapersuse an 85-line screen andpublications use a 150-linescreen Fine art prints arefrequently printed using a 175-line screen or higher (A 150-line screen is equal to 300 dpi)
Graphic Design Travel Book - Vocabulary List 1
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 420
HUE
In color the ability to perceivethe main attributes of colors byusing the human eye (ie ldquoredrdquo
ldquobluerdquo ldquogreenrdquo etc)
VALUE
The degree of lightness or
darkness of a color or tone of gray
TINT
A color obtained by adding whiteto the solid color In printing aphotomechanical reproduction ofa solid color by screening
RGB
Red Green Blue The primarycolors called ldquoadditiverdquo colorsused by color monitor displaysand TVs The combination
and intensities of these threecolors can represent the wholespectrum Mixing the threeadditive colors in equal amountswill produce white
CMYK
Cyan Magenta Yellow andBlack The four processcolors (technically they areldquosubtractiverdquo colors) that areused in four-color printedreproduction Mixing the threeprimary subtractive colors(cyan magenta yellow )in equal
amounts will produce black
DUOTONE
A two-color halftone (generallyblack and a second color) madefrom a regular black and whitephotograph The full range of
tones are printed black or thedarker color and the middlerange of tones are printed in thesecond color The result is animage with more richness anddepth than a one-color halftone
PANTONE MATCHING
SYSTEM 983080PMS983081Brand name for a widely usedcolor-matching system Itprovides designers with swatchesfor specific colors and givesprinters the recipes for making
those colors
Vocabulary List 2
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 520
BLEED
Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer
must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to
accommodate bleeds
COLOR SEPARATIONS
Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing
Each separation prints a singleprocess or spot color
REGISTER
In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of
a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if
in process color change colors
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 620
PRE983085PRESS
Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making
ON983085PRESS
Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions
POST983085PRESS
Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment
Vocabulary List 3
PRINTING PROCESSES
Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods
Most printing is done with a plate The four main
types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers
8102019 Graphic Design Travel Book
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LETTERPRESS
Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas
Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press
ADVANTAGES
bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run
bull good for jobs requiring numbering andimprinting (tickets forms etc)
bull used for die-cutting slotting perforatingembossing debossing
bull proofing is relatively inexpensive
bull less paper waste than other processes
DISADVANTAGES
bull high cost of printing plates and make ready time
bull modern preparation methods better suited to
other processes bull requires higher quality paper
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 820
GRAVURE
Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper
The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation
Most gravure is done on web-fed rotary presses The paper is supplied to
the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps
ADVANTAGES
bull richest blacks and widest tonal range of allprinting processes
bull good reproduction of photographs and detail
bull economical for high speed long run jobs
DISADVANTAGES
bull plates or cylinders are more expensive
bull proofing is more expensive
bull corrections difficult and expensive
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 920
OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1020
SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
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PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 220
Vocabulary List 1
BIT
In computer terms a binaryentity that is the smallest amountof information that a computer
can manipulate
BITE
The basic unit of computermemory representing a singlealphanumeric character One bitecontains the equivalent of 8 bits The most common groupings are
8 16 24 and 32 bit bytes
MEGABYTE
Approximately one million bytesor one thousand kilobytes(Specifically 1048576 bytes)
CPU
Central Processing Unit thebrains of the computer thatcontrols the interpretation andexecution of instructions
RAM
Random Access Memorytemporary memory that canbe ldquoaccessedrdquo as needed to
store data and instructions in acomputer while it is turned onAn increase in RAM will allow thecomputer to work in increasinglycomplicated programs and witha faster speed
ROM READ ONLYMEMORY
A portion of a computerrsquosmemory that is permanentlyrecorded Memory that can onlybe read not changed by theuser and is not lost when thecomputer is turned off
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 320
COMP
Comprehensive an accuratelayout showing type llustrationsand photographs in position andsuitable as a final presentation
CAMERA983085READY ART
The process of preparing allelements (type illustrationposition photos etc) of a pageinto exact position on a flatsurface prior to photographingfor printing purposes
LINE ART
Solid-color artwork or type withno tonal values
CONTINUOUS983085TONE
Any photograph or illustrationthat contains a range of tonesor gradation of tones in blackand white or color
HALFTONE
The reproduction ofcontinuous-tone artwork (suchas a photograph) through theapplication of a screen thatconverts the image into dots ofvarious sizes
RESOLUTION
The fixed number of pixelsor dots available on anoutput device (display screenimagesetter etc)
DPI
Dots per inch referring to theresolution of the output Themore dots per inch the moredetailed the image will be (ieImages to be printed shouldgenerally be at least 300 dpi)
LPI
Lines per inch The number oflines in an inch as found on thescreens that create halftonesand four-color images as inldquoprinted at 150-line screenrdquo
The more lines per inch themore detailed the image willbe Typically newspapersuse an 85-line screen andpublications use a 150-linescreen Fine art prints arefrequently printed using a 175-line screen or higher (A 150-line screen is equal to 300 dpi)
Graphic Design Travel Book - Vocabulary List 1
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 420
HUE
In color the ability to perceivethe main attributes of colors byusing the human eye (ie ldquoredrdquo
ldquobluerdquo ldquogreenrdquo etc)
VALUE
The degree of lightness or
darkness of a color or tone of gray
TINT
A color obtained by adding whiteto the solid color In printing aphotomechanical reproduction ofa solid color by screening
RGB
Red Green Blue The primarycolors called ldquoadditiverdquo colorsused by color monitor displaysand TVs The combination
and intensities of these threecolors can represent the wholespectrum Mixing the threeadditive colors in equal amountswill produce white
CMYK
Cyan Magenta Yellow andBlack The four processcolors (technically they areldquosubtractiverdquo colors) that areused in four-color printedreproduction Mixing the threeprimary subtractive colors(cyan magenta yellow )in equal
amounts will produce black
DUOTONE
A two-color halftone (generallyblack and a second color) madefrom a regular black and whitephotograph The full range of
tones are printed black or thedarker color and the middlerange of tones are printed in thesecond color The result is animage with more richness anddepth than a one-color halftone
PANTONE MATCHING
SYSTEM 983080PMS983081Brand name for a widely usedcolor-matching system Itprovides designers with swatchesfor specific colors and givesprinters the recipes for making
those colors
Vocabulary List 2
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 520
BLEED
Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer
must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to
accommodate bleeds
COLOR SEPARATIONS
Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing
Each separation prints a singleprocess or spot color
REGISTER
In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of
a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if
in process color change colors
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 620
PRE983085PRESS
Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making
ON983085PRESS
Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions
POST983085PRESS
Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment
Vocabulary List 3
PRINTING PROCESSES
Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods
Most printing is done with a plate The four main
types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 720
LETTERPRESS
Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas
Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press
ADVANTAGES
bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run
bull good for jobs requiring numbering andimprinting (tickets forms etc)
bull used for die-cutting slotting perforatingembossing debossing
bull proofing is relatively inexpensive
bull less paper waste than other processes
DISADVANTAGES
bull high cost of printing plates and make ready time
bull modern preparation methods better suited to
other processes bull requires higher quality paper
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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GRAVURE
Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper
The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation
Most gravure is done on web-fed rotary presses The paper is supplied to
the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps
ADVANTAGES
bull richest blacks and widest tonal range of allprinting processes
bull good reproduction of photographs and detail
bull economical for high speed long run jobs
DISADVANTAGES
bull plates or cylinders are more expensive
bull proofing is more expensive
bull corrections difficult and expensive
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
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8102019 Graphic Design Travel Book
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ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
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INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
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SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
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GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
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PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
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DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
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WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
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COMP
Comprehensive an accuratelayout showing type llustrationsand photographs in position andsuitable as a final presentation
CAMERA983085READY ART
The process of preparing allelements (type illustrationposition photos etc) of a pageinto exact position on a flatsurface prior to photographingfor printing purposes
LINE ART
Solid-color artwork or type withno tonal values
CONTINUOUS983085TONE
Any photograph or illustrationthat contains a range of tonesor gradation of tones in blackand white or color
HALFTONE
The reproduction ofcontinuous-tone artwork (suchas a photograph) through theapplication of a screen thatconverts the image into dots ofvarious sizes
RESOLUTION
The fixed number of pixelsor dots available on anoutput device (display screenimagesetter etc)
DPI
Dots per inch referring to theresolution of the output Themore dots per inch the moredetailed the image will be (ieImages to be printed shouldgenerally be at least 300 dpi)
LPI
Lines per inch The number oflines in an inch as found on thescreens that create halftonesand four-color images as inldquoprinted at 150-line screenrdquo
The more lines per inch themore detailed the image willbe Typically newspapersuse an 85-line screen andpublications use a 150-linescreen Fine art prints arefrequently printed using a 175-line screen or higher (A 150-line screen is equal to 300 dpi)
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HUE
In color the ability to perceivethe main attributes of colors byusing the human eye (ie ldquoredrdquo
ldquobluerdquo ldquogreenrdquo etc)
VALUE
The degree of lightness or
darkness of a color or tone of gray
TINT
A color obtained by adding whiteto the solid color In printing aphotomechanical reproduction ofa solid color by screening
RGB
Red Green Blue The primarycolors called ldquoadditiverdquo colorsused by color monitor displaysand TVs The combination
and intensities of these threecolors can represent the wholespectrum Mixing the threeadditive colors in equal amountswill produce white
CMYK
Cyan Magenta Yellow andBlack The four processcolors (technically they areldquosubtractiverdquo colors) that areused in four-color printedreproduction Mixing the threeprimary subtractive colors(cyan magenta yellow )in equal
amounts will produce black
DUOTONE
A two-color halftone (generallyblack and a second color) madefrom a regular black and whitephotograph The full range of
tones are printed black or thedarker color and the middlerange of tones are printed in thesecond color The result is animage with more richness anddepth than a one-color halftone
PANTONE MATCHING
SYSTEM 983080PMS983081Brand name for a widely usedcolor-matching system Itprovides designers with swatchesfor specific colors and givesprinters the recipes for making
those colors
Vocabulary List 2
8102019 Graphic Design Travel Book
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BLEED
Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer
must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to
accommodate bleeds
COLOR SEPARATIONS
Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing
Each separation prints a singleprocess or spot color
REGISTER
In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of
a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if
in process color change colors
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PRE983085PRESS
Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making
ON983085PRESS
Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions
POST983085PRESS
Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment
Vocabulary List 3
PRINTING PROCESSES
Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods
Most printing is done with a plate The four main
types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers
8102019 Graphic Design Travel Book
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LETTERPRESS
Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas
Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press
ADVANTAGES
bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run
bull good for jobs requiring numbering andimprinting (tickets forms etc)
bull used for die-cutting slotting perforatingembossing debossing
bull proofing is relatively inexpensive
bull less paper waste than other processes
DISADVANTAGES
bull high cost of printing plates and make ready time
bull modern preparation methods better suited to
other processes bull requires higher quality paper
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8102019 Graphic Design Travel Book
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GRAVURE
Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper
The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation
Most gravure is done on web-fed rotary presses The paper is supplied to
the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps
ADVANTAGES
bull richest blacks and widest tonal range of allprinting processes
bull good reproduction of photographs and detail
bull economical for high speed long run jobs
DISADVANTAGES
bull plates or cylinders are more expensive
bull proofing is more expensive
bull corrections difficult and expensive
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
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8102019 Graphic Design Travel Book
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ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
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8102019 Graphic Design Travel Book
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BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
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DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
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8102019 Graphic Design Travel Book
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WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 420
HUE
In color the ability to perceivethe main attributes of colors byusing the human eye (ie ldquoredrdquo
ldquobluerdquo ldquogreenrdquo etc)
VALUE
The degree of lightness or
darkness of a color or tone of gray
TINT
A color obtained by adding whiteto the solid color In printing aphotomechanical reproduction ofa solid color by screening
RGB
Red Green Blue The primarycolors called ldquoadditiverdquo colorsused by color monitor displaysand TVs The combination
and intensities of these threecolors can represent the wholespectrum Mixing the threeadditive colors in equal amountswill produce white
CMYK
Cyan Magenta Yellow andBlack The four processcolors (technically they areldquosubtractiverdquo colors) that areused in four-color printedreproduction Mixing the threeprimary subtractive colors(cyan magenta yellow )in equal
amounts will produce black
DUOTONE
A two-color halftone (generallyblack and a second color) madefrom a regular black and whitephotograph The full range of
tones are printed black or thedarker color and the middlerange of tones are printed in thesecond color The result is animage with more richness anddepth than a one-color halftone
PANTONE MATCHING
SYSTEM 983080PMS983081Brand name for a widely usedcolor-matching system Itprovides designers with swatchesfor specific colors and givesprinters the recipes for making
those colors
Vocabulary List 2
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 520
BLEED
Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer
must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to
accommodate bleeds
COLOR SEPARATIONS
Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing
Each separation prints a singleprocess or spot color
REGISTER
In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of
a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if
in process color change colors
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8102019 Graphic Design Travel Book
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PRE983085PRESS
Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making
ON983085PRESS
Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions
POST983085PRESS
Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment
Vocabulary List 3
PRINTING PROCESSES
Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods
Most printing is done with a plate The four main
types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers
8102019 Graphic Design Travel Book
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LETTERPRESS
Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas
Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press
ADVANTAGES
bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run
bull good for jobs requiring numbering andimprinting (tickets forms etc)
bull used for die-cutting slotting perforatingembossing debossing
bull proofing is relatively inexpensive
bull less paper waste than other processes
DISADVANTAGES
bull high cost of printing plates and make ready time
bull modern preparation methods better suited to
other processes bull requires higher quality paper
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GRAVURE
Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper
The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation
Most gravure is done on web-fed rotary presses The paper is supplied to
the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps
ADVANTAGES
bull richest blacks and widest tonal range of allprinting processes
bull good reproduction of photographs and detail
bull economical for high speed long run jobs
DISADVANTAGES
bull plates or cylinders are more expensive
bull proofing is more expensive
bull corrections difficult and expensive
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OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
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SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
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ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
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BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
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8102019 Graphic Design Travel Book
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INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
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SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
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8102019 Graphic Design Travel Book
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GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
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DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 520
BLEED
Area of a plate or print thatextends (ldquobleedsrdquo off) beyondthe edge to be trimmed Appliesmostly to photographs or areasof color When a design involvesa bleed image the designer
must allow from 1frasl8rdquo to 1frasl4rdquobeyond the trim page size fortrimming Also the printer mustuse a slightly larger sheet to
accommodate bleeds
COLOR SEPARATIONS
Artwork separated intocomponent plates of cyanmagenta yellow and black inpreparation for process printingor into the appropriate numberof plates for spot color printing
Each separation prints a singleprocess or spot color
REGISTER
In printing the accuratepositioning of one film (positiveor negative) or printing plateover another so that both arein the correct relationship oneto the other and the effect of
a ldquosingle imagerdquo results Whenplates are printed off-registeror out of register the printedimage will become fuzzy and if
in process color change colors
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 620
PRE983085PRESS
Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making
ON983085PRESS
Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions
POST983085PRESS
Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment
Vocabulary List 3
PRINTING PROCESSES
Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods
Most printing is done with a plate The four main
types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 720
LETTERPRESS
Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas
Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press
ADVANTAGES
bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run
bull good for jobs requiring numbering andimprinting (tickets forms etc)
bull used for die-cutting slotting perforatingembossing debossing
bull proofing is relatively inexpensive
bull less paper waste than other processes
DISADVANTAGES
bull high cost of printing plates and make ready time
bull modern preparation methods better suited to
other processes bull requires higher quality paper
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 820
GRAVURE
Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper
The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation
Most gravure is done on web-fed rotary presses The paper is supplied to
the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps
ADVANTAGES
bull richest blacks and widest tonal range of allprinting processes
bull good reproduction of photographs and detail
bull economical for high speed long run jobs
DISADVANTAGES
bull plates or cylinders are more expensive
bull proofing is more expensive
bull corrections difficult and expensive
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1120
ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1320
DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
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SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
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GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
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PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
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DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
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WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
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8102019 Graphic Design Travel Book
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PRE983085PRESS
Operations includepreparation of all artphotostypography halftonescreening scanning colorseparations and correctionsassembly impositionproofing and plate-making
ON983085PRESS
Where the actual transferof image to paper occursOn-press operations areconcerned with precisepositioning of platescontrol of ink coveragecolor control registrationand speed of impressions
POST983085PRESS
Operations cover allfinishing work such asfolding trimming collatingbinding stacking andpackaging for shipment
Vocabulary List 3
PRINTING PROCESSES
Printing is basically the action of reproducing imagesin quantitymdashthe transfer of images from one surfacethe printing plate to another the paper throughthe medium of ink This printing process can beaccomplished through a number of different methods
Most printing is done with a plate The four main
types of printing methods are relief where words orimages are raised above the surface intaglio wherethey are etched through the surface planographicon the same plane as the surface and stencil orscreen printing cut below the plate surface Wordsand images may also be printed electronically usingphotocopiers and inkjet printers
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 720
LETTERPRESS
Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas
Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press
ADVANTAGES
bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run
bull good for jobs requiring numbering andimprinting (tickets forms etc)
bull used for die-cutting slotting perforatingembossing debossing
bull proofing is relatively inexpensive
bull less paper waste than other processes
DISADVANTAGES
bull high cost of printing plates and make ready time
bull modern preparation methods better suited to
other processes bull requires higher quality paper
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 820
GRAVURE
Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper
The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation
Most gravure is done on web-fed rotary presses The paper is supplied to
the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps
ADVANTAGES
bull richest blacks and widest tonal range of allprinting processes
bull good reproduction of photographs and detail
bull economical for high speed long run jobs
DISADVANTAGES
bull plates or cylinders are more expensive
bull proofing is more expensive
bull corrections difficult and expensive
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 920
OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1020
SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1120
ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1220
BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1320
DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1420
INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 720
LETTERPRESS
Letterpress printing was the most common methodfrom the time of Gutenburg until the mid-1960rsquosPrinting is done using cast metal type or engravingplates on which the printing image areas are raisedin relief above the non-printing areas
Ink is applied by press rollers to the raisedsurfaces the image areas then transferred directlyonto paper (The non-printing areas are lower anddo not receive ink) Impression is sharp and clearresulting in type or images that may actually bedepressed or debossed into the paper by thepressure of the press
ADVANTAGES
bullink is dense and gives strong image bull good printing for high-quality books bull consistent quality throughout the run
bull good for jobs requiring numbering andimprinting (tickets forms etc)
bull used for die-cutting slotting perforatingembossing debossing
bull proofing is relatively inexpensive
bull less paper waste than other processes
DISADVANTAGES
bull high cost of printing plates and make ready time
bull modern preparation methods better suited to
other processes bull requires higher quality paper
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
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GRAVURE
Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper
The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation
Most gravure is done on web-fed rotary presses The paper is supplied to
the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps
ADVANTAGES
bull richest blacks and widest tonal range of allprinting processes
bull good reproduction of photographs and detail
bull economical for high speed long run jobs
DISADVANTAGES
bull plates or cylinders are more expensive
bull proofing is more expensive
bull corrections difficult and expensive
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 920
OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1020
SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1120
ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1220
BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
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DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
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INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
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GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
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DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 820
GRAVURE
Gravure is an intaglio process (the opposite of relief) The printing image isengraved into the plate and filled with liquid ink Excess ink is wiped away and arubber cylinder presses the paper into the recesses of the plate to draw the inkout of the paper
The unique aspect of gravure is that all copy continuous tone images line artand type must be screened Thousands of microscopic dots are etched in acidto become cells The cells vary in depth and diameter creating tonal gradationsof the printed image The large deep cells hold more ink and therefore printdarker the small shallow cells hold less ink and print lighter tones Gravure ink isa thin liquid and dries quickly through evaporation
Most gravure is done on web-fed rotary presses The paper is supplied to
the web-fed press in the form of reels or large rolls as opposed to sheet-fedprinting in which the paper is supplied in sheets of a suitable size for the pressand job Web-fed gravure is used for jobs with long runs (2 million copiesor more) such as weekly magazines newspaper inserts and mass-circulationcatalogs Sheet-fed gravure is used for high-quality art books and fine art printsand postage stamps
ADVANTAGES
bull richest blacks and widest tonal range of allprinting processes
bull good reproduction of photographs and detail
bull economical for high speed long run jobs
DISADVANTAGES
bull plates or cylinders are more expensive
bull proofing is more expensive
bull corrections difficult and expensive
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 920
OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1020
SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1120
ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1220
BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1320
DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1420
INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 920
OFFSET LITHOGRAPHY
Lithography is based upon the principlethat oil and water do not mix Fine arelithographs are made by drawing ona highly polished limestone surface
with a grease crayon The stone is thensponged with a solution of water gumarabic and acid The solution is rejectedby the greased image and absorbed bythe non-image area When the stoneis inked the ink is accepted by theimage area To print a piece of paper ispressed against the stone and the ink istransferred to the paper
The commercial form of lithographycommonly known as offset is basedupon the same principle The inkedimage on the metal plate is offset ontoa rubber blanket wrapped around arotating metal cylinder the image istransferred from the blanket to thepaper The rubber blanket serves several
functions 1) preventing the delicate lithoplate from coming into contact with thepaper surface which would wear theplate surface down quickly 2) less watercomes into contact with the paper and3) the rubber responds to irregularities inthe printing surface
Offset plates are made byphotographically exposing a negativeto a metal coated with light-sensitivematerial The plate is then chemicallytreated so that the image area will rejectthe water solution and accept ink
There is a wide range of offset pressesranging from small office duplicators tohuge web-fed presses capable of printingmultiple colors in a single pass on postersize paper
ADVANTAGES
bull good reproduction of details and photographs
bull can print effectively on variety of surfaces
bull proofing can be done on press (expensive) or throughother pre-press methods
bull works will with computer pre-press preparation methods
DISADVANTAGES
bull color variation due to problems with inkwater balance
bull dense ink films difficult to achieve
bull paper may stretch and cause registration problems
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1020
SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1120
ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1220
BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1320
DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1420
INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1020
SILKSCREEN
Silkscreen printing is a stencilprocess Stencils are cut by
hand or photographicallyexposed to a screen Theimage area to be printed isopen and the backgroundnon-print area is blocked Asqueegee is then used to forceink through the open area ofthe screen onto the surfaceto be printed Unlike offset
where inks are transparentsilkscreen inks are opaque andallow printing white and lightercolors on darker surfaces Thisprocess also can be used ona variety of surfaces includingwood plastic fabric ceramicsglass and metal in addition topaper The speed of screen
printing is slow comparedto the other three majorprocesses but has uniqueadvantages and versatility
FLEXOGRAPHY
Flexography is a form ofrelief printing in which a
rubber or soft plastic printingplate is made from a moldof a letterpress plate Therubber plate is mounted on aprinting cylinder and generallyprints onto web-fed stock The primary use of this typeof printing is for packagingbecause it will print on a variety
of surfaces Limitations includethe tendency of the ink tospread making it difficult toprint a sharp halftone or finedetails in line art or typography
THERMOGRAPHY
Thermography is a finishingprocess in which the image is
printed in a slow-drying ink andthen dusted with a powderedrosin When heated thepowder and ink fuse to givethe type a raised or engravedlook Thermography is aninexpensive way to achieve thelook of engraving and is usedmost often for business cards
letterheads and invitations
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1120
ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1220
BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1320
DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1420
INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1120
ENGRAVING
Engraving is a printing process using intaglio
or recessed plates Made from steel or copperengraved plates cost more than plates used inmost other printing processes such as lithographyInk sits in the recessed wells of the plate while theprinting press exerts force on the paper pushingit into the wells and onto the ink The pressurecreates raised letters and images on the front ofthe page and indentations on the back The raisedlettering effect of engraving can be simulated
using a less costly process called thermography
DIGITAL PRINTING
Xerography is an inkless reproduction process in
which static electricity and toner powder copy animage The name comes from the company Xeroxthe first commercial photocopier manufacturer The process is used most often for short-run one-color printing Higher speed copiers and coloroptions are making the process more viable for awider range of printing applications
Laser printing uses a laser beam controlled by
information from a computer to determine whichareas attract toner and make the image
In offset printing the speed of reproductionovercomes the longer press setup times andcost if a large number of copies are needed There is virtually no setup necessary for digitalprinting since the image is copied directly from anoriginal or output directly from computer files It
is possible to customize each printed piece andeach unit costs the same Digital printing is limitedby the size of the printed sheet and the surface onwhich it can be printed
Graphic Design Travel Book - Vocabulary List 3
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1220
BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1320
DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1420
INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1220
BASIS WEIGHT
The weight of 500 sheets (oneream) or a standard basic sizeFor example the standard basicsize for text papers is 25 in by38 in Thus ream of basis 70 text
sheets in that size weighs 70 lbs The basic size for cover papers is20 in by 26 in
BRIGHTNESS
Brightness is measured as thepercentage of light in a narrowspectral range reflected from the
surface of a sheet of paper It isnot necessarily related to coloror whiteness A paper with abrightness of 98 is an extremelybright sheet with almost alllight being reflected back tothe viewer Bright white papersilluminate transparent printinginks giving cleaner crisper color
and contrasty blacks
BOND
Originally a term applied tocotton-content paper usedfor printing bonds and legaldocuments and distinguishedby strength performance and
durability Bond paper may nowbe made from either cottonchemical wood pulp or acombination of the two Todaywriting digital and cut-sizepapers are often identified withthe bond scale
CALIPERCaliper is a measure of paperthickness expressed in thousandsof an inch The micrometer isused to measure caliper
CAST COATED
High gloss paper manufacturedby casting the coating paperagainst a highly polished heatedsteel drum
COATED PAPER
Made with a surface coatingwhich allows formaximum smoothness and inkholdout in the printing processCoated papers are available ina range of finishes from dull tomatte and gloss
COVER PAPER
Heavyweight coated or uncoatedpapers with good foldingcharacteristics Their diverse usesinclude folders booklet coversbrochures etc
Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1320
DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1420
INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1320
DECKLE EDGEProduced in hand-papermakingby drainage under a woodenframe surrounding the handmould The rough edges onhand-made and some machine-made papers were originallyconsidered an imperfection Thedeckle edge came back in fashion
with the handcraft revival in thelast decade of the 19th century
DIGITAL PAPERS
Papers designed for the specificprocesses of the emerging digitalprinting technologies Unlike
traditional offset printing thedigital environment is centeredin quick turnarounds short runsand the ability to vary printedinformation within the run
FELT Woven textile originally wool butnow usually synthetic usedto carry the web while moistureis pressed from it While on thepaper machine the felt acts as asupport for the paper web Feltsif they are rough can impact thefinish of the paper
FORMATION
Refers to the uniformity anddistribution of fibers within asheet of paper In a well formedsheet solid ink coverage will godown smoothly A poorly formed
sheet will exhibit a mottledappearance when printedFormation can be checked byholding the paper up to a lightsource A well formed sheetappears uniform while in a poorlyformed sheet the fibers appear asclumps giving a cloudy look
GENUINE FELT FINISH A finish applied to paper bymeans of marking felts whilethe paper web is still very wet These felts impart their distinctivetextures by gently rearranging thepaper fibers This creates a softresilient textured surface suitablefor printing and relief operations
GRAIN DIRECTION
As the paper web is carriedforward on the machinethe majority of fibers orientthemselves in the machinedirection When the web of
paper is sheeted the sheets willbe grain long (fibers that followthe long side of the sheet) orgrain short (they follow the shortside) Grain direction should beconsidered during the designprocess for best results duringprinting folding and converting
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1420
INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1420
INK HOLDOUT
A characteristic of paper related to its capacity tokeep ink sitting on its surface rather than absorbinginto the sheet Better ink holdout produces sharperprinted images
LAID FINISH
A linear pattern which is applied by a dandy rollwhile the paper is still wet to mimic the effect ofsome hand-made papers The laid dandy roll iscomprised of wires that run parallel to the rollrsquos axis
(laid lines) and chain lines which connect the laidlines and run in the grain direction
LINEN FINISH
One of the many textured effects that is producedby embossing a web of paper with a patterned steelroll Embossing takes place off the machine as aseparate operation
MACHINE FELT FINISH
Rubber marking rolls apply a felt-type finish to paperright before the dryer section This technique yieldsa softer surface than embossing and better bulk The surface is slightly harder than with a genuinefelt finish Though less natural in feel a machine-felttexture is more economical and provides greater inkholdout because of its compact surface
OPACITY
Measure of the percentage of light passage througha sheet of paper The more opaque a paper is theless show-through there will be from printing on thesheet below Basis weight brightness type of fibersfillers coatings and formation all influence opacityGenerally opacity and brightness are inverselyrelated to each other the brighter the paper theless opaque Other factors that effect opacity are
bulk surface smoothness and shade
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1520
SMOOTHNESS
A surface quality of a sheet of paper related to theflatness of the sheet This characteristic of smoothnessaffects ink receptivity
TEXT AND COVER PAPERS
A class of high-quality uncoated papers in a widevariety of colors and textures Text is usually made witha matching or coordinating cover
VELLUM FINISH
Natural or machine finish like antique or eggshell
WRITING PAPER
Suitable for pen and ink pencil laser printing or offsetprinting Writing grades are designed for letterheadscorporate identity programs and office copiers
Graphic Design Travel Book - Vocabulary List 4
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1620
GRIPPER EDGE
Margin or leading edge of a sheetof paper for press gripper clips to
hold feed and control the paperas it speeds through the press Noprinting can take the place on theoutside 38-inch of the paper onthe gripper edge
BLANKET
A rubber surfaced cylinder on
offset presses that receives andtransfers the inked image fromplate to paper
IMPRESSION CYLINDER
The cylinder or flat bed of aprinting press that holds the paper
in contact with the printing plateor blanket
COLOR BARS
Bars of color that appear on allfour-color process jobs usedprimarily to check registration ofall colors dot gain and to show
density and evenness of ink acrossthe press sheet Color bars areplaced outside of the trim areaand are used as a guide for theplatemaker and the pressman
DENSITOMETER
A photoelectric instrument usedthroughout a print run to measure
the optical density of ink on paper
DOT GAIN
The tendency of the dots ofhalftones and four-color images toprint larger than they are on thefilm or plate If the printer doesnot compensate for this images
may be distorted appearingdarker or less vivid than intended
Vocabulary List 5
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1720
PICKING
A problem generally resultingfrom using an ink thatrsquos too tackyfor the paper it rsquos printed on Theink actually pulls tiny pieces of thepaper off the surface of the sheetcausing white specks to appear insolid print areas
GHOSTING
A problem where shadows andghosted images can occur if aplate takes all the ink off theform rollers leaving a reverseprint which may be transferred to
another area of the plate It willappear as a light or dark repeatof an image above or below theactual image
HICKEY
An irregularity in the ink coverageof a printed page caused bydust paper lint or dirt on theprinting blanket which preventsthe ink from adhering to thepaper surface The specificblanket must be cleaned toeliminate a hickey from printingon all consecutive sheets
TRAPPING
Printing ink over previouslyprinted ink Trapping is alsoused to describe the very slight
overlapping of adjacent colors
VARNISH
A liquid lacquer coating printedon top of a sheet to protect itadd a finish andor add a tingeof color An entire sheet may bevarnished or certain areas maybe ldquospot varnishedrdquo Varnish canbe designated as having a dull orglossy finish (Note Varnish is anextra ink color on the press)
GUTTER
Inner page margins between typeand binding edge of a magazineor book
FORM
A group of pages printed on alarge sheet front and back Thepages on a form will be in thecorrect order after the sheet isfolded and trimmed
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1820
DIE983085CUTTING
Using a sharp metal-edged die to precision cut
special shapes into paper
FINISHING
The process of preparing or ldquofinishingrdquo a flatprinted job for shipment
Cut - to trim all pages to size using the crop marks
Score - to crease a sheet of paper especiallycover paper so that it can be folded cleanlyand accurately Scoring creates an embossedchannel that acts as a guide for easier folding Theoutcome is a straight durable fold that doesnrsquotcrack or break
Fold - to double up a sheet of paper so that onepart lies on top of another
Perforate - to cut tiny holes into a sheet so thatthe paper may be easily torn along predeterminedlines Paper may be perforated either on or off thepress using steel cutting rules with teeth
Collate - to assemble pages together in thecorrect order for binding
Binding - fastening pages together into booksmagazines etc by the use of glue thread stapleswire or other fasteners
SIGNATURE
Once folded and trimmed a form becomes a
signature It is the collated pages of one foldedand trimmed form making up one section of abook catalog or magazine
IMPOSITION
The planning arrangement and configurationof a press form Creating an imposition involves
planning the printing job so that when printedpages are folded and cut they are in the rightorder Imposition planning also minimizes paperwaste by printing as many pages as possible on afull-size uncut sheet of paper
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 1920
WORK AND TURN
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is turned from side to side andthe back is printed using the same plate Onegripper edge is used Each large sheet yieldstwo or more finished pieces when cut
WORK AND TUMBLE
Prints the same set of pages on the front and
back of a large sheet of paper After the firstrun the sheet is tumbled from bottom to topand the back is printed using the same plate Two different gripper edges are used Eachlarge sheet yields two or more finished pieceswhen cut
EMBOSSING
A finishing process that produces a raised
image on the surface of the paper by using ametal or plastic die on a special press Thereare actually two embossing dies used oneis relief the other matching die is recessedA raised or embossed image is created bystriking the relief die from beneath the paperinto the recessed die above the paper
FOIL STAMPING
The process of stamping an impressioninto paper using a foil sheet Stampingseparates the foil from its backing and makesit adhere to the paper Foil may be clearor opaque and it comes in a wide rangeof colors including metallics and patternsFoil stamping adds a shiny finish to the finalstamped image
Graphic Design Travel Book - Vocabulary List 5
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020
8102019 Graphic Design Travel Book
httpslidepdfcomreaderfullgraphic-design-travel-book 2020