graphic design portfolio
DESCRIPTION
These are some samples of my latest work as a designer.TRANSCRIPT
Company The Chronicle of Higher Education
Project Identity for marketing and sales materials
Components Sales kit, sell sheets, animation, slide presentations, brochures, booth graphics, lapel pins, and more
Objective To increase awareness of The Chronicle’s range of hiring solutions and highlight its value proposition among recruitment and corporate potential advertisers.
Solution The design of the sales kit and branded marketing collateral created for the 2011-12 campaign utilizes strong typography treatments to highlight The Chronicle’s leading numbers in the industry in regards to number of subscribers and site visitors. The design elements, mainly typographical, are flexible to be adapted to multiple forms of presentations and media. The color scheme is basic and simple to maintain a sleek look throughout.
awardwinning
CORPORATE ADVERTISING BROCHURE 2011Release: March 2011
Every day, our team of hiring experts work
with campuses nationwide. Whether it’s to
quickly fill your open position, hire a high-profile
executive, or develop a campaign to establish
yourself as an employer of choice, The
Chronicle’s team of hiring experts can provide
you with a solution that will position you to
recruit and hire the best academic talent.
For more information or to start leveraging the hiring power of The Chronicle, call (202) 466-1050 or e-mail [email protected].
1that matches their complex
when the world of higher education seeks atrusted solution
there’s only
reach top
recruitment
academic talent,
hiring solution
to
needs:
THE CHRONICLEChronicle.com/jobs
THE CHRONICLEChronicle.com/jobs CHRONICLE.COM/JOBS
4%
45%
28%
15%
6%
1% 1%
administrative officers:Presidents, Vice Presidents, Chancellors, Chief Financial Officers, Directors
faculty members:Professors, Associate Professors, Assistant Professors, Instructors
academic officers:Chief Academic Officers, Deans, Department Chairs, Librarians
other
staffconsultants
students32%
26%16%
16% administrative officers:Presidents, Vice Presidents, Chancellors, Chief Financial Officers, Directors
faculty members:Professors, Associate Professors, Assistant Professors, Instructors
academic officers:Chief Academic Officers, Deans, Department Chairs, Librarians
others not in higher education
7%staff
2%others in higher education
1%students
Reader ProfileThe Chronicle of Higher Education
Online User ProfileChronicle.com
unmatchedaudience and reach
Online Page Views Monthly
12.8million
3.1million
notAVAilABle
The Chronicle of Higher Education and Chronicle.com1
InsideHigherEd.com2
HigherEdJobs.com2
No. of Print Subscribers
64,000
none none
All numbers as of August 2012.
1 Omniture® Web analytics2 Google analytics3 Opt-in subscribers for all Chronicle e-mail newsletters4 Opt-in subscribers for InsideHighered.com’s Daily News Update e-mail newsletter
Online Unique Visitors Monthly
1.08million
1.9million 1
million
Site Visits Monthly
notAVAilABle
2.5million
3million
No. of E-mail Newsletter Subscribers
298,5004
185,000
92,0003
CH
ECU
PA0
82
8
Every day, our team of hiring experts work
with campuses nationwide. Whether it’s to
quickly fill your open position, hire a high-profile
executive, or develop a campaign to establish
yourself as an employer of choice, The
Chronicle’s team of hiring experts can provide
you with a solution that will position you to
recruit and hire the best academic talent.
For more information or to start leveraging the hiring power of The Chronicle, call (202) 466-1050 or e-mail [email protected].
1that matches their complex
when the world of higher education seeks atrusted solution
there’s only
reach top
recruitment
academic talent,
hiring solution
to
needs:
THE CHRONICLEChronicle.com/jobs
THE CHRONICLEChronicle.com/jobs CHRONICLE.COM/JOBS
4%
45%
28%
15%
6%
1% 1%
administrative officers:Presidents, Vice Presidents, Chancellors, Chief Financial Officers, Directors
faculty members:Professors, Associate Professors, Assistant Professors, Instructors
academic officers:Chief Academic Officers, Deans, Department Chairs, Librarians
other
staffconsultants
students32%
26%16%
16% administrative officers:Presidents, Vice Presidents, Chancellors, Chief Financial Officers, Directors
faculty members:Professors, Associate Professors, Assistant Professors, Instructors
academic officers:Chief Academic Officers, Deans, Department Chairs, Librarians
others not in higher education
7%staff
2%others in higher education
1%students
Reader ProfileThe Chronicle of Higher Education
Online User ProfileChronicle.com
unmatchedaudience and reach
Online Page Views Monthly
12.8million
3.1million
notAVAilABle
The Chronicle of Higher Education and Chronicle.com1
InsideHigherEd.com2
HigherEdJobs.com2
No. of Print Subscribers
64,000
none none
All numbers as of August 2012.
1 Omniture® Web analytics2 Google analytics3 Opt-in subscribers for all Chronicle e-mail newsletters4 Opt-in subscribers for InsideHighered.com’s Daily News Update e-mail newsletter
Online Unique Visitors Monthly
1.08million
1.9million 1
million
Site Visits Monthly
notAVAilABle
2.5million
3million
No. of E-mail Newsletter Subscribers
298,5004
185,000
92,0003
CH
ECU
PA0
82
8
CORPORATE ADVERTISING BROCHURE 2011Release: March 2011CORPORATE ADVERTISING BROCHURE 2011Release: March 2011
CORPORATE ADVERTISING BROCHURE 2011Release: March 2011
Company Personal work
Project DC Urban Forest Project, design competition
Components Street banner
Objective To make a powerful visual statement about the environment through design in Washington, DC
Solution The banner evokes the phrase, “long live the king” and assigns the tree, a royal-like status in our environment. The brown trunk that runs along the words symbolizes the extending long life of an old tree. The trunk is crowned at the top with a graphic element that resembles both royal motifs. The tree, as illustrated in this design, is also a carrier of new life, which is represented by birds looking up to it. The rough style in the custom typography complements the design concept by providing a sense of wilderness but structure as well.
awardwinning
Company U.S. Pharmacopeia (USP)
Project Corporate identity
Components Media kit, brochures
Objective To inform and generate awareness of the organization’s mission statement with media outlets, corporate partners, memberships and other stakeholders, as well as to support its presence with lobbyists
Solution The media kit contains a brochure, stepped-down insert sheets, and a CD. The package as a whole allows flexibility to incorporate additional pieces as well as good visibility of everything that’s inside. The color scheme is complementary to the USP gold-colored logo and the imagery always features the multiple scientific areas that USP’s guidelines and standards touch on.
gender equality now!
gender equality now!
gender equality now! gender equality now! gender equality now! gender equality now!
gender equality now! gender equality now! gender equality now! gender equality now!
gender equality now! gender equality now! gender equality now! gender equality now!
gender equality now!
gender equality now!
Organization Poster for Tomorrow
Project Gender Equality Poster, competition
Components Poster
Objective To generate awareness of the issue that women are still leaving in fear of exploitation and discrimination, and earning less salaries than men within the same professions.
Solution The Tie Dress poster illustrates the issue of gender equality through two objects merged together to represent equality. The shape at the top depicts a tie with a pattern of diagonal stripes, which represents men. The shape below it depicts a dress with a nouveau pattern in it that represents women. The combination of both shapes create a silhouette in the shape of the body of a woman. The traditional patterns used in the design represent stereotyped and old-fashioned ideas about man and woman and the lack of equality between the two even in the modern days.
gender equality now!
gender equality now!
gender equality now!
Organization Society of Nuclear Medicine
Project Conference marketing identity system
Components Targeted direct mail, targeted brochures, program book, booth graphics, print ads, poster, web site
Objective To generate interest and the get the target audience to register
Solution Since the conference was held in Washington, DC, the event materials carried over silhouette images of monuments and landmarks along with scientific images. As the organization was going through a re-branding process to position itself as an innovative organization, the color scheme is bright, fresh, and energetic.
Two million girls beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year.Source: United Nations Population Fund
noT For play. noT For sale.
girls age 5 To 17For 1 adulT player or Teams
Two million girls beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year.Source: United Nations Population Fund
noT For play. noT For sale.
girls age 5 To 17For 1 adulT player or Teams
Two million girls beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year.Source: United Nations Population Fund
noT For play. noT For sale.
girls age 5 To 17For 1 adulT player or Teams
Two million girls beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year.Source: United Nations Population Fund
noT For play. noT For sale.
girls age 5 To 17For 1 adulT player or Teams
Two million girls beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year.Source: United Nations Population Fund
noT For play. noT For sale.
girls age 5 To 17For 1 adulT player or Teams
Two million girls beTween ages 5 and 15 are inTroduced inTo The commercial sex markeT each year.Source: United Nations Population Fund
noT For play. noT For sale.
girls age 5 To 17For 1 adulT player or Teams
Organization Einbahn Design Studio
Project Exact Change Poster, competition
Components Poster
Objective To create awareness of the global issue of young girls prostitution
Solution This poster addresses the issue of young girls prostitution, an issue that is happening in both developed and poor developing countries. Being this a relevant global issue I used a graphic that can be understood anywhere in the world. The image of a paper doll that can be dressed and undressed illustrates the concept and brings sensibility to the issue that millions of girls are brought and sold into prostitution every year.
awardwinning
Company The Chronicle of Higher Education
Project Ad campaign
Components Print ads in multiples sizes for tabloid size newspaper
Objective To increase subscriptions from pass-along readers
Solution The campaign focuses on the company’s value proposition of being the number 1 source for news and job search in academe. The design utilizes simple images that the audience, mainly faculty members, would feel identify with and relate to the fact that The Chronicle is essential in their profession.
Subscribe now. Chronicle.com/now The Chronicle delivers the latest news and analysis of
ideas that lead the discourse at colleges and universities.
The Chronicle Review
A WEEKLY MAGAZINE OF IDEAS
The Chronicle of Higher Education Section B December 9, 2011
American Campuses
Abroad:
Promises and Perils
Essays by SOHRAB AHMARI, RICHARD H. BRODHEAD, ANDREW ROSS, PETER N. STEARNS,
PETER BROOKS, JEFFREY S. LEHMAN, AL BLOOM, and PETER CONN
The Chronicle ReviewA WEEKLY MAGAZINE OF IDEAS
The Chronicle of Higher Education Section B March 2, 2012
n The Work of a Critic
n A Life in Maps
n What White Bread Can Teach Us
Why College
Matters*
By ANDREW
DELBANCO
*Hint: It’s not about
getting a job
The Chronicle ReviewA WEEKLY MAGAZINE OF IDEAS The Chronicle of Higher Education Section B December 2, 2011
Teaching ‘The Kite Runner’ at Penn State Undercover in a Slaughterhouse Fringe Physics
Our Animals, OurselvesEssays by JUSTIN E.H. SMITH and KATHY RUDY
making academics THink
Subscribe now. Chronicle.com/now The Chronicle delivers the latest news and analysis of
ideas that lead the discourse at colleges and universities.
PLUS: Tech Tools for Classrooms ‘Killer’ Campus Apps
The Net Generation, Unplugged
Section B
May 13, 2011
The Digital Campus
The ChroniCle of higher eduCaTion
The Mobile R
evolution
:
Not So Fast
Section B
The ChroniCle of higher eduCaTion
September 30, 2011
Diversity in Academe
Creating a Hispanic
College Culture
Section B The ChroniCle of higher eduCaTion November 11, 2011
Online Learning
How Effective Is the Virtual Classroom?
More Oversight, Please • Social Networks as Teaching ToolsThe Myth of the Tech-Savvy Student
saTisfying academe’s curiosiTy
Subscribe now. Chronicle.com/now The Chronicle delivers the latest news and analysis of
ideas that lead the discourse at colleges and universities.
College Counts
a A higher education is
no luxury, says Andrew
Delbanco. Section B
Biggest Raises Go to Athletics Officials
a Senior administrators’ pay is up (especially
at private colleges), but not enough to beat
inflation, an annual survey finds. A22
The Get and Go
a Birmingham-Southern’s
president isn’t fazed by
fund-raiser turnover. A18
INSIDE
By Steven Ambrus
Cuernavaca, Mexico
Arizona, home to the danger-
ous bark scorpion, was about
to exhaust the United States’
last supplies of scorpion antivenom,
and Leslie Boyer was out of options.
She knew that if a young child were
stung and had no access to the anti-
dote, he could suffer a loss of nerve
and muscle control, asphyxiate, and
die within as little as an hour.
Around that time, Dr. Boyer, a
pediatrician and toxicologist at the
University of Arizona College of
Medicine, traveled to Cuernava-
ca to meet with one of the world’s
leading scorpion experts as part of
Border-Crossing Research Lessens the Sting
LAUrA SegALL for The ChroniCLe
Leslie Boyer, a toxicologist at the U. of Arizona who helped develop
an antivenom for the U.S. market, studies a scorpion she found in her house.
Continued on Page A6
By Peter Schmidt
Washington
The Supreme Court’s mem-
bers are generally too deco-
rous to exclaim “i told you
so.” But Justice Anthony M. Ken-
nedy stands perched on the edge of
an i-told-you-so moment, thanks to
the court’s decision to
take up a challenge to a
race-conscious college-
admission policy that
poses some of the same
questions he had accused
fellow justices of duck-
ing before.
Justice Kennedy’s re-
action to the unsettled
points of contention in
the case, involving un-
dergraduate admissions
at the University of Texas at Austin,
could determine whether the court
imposes substantial new limits on
colleges’ use of affirmative-action
preferences or even bars colleges
from giving any consideration to
applicants’ ethnicity or race.
When the Supreme Court last
cleared the way for colleges to use
race-conscious admission policies,
in its 5-4 ruling in the 2003 case
Grutter v. Bollinger, involving the
University of Michigan’s law school,
Justice Kennedy was a minority
within the minority. in a separate
dissent signed by him alone, he said
he did not view the Constitution as
precluding colleges from consid-
ering race “as one modest factor
among others” to promote diversity
on campus, which he accepted as a
compelling government interest for
educational reasons. But, he argued,
the court had erred in accepting on
good faith the law school’s asser-
tions that its policy was
narrowly tailored to pro-
mote the government’s
diversity interest, rather
than subjecting the pol-
icy to strict scrutiny to
ensure as much.
“The court’s refusal to
apply meaningful strict
scrutiny will lead to se-
rious consequences,” his
dissent predicted. The
court majority, he said,
had missed an opportunity to dis-
tinguish between acceptable admis-
sion policies and bad ones, and sig-
naled that law schools run little risk
of being second-guessed by judges
if they adopt admission policies that
push legal boundaries.
“By deferring to the law schools’
choice of minority admissions pro-
grams,” he wrote, “the courts will
lose the talents and resources of the
faculties in devising new and fairer
ways to ensure individual consider-
ation.” educational institutions, he
said, will be relieved of any pres-
Affirmative Action
Faces New Challenge
Changes in Supreme Court may mean tougher scrutiny
Continued on Page A3
March 2, 2012 • $6.99
Volume LVIII, Number 26
chronicle.c
om
The ChroniCle
of Higher Education ®
Xxxxyyyy xxxxyyy xxxxyy
a Xxxyyyy xxxxyyy xxxxyyy xxxxyyy xxxyyy
xxxxyyyy xxxxyyy xxxyyyy xxxyyyyy
xxxxyyy xxxyyyy xxxyyyy xxxxyy. AXX
Xxxxyyyy xxxxyy
a Xxxyyyy xxxxyyy xxxxyyy xxxxyyy xxxxyy.
AXX
Xxxxyyyy xxxxyyy
a Xxxyyyy xxxxyyy xxxxyyy xxxxyyy xxxyyy
xxxyy. AXX
By Kelly Field
Washington
While she was still
an
undergraduate at Van-
derbilt University in
the early 2000s, Zakiya Smith
told one of her professors that she
was interested in working for the
U.S. Department of education
someday. The professor, a staunch
conservative, told her to forget
about it; republicans were going
to abolish the department soon.
fast forward to today. The de-
partment is still very much alive,
and Zakiya Smith, now 27, has
not only worked there but moved
on—to the White house, where
she’s in charge of shaping and
promoting the president’s high-
er-education proposals. it’s a role
that requires policy expertise and
sales skills, vision and pragma-
tism. And it’s a role that, lately,
has her defending accountability
measures and cost controls that
make some colleges very ner-
vous.
Ms. Smith’s ascent is remark-
able even for Washington, a city
that is in many ways run by the
young. here 20- and 30-some-
things wield unseen power, writ-
ing the laws and drafting the
20-Something Visionary Promotes
Obama’s Higher-Education Goals
Continued on Page A4
AP iMAgeS
Justice Anthony
M. Kennedy
12Tech
InnovaTors
Who Are
Transforming
Campuses
Sal Khan is killing the lecture
Candice Thille is re-engineering courses
Dan Cohen is hacking scholarship
John Wilkin is digitizing libraries
And eight more: A10
The Chronicle Review
A WEEKLY MAGAZINE OF IDEAS The Chronicle of Higher Education Section B March 2, 2012
The Work of a Critic
A Life in Maps
What White Bread Can Teach Us
Why
College
Matters*
By ANDREW DELBANCO*Hint: It’s not about getting a job
August 26, 2011 • $15
Volume LVIII, Number 1
The ChroniCleof Higher Education ®
Almanac Issue 2011-12
cHarTing academic peers
Subscribe now. Chronicle.com/now The Chronicle delivers the latest news and analysis of
ideas that lead the discourse at colleges and universities.
essenTial researcH Tools
Subscribe now. Chronicle.com/now The Chronicle delivers the latest news and analysis of
ideas that lead the discourse at colleges and universities.
food for THe academic mind
Subscribe now. Chronicle.com/now The Chronicle delivers the latest news and analysis of
ideas that lead the discourse at colleges and universities.
on-THe-go academic essenTials
Personal project
Project Dinner party invitation
Components Print invitation, envelope, RSVP card, tent cards, menu card
Objective To invite a small group of friends to an intimate elegant home-cooked French dinner
Solution Tall vertical format, custom-made typography, hand-made assembled gate fold, type ornaments, and complementary gold color envelopes and red RSVP cards for contrast, all worked in harmony to support the theme of a home-made, French style menu
Organization U.S. Pharmacopeia (USP)
Project Inaugural invitation and self-guided tour brochure
Components Invitation with envelope, brochure, self-guided maps
Objective To showcase the new state-of-the-art facilities built for the organization’s new headquarters and showcase the message of its collaborative-work focus.
Solution The brochure largely displays photography specially done for the occasion, which highlights unique characteristics of each work area in the building. The blur effect shown in the images supports the concept of a dynamic group of people collaborating and interacting.
Building for the 21st CenturyUSP Convention | new HeadqUarterS BUilding
tHe SPirit of volUntariSmThe USP Convention
Requests the Honor of Your Presence
At the
Opening Celebration
of the
New USP Convention Headquarters
Rockville, Maryland
Monday, March 3, 2008
4:00 p.m. to 7:00 p.m.
Business Attire
RSVP to [email protected]
Directions on Reverse
awardwinning
This poster was designed by Cecilia Cortes-Earle, Washington, District of Columbia, www.ceciliacortes.com
This poster was designed by Cecilia Cortes-Earle, Washington, District of Columbia, www.ceciliacortes.com
This poster was designed by Cecilia Cortes-Earle, Washington, District of Columbia, www.ceciliacortes.com
This poster was designed by Cecilia Cortes-Earle, Washington, District of Columbia, www.ceciliacortes.com
Organization AIGA
Project Get Out the Vote Poster, competition
Components Poster
Objective To motivate eligible citizens to register and turn out on election day
Solution The Every Road Leads to Vote poster utilizes American road signs to illustrate the idea that there are no excuses for no voting. Whatever the circumstances you should be able to show up to cast your vote. The interstate sign shape provides a nationwide awareness and involvement. The right and left arrow signs subtly represent any political preference a citizen might have. The blue sky in the background brings in optimism in the future, and having the graphics on one side of the poster creates the illusion of being on the side of the road.
This poster was designed by Cecilia Cortes-Earle, Washington, District of Columbia, www.ceciliacortes.com
Company The Chronicle of Higher Education
Project iPad app marketing Web pages
Components Web pages
Objective To promote app downloads
Solution The marketing Web pages were branded along with the print and Web ad campaign utilizing a clean background, sharp typography, emphasizing the capabilities of the application, and making choices clear for the user
Company The Chronicle of Higher Education
Project Design of product Web page, https://careers.chronicle.com in collaboration with user experience
Components Web pages
Objective To promote recruitment packages and job posting
Solution This section of the Web site needed to be differentiated from the editorial section, therefore it applied a tab navigation, a new font treatment and a new color scheme, which contributed to highlight the features of the product offerings.
Company The Chronicle of Higher Education
Project “Ultimate Jobs Event” integrated promotional campaign
Components Web and print advertising, landing page, sell sheets, and posters
Objective To promote the sales of an advertising package and discount offer
Solution The campaign needed to carry the look of a fun fair. In order to achieve that the design applied ribbon style banners in a simple bright color scheme that carried through web graphics and print materials.
September 2, 2011 • $6.99
Volume LVIII, Number 2
chronicle.c
om
The ChroniCle
of Higher Education ®
By Tom Bartlett
In May, a company started by three MIT
graduate students won the university’s
prestigious clean-energy prize, which
comes with a $200,000 check in addition to
the $15,000 awarded for being a finalist. It’s
a hefty chunk of change for any start-up, but
the publicity may be even more valuable.
Articles followed in The Boston Globe, The
Wall Street Journal, and on CNN Money.
But the developer of the device used in
the winning entry says it was used without
permission in the contest and without at-
tribution in a public presentation.
The promising technology, which is in-
tended to cool electronics more quietly and
efficiently, was created by a researcher at
Sandia National Laboratories. Sandia of-
ficials say they found out what the com-
pany, CoolChip Technologies, was doing
only after the contest was over.
Officials of the Massachusetts Insti-
tute of Technology have countered that
CoolChip didn’t need Sandia’s permis-
sion, and that the contest’s rules suggest-
ing otherwise have been misinterpreted.
One MIT official also argued that the
contest, which is open to students nation-
wide, should be viewed solely as an “aca-
demic exercise.”
The controversy raises questions about
what liberties can be taken with someone
else’s intellectual work, and about the line
between promoting an idea and taking
credit for it.
The mission of the MIT Clean Energy
Prize, which is sponsored in part by the
U.S. Department of Energy, is “to develop
a new generation of energy entrepreneurs
and great new companies.” Some former
$200K Question:
Who Really
Deserves MIT’s
Big Energy Prize?
Continued on Page A12
A New Digital Divide
aCollege presidents are bullish about online
education, but a survey shows that prospective
students don’t share the enthusiasm. A16
Unabomber Copycat
aMexican nanotech-
nologists are targets of
mailed explosives. A20
Fieldwork, With Kids
aKeeping them occupied
calls for skills a
part
from scholarship. A24
INSIDE
M. SCOTT BrAUEr fOr ThE ChrONICLE
Paul LeBlanc, president of Southern New Hampshire U.: “The traditional campus … now has the resources to be even more traditional.”
By Marc Parry
Manchester, N.H.
If you sketched a portrait of a col-
lege in a dicey economic spot, it might
look like Southern New hampshire
University.
The private nonprofit university is little
known nationally, not selective, and de-
pends on tuition. It sits in
a state whose
population of public high-school graduates
is projected to decline for years.
But rather than limping along, this ob-
scure institution is becoming a regional
powerhouse—online.
With 7,000 online students, the univer-
sity has grown into the second-largest on-
line education provider in college-saturated
New England, aiming to blow the Univer-
sity of Massachusetts out of the top spot. It
recently began testing TV advertisements
in national markets like Milwaukee and
Oklahoma City, too, sensing that scandals
tarring for-profit colleges have opened an
opportunity for nonprofit competitors.
Academe is abuzz with talk of “disrup-
Online Venture Energizes Vulnerable College
But some faculty at Southern N.H. fear for future of bricks-and-mortar campus
Continued on Page A8
By Eric Kelderman
Las Vegas
Just how grim is the fate of high-
er education in Nevada? francis-
co hernandez can tell you. The
26-year-old senior at the University
of Nevada at reno had saved near-
ly $7,000 to get himself settled af-
ter graduating this summer. But that
money’s almost gone because of the
nearly 60-percent increase in tuition
and fees at reno in the past few years.
he has worked part time at a local ho-
tel to pay his way through college, but
Nevada’s sluggish economy will very
likely force him to leave his home
state for full-time work.
Lynn Comella, an assistant pro-
fessor of women’s studies at the Uni-
versity of Nevada at Las Vegas, has a
story, too. Every faculty member she
knows under age 50 is looking for a
job outside the state. She came here
in 2007, a time when UNLV seemed
to be on the rise. Now she thinks the
state’s antipathy toward academe has
undermined the university’s future.
Then there’s the university presi-
dent, Neal Smatresk, wedged between
the budget-slashers and the workers.
he’s cut 400 positions, or about 20
percent of his employees, as lawmak-
ers have slowly starved his institu-
tion. “The overarching climate, where
you’ve cut for three years, has created
almost like a slow-moving post-tra
u-
matic-stress disorder,” he says.
Stories like theirs are easy to
find throughout Nevada, where it’s
not just the research universities
feeling the pain. State cutbacks—
30 percent since 2009—have shut
thousands of students out of cours-
es in rural areas. At one point, leg-
islators were calling for the closure
In Nevada, Harsh Reality Hits Higher Education
JOhN GUrzINSKI fOr ThE ChrONICLE
The five-year-old, 122-acre Harry Reid Research and Technology Park,
10 miles from the Las Vegas Strip, still awaits its
first building.
Continued on Page A4
Years of budget cuts sap
campuses and morale
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The ChroniCle
of Higher Education®
Almanac Issue 2011-12
Section B The ChroniCle of higher eduCaTion July 29, 2011
The Academic Workplace
AnnuAl Survey reSultS
Great Collegesto Work For
2011THE CHRONICLE
GREAT COLLEGES TO WORK FOR®
2011
For the first time ever, The Chronicle is offering you unprecedented access to top academic talent with special careers sections included with The Academic Workplace, the Almanac, and the Academic Year Kickoff—three of our most popular special issues to fill your job quickly.
Your ad will get maximum exposure to The Chronicle’s more than 315,000 readers in print and 1.9 million Web visitors including added visibility through our online enhancement that ensures your ad is seen.
Ultimate Jobs event
1.9 MILLIONUNIQUE VISITORS MONTHLY
315,000readers in print
Your Job ad. three Must-read issues. unprecedented access.
place Your ad in one issue and get 25% OFF additional issues.
ChOOse three by JUly 30 and get COlOr Free!
the acadeMic Workplace alManac acadeMic Year kick-offcoMing
August 10advertising deadline
July 30coMing
August 31advertising deadline
August 6coMing
September 7advertising deadline
August 24
September 2, 2011 • $6.99
Volume LVIII, Number 2
chronicle.co
m
The ChroniCle
of Higher Education ®
By Tom Bartlett
In May, a company started by three MIT
graduate students won the university’s
prestigious clean-energy prize, which
comes with a $200,000 check in addition to
the $15,000 awarded for being a finalist. It’s
a hefty chunk of change for any start-up, but
the publicity may be even more valuable.
Articles followed in The Boston Globe, The
Wall Street Journal, and on CNN Money.
But the developer of the device used in
the winning entry says it was used without
permission in the contest and without at-
tribution in a public presentation.
The promising technology, which is in-
tended to cool electronics more quietly and
efficiently, was created by a researcher at
Sandia National Laboratories. Sandia of-
ficials say they found out what the com-
pany, CoolChip Technologies, was doing
only after the contest was over.
Officials of the Massachusetts Insti-
tute of Technology have countered that
CoolChip didn’t need Sandia’s permis-
sion, and that the contest’s rules suggest-
ing otherwise have been misinterpreted.
One MIT official also argued that the
contest, which is open to students nation-
wide, should be viewed solely as an “aca-
demic exercise.”
The controversy raises questions about
what liberties can be taken with someone
else’s intellectual work, and about the line
between promoting an idea and taking
credit for it.
The mission of the MIT Clean Energy
Prize, which is sponsored in part by the
U.S. Department of Energy, is “to develop
a new generation of energy entrepreneurs
and great new companies.” Some former
$200K Question:
Who Really
Deserves MIT’s
Big Energy Prize?
Continued on Page A12
A New Digital Divide
aCollege presidents are bullish about online
education, but a survey shows that prospective
students don’t share the enthusiasm. A16
Unabomber Copycat
aMexican nanotech-
nologists are targets of
mailed explosives. A20
Fieldwork, With Kids
aKeeping them occupied
calls for skills apart
from scholarship. A24
INSIDE
M. SCOTT BrAUEr fOr ThE ChrONICLE
Paul LeBlanc, president of Southern New Hampshire U.: “The traditional campus … now has the resources to be even more traditional.”
By Marc Parry
Manchester, N.H.
If you sketched a portrait of a col-
lege in a dicey economic spot, it might
look like Southern New hampshire
University.
The private nonprofit university is little
known nationally, not selective, and de-
pends on tuition. It sits in a state whose
population of public high-school graduates
is projected to decline for years.
But rather than limping along, this ob-
scure institution is becoming a regional
powerhouse—online.
With 7,000 online students, the univer-
sity has grown into the second-largest on-
line education provider in college-saturated
New England, aiming to blow the Univer-
sity of Massachusetts out of the top spot. It
recently began testing TV advertisements
in national markets like Milwaukee and
Oklahoma City, too, sensing that scandals
tarring for-profit colleges have opened an
opportunity for nonprofit competitors.
Academe is abuzz with talk of “disrup-Online Venture Energizes Vulnerable College
But some faculty at Southern N.H. fear for future of bricks-and-mortar campus
Continued on Page A8
By Eric Kelderman
Las Vegas
Just how grim is the fate of high-
er education in Nevada? francis-
co hernandez can tell you. The
26-year-old senior at the University
of Nevada at reno had saved near-
ly $7,000 to get himself settled af-
ter graduating this summer. But that
money’s almost gone because of the
nearly 60-percent increase in tuition
and fees at reno in the past few years.
he has worked part time at a local ho-
tel to pay his way through college, but
Nevada’s sluggish economy will very
likely force him to leave his home
state for full-time work.
Lynn Comella, an assistant pro-
fessor of women’s studies at the Uni-
versity of Nevada at Las Vegas, has a
story, too. Every faculty member she
knows under age 50 is looking for a
job outside the state. She came here
in 2007, a time when UNLV seemed
to be on the rise. Now she thinks the
state’s antipathy toward academe has
undermined the university’s future.
Then there’s the university presi-
dent, Neal Smatresk, wedged between
the budget-slashers and the workers.
he’s cut 400 positions, or about 20
percent of his employees, as lawmak-
ers have slowly starved his institu-
tion. “The overarching climate, where
you’ve cut for three years, has created
almost like a slow-moving post-trau-
matic-stress disorder,” he says.
Stories like theirs are easy to
find throughout Nevada, where it’s
not just the research universities
feeling the pain. State cutbacks—
30 percent since 2009—have shut
thousands of students out of cours-
es in rural areas. At one point, leg-
islators were calling for the closure
In Nevada, Harsh Reality Hits Higher Education
JOhN GUrzINSKI fOr ThE ChrONICLE
The five-year-old, 122-acre Harry Reid Research and Technology Park,
10 miles from the Las Vegas Strip, still awaits its fi
rst building.
Continued on Page A4
Years of budget cuts sap
campuses and morale
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The ChroniCleof Higher Education ®
Almanac Issue 2011-12
Section B The ChroniCle of higher eduCaTion July 29, 2011
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Company Herrera Cristina Group
Project Corporate identity
Components Logo, stationery, slide presentations, and Web site
Objective To create an energetic identity and innovative corporate identity that will resonate with potential clients.
Solution The logo represents the company’s four areas of expertise as the white space reveals an H and a C. As an integrated service provider, each stationery piece is a part of a whole and it’s highlighted. When put together they complete the circle.