graphic design. - centdegres.com€¦ · creative activists / graphic design 51 lafuma millet an...
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GRAPHIC DESIGN.
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WHEN WE’VE fouNDED CENTDEGRES, ouR CHASE foR bolD CREATIVITy WAS CENTRAl, SINCE THEN, ouR PHIloSoPHySTANDS oN THREE PRINCIPlES:
our discipline is
EXCEllENCE.our drive is to make
AN IMPACT.our belief is to
NEVER SETTlEfoR lESS.
DAVID NITlICH AND ElIE PAPIERNIk, founders and Creative aCtivists sinCe 1988
We are an international creative firm powered by more than 100 talented people around the world.Everyday, we concentrate all our efforts on helping our clients win their battles, maximize their impact and challengethe status quo through creativity.
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WE ARE A NETWoRk SPANNING 11 CouNTRIES AND 19 STRATEGICAlly loCATED offICES. INNoVATIVE HubS WHERE ouR DAZZlING TEAMS WoRk ToGETHER To REACH foR THE STARS.
Paris, Geneva, Madrid, Casablanca, Dubai, Bangkok,
Ho Chi Minh City, Hong Kong,Taipei, Shenzhen,
GUangzhou, Shanghai, Chengdu,SINGAPORe,
Beijing, Seoul, São paulo, New Delhi, MUMBAI
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We have a deep expertise across numerous industries and business sectors:
WE PRoVIDE DEEPINSIGHT INTo youR EVERy buSINESS NEEDS, fRoM bRAND DEfINITIoNTo CREATIVE DEPloyMENT,WE SHAPE youR bRAND'S ENTIRE ECoSySTEMS.
bEAuTy & fRAGRANCES
WATCHES & jEWElRy
fASHIoN & ACCESSoRIES
HouSING & REAl ESTATE
CoRPoRATE & SERVICES
CulTuRE & EVENTS
fooD & bEVERAGES
HoTElS & RESTAuRANTS
HEAlTH & CARE
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We hunt down the best conditions for your projects in order to create unique personalised design and make a new kind of impact. Anything that will only achieve a partial result isa waste of time.We live by the certainty that there is no such thing as “hype”, freedom and creativity are crucial aspects of our approach. We have continuously created exceptional experiences, brands, products and places reinforced by their company ecosystem, not constrained by it.
WE bElIEVEIN bolD
CREATIVITy
WE AlWAyS quESTIoN ouRSElVES AS A GRouP AND TRy To Go bEyoND THE oRDINARy To SHAPE A CREATIVE ENVIRoNMENT THAT CANNoT bE EXPERIENCED ElSEWHERE.
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WE bREAk DoWNGEoGRAPHIC
boRDERSOur strong international ecosystem gives us a first-hand expertise of local and foreign markets.We collectively demonstrate a deep knowledge of the global nature of a project. We provide all our clients with a decentralized approach, where we take the best of each country to efficiently cater to their needs.Our approach relies on our diverse roots and broad expertise, along with our ability to discuss, learn, upskill, influence, facilitate, empower, unite and connect.
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WE AREHuMAN
PoWEREDBecause we simply care, we collectively share the ambition to do better every day.Behind the appellation centdegrés stands more than one hundred talented and hardworking people.Our success as a group is anchored in common values, qualities, and work ethic.Together, they have created a warm and grounded environment with collaboration, inclusivity and creativity at its heart.
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CoRPoRATE IDENTITy
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SEATTlE lAW fIRMCreating a strong identity for a different law firm, composed of lawyers who define themselves as «a tribe» taking the name of the famous Indian-American leaser Seattle, which peacefully fought for the freedom of its people. Corporate identity and web design.
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PATCHWoRk lAW fIRMDifferentiating the brand by using a beautiful aqua-green color and moving away from the traditional industry’s deep-red, as well as an original name rooted in dynamic values.Graphic and web designn.
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THE PARIS bARNew layout and new logo for the old Bulletin; capsule websites to navigate the brand new High Court and the renovated House of Lawyers… In 2017, centdegré helped the millenary Paris Bar to modernize without revolutionizing and evolve faultlessly.
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DIGIHAllThe DigiHall is a brand new strategic activity pole and technology research center entirely devoted to the digital world and artificial intelligence. Centdegrés created its name, logo and visual identity by focusing first on the simplicity of this coworking space made for exchanges.
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SofINNoVAFor a venture capital firm specialized in life sciences, Sofinnova
Partners, Centdegrés redesigned their platform describing simply and efficiently the firm’s work and ethic: partners for life.
Centdegrés has been working with Sofinnova for some twenty years now and the adventure continues.
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GRyMMTo match work and personality, Centdegres created a strong, creative and impacting logo. For Grymm, it was important that both their name and their claim be at the same level this is why Grymm and Visual Storytellers have the same typo and size.
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bRANDIDENTITy
& PACkAGING
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CHACuN SES GoÛTSThe logo has been given a modern edge while staying
true to its 1950’s charm, fun and appetizing images help consumers compose their dream pot and floor markers
remind visitors of each creative phase in-store.
GRANOLA GOURMAN D10 0g
GR
AN
OLA
GO
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ND
100g
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ETAMA cosmetics identity for the lingerie brandcentdegrés has created a cosmetic identity with humour and style for more than 600 references! A giant polychrome font on a chic and elegant black background. Funny names in allusion to its simple and sexy origins and a specific range for the bath. A cheerfully bold and original line.
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ouATEAdorable, touching and fun. Perfectly designed to make children from
4 to 11 years old want to wash, moisturize and take care of their fragile skin (ergonomic, adapted and easy to use at any age, a charming colour code
and drawings to easily identify the use of each product).
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VEly VElyHelping Vely Vely, a leading digital beauty actor, to take root.Brand platform and visual identity.
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41T
ub
éreu
se T
rian
on
Vous flânez vers Trianon, ce jardin de Versailles où le roi a fait planter des parterres et des parterres de fleurs. C’est le soir. Vous croisez un groupe de courtisans. Parmi eux, un regard vous transperce. Dans son sillage, une puissante odeur de tubéreuse, mêlée au jasmin et à l’ylang ylang. Comme voilée, une surprenante touche de framboise. Votre cœur vient de rencontrer l’amour. Il chavire.
Inspiration : Jardin du Trianon, Versailles, France
You are headed towards the Trianon in the Versailles garden where the King has had a profusion of flowerbeds planted. It is evening. You pass by a group of courtiers. A gaze pierces you. In its wake, the heady scent of tuberose, mingled with jasmine and ylang-ylang, and as though veiled, the unexpected trace of raspberry. Your heart just encountered love. It melts. »
Inspiration: Trianon Garden, Versailles, France
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lejardinretrouve.com 55 rue Montmartre 75002 Paris - France
MADE IN FRANCE - 50 ml 1.7fl oz - Alc. 90% vol.
INGRÉDIENTS/CONTAINS: Alcool denat (alcohol) • Parfum (fragrance) • Aqua (WATER) • benzyl salicylate • Hydroxycitronellal • linalool • Hydroxyisohexyl 3-cyclohexene carboxaldehyde • geraniol • eugenol • benzyl benzoate • benzyl cinnamate • methyl 2-octynoate • d-limonene • farnesol • Benzyl alcohol • isoeugenol
Vous flânez vers Trianon, ce
jard
in d
e V
ersa
ille
s o
ù l
e ro
i a
fait
pla
nte
r de
s par
terres e
t des parterres de fleurs. C’est le soir. Vo
us cro
isez un
grou
pe d
e cou
rtisans.
lE jARDIN RETRouVÉThe goal was to change its visual identity, to modernize it without losing its
soul of a chic and elegant perfume house. Centdegrés preserved the brand’s essence all the while giving it a refreshing, simple and pure logo, worthy of
the greatest perfume houses.
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Cu
ir d
e R
uss
ie
PR
ÉC
AU
TIO
N D
’EM
PLO
I: In
flam
mab
le ju
squ
’à s
éch
age
. à te
nir
à l’é
cart
de
la fl
amm
e o
u d
e la
ch
ale
ur.
évi
ter d
e v
apo
rise
r le
s ye
ux.
Cau
tion
: flam
mab
le u
ntil
Dry
. Ke
ep
aw
ay fr
om
flam
es
and
he
at. A
void
sp
rayi
ng
in e
yes.
Pre
cau
cio
ne
s d
e e
mp
leo
: IN
flam
able
has
ta q
ue
se
se
qu
e. M
ante
ne
r ale
jad
o d
e la
s lla
mas
o d
el c
alo
r. ev
itar v
apo
rizar
hac
ia lo
s o
jos.
Pre
cau
zon
i d’U
so:
infia
mm
abile
fin
che’
no
n e
’se
cco
. Te
ne
re lo
ntan
o d
a fia
mm
a o
cal
ore
. Evi
tare
di v
apo
rizza
re v
arso
gli
occ
hi.
Pre
cau
çÕe
s d
e U
tiliz
açÃ
o: I
nfl
amáv
el a
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par
a o
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CH
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: Ent
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. Vo
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ΤΟΣ Μ
’ΈΧΡ
Ι SE
CH
AG
E. Ν
Α ΚΡΑΤ’ΉΣΕ
Ι ΣΤ
ΗΝ
ΑΠ
’ΌΚΛ
ΙΣΗ
ΤΗΣ ΦΛ
’ΌΓΑΣ
‘Ή ΤΗΣ Ζ’ΈΣ
ΤΗΣ.
ΝΑ
ΑΠΟΦ
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ΓΙΑ
ΝΑ
ΨΕΚ
’ΆΣΕ
Ι ΠΡΟ
Σ ΤΑ
Μ’ΆΤΙΑ
. ОБЕ
ЩАНИЕ:
ОГН
ЕОПАС
НЫЙ
ДО
СУХ
ОЙ
. ДЕР
ЖИТЕ
ДАЛЕ
КО ОТ ОГН
Я И
ВЫСО
КОЙ
ТЕМ
ПЕРАТ
УРЫ
. ИЗБ
ЕГИТЕ
РАС
ПЫЛЯ
ТЬ В
ГЛА
ЗАХ.
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La salle est comble. Diaghilev pré
sen
te s
es b
alle
ts R
uss
es. D
’ext
rava
gan
ts p
aris
iens
et
vous ê
tes au premier rang. Vous écarquillez les yeux
San
dal
wo
od
sac
ré
P
rès
de
Ch
and
od
, su
r le
s ri
ves
du fl
euve Nerboudda, vous marchez vers un bois sacré q
ui ab
rite un
petit tem
ple
Hindou. Vous plantez votre trépied, sortez
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uPSARedesigning the global packaging identity of UPSA lab’s star products.
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SENoblEThe (re) birth of “Senoble famille gourmande”, a new high-end and chic brand, entirely revisited by the agency.
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AGE 20’SRefreshing the brand’s emblem of Age 20’s, a major korean actor of TV home shopping beauty. A French-style: it is feminine, chic,
elegant and discrete, echoing the swirls of a caffè latte.Visual identity and design guidelines.
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lAfuMAMIllET
An unmistakable poplar leaf, like the last letter of an alphabet : in 1993, centdegrés created for Lafuma a signature symbolizing the outdoors universe which has become, with time, inseparable from the brand.
Redesigning the visual identity of the famous mountain equipment expert brand, with the symbol of a mountain bear footprint.
Visual identity, design guidelines.
Logotype crée en 1990
Logotype original - 1977
Logotype crée en 2009
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PEuGEoTRejuvenating the mythical peugeot family brand, expert in pepper mills. Strengthening the brand and preparing it for future developments. Brand platform, diversification strategy, visual identity, design guidelines, product design and merchandising.
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SIMoNE PÉRÈlEA heritage lingerie brand regains its prestige.Visual identity.
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CARITACreating the identity of the temple of rites for Parisian Haute Beauté.Brand platform, visual identity, packaging and retail design.
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THE bEAuTIful fACTR.The centdegrés teams have created a tailor-made brand universe, marked by purity and refinement, for contemporary products that work to awaken the best of our emotions linked to our beauty routines: joy, surprise, relaxation, freshness and comfort.
EUROPE
MEA
ASIA
AMERICAS
PARIS10 RUE DU FAUBOURG POISSONNIÈRE 75010 PARIS - FRANCETEL. +331 4472 5900Shin [email protected] [email protected]
MADRIDTEL. +33 6 86 81 75 24Coralie [email protected]
CASABLANCA4, RUE ABOU EL KACEM KOUTBARI BOURGOGNE 20500- MAROCTel : +212 522 95 12 68 Sofia [email protected] Hanaa [email protected]
DUBAI28th FLOOR – OFFICE #2805JUMEIRAH BUSINESS CENTER 2, JLTP.O. Box 5004018, DUBAI - UNITED ARAB EMIRATESTEL. +971 4514 9467Gaëlle Doré[email protected]
SAO PAULOBRAZILTEL. +5511 9914 16359Valeria [email protected]
SHANGHAIK11, ROOM 3302, 300 MIDDLE HUAIHAI ROADSHANGHAI, 200020 - CHINATEL. +8621 5386 9906Emma Chateauneuf & Emma [email protected]@centdegres.cn
BEIJINGMAISON FRANCE CHINE2F, BUILDING 81, N°4 NORTH GONG TI ROADCHAOYANG, BEIJING, 100020 - CHINATEL. +86150 4112 2021Ting [email protected]
GUANGZHOUROOM 802, 8/F, LEATOP PLAZA32 ZHUJIANG DONG LU, ZHUJIANG NEW TOWNGUANGZHOU, 510623 - CHINATEL. +86 186 2003 0942Justine [email protected]
SHENZHENCHINATEL. +86 186 2003 0942Justine [email protected]
CHENGDUPINNACLE ONE40F, BUILDING B, 199 DONGDA STREETCHENGDU, 610021 - CHINATEL. +86 178 3077 5986Shu [email protected]
HONG KONGSHOP A, G/F, 15-17 NEW STREET, SHEUNG WAN, HONG KONG. TEL. +852 6434 3535Tina [email protected]
TAIPEI7F-2, NO.189, LEQUN 2ND RD., ZHONGSHAN DIST., TAIPEI CITY Antoine [email protected]
BANGKOKTHAILANDTEL. +84 7446 9681 Patrick [email protected]
HO CHI MINH CITYTHE LANDMARK, TÔN DUC THANG, BEN NGHÉ, Q.1HO CHI MINH CITY - VIETNAM TEL. +84 7446 9681Patrick [email protected]
SEOUL10 RUE DU FAUBOURG POISSONNIÈRE 75010 PARIS FRANCETEL. +331 4472 5922 Hae-Shin [email protected] Kakao Talk ID: haeshinlim
NEW DELHI & MUMBAIINDIATEL. +971 4514 9467 Gaëlle Doré[email protected]