graphic design 3 portfolio

GRAPHIC DESIGN 3DV 3010
















u0713352Samuel Kang Kimsawiii.wordpress.com

















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Graphic Design 3 Portfolio • Contents

Website Development +ive

Self Initiated ProjectInformation GraphicsAdvertising World

Final Major ProjectKings Cross Korean ChurchDaniel Youth Group

Final Major ProjectKings Cross Korean ChurchChurch re-Branding

TypefacesScala Sans Rockwell

TypefacesHelvetica Neue

TypefacesFedra Sans Std

TypefacesFedra Sans Std

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TypefacesNeuzeitS Book NeuzeitS BookHeavy

+iveWebsite Development

Website Development

When asked to design a website, the first problem to solve was content. It had to be design-related, useful and relevant. It had to be about me, and the function of it would be to advertise myself. So, I decided to centre on my design basics: “Why do I design?”

After some thinking I came up with some responses such as fun, curiosity, com-petitiveness and a desire to do what I ad-mired. I wanted design to be feel-good, motivational, positive, with a clear goal which all together will give a a feeling of pleasure, of home, and positivity.

The product I should be giving here was not a piece of paper, a poster, a book or even physical, the real product I am deliv-ering is a feeling, an impact, a backround story about whatever i’m designing for.

This story or message was always one of happiness, positivity and feel-good. These messages gain trust towards the viewer, pleasant for the eye, and clear and easy information. As designers I have always thought that we learn the craft of commu-nication, how to convey a message.

I have decided to use that craft to commu-nicate a feeling we all end up looking for and never have enough of: Happiness.

Words such as positive, rainbow or smile all came up to my head trying to make a logo where I could deliver the right mes-sage. I researched through different web-sites with similar concepts of design, looked at websites that had won awards, websites that I had looked through all my life but never thought of as pieces of de-sign, thinking why I liked them. +ive de-sign is the coming together of this.

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Samuel Kang Kim

Final DesignsI had learned a new piece of software such as Freeway, and at the same time learned some of web design concepts and factors. This had helped me understand more about design in a screen, and what it im-plies when it goes online. I had been quite happy with the website at first, but then I understood the colours where too funky for what I was looking for, specially when looked on screen, making it not look very professional and definitely not serious enough.

Also I had learned I had wanted an ap-proach on the design a bit more modern and simplistic, as well as the logo and the name, which I now think have to change. Obviously as the world in the world wide web changes viciously, I understood, my design, and therefore my website has to change as well.

1 (opposite). Research on how other web designs worked and why I had liked them.2 (opposite). After having made the main frame of the design, I had sketched the content and the main lay-out.3. www.tivedesign.com-Home page.4. www.tivedesign.comWork Page.5. www.tivedesign.comExample of a page of one of my projects.

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Information GraphicsAdvertising World

Self Initiated Project

Some History Facts...

a UI

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George ReynellOfficer at London GazetteFirst AdvertisingAgency.

Reynell & Son Family Business

TMP ReynellTMP (UK and Ireland)

1812

1993

PresentL

Volney B. PalmerFirst AmericanAd Agency.

William James CarltonFirst to sell Advertising Space.

Robert BonnerFirst FullPage Ad.

JWTOldest AmericanAdvertising Agency

1850

Present

1864

James Walter ThompsonJoins Firm.1868

James Walter ThompsonPurchases and renames to JWT Co.Forms first knownCreative Department.

1877

Before I even knew Graphic Design ex-isted, I had a great passion for adver-tising. I enjoyed watching adverts and the thinking behind it rather than the space it was advertised in. My passion for it still remains, therefore, I have de-cided to do a thorough research about it, and present it in a series of A2 post-ers of information design where I will probe every detail from what advertis-ing is. This will be a way of me discov-ering about one of my passions and imprint it through a piece of information design.

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CONSUMER

n n n n n n n n n n n n n n n n n n nn n n n n n n n n n n n n n n n n n nn n n n n n n n n n n n n nn n n n n n n n n n n n n n n n n n nn n n n n n n n n n n n n n n n n n n

n n n n n n nn n n n n n nn n n n n n nn n n n n n nn n n n n n n

n n n n n n nn n n n n n nn n n n n n nn n n n n n nn n n n n n n

CLIENTS

The Agency Structure

Account Management

DAccount Planning

Creative Department

Production Department

DMedia Planning and Buying

Creative Brief

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Pursue

Liaise

Market Research

Media Negotiation

Produ

ctio

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Idea & Concept

USACANADA UKJAPAN FRANCE KOREA

Top 25 Worldwide Revenue in 2005...

Omnicom Group10,481.1 US$ Millions

WPP Group10,032.2 US$ Millions

Interpublic Group of Companies6,700US$ Millions

Publicis Groupe5,107.2 US$ Millions

Dentsu2,887.6US$ Millions

Havas1,808 US$ Millions

Aegis Group1,577.6US$ Millions

Hakuhodo DY Holdings1364 US$ Millions

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Digitas358.4 US$ Millions

Aspen Marketing Services229.0 US$ Millions

Cheil Comms.210.7 US$ Millions

Monster Worldwide168.8US$ Millions

WB Doner & Co.164.3US$ Millions

Cossette Comm. 164.1US$ Millions

Richards Group148.0US$ Millions

Bartle BogleHegarty128.1US$ Millions

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I had learned how important research was in information graphics. For me as a designer it was hard to gain so much data about design, I had no idea where to get it from and personally I didnt know anyone from the inside world of advertising that could have helped me. So I bought books, that could helped, me, as well as a thorough internet re-search on marketing and data.

Later on, I had several books on in-formation design, and I thought of the best ways of showing all the data I had collected in research so that it could be seen easily and mainly understood.

For me, it was fascinating to see all these relationships between data, that I wouldn’t have noticed if I hadn’t put them together this way, I guess thats the magic about Information Graphics.

71 (opposite). A2 Poster on historic facts on how Ad-vertising had started.2 (opposite). A2 Poster on Different Advertising branches.3. A2 Poster on the com-mon Agency structure, and its relationship with each other.4. A2 Poster on the reve-nue of the top 25 Advertis-ing agencies in 2005 and their countries.

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Kings Cross Korean ChurchChurch re-Branding

Final Major Project

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Kings Cross Korean ChurchKings Cross Korean Church is a Presbyterian Korean Church located in Notting Hill gate, London. The church was established on the 21st of December 1980 for a growing Korean community in the area. The congregation gathered at the church ranges from families already settled in the country to overseas students studying in London.

KCKC strives to accommodate everyone including those who are looking for a suitable church to commit to and those who are roaming through their lives not having met God. The church hopes to end their search and show them a life in God’s love and grace.

AimsThe aim is to promote the church as different, towards an edge of what Korean people from different backgrounds really look for when choosing a church. Give a sense of widely spread, yet in a familiar environment, where everyone is an individual and a community in a loving relationship towards God and each other.

Tone and AudienceThe tone has to be friendly and Infor-mal, yet passionate and serious about the church’s faith. As a church is open to anyone, it targets all audiences.

Samuel Kang Kim

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K I N G S C R O S S K O R E A N C H U R C H



KINGS CROSS KOREANCHURCH

KINGS CROSS KOREANCHURCH

- Square Opacity 1. 30 2. 40 3. 50 4. 60

- Square Units W/H 1. 6/82. 6/63. 9/114. 21/18

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4.Black And White

- Square Opacity1. 202. 303. 404. 50

1. First KCKC logo proposi-tion, making use of nega-tive space in resemblance to God’s spirit, which is always there, but only noticed by the ones that really look carefully.2. Final KCKC logo propo-sition, with the use of four layered square mak-ing a cross. This has a significance of how dif-ferent groups of people get together to form the church, remarking the real meaning of a church.3-4. Black and White / Colour versions of the logo implemented onto the service information sheets.

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Kings Cross Korean ChurchDaniel Youth Group

Final Major Project

KingsCrossKoreanChurch

Youth Group, DanielEvery Sunday, I attend church at KCKC (Kings Cross Korean Church). I’ve been going here over the time of almost 2 years, and I have always felt engaged to this strong group of young like minded people like me, where we aim to find a closer relationship to God. Inside the Church, we got a youth group, a group of young students, and early professionals around my age, where we still learn about being a Christian, and the true meaning of it.

This group had been reformed on Oc-tober of 2010, and since, we had been looking for a name and a logo that would represent us. Daniel was a pro-posed name I really liked, since we all had Korean origins, yet we stud-ied abroad and kept our beliefs and principles like Daniel did. So, I ended up making a logo for it, looking for a young, modern and a meaningful concept.

The logo was presented, and taken in with great enthusiasm, and is now implemented in booklets, t-shirts and rest of products related to us.

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1. Daniel Logo. (red)2. Logo implemented on a T-Shirt. (Montage)3. Daniel weekly informa-tion sheets with imple-mented logo. (cover)4. Logo Implemented on Cover of Information sheet.

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Samuel Kang Kim

For Easter, we had a retreat to Dur-ham, Northern England, for a whole weekend to remember God’s sacri-fice and Resurrection. I was commis-sioned to make the booklet for the event.

The content had to be decided by the members of the group, and it contained information such as mini-group schedules, timetables, recipes, names, contact numbers and bible verses for each day of the retreat.

The numbers on the background of the page indicates the day of the month where those verses are going to be discussed. The booklets had to be individually printed back and forth and impositioned.

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KingsCrossKoreanChurch 1. Booklet for weekend

retreat at Durham, Eng-land. (Title: Us)2. First Page of booklet, with introductory bible verse and weekend re-treat aim.3-4. Inside page of the booklet. 22/23 is the date that corresponds to the day we are sharing the bible verses written on the paper.

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SAMUEL KANG KIM

u0713352

sawiii.wordpress.com

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graphic design 3 portfolio

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