graphic design portfolio

ceciliacortés-earle

portfolio

[email protected]

mailto:me%40ceciliacortes.com?subject=

Company The Chronicle of Higher Education

Project Identity for marketing and sales materials

Components Sales kit, sell sheets, animation, slide presentations, brochures, booth graphics, lapel pins, and more

Objective To increase awareness of The Chronicle’s range of hiring solutions and highlight its value proposition among recruitment and corporate potential advertisers.

Solution The design of the sales kit and branded marketing collateral created for the 2011-12 campaign utilizes strong typography treatments to highlight The Chronicle’s leading numbers in the industry in regards to number of subscribers and site visitors. The design elements, mainly typographical, are flexible to be adapted to multiple forms of presentations and media. The color scheme is basic and simple to maintain a sleek look throughout.

awardwinning

CORPORATE ADVERTISING BROCHURE 2011Release: March 2011

Every day, our team of hiring experts work

with campuses nationwide. Whether it’s to

quickly fill your open position, hire a high-profile

executive, or develop a campaign to establish

yourself as an employer of choice, The

Chronicle’s team of hiring experts can provide

you with a solution that will position you to

recruit and hire the best academic talent.

For more information or to start leveraging the hiring power of The Chronicle, call (202) 466-1050 or e-mail [email protected].

1that matches their complex

when the world of higher education seeks atrusted solution

there’s only

reach top

recruitment

academic talent,

hiring solution

to

needs:

THE CHRONICLEChronicle.com/jobs

THE CHRONICLEChronicle.com/jobs CHRONICLE.COM/JOBS

4%

45%

28%

15%

6%

1% 1%

administrative officers:Presidents, Vice Presidents, Chancellors, Chief Financial Officers, Directors

faculty members:Professors, Associate Professors, Assistant Professors, Instructors

academic officers:Chief Academic Officers, Deans, Department Chairs, Librarians

other

staffconsultants

students32%

26%16%

16% administrative officers:Presidents, Vice Presidents, Chancellors, Chief Financial Officers, Directors



others not in higher education

7%staff

2%others in higher education

1%students

Reader ProfileThe Chronicle of Higher Education

Online User ProfileChronicle.com

unmatchedaudience and reach

Online Page Views Monthly

12.8million

3.1million

notAVAilABle

The Chronicle of Higher Education and Chronicle.com1

InsideHigherEd.com2

HigherEdJobs.com2

No. of Print Subscribers

64,000

none none

All numbers as of August 2012.

1 Omniture® Web analytics2 Google analytics3 Opt-in subscribers for all Chronicle e-mail newsletters4 Opt-in subscribers for InsideHighered.com’s Daily News Update e-mail newsletter

Online Unique Visitors Monthly

1.08million

1.9million 1

million

Site Visits Monthly

notAVAilABle

2.5million

3million

No. of E-mail Newsletter Subscribers

298,5004

185,000

92,0003

CH

ECU

PA0

82

8

Every day, our team of hiring experts work

with campuses nationwide. Whether it’s to

quickly fill your open position, hire a high-profile

executive, or develop a campaign to establish

yourself as an employer of choice, The

Chronicle’s team of hiring experts can provide

you with a solution that will position you to

recruit and hire the best academic talent.

For more information or to start leveraging the hiring power of The Chronicle, call (202) 466-1050 or e-mail [email protected].

1that matches their complex

when the world of higher education seeks atrusted solution

there’s only

reach top

recruitment

academic talent,

hiring solution

to

needs:

THE CHRONICLEChronicle.com/jobs

THE CHRONICLEChronicle.com/jobs CHRONICLE.COM/JOBS

4%

45%

28%

15%

6%

1% 1%

administrative officers:Presidents, Vice Presidents, Chancellors, Chief Financial Officers, Directors



other

staffconsultants

students32%

26%16%

16% administrative officers:Presidents, Vice Presidents, Chancellors, Chief Financial Officers, Directors



others not in higher education

7%staff

2%others in higher education

1%students

Reader ProfileThe Chronicle of Higher Education

Online User ProfileChronicle.com

unmatchedaudience and reach

Online Page Views Monthly

12.8million

3.1million

notAVAilABle

The Chronicle of Higher Education and Chronicle.com1

InsideHigherEd.com2

HigherEdJobs.com2

No. of Print Subscribers

64,000

none none

All numbers as of August 2012.

1 Omniture® Web analytics2 Google analytics3 Opt-in subscribers for all Chronicle e-mail newsletters4 Opt-in subscribers for InsideHighered.com’s Daily News Update e-mail newsletter

Online Unique Visitors Monthly

1.08million

1.9million 1

million

Site Visits Monthly

notAVAilABle

2.5million

3million

No. of E-mail Newsletter Subscribers

298,5004

185,000

92,0003

CH

ECU

PA0

82

8

CORPORATE ADVERTISING BROCHURE 2011Release: March 2011CORPORATE ADVERTISING BROCHURE 2011Release: March 2011

CORPORATE ADVERTISING BROCHURE 2011Release: March 2011

Company Personal work

Project DC Urban Forest Project, design competition

Components Street banner

Objective To make a powerful visual statement about the environment through design in Washington, DC

Solution The banner evokes the phrase, “long live the king” and assigns the tree, a royal-like status in our environment. The brown trunk that runs along the words symbolizes the extending long life of an old tree. The trunk is crowned at the top with a graphic element that resembles both royal motifs. The tree, as illustrated in this design, is also a carrier of new life, which is represented by birds looking up to it. The rough style in the custom typography complements the design concept by providing a sense of wilderness but structure as well.

awardwinning

Company U.S. Pharmacopeia (USP)

Project Corporate identity

Components Media kit, brochures

Objective To inform and generate awareness of the organization’s mission statement with media outlets, corporate partners, memberships and other stakeholders, as well as to support its presence with lobbyists

Solution The media kit contains a brochure, stepped-down insert sheets, and a CD. The package as a whole allows flexibility to incorporate additional pieces as well as good visibility of everything that’s inside. The color scheme is complementary to the USP gold-colored logo and the imagery always features the multiple scientific areas that USP’s guidelines and standards touch on.

gender equality now!


gender equality now! gender equality now! gender equality now! gender equality now!





Organization Poster for Tomorrow

Project Gender Equality Poster, competition

Components Poster

Objective To generate awareness of the issue that women are still leaving in fear of exploitation and discrimination, and earning less salaries than men within the same professions.

Solution The Tie Dress poster illustrates the issue of gender equality through two objects merged together to represent equality. The shape at the top depicts a tie with a pattern of diagonal stripes, which represents men. The shape below it depicts a dress with a nouveau pattern in it that represents women. The combination of both shapes create a silhouette in the shape of the body of a woman. The traditional patterns used in the design represent stereotyped and old-fashioned ideas about man and woman and the lack of equality between the two even in the modern days.




Organization Society of Nuclear Medicine

Project Conference marketing identity system

Components Targeted direct mail, targeted brochures, program book, booth graphics, print ads, poster, web site

Objective To generate interest and the get the target audience to register

Solution Since the conference was held in Washington, DC, the event materials carried over silhouette images of monuments and landmarks along with scientific images. As the organization was going through a re-branding process to position itself as an innovative organization, the color scheme is bright, fresh, and energetic.

Two million girls beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year.Source: United Nations Population Fund

noT For play. noT For sale.

girls age 5 To 17For 1 adulT player or Teams
















Organization Einbahn Design Studio

Project Exact Change Poster, competition

Components Poster

Objective To create awareness of the global issue of young girls prostitution

Solution This poster addresses the issue of young girls prostitution, an issue that is happening in both developed and poor developing countries. Being this a relevant global issue I used a graphic that can be understood anywhere in the world. The image of a paper doll that can be dressed and undressed illustrates the concept and brings sensibility to the issue that millions of girls are brought and sold into prostitution every year.

awardwinning


Project Ad campaign

Components Print ads in multiples sizes for tabloid size newspaper

Objective To increase subscriptions from pass-along readers

Solution The campaign focuses on the company’s value proposition of being the number 1 source for news and job search in academe. The design utilizes simple images that the audience, mainly faculty members, would feel identify with and relate to the fact that The Chronicle is essential in their profession.

Subscribe now. Chronicle.com/now The Chronicle delivers the latest news and analysis of

ideas that lead the discourse at colleges and universities.

The Chronicle Review

A WEEKLY MAGAZINE OF IDEAS

The Chronicle of Higher Education Section B December 9, 2011

American Campuses

Abroad:

Promises and Perils

Essays by SOHRAB AHMARI, RICHARD H. BRODHEAD, ANDREW ROSS, PETER N. STEARNS,

PETER BROOKS, JEFFREY S. LEHMAN, AL BLOOM, and PETER CONN

The Chronicle ReviewA WEEKLY MAGAZINE OF IDEAS

The Chronicle of Higher Education Section B March 2, 2012

n The Work of a Critic

n A Life in Maps

n What White Bread Can Teach Us

Why College

Matters*

By ANDREW

DELBANCO

*Hint: It’s not about

getting a job

The Chronicle ReviewA WEEKLY MAGAZINE OF IDEAS The Chronicle of Higher Education Section B December 2, 2011

Teaching ‘The Kite Runner’ at Penn State Undercover in a Slaughterhouse Fringe Physics

Our Animals, OurselvesEssays by JUSTIN E.H. SMITH and KATHY RUDY

making academics THink



PLUS: Tech Tools for Classrooms ‘Killer’ Campus Apps

The Net Generation, Unplugged

Section B

May 13, 2011

The Digital Campus

The ChroniCle of higher eduCaTion

The Mobile R

evolution

:

Not So Fast

Section B

The ChroniCle of higher eduCaTion

September 30, 2011

Diversity in Academe

Creating a Hispanic

College Culture

Section B The ChroniCle of higher eduCaTion November 11, 2011

Online Learning

How Effective Is the Virtual Classroom?

More Oversight, Please • Social Networks as Teaching ToolsThe Myth of the Tech-Savvy Student

saTisfying academe’s curiosiTy



College Counts

a A higher education is

no luxury, says Andrew

Delbanco. Section B

Biggest Raises Go to Athletics Officials

a Senior administrators’ pay is up (especially

at private colleges), but not enough to beat

inflation, an annual survey finds. A22

The Get and Go

a Birmingham-Southern’s

president isn’t fazed by

fund-raiser turnover. A18

INSIDE

By Steven Ambrus

Cuernavaca, Mexico

Arizona, home to the danger-

ous bark scorpion, was about

to exhaust the United States’

last supplies of scorpion antivenom,

and Leslie Boyer was out of options.

She knew that if a young child were

stung and had no access to the anti-

dote, he could suffer a loss of nerve

and muscle control, asphyxiate, and

die within as little as an hour.

Around that time, Dr. Boyer, a

pediatrician and toxicologist at the

University of Arizona College of

Medicine, traveled to Cuernava-

ca to meet with one of the world’s

leading scorpion experts as part of

Border-Crossing Research Lessens the Sting

LAUrA SegALL for The ChroniCLe

Leslie Boyer, a toxicologist at the U. of Arizona who helped develop

an antivenom for the U.S. market, studies a scorpion she found in her house.

Continued on Page A6

By Peter Schmidt

Washington

The Supreme Court’s mem-

bers are generally too deco-

rous to exclaim “i told you

so.” But Justice Anthony M. Ken-

nedy stands perched on the edge of

an i-told-you-so moment, thanks to

the court’s decision to

take up a challenge to a

race-conscious college-

admission policy that

poses some of the same

questions he had accused

fellow justices of duck-

ing before.

Justice Kennedy’s re-

action to the unsettled

points of contention in

the case, involving un-

dergraduate admissions

at the University of Texas at Austin,

could determine whether the court

imposes substantial new limits on

colleges’ use of affirmative-action

preferences or even bars colleges

from giving any consideration to

applicants’ ethnicity or race.

When the Supreme Court last

cleared the way for colleges to use

race-conscious admission policies,

in its 5-4 ruling in the 2003 case

Grutter v. Bollinger, involving the

University of Michigan’s law school,

Justice Kennedy was a minority

within the minority. in a separate

dissent signed by him alone, he said

he did not view the Constitution as

precluding colleges from consid-

ering race “as one modest factor

among others” to promote diversity

on campus, which he accepted as a

compelling government interest for

educational reasons. But, he argued,

the court had erred in accepting on

good faith the law school’s asser-

tions that its policy was

narrowly tailored to pro-

mote the government’s

diversity interest, rather

than subjecting the pol-

icy to strict scrutiny to

ensure as much.

“The court’s refusal to

apply meaningful strict

scrutiny will lead to se-

rious consequences,” his

dissent predicted. The

court majority, he said,

had missed an opportunity to dis-

tinguish between acceptable admis-

sion policies and bad ones, and sig-

naled that law schools run little risk

of being second-guessed by judges

if they adopt admission policies that

push legal boundaries.

“By deferring to the law schools’

choice of minority admissions pro-

grams,” he wrote, “the courts will

lose the talents and resources of the

faculties in devising new and fairer

ways to ensure individual consider-

ation.” educational institutions, he

said, will be relieved of any pres-

Affirmative Action

Faces New Challenge

Changes in Supreme Court may mean tougher scrutiny


March 2, 2012 • $6.99

Volume LVIII, Number 26

chronicle.c

om

The ChroniCle

of Higher Education ®

Xxxxyyyy xxxxyyy xxxxyy

a Xxxyyyy xxxxyyy xxxxyyy xxxxyyy xxxyyy

xxxxyyyy xxxxyyy xxxyyyy xxxyyyyy

xxxxyyy xxxyyyy xxxyyyy xxxxyy. AXX

Xxxxyyyy xxxxyy

a Xxxyyyy xxxxyyy xxxxyyy xxxxyyy xxxxyy.

AXX

Xxxxyyyy xxxxyyy

a Xxxyyyy xxxxyyy xxxxyyy xxxxyyy xxxyyy

xxxyy. AXX

By Kelly Field

Washington

While she was still

an

undergraduate at Van-

derbilt University in

the early 2000s, Zakiya Smith

told one of her professors that she

was interested in working for the

U.S. Department of education

someday. The professor, a staunch

conservative, told her to forget

about it; republicans were going

to abolish the department soon.

fast forward to today. The de-

partment is still very much alive,

and Zakiya Smith, now 27, has

not only worked there but moved

on—to the White house, where

she’s in charge of shaping and

promoting the president’s high-

er-education proposals. it’s a role

that requires policy expertise and

sales skills, vision and pragma-

tism. And it’s a role that, lately,

has her defending accountability

measures and cost controls that

make some colleges very ner-

vous.

Ms. Smith’s ascent is remark-

able even for Washington, a city

that is in many ways run by the

young. here 20- and 30-some-

things wield unseen power, writ-

ing the laws and drafting the

20-Something Visionary Promotes

Obama’s Higher-Education Goals


AP iMAgeS

Justice Anthony

M. Kennedy

12Tech

InnovaTors

Who Are

Transforming

Campuses

Sal Khan is killing the lecture

Candice Thille is re-engineering courses

Dan Cohen is hacking scholarship

John Wilkin is digitizing libraries

And eight more: A10

The Chronicle Review

A WEEKLY MAGAZINE OF IDEAS The Chronicle of Higher Education Section B March 2, 2012

The Work of a Critic

A Life in Maps

What White Bread Can Teach Us

Why

College

Matters*

By ANDREW DELBANCO*Hint: It’s not about getting a job

August 26, 2011 • $15


The ChroniCleof Higher Education ®

Almanac Issue 2011-12

cHarTing academic peers



essenTial researcH Tools



food for THe academic mind



on-THe-go academic essenTials

Personal project

Project Dinner party invitation

Components Print invitation, envelope, RSVP card, tent cards, menu card

Objective To invite a small group of friends to an intimate elegant home-cooked French dinner

Solution Tall vertical format, custom-made typography, hand-made assembled gate fold, type ornaments, and complementary gold color envelopes and red RSVP cards for contrast, all worked in harmony to support the theme of a home-made, French style menu

Organization U.S. Pharmacopeia (USP)

Project Inaugural invitation and self-guided tour brochure

Components Invitation with envelope, brochure, self-guided maps

Objective To showcase the new state-of-the-art facilities built for the organization’s new headquarters and showcase the message of its collaborative-work focus.

Solution The brochure largely displays photography specially done for the occasion, which highlights unique characteristics of each work area in the building. The blur effect shown in the images supports the concept of a dynamic group of people collaborating and interacting.

Building for the 21st CenturyUSP Convention | new HeadqUarterS BUilding

tHe SPirit of volUntariSmThe USP Convention

Requests the Honor of Your Presence

At the

Opening Celebration

of the

New USP Convention Headquarters

Rockville, Maryland

Monday, March 3, 2008

4:00 p.m. to 7:00 p.m.

Business Attire

RSVP to [email protected]

Directions on Reverse

awardwinning

This poster was designed by Cecilia Cortes-Earle, Washington, District of Columbia, www.ceciliacortes.com




Organization AIGA

Project Get Out the Vote Poster, competition

Components Poster

Objective To motivate eligible citizens to register and turn out on election day

Solution The Every Road Leads to Vote poster utilizes American road signs to illustrate the idea that there are no excuses for no voting. Whatever the circumstances you should be able to show up to cast your vote. The interstate sign shape provides a nationwide awareness and involvement. The right and left arrow signs subtly represent any political preference a citizen might have. The blue sky in the background brings in optimism in the future, and having the graphics on one side of the poster creates the illusion of being on the side of the road.



Project iPad app marketing Web pages

Components Web pages

Objective To promote app downloads

Solution The marketing Web pages were branded along with the print and Web ad campaign utilizing a clean background, sharp typography, emphasizing the capabilities of the application, and making choices clear for the user


Project Design of product Web page, https://careers.chronicle.com in collaboration with user experience

Components Web pages

Objective To promote recruitment packages and job posting

Solution This section of the Web site needed to be differentiated from the editorial section, therefore it applied a tab navigation, a new font treatment and a new color scheme, which contributed to highlight the features of the product offerings.

https://careers.chronicle.com


Project “Ultimate Jobs Event” integrated promotional campaign

Components Web and print advertising, landing page, sell sheets, and posters

Objective To promote the sales of an advertising package and discount offer

Solution The campaign needed to carry the look of a fun fair. In order to achieve that the design applied ribbon style banners in a simple bright color scheme that carried through web graphics and print materials.

September 2, 2011 • $6.99


chronicle.c

om

The ChroniCle


By Tom Bartlett

In May, a company started by three MIT

graduate students won the university’s

prestigious clean-energy prize, which

comes with a $200,000 check in addition to

the $15,000 awarded for being a finalist. It’s

a hefty chunk of change for any start-up, but

the publicity may be even more valuable.

Articles followed in The Boston Globe, The

Wall Street Journal, and on CNN Money.

But the developer of the device used in

the winning entry says it was used without

permission in the contest and without at-

tribution in a public presentation.

The promising technology, which is in-

tended to cool electronics more quietly and

efficiently, was created by a researcher at

Sandia National Laboratories. Sandia of-

ficials say they found out what the com-

pany, CoolChip Technologies, was doing

only after the contest was over.

Officials of the Massachusetts Insti-

tute of Technology have countered that

CoolChip didn’t need Sandia’s permis-

sion, and that the contest’s rules suggest-

ing otherwise have been misinterpreted.

One MIT official also argued that the

contest, which is open to students nation-

wide, should be viewed solely as an “aca-

demic exercise.”

The controversy raises questions about

what liberties can be taken with someone

else’s intellectual work, and about the line

between promoting an idea and taking

credit for it.

The mission of the MIT Clean Energy

Prize, which is sponsored in part by the

U.S. Department of Energy, is “to develop

a new generation of energy entrepreneurs

and great new companies.” Some former

$200K Question:

Who Really

Deserves MIT’s

Big Energy Prize?


A New Digital Divide

aCollege presidents are bullish about online

education, but a survey shows that prospective

students don’t share the enthusiasm. A16

Unabomber Copycat

aMexican nanotech-

nologists are targets of

mailed explosives. A20

Fieldwork, With Kids

aKeeping them occupied

calls for skills a

part

from scholarship. A24

INSIDE

M. SCOTT BrAUEr fOr ThE ChrONICLE

Paul LeBlanc, president of Southern New Hampshire U.: “The traditional campus … now has the resources to be even more traditional.”

By Marc Parry

Manchester, N.H.

If you sketched a portrait of a col-

lege in a dicey economic spot, it might

look like Southern New hampshire

University.

The private nonprofit university is little

known nationally, not selective, and de-

pends on tuition. It sits in

a state whose

population of public high-school graduates

is projected to decline for years.

But rather than limping along, this ob-

scure institution is becoming a regional

powerhouse—online.

With 7,000 online students, the univer-

sity has grown into the second-largest on-

line education provider in college-saturated

New England, aiming to blow the Univer-

sity of Massachusetts out of the top spot. It

recently began testing TV advertisements

in national markets like Milwaukee and

Oklahoma City, too, sensing that scandals

tarring for-profit colleges have opened an

opportunity for nonprofit competitors.

Academe is abuzz with talk of “disrup-

Online Venture Energizes Vulnerable College

But some faculty at Southern N.H. fear for future of bricks-and-mortar campus


By Eric Kelderman

Las Vegas

Just how grim is the fate of high-

er education in Nevada? francis-

co hernandez can tell you. The

26-year-old senior at the University

of Nevada at reno had saved near-

ly $7,000 to get himself settled af-

ter graduating this summer. But that

money’s almost gone because of the

nearly 60-percent increase in tuition

and fees at reno in the past few years.

he has worked part time at a local ho-

tel to pay his way through college, but

Nevada’s sluggish economy will very

likely force him to leave his home

state for full-time work.

Lynn Comella, an assistant pro-

fessor of women’s studies at the Uni-

versity of Nevada at Las Vegas, has a

story, too. Every faculty member she

knows under age 50 is looking for a

job outside the state. She came here

in 2007, a time when UNLV seemed

to be on the rise. Now she thinks the

state’s antipathy toward academe has

undermined the university’s future.

Then there’s the university presi-

dent, Neal Smatresk, wedged between

the budget-slashers and the workers.

he’s cut 400 positions, or about 20

percent of his employees, as lawmak-

ers have slowly starved his institu-

tion. “The overarching climate, where

you’ve cut for three years, has created

almost like a slow-moving post-tra

u-

matic-stress disorder,” he says.

Stories like theirs are easy to

find throughout Nevada, where it’s

not just the research universities

feeling the pain. State cutbacks—

30 percent since 2009—have shut

thousands of students out of cours-

es in rural areas. At one point, leg-

islators were calling for the closure

In Nevada, Harsh Reality Hits Higher Education

JOhN GUrzINSKI fOr ThE ChrONICLE

The five-year-old, 122-acre Harry Reid Research and Technology Park,

10 miles from the Las Vegas Strip, still awaits its

first building.


Years of budget cuts sap

campuses and morale

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The ChroniCle

of Higher Education®


Section B The ChroniCle of higher eduCaTion July 29, 2011

The Academic Workplace

AnnuAl Survey reSultS

Great Collegesto Work For

2011THE CHRONICLE

GREAT COLLEGES TO WORK FOR®

2011

For the first time ever, The Chronicle is offering you unprecedented access to top academic talent with special careers sections included with The Academic Workplace, the Almanac, and the Academic Year Kickoff—three of our most popular special issues to fill your job quickly.

Your ad will get maximum exposure to The Chronicle’s more than 315,000 readers in print and 1.9 million Web visitors including added visibility through our online enhancement that ensures your ad is seen.

Ultimate Jobs event

1.9 MILLIONUNIQUE VISITORS MONTHLY

315,000readers in print

Your Job ad. three Must-read issues. unprecedented access.

place Your ad in one issue and get 25% OFF additional issues.

ChOOse three by JUly 30 and get COlOr Free!

the acadeMic Workplace alManac acadeMic Year kick-offcoMing

August 10advertising deadline

July 30coMing

August 31advertising deadline

August 6coMing

September 7advertising deadline

August 24

September 2, 2011 • $6.99


chronicle.co

m

The ChroniCle


By Tom Bartlett

In May, a company started by three MIT

graduate students won the university’s

prestigious clean-energy prize, which

comes with a $200,000 check in addition to

the $15,000 awarded for being a finalist. It’s

a hefty chunk of change for any start-up, but

the publicity may be even more valuable.

Articles followed in The Boston Globe, The

Wall Street Journal, and on CNN Money.

But the developer of the device used in

the winning entry says it was used without

permission in the contest and without at-

tribution in a public presentation.

The promising technology, which is in-

tended to cool electronics more quietly and

efficiently, was created by a researcher at

Sandia National Laboratories. Sandia of-

ficials say they found out what the com-

pany, CoolChip Technologies, was doing

only after the contest was over.

Officials of the Massachusetts Insti-

tute of Technology have countered that

CoolChip didn’t need Sandia’s permis-

sion, and that the contest’s rules suggest-

ing otherwise have been misinterpreted.

One MIT official also argued that the

contest, which is open to students nation-

wide, should be viewed solely as an “aca-

demic exercise.”

The controversy raises questions about

what liberties can be taken with someone

else’s intellectual work, and about the line

between promoting an idea and taking

credit for it.

The mission of the MIT Clean Energy

Prize, which is sponsored in part by the

U.S. Department of Energy, is “to develop

a new generation of energy entrepreneurs

and great new companies.” Some former

$200K Question:

Who Really

Deserves MIT’s

Big Energy Prize?


A New Digital Divide

aCollege presidents are bullish about online

education, but a survey shows that prospective

students don’t share the enthusiasm. A16

Unabomber Copycat

aMexican nanotech-

nologists are targets of

mailed explosives. A20

Fieldwork, With Kids

aKeeping them occupied

calls for skills apart

from scholarship. A24

INSIDE

M. SCOTT BrAUEr fOr ThE ChrONICLE

Paul LeBlanc, president of Southern New Hampshire U.: “The traditional campus … now has the resources to be even more traditional.”

By Marc Parry

Manchester, N.H.

If you sketched a portrait of a col-

lege in a dicey economic spot, it might

look like Southern New hampshire

University.

The private nonprofit university is little

known nationally, not selective, and de-

pends on tuition. It sits in a state whose

population of public high-school graduates

is projected to decline for years.

But rather than limping along, this ob-

scure institution is becoming a regional

powerhouse—online.

With 7,000 online students, the univer-

sity has grown into the second-largest on-

line education provider in college-saturated

New England, aiming to blow the Univer-

sity of Massachusetts out of the top spot. It

recently began testing TV advertisements

in national markets like Milwaukee and

Oklahoma City, too, sensing that scandals

tarring for-profit colleges have opened an

opportunity for nonprofit competitors.

Academe is abuzz with talk of “disrup-Online Venture Energizes Vulnerable College

But some faculty at Southern N.H. fear for future of bricks-and-mortar campus


By Eric Kelderman

Las Vegas

Just how grim is the fate of high-

er education in Nevada? francis-

co hernandez can tell you. The

26-year-old senior at the University

of Nevada at reno had saved near-

ly $7,000 to get himself settled af-

ter graduating this summer. But that

money’s almost gone because of the

nearly 60-percent increase in tuition

and fees at reno in the past few years.

he has worked part time at a local ho-

tel to pay his way through college, but

Nevada’s sluggish economy will very

likely force him to leave his home

state for full-time work.

Lynn Comella, an assistant pro-

fessor of women’s studies at the Uni-

versity of Nevada at Las Vegas, has a

story, too. Every faculty member she

knows under age 50 is looking for a

job outside the state. She came here

in 2007, a time when UNLV seemed

to be on the rise. Now she thinks the

state’s antipathy toward academe has

undermined the university’s future.

Then there’s the university presi-

dent, Neal Smatresk, wedged between

the budget-slashers and the workers.

he’s cut 400 positions, or about 20

percent of his employees, as lawmak-

ers have slowly starved his institu-

tion. “The overarching climate, where

you’ve cut for three years, has created

almost like a slow-moving post-trau-

matic-stress disorder,” he says.

Stories like theirs are easy to

find throughout Nevada, where it’s

not just the research universities

feeling the pain. State cutbacks—

30 percent since 2009—have shut

thousands of students out of cours-

es in rural areas. At one point, leg-

islators were calling for the closure

In Nevada, Harsh Reality Hits Higher Education

JOhN GUrzINSKI fOr ThE ChrONICLE

The five-year-old, 122-acre Harry Reid Research and Technology Park,

10 miles from the Las Vegas Strip, still awaits its fi

rst building.


Years of budget cuts sap

campuses and morale

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The ChroniCleof Higher Education ®


Section B The ChroniCle of higher eduCaTion July 29, 2011

The Academic Workplace

AnnuAl Survey reSultS

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2011THE CHRONICLE

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Company Herrera Cristina Group

Project Corporate identity

Components Logo, stationery, slide presentations, and Web site

Objective To create an energetic identity and innovative corporate identity that will resonate with potential clients.

Solution The logo represents the company’s four areas of expertise as the white space reveals an H and a C. As an integrated service provider, each stationery piece is a part of a whole and it’s highlighted. When put together they complete the circle.

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portfolio

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graphic design portfolio

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