grand project on amujment park

A FEASIBILITY REPORT ON AMUSEMENT PARK

THIRD YEAR M.B.A 2009-2010 K.S SCHOOL OF BUSINESS MANAGEMENT GUJARAT UNIVERSITY AHMEDABAD-380009

CERTIFICATEThis is to certify that members of group of Third year M.B.A. of K.S School of Business Management and Research have

successfully completed their feasibility report on AMUSEMENT PARK for the academic year 2009-2010 and have duly submitted to the institute.

Date of submission (08 03 2010)

Project Guide (BINDYA SONI)

K.S School of Business Management Gujarat University, Ahmedabad -380009

ROLL NO.

NAME

3003 3015 3030 3032 3033 3034 3036 3055 3060 3062 3101

JIGAR BHAVSAR SACHIN DARJI KRUPALI MANANI HARSHIL MEHTA KHUSHBU MEHTA KRISHNA MEHTA DHAVAL MESURANI RISHIT PATEL DHRUMI SHAH HELI SHAH RACHANA KHANDHAR

INDEX

SR. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

PARTICULAR ACKNOWLEDGEMENT PREFACE WHAT IS FEASIBILITY REPORT? AMUSEMENT PARK PEST ANALYSIS LEGAL DOCUMENTS PLANT LAYOUT 7 P'S OF SERVICES HR FEASIBILITY MARKETING FEASIBILITY FINANCIAL FEASIBILITY SWOT ANALYIS CONCLUSION BIBLIOGRAPHY ANNEXURE

ACKNOWLEDGEMENT

This project has given us a tremendous opportunity to enhance our knowledge and skills. So With the deep sense of gratitude, our group expresses heartfelt regards to the director of K.S School of Business Management, Dr. Sarla Achuthan, who gave us a valuable opportunity towards practical training.

We are indebted to our project guide Mrs. Bindya Soni for providing constant support and unceasing guidance throughout our feasibility on AMUSEMENT PARK

We acknowledge the contribution of all our faculties and all those who have directly or indirectly offered timely help and encouraged us throughout our project.

Last but not the least all the people whom we surveyed and whom we met for our report deserve our sincere thanks for their cordial co-operation and for sparing their valuable time.

PREFACE

Practical knowledge is like a candle that leads to the way through the dark passages of ignorance This saying has played a vital role and has guided us throughout the report. The purpose of preparing this report is to get an idea about how an individual has to plan each and everything before starting a new venture. This practical training develops awareness in students about the difficulties and challenges of business world. Knowledge is power and ideas that rule the world The preparation of this report is a part of practical studies in MBA. In order to fulfil these objectives we have come up with the team effort presenting an in depth feasibility report on AMUSEMENT PARK this report had provided us with an opportunity to get a glimpse of the working of AMUSEMENT PARK. We have put in our efforts and tried our level best to present this report based on our research.

WHAT IS FEASIBILITY STUDY???

A feasibility study is a process designed to determine the difficulty in carrying out a designated task. Generally, a feasibility study precedes technical development and project implementation. In other words, a feasibility study is an evaluation or analysis of the potential impact of a proposed project. Five factors to be taken care off in feasibility report Technology and system feasibility Technological feasibility is carried out basically to determine whether the company has the capability in terms of software, hardware, personnel and expertise to handle the completion of the project. Economic feasibility Economic analysis is the most frequently used method for evaluating the effectiveness of a new system. More commonly known as cost/benefit analysis, the procedure is to determine the benefits and savings that are expected from a candidate system and compare them with costs. If benefits outweigh costs, then the decision is made to design and implement the system. Legal feasibility

Determines whether the proposed system conflicts with legal requirements e.g. data processing system must comply with the local Data Protection Acts. Operational feasibility Is a measure of how well a proposed system solves the problem, and takes advantages of the opportunities identifies during scope definition and how it satisfies the requirements identified in the requirements analysis phase of system requirement. Market feasibility Market feasibility study typically involves testing geographic locations for developing any project, and developers often conduct market studies to determine the best location within a jurisdiction. It takes into account the importance of the business in the selected area. Resource feasibility This involves questions such as how much time is available to build the new system, when it can be built, type and amount of resources required, dependencies, etc. Contingency and mitigation plans also are stated here.

Cultural feasibility

In this stage, the projects alternatives are evaluated for their impact on the local and general culture. For example,

environmental factors need to be considered and these factors are to be well known. Further an enterprises own culture can clash with the results of the project.

AMUSEMENT PARK

Amusement park and theme park are terms for a collection of rides and other entertainment attractions assembled for the purpose of entertaining a large group of people. An amusement park is more elaborate than a simple city park or playground, usually providing attractions teenagers, and adults. Amusement parks evolved in Europe from fairs and pleasure gardens which were created for peoples recreation. The oldest amusement park of the world (opened 1583) is Bakken, at Klampenborg, north of Copenhagen, Denmark. Fairs and pleasure gardens Periodic fairs, such as the Bartholomew Fair which began in England in 1133, are a parent for the modern amusement park. Beginning in the Elizabethan period the fair had evolved into a center of amusement with entertainment, food, games, and carnival-like freak-show attractions. The seasonal celebration was a natural place for development of amusement attractions. Amusement parks also grew out of the pleasure gardens that became especially popular at the beginning of the Industrial revolution as an area where one could escape from the grim urban environment. meant to cater to children,

The "Golden Age" of amusement parks During the Gilded Age, many Americans began working fewer hours and had more disposable income. With new-found money and time to spend on leisure activities, Americans sought new venues for entertainment. Amusement parks, set up outside major cities and in rural areas, emerged to meet this new economic opportunity. These parks reflected the mechanization and efficiency of industrialization while serving as source of fantasy and escape from real life. By the early 1900s, hundreds of amusement parks were operating in the United States and Canada This era saw the development of the new innovations in roller coasters that encouraged extreme drops and speeds to thrill the riders. By the end of the First World War, people seemed to want an even more exciting entertainment, a need met by the roller coasters. Although the development of the automobile provided people with more options for satisfying their entertainment needs, the amusement parks after the war continued to be successful, while urban amusement parks saw declining

attendance. The 1920s is more properly known as the Golden Age of roller coasters, being the decade of frenetic building of these rides. Depression and post-World War II decline

The Great Depression of the 1930s and World War II during the 1940s saw the decline of the amusement park industry. War saw the affluent urban population move to the suburbs, television became a source of entertainment, and families went to amusement parks less often. By the 1950s, factors such as urban decay, crime, and even desegregation in the ghettos led to changing patterns in how people chose to spend their free time. Many of the older, traditional amusement parks closed or burned to the ground. Many would be taken out by the wrecking ball to make way for suburban living and development. In 1964, Steeplechase Park, once the king of all amusement parks, closed down for good. The traditional amusement parks which survived, for example, Kennywood, in West Mifflin, Pennsylvania, and Cedar Point, in Sandusky, Ohio, did so in spite of the odds. The modern amusement park Modern amusement parks now run differently than those of years past. Amusement parks are usually owned by a large corporate conglomerate which allows capital investment unknown by the traditional family-owned parks. Starting with Disneyland in the 1950s, the park experience became part of a larger package, reflected in a television show, movies, lunch boxes, action figures

and finally park rides and costumed characters that make up the "theme." These parks offer a world with no violence or social problems. The thrills of the theme parks are often obscured from the outside by high fences or barriers re-enforcing the feeling of escape, they are kept clean and new thrill rides are frequently added to keep people coming back. In addition to this experience, the theme park is either based on a central theme or, divided into several distinctly themed areas, lands or "spaces." Large resorts, such as Walt Disney World in Florida (United States), actually house several different theme parks within their confines.

PEST ANA YSIS ANALYSIS

Analysis of external environment in which the Amusement Park operates. It includes the following factors.

Political Environment General political atmosphere, particularly political stability is very important for the successful operation of the business. It covers those factors, which restrain or facilitate the business through the government action. It may include political atmosphere, political parties, government administration, political stability etc.

Amusement park will be influenced by the political changes. A change in the administration at the centre may also lead to a change in the tax rates, which may harshly affect the net revenue earned by the amusement park. Along with this rules and regulation regarding the licensing policy may also affect the working of the amusement park. It may hinder the growth and development or the expansion of the amusement park.

Economic Environment Economic environment plays an important role in the amusement park industry. Since it is the disposable income of the individual

which turns into the income of the amusement park the income level of the individual is the most important factor for the amusement park industry. And the economic environment has a direct impact on the level of the income of an individual and this will have an indirect impact on the working of the amusement park.

Social Environment Main motive of any amusement park is to entertain the public so the social environment is the most important for any amusement park. It include demographic and culture aspects of the external macro environment. We have also taken in to consideration factors like population growth, age distribution, and change in trend.

Technological Environment One of the most important aspects of shaping peoples lives is technology. The business, which moves with latest technology, can excel their growth. Every new technology is a force for creative destruction. More over the innovating process always leads to an increase in the investment. Technological inventions are

introduced for higher productivity, lower cost and more revenues. Technology refers to sum total of the knowledge providing ways to do things. Organization must give constant consideration to the manner in which innovation may affect their product and internal operating efficiency and generate more revenue in the end.

Like Disney world introduces new rides and event every year for the purpose of attracting more and more people. But here in Gujarat what happens is people are not ready to spend high price on rides so what happens is the amusement park owners are not willing to invest more in technology and introduce new rides at regular interval.

REPORT AT GLANCENAME OF THE AMUSEMENT PARK: ADDRESS: EXCITE WORLD Suramya Adobe, Sanand-nal sarovar road, Sanand. Ahmedabad

CONSTITUTION: SERVICE: COST OF PROJECT: MEANS OF FINANCE

Partnership Firm Entertainment Rs. 6,52,85,000 Partners Capital Borrowed Funds

LEGAL DOCUMENTSLegal document includes the following: 1. 2. 3.

Partnership deed Sanction letter of loan License Application for License No objection Certificate from: Engineers Chief of fire department

Application for approval to the local Police Department License

PARTNERSHIP DEED

Partnership is an association of 2 or more people who come together for achieving some common goals. A written document which binds them and gives them a legal enforcement right is called a partnership deed. Our partnership deed is as follows: In all we are 6 partners. A partner may be admitted or may retire with the mutual consent of all other partners. Name and the address of all the partners are as follows:

1)

Date: This deed of partnership executed on between

2.00 pm to 5.30 pm 2) 1. Address: KHUSHBU MEHTA C/201 CHANDANBALA, OPP. SUVIDHA SHOPPING CENTER, PALDI, AHMEDABAD 2. HELI SHAH 6, SHITAL CHHAYA, SUKETU SOC., NAVRANGPURA, AHMEDABAD 3. KRISHNA MEHTA 33- ARUNODAYPARK SOC.,

NAVRANPURA, AHMEDABAD

4.

KRUPALI MANANI 31-SHIVSAGAR SOCIETY, PART-2 OPP. AVANI PARK, JIVRAJ PARK, AHMEDABAD

5.

DHAVAL MESHURANI 17/A HIGHLAND PARK SOCIETY, NEAR GULBAI TEKARA PASSPORT OFFICE, NAVRANPURA, AHMEDABAD

6.

SACHIN DARJI 111/1329-SHREE NAGAR APARTMENT, SOLA ROAD, NARANPURA, AHMEDABAD 7. HARSHIL MEHTA C-42 MALHAR APARTMENT, VASANA, AHMEDABAD 8. DHRUMI SHAH F-6 ANURAG FLAT, SHANTIVAN, NARAYAN NAGAR ROAD,

PALADI, AHMEDABAD

9. RACHANA KHANDHAR A/51 SKYLARK APARTMENT OPP. BIMA NAGAR, SATELLITE, AHMEDABAD 10. RISHIT PATEL A-302, SUKIRTI ELEGANCE NEAR. VRAJ VIHAR 2 OPP: - STAR BAZAAR SATELLITE, AHMEDABAD 11. JIGAR BHAVSAR 72 TIRTHNAGAR SOC PART-1 MEMNAGAR, AHMEDABAD

3)

PREMBLE: If the deed is retrospective

Were as the aforesaid party have come together to carry on business of Amusement park, as from hereby in writing. and the terms and conditions of the partnership as agreed to are

a.

Date of commencement

b.

Business of partnership The partnership will carry on the business of Amusement

park and such other business or business as the parties may from time to time. c. Name The name of partnership firm shall be Excite Land and other name or names as the parties may from time to time.d.

Place of business Place of business shall be at determine. and

such other name or name as the parties from time to time

e.

Duration The partnership shall be a partnership a will.

f.

Capital The capital contribution by the parties shall be follows. Nine partners of the firm bring amount equivalent to RS. 1662000 each and two partners bring the amount equivalent

to Rs. 1663500 and other contributions as the parties may from time to time determine.g.

Sharing of Profits and Losses: All the partners of the firm will receive or bear the profits and losses of the firm for the full and final settlement of the claim in the profit of the firm and such ratio of contribution as the partners may time to time determines. Current ratio is equal between all the partners.

ASSUMPTIONS

We share profit and loss in the same proportion. 6% interest on capital is allowed p.a. Interest on loan is provided for at 11% For any other matter on which our deed is silent the rules

of Partnership Act, 1932 shall apply.

308, 3rd Floor, The Grand Mall, Opp: - SBI Zonal Office, S.M.Road, Ambawadi, Ahmedabad 380015. Ph. No. (079) 30076571 / 74

TO, FUN VALLEY, SURAMYA ADOBE, SANAND-NAL SAROVAR ROAD, SANAND -382110

Dear Sir, Sub: Sanction letter for loan of application for Rs. 4, 70, 00000

We hereby give you the provisional sanction for loan application for 47000000 under terms and condition mention below. Rate of interest will be charged at 11% Any charge in the rate of interest will be binding to you. Repayment period will be for 120 months. The first month will start from april,2010 All the borrowers will be personally liable for borrowing amount Work place will be mortgage fully in favour of bank All the documents as per bank rules will be submitted before the disbursement of loan

We confirm the above terms and condition and accept the loan approval.

(Mr. Pankaj Doshi) Branch manager

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SANAND NAGAR PALIKA SOUTH ZONE, SANAND

Date : 10-1-2010

NO OBJECTION CERTIFICATEThis is to certify that the booking premises of Excite Land, Amusement Park has been checked and found ok. The booking office buildings are in good condition.

(Civil License)

Engineer Additional City (South Zone)

SANAND NAGAR PALIKA FIRE AND EMERGENCY SERVICE SANAND FIRE STATION SANAND 382110. PH: 2213587/88/89.

Date :

NO OBJECTION CERTIFICATEThis is to certify that we have checked the Excite Land Booking Premises and found it good in condition, Department has found good in condition, Department has also good care for fire safety aspect.

Chief Fire Officer

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STEPS OF FEASIBILITY REPORT

As a part of our feasibility study we conducted the following steps:

We visited various amusement parks and water parks: Kankariya Chiti bang, law garden Shankoos water park, mehsana We did a market survey of 600 people We have contacted various manufacturers and suppliers of

the amusement park equipments

A.K enterprise Arihant enterprise Top land

PLANT LAYOUT

MEASUREMENTS Parking 582.2 x 121.4 (in meter) Ticket window 5.33 x 2.38 (in meter) Office 5.45 x 9.9 (in meter)

Fountain 5 x 29.31 (in meter) Restaurant 95 x 15 (in meter) Play port 525.1316 Ticket window(for rides) 6.87 x 10 (in meter) Adult rides 31.76 x 68.76 (in meter) Children ride 15.47 x 21.5 (in meter) Lotus pond 19.1 x 36.14 (in meter) Sitting (only slab) 28.59 x 29.6 (in meter) Sitting without shadow 24.7 diameters Sitting with shadow 33.69 diameters Train track - 6623.5544 diameters

RIDES IN AMUSEMENT PARK INDUSTRYRIDES

Kiddies rides

BIKE

HORSE

SPECIFICATION SIZE: CAPACITY: PRICE: 4 X 2 FEET 1 PERSONS Rs. 60,000 PER PIECE

GLOBE MERRY GO ROUND

SPECIFICATION

SIZE: CAPACITY: PRICE: -

Dia 6 Ft. Ht. 8 Ft. 4 PERSONS Rs.75, 000

VIDEO GAMES

Video race Bike

Speed champ car

Monaco GP video car

SPECIFICATION


5 X 3 FEET 1 PERSON Rs. 1 LAKH PER PIECE

SKILL GAMES

Air Hockey

SPECIFICATION


102X60X72H 2 PERSON Rs. 70,000 PER PIECE

BASKET BALL

SPECIFICATION


84X42X84H 2 PLAYERS Rs.75, 000 PER PIECE

GIFT GAMES

BOXING

SPECIFICATION


5X5 1 PERSON Rs. 75, 000

FAMILY RIDES

GREAT WESTERN EXPRESS

SPECIFICATION

SIZE: - 500 FT TRACK CAPACITY: - 20 ADULTS PRICE: - Rs. 8, 00,000 CONTAINS: - 4 BOGGIES + 1 ENGINE

BOUNCIES

MULTIPLE ACTIVITIES BOUNCY

SPECIFICATION

SIZE: - 12 X 15 CAPACITY: - 15 CHILDREN PRICE: - Rs. 75, OOO

FAMILY THRILL RIDES

FLUME COASTER

SPECIFICATION

SIZE: - 30 X 80 CAPACITY: - 6 PERSON AT A TIME PRICE: - Rs. 35, OO, OOO

TORA TORA

SPECIFICATION


30 Ft. Dia 36 PERSONS AT A TIME Rs. 20, OO, OOO

STRIKING CAR

SPECIFICATION


2, 000 SQ. FT 1 PERSON IN 1 CAR Rs. 25 LAKH FOR 5 CARS AND Rs. 1.5 LAKH FOR EACH ADDITIONAL CAR.

WALKING ANIMALS AND CARS

SPECIFICATION

CAPACITY: PRICE: -

1 CHILD Rs. 50, 000 PER PIECE

PLAY PORT

SPECIFICATION

PRICE: - Rs. 25,000 PER PIECE INSTALLATION COST: - Rs. 50, 000

7 Ps of service

SERVICE PRODUCT

Core Benefit:The most fundamental level is the core benefit. It is the fundamental service or benefit that the customer is really buying. The Core Benefit of amusement park is to entertain the visitors in their leisure time. Basic Product:-

In this level the marketer has to convert the Core Benefit into Basic or Generic Product. Here the marketer has to put emphasis on satisfying the basic need of the customer.

The Basic Product constitutes the amusement park.

Expected Product:At the third level, the marketer introduces an Expected Product, a set of attributes and conditions buyers

normally expect when they purchase the product. It is their minimum expectation. The visitors of the amusement park normally expects a safe and healthy environment which will help them to entertain them self during their leisure time

Augmented Product:At the fourth level, the marketer prepares an Augmented Product that exceeds customers expectation. The Augmented Product is built up in order to make it competitive and attractive. It offers the additional benefit. The Augmented Product of amusement park is to have thrilling rides with hygiene food court

Potential Product:At the fifth level stands the Potential Product, which

encompasses all the possible Augmentation and transformation

the Product or offering might undergo in the future. Here is where companies search for new ways to satisfy customers and distinguish their offers. Here the innovations play a very important role.

The Potential Product for amusement park is to have fully wi-fi zone and theme based parks.

PRICE

Price constitutes one of the most important ingredients of the marketing mix. Any decision made by the management under any other mix of marketing affects the decision of the price of the product and in turns affects the decision of any other mix. Price

is the only mix in the marketing mix, which generates revenue for the firm. Amusement parks collect much of their revenue from admission fees paid by guests attending the park. Other revenue sources include parking fees, food and beverage sales and souvenirs. Practically all amusement parks operate using one of two pricing policies: Pay-as-you-go In this format, a guest enters the park at little or no charge. The guest must then purchase rides individually, either at the attraction's entrance or by purchasing ride tickets (or a similar exchange method, like a token). The cost of the attraction is often based on its complexity or popularity. For example, a guest might pay one ticket to ride a carousel, but would pay four tickets to ride a roller coaster. The park may allow guests to purchase unlimited admissions to all attractions within the park. The advantages of pay-as-you-go include:

guests pay for only what they choose to experience attraction costs can be changed easily to encourage use or

capitalize on popularity

The disadvantages of pay-as-you-go include:

guests may get tired of spending money almost continuously guests may not spend as much on food or souvenirs

Pay-one-price An amusement park using the pay-one-price format will charge guests a single, large admission fee. The guest is then entitled to use almost all of the attractions in the park as often as they wish during their visit. The park might have some attractions that are not included in the admission charge; these are called "up-charge attractions" and can include bungee jumping or go-kart tracks or games of skill. However, the majority of the park's attractions are included in the admission cost. The advantages of pay-one-price include:

guests can more easily budget their visit guests may be more likely to experience an attraction

they've already paid for

lower costs for the park operators, since ticket-takers are

not needed at each attractions The disadvantages of pay-one-price include:

guests will often be paying for attractions that they do not

ride or visit

guests who are simply coming just to be with their families

will have to pay anyway In our report we have adopted the pay-as-you-go pricing policy where we charge very little admission fees and then offer the visitor to purchase the ride individually. Charges of various products offered by us:

Parking fee Two wheeler Four wheeler

Charges 10/20/-

Children Entry fee ( below 10 yrs) Charges 40/60 20 Adults Senior citizen/disabled

Rides Bike Walking animal Globe merry go round

Charges 10/(COMPLEMENTARY) 20/-

Great western express ( mini train) Joker jumping Striking car Flume coaster(water ride) Tora tora Cup and Saucer Dragon missile Basket ball(2 players) Air hockey(2 players) Rock climbing Video games

25/-

(COMPLEMENTARY) 25/30/20/20/20/30/30/(COMPLEMENTARY) 20/-

PLACE

The location is very important aspect in economic analysis of any project as it plays a vital role in continuing life of the business as in future. The firm has to leverage the advertisement while operating with location of plant as the biggest constraint. For our amusement park we have selected SANAND Address of the following is as under

Place: Address:

Sanand Suramya Adobe, Sanand-nal sarovar road, Sanand. Ahmedabad

Location preference: Why we have chosen SANAND? We have chosen Firstly because it is near to Ahmedabad. Secondly, Sanand is currently one of the highly developing areas. Thirdly, availability of the suitable market. Fourthly, cheap availability of all the services required for the smooth working for the amusement park. Area: 304920 sq. feet.

PROMOTION

Promotion means which marketers talk to existing customers and potential buyers. Simple but," promotion is the marketing communication.

To promote any product or any service, it is essential to decide some of the objectives. The basic objectives of the promotion mix for service may fall under one of the following.

Develop personal relations with clients

sincerity.

Making a strong impression of competency, honesty and

Manage to maintain a positive image by word of mouth.

Based on above detailed objectives for the promotion of our Amusement Park we have decided several criteria to implement above objectives.

Consumer Promotion Discount We offer discount to o o School picnic Parties (banquet hall) Tie-up with tours & Travel Companies

Advertising

Advertisement

is

non-personal

form

of

communication

intended to inform and persuade the target market by an identified sponsors. We do advertising for promotion of our service. this is described in more details in 5 Ms of marketing.

5 Ms of advertising

1.

Mission It is all about setting advertisement goal in the initial stage. Initially we preferred informative advertisement in order to

inform the existence of new amusement park near to them and to ensure them safe journey in our rides And when we become well set in our business and gain the popularity among the visitor we will switch over to persuasive advertising to create liking, preference and conviction. 2. Money Factors affecting advertising budget a) Stage in product life cycle: In the initial stage, our advertising budget is high because we are new in the field of amusement park. Afterwards, it will be low compare to first year . b) Market share and Consumer base: As we are new in the field of amusement park we have less market share so our advertising budget is high. Gradually, we will have a set of loyal visitors so our budget will decrease in future. c) Competition: no doubt there is less competition in Sanand in the field of amusement park but still as our amusement park is new and

very less people are aware about the amusement park it is very important for us to make them aware and for that we have set a high advertising budget for now which will decrease in future. d) Advertising Frequency: In the first year our advertising frequency will be high therefore advertising budget will be high. Later on it will decrease.

3. Message: Efficiency of message depends upon not only on what is said but also often more important how it is said. Hence, the message plays an important role in organizations image. Our amusement parks message is YOUR FASCINATING JOURNEY BEGINS FROM HERE .........

4. Media: Media selection is finding the most cost-effective media to deliver the desired number and type of exposures to target audience. The effect of exposures depends frequency and impact. on reach,

Following are the media vehicles that we have selected for our advertisement. Print ads: It includes advertisement in The Times of India, Divya Bhaskar etc. costing Rs. 125000 per ad. Hoardings: It includes hoarding on highways costing Rs. 200000 per month.

PROCESS

The importance of process management is that it assures service availability and consistent quality. In our amusement park we have designed a specific process which every visitor is expected to follow. It includes following: 1. An admission fee per person is to be paid at the counter and stamps are to be collected. 2. After collecting the stamps all the personal belongings are to be deposited at the counter and token is to be collected which is to be retained by the visitor till the time they come to the exit point.

3. Once the visitor enters the amusement park in order to enjoy the ride they have to collect the ticket from the respective ticket counter by paying the specific amount per person per ride. This is the formally set process which is expected to be followed by the visitors.

PEOPLE

A well trained and experienced work force is been employed in our amusement park which includes a total of 52 employees including superintendent, ride operators, accountants, ticket collectors etc.

PHYSICAL EVIDENCE

A physical object is self defining; a service is not and therefore the marketing task in service industries is defining for the service what the service cannot define for itself. Three factors are to be taken care off Ambient factor Design factor Social factor

In our amusement park we have completely taken care of ambience factor i.e. cleanliness etc. by proper dumping of the garbage. Along with this design factor is also been fairly taken care of a well designed furniture and infrastructure is been set up in the entire park and all these things are done keeping in mind the social factor where nothing is against any social class.

HR FEASIBILITYORANISATION CHART

JOB ANALYSIS JOB DESCRIPTION Job description is an organized, factual statement of duties and responsibilities of a specific job. In brief, it should tell what is to be done, how it is going to be done. It is a standard of

function, in that; it defines the appropriate and authorized content of a job.

JOB SPECIFICATION Job specification is a statement of the minimum

acceptable human qualities necessary to perform a job properly. It is standard of personal and designates the qualities required for acceptable performance. The details of the job description and job specification for the administrative persons are given below. Superintendent Job Description: Job Title: Reports to: Duties and responsibilities: Superintendent working partner To see the functioning of rides and supervise ride operators. To supervise day to day activity of park Job Specification: Job Title: Education: Experience: Superintendent Graduate in any field 1 to 2 years

Mental Ability:

Good leader and motivator, supportive Handle problems for workers. subordinates effectively.

Accountant Job Description: Job Title: Reports to: Duties and responsibilities: Accountant working partner Maintain books of accounts, clear legal formalities of Taxation responsible for all accounting work.

Job Specification Job Title: Education: Experience: Mental Ability: Accountant Graduate in commerce 1 year minimum Handle financial data efficiently

Ticket clerk

Job Description: Job Title: Reports to: Duties and responsibilities: Ticket clerk Accountant To keep the records.

Job Specification: Job Title: Education: Experience: Mental Ability: Ticket clerk Graduate in commerce 6 to 12 months Good speed on computer.

Ride operator Job Description: Job Title: Reports to: Duties and responsibilities: Ride operator Superintendent To operate various types of outdoor rides and operate indoor games

Job Specification: Job Title: Education: Experience Mental Ability: Ride operator Any qualification Not required Ability to understand

games rules and provides assistance to players.

Salary chartNO. OF PERSO NS SALARY PER MONTH PER EMPLOY EE 5000 SALAR Y PER MONT H SALAR Y PER YEAR

DESIGNATIO N SUPERINTEND ENT

3

15000

180000

RIDE OPERATOR TICKET CLERK SWEEPER SECURITY ACCOUNTANT GARDENER TOTAL

20 3 5 15 3 5 52

3500 3500 2500 3000 6000 3000 25000

70000 10500 12500 45000 18000 15000 18600 0

840000 126000 150000 540000 216000 180000 22320 00

MARKETING FEASIBILITYMarketing

One of the shortest and sweetest definitions of the marketing is need profitability How is it possible to make aware the people about our service?

The simplest way of making aware to people about the service is marketing. In this competitive world, marketing is really important for any company or firm to provide their service in the market. Today there are different media vehicle is available to make mark on the consumer mind about the service. Now, it is believed that the best way to get & keep customers is to constantly figure out how to give them the best for less. In this far reaching equally competitive era of modernization, each and every field requires strong and good marketing skills. The motive of marketing is to meet and satisfy target consumers name and provide services to them well.

Marketing is:

M- Money must be secondary.

A- All the customer should be satisfied.

R- Reasonable rate for providing service.

K- Keep eyes on the competitor.

E- Easy availability of service.

T- Thoughtfully advertise service.

I Importance of quality

N- Need of tremendous changes all the time.

G- Generation of new idea.

MARKETING OBJECTIVESThe main objectives are in the following. (1) Profit maximization. (2) Increase market share. (3) Create brand awareness (4) To capture the market (5) Goodwill

(6) To satisfy customers

Market research is the systematic design, collection analysis and reporting of data and findings relevant to a specific market situation facing the company.

Effective marketing research system involves the 5 steps shown in following figure:

(A)

Define the problem and research objectives

Our main objective in our research is finding the scope and feasibility of AMUSEMENT PARK.

(B)

Develop the research plan:

The next step of a marketing research is to develop a step-bystep plan regarding decision factors like sources of data, data collection method and contact methods. Sources of Data The data sources can be primary or secondary, we have used both. (1) Primary Data

Primary data are the raw data and structure of variables that have been specifically collected four assembled for a correct information research problem. Our research for primary source consists of: Consumers Household: we have surveyed 600 people. (2) Secondary Data The information i.e. collected from news papers, magazine, reports and internet is known as secondary data.

Data Collection Method Research Approaches a) Observational research b) Focus groups research c) Survey research d) Behavioural data e) Experimental research We used the Survey Approach through questionnaire. Research Instrument a) Questionnaire b) Psychological Tools c) Mechanical Devices d) Quantitative Measures The major research instrument that we use is questionnaire of Household and Industries.

Sampling Plan

The marketing researcher must designed sampling plan which consist of three components such as: 1) Sample unit: People of Ahmedabad City. 2) Sample size: 600 people 3) Sampling Procedure: Random sampling (Zone-wise Division, North East West South)

Contact Method There are various way to contact the people: mail,

telephone, personal approach. There were direct (personal) contacts with the people for filling

questionnaire.

(c) Collect the Information The data collection phase of marketing research is generally the most expensive and the most prone to error, in case of Survey,

we have faced some problems such as: 1). While collecting the information, we had some

difficulties in extracting information from some people 2). The response of some people was biased and unreliable.

Though collecting the information is mostly prone to error, we have tried our best to cover all possible aspects so that our research will be able to give us correct idea of current scenario.

(C)

Analysis of the information

The data collected in the previous stages have to be arranged properly and orderly. They have to be carefully processed and edited so as to make a comparative study.

For analysis we have distributed the various questions in tabulated form and we have presented it in different charts.

How do you spend your leisure time?Watching Movies264 29

Occupationstudent personal business

Freaking Out147 13

Visiting Amusement Park101 15

Any Other Activities51 17

service house wife govt officers

27 13 11

25 17 31

71 16 39

20 29 7

TOTAL

344

233

242

124

With the help of given chart we can interpret that in case of students, they spend most of their leisure time watching movies or with outing. From data we can decide that majority of students should be targeted to increase their interest in visiting amusement park. Service people and govt. Officials choose amusement park compared to other occupational and efforts should be made to maintain their interest.

Business personal are less likely to spend their time in amusement parks. Over all study of chart suggest that according to occupational data there is very good scope for amusement park as 25 percent of people spend their time in amusement park.

FREQUENCY OF VISITING AMUSEMENT PARK

250 200 150 NUMBER OF PEOPLE 100DAILY WEEKLY

The frequency of visiting amusement park according to its FORTNIGHTLY MONTHLY location50NOT FREQUENTLY

0 1

LOCATION2 3 LOCATION 4

FREQUENCYDAILY WEEKLY FORTNIGHTLY MONTHLY NOT FREQUENTLY

LOCAL0 0 24 118 237

OUT OF STATION0 0 0 63 104

With the help of given chart we can see that there is high number of locals visiting amusement park than people from out of station, people mostly visit amusement park on monthly basis or not much frequently. Efforts can be made to convert non-frequent visitors in to frequent visitors. Over all scenario is favourable to amusement park business because of high local visitors and also monthly visitors are in good numbers from both locations.

The Occupation Of The Visitors And Their Frequency Of Visiting Amusement Park.FREQUENCY OCCUPATION DAILY NOT WEEKLY FORTNIGHTLY MONTHLY FREQUENTLY

STUDENT PERSONAL BUSINESS SERVICE HOUSE WIFE GOVT. OFFICERS

0 0 0 0 0

30 0 0 0 0

44 0 11 9 0

94 23 61 13 15

160 24 34 21 7

TOTAL

0

30

64

206

246

From given chart we can see that the students are frequent visitors and other occupational are also likely to visit amusement park frequently and this fact gives a strong support to amusement park project. We can see that there will be regular visitors to amusement park.

The Services Preferred By Different Age-Group People In An Amusement Park.

SERVICES BELOW 20RIDES HEALTH FACILITY DANCE FLOOR RESTAURANT HORSE RIDING 108 0 31 68 25

AGE GROUP 20-25 25-35127 12 67 59 28 101 7 28 77 17

35-5041 41 24 43 9

ABOVE 500 29 0 17 0

TOTAL

232

293

230

158

46

From the above graph we can conclude that most of the people in an amusement park prefer rides and restaurent. People from Age group between 20-35 years are visiting amusement park in a high number. Our amusement park provides both rides and restaurent facilities, so there is a good chance of making profit in future.

Level of satisfaction

The Level Of Satisfaction By Visiting Amusement Park.

HIGHLY SATISFIED SATISFIED NEUTRAL LOW SATISFACTION DISSATISFACTION

42 331 136 30 7

The given chart shows that majority of visitors are satisfied with amesement park which sugest that it is profitable to open new amusement park.

REASON FOR NOT VISITING

LACK OF TIME FAR AWAY DISTANCE NOT AWARE OF SEEMS TO BE BORING

23 18 0 13

25 20 15 10 5 0 LACK OF TIME FAR AWAY DISTANCE NOT AWARE OF SEEMS TO BE BORING

We conclude from the above chart that all people are aware of amusement park but they are not visiting due to the lack of time.

COST OF THE PROJECT

SR NO.1 2 3 4 5 6 7 8 9

PARTICULARSLAND OTHER EQUIPMENTS FURNITURE BUILDING & CONSTRUCTION COMPUTER RIDES GENERATOR PRELIMINARY EXPENSES CONTINGENCY

SCHEDUL E1 2 3 4 5 6 7 8

AMOUNT (RS.)45000000 127900 617100 4078000 133000 10180000 900000 3609545 639455

TOTAL COST OF THE PROJECT

65285000

MEANS OF FINANCE

PARTICULARSOWNERS FUND PARTNERS CAPITAL BORROWED FUND TERM LOAN

AMOUNT (RS.)18285000

47000000

TOTAL

65285000

SCHEDULES

SCHEDULE 1: - LAND

PARTICULARS COST OF FURNITURE TABLE BASIC COST REVOLVING CHAIR VISITOR CHAIR 6.5% STAMP DUTY BANQUET HALL(CHAIR) TRANSFER FEE SOFA SET TOTAL BENCHES FILING CABINET FIXTURES TOTAL

UNIT 4 5 10 200 2 6 2

AMOUNT PRICE AMT 750 3000 42230000 2000 10000 200 2000 2745000 250 25000 50000 10000 20000 45000000 350 2100 15000 30000 500000 617100

SCHEDULE 2: - OTHER EQUIPMENTS

PARTICULARS SPLIT A/C FANS WATER COOLER TELEPHONE TOTAL

UNITS 4 3 3 3

PRICE 17000 1150 18000 817

AMT 68000 3450 54000 2450 127900

SCHEDULE 3: - FURNITURE

SCHEDULE 4: - CONSTRUCTION COST

PARTICULARS TICKET WINDOW OFFICE SANITATION FACILITY TICKET WINDOW(RIDES) GAZIBO BANQUET

SQUARE FEET 136 590 21 730 372 2422 TOTAL

RATE PER SQ.FEET 745 745 745 745 745 1115

COST 101000 439835 15645 543850 277140 2700530 407800 0

SCHEDULE 5: - COMPUTER

PARTICULARS

UNITS

PRICE

AMT

COMPUTER LAPTOP TOTAL

4 1

25000 33000

100000 33000 133000

SCHEDULE 6: - RIDES

RIDES ROCK N ROLL DRAGON TRAIN BIKE

AMOUNT 300000 200000 60000

GLOBE MERRY GO ROUND SPEED CHAM CAR AIR HOCKEY BASKET BALL WESTERN EXPRESS TRAIN JOCKER JUMPING (BOUNCIE) STRIKING CARS FLUME COASTER TORA TORA ROCK CLIMBING WALKING ANIMAL PLAY PORT INSTALLATION COST TOTAL

75000 200000 70000 75000 800000 75000 2500000 3500000 2000000 125000 50000 100000 50000 10180000

SCHEDULE 7: - PRELIMINARY EXPENSESPARTICULARS LICENCE FEE UTILITY DEPOSIT ADVERTISEMENT SURVEY EXPENSES LOAN CHARGES TOTAL SCHEDULE 7.1 7.2 AMOUNT 31545 48000 2820000 5000 705000 3609545

SCHEDULE 7.1: - UTILITY DEPOSITPARTICULARS METER DEPOSIT TELEPHONE DEPOSIT WATER CONNECTION TOTAL AMOUNT 25000 5000 18000 48000

SCHEDULE 7.2: - ADVERTISEMENTPARTICULARS ADV. IN DIVYA BHASKAR ADV. IN TIMES OF INDIA PER AD. 200000 250000 FREQUENC Y 4 4 AMOUNT 800000 1000000

ADV ON RADIO PER SEC RS. 100 OUR AD 20 SECS BROUCHURE HOARDINGS

2000 8 200000 TOTAL

90 5000 4

180000 40000 800000 2820000

SCHEDULE 8: - CONTINGENCY

PARTICULARS CONTINGENCY 0.99% OF TOTAL COST TOTAL

AMOUNT 639455 639455

PROFIT AND LOSS ACCOUNTPARTICULARS SCHED ULE 2010-11 2011-12 2012-13 2013-14 2014-15

TOTAL INCOME RIDES ENTRY FEES PARKING INCOME RESTAURENT INCOME ADVERTISEMENT INCOME 1 2 3 4 5 35,12,249 45,98,000 5,22,000 9,60,000 42,00,000 37,93,112 47,55,426 5,55,930 9,60,000 42,00,000 41,76,498 49,65,227 5,92,065 9,60,000 42,00,000 45,77,966 51,88,206 6,36,470 9,60,000 42,00,000 49,91,844 54,19,056 6,84,206 9,60,000 42,00,000

TOTAL INCOME

1,37,92,249

1,42,64,468

1,48,93,790

1,55,62,643

1,62,55,106

COST (EXPENSES) :

ELECTRICITY WAGES AND SALARIES CONSUMABLE STORE & SPARES REPAIRS & MAINTANENCE DEPRECIATION ON ASSESTS RENT , RATE , TAXES & INSURANCE ADVERTISEMENT AUDIT FEES UTILITY CHARGES PRELIMINARY EXP

6 7

16,12,800 22,32,000 50,000

17,49,888 23,99,400 52,500 1,05,000 19,02,637 1,78,500 3,29,000 16,000 1,26,600 7,21,909

18,98,628 25,79,355 55,000 1,10,250 16,31,403 1,82,070 3,29,000 16,000 1,33,860 7,21,909

20,60,012 27,72,807 57,500 1,15,763 14,00,276 1,85,711 3,29,000 16,000 1,41,846 7,21,909

22,35,113 29,80,767 60,000 1,21,551 12,03,046 1,89,426 3,29,000 16,000 1,50,630 7,21,909

8 9 10 11

1,00,000 22,21,450 1,75,000 3,29,000 16,000

12

1,20,000 7,21,909

TOTAL COST (EXPENSES)PROFIT BEFORE INTEREST AND TAX

75,78,159 62,14,090 51,70,000 10,97,100 62,67,100

75,81,434 66,83,034 48,60,827 10,97,100 59,57,927

76,57,475 72,36,314 45,17,644 10,97,100 56,14,744

78,00,823 77,61,819 41,36,712 10,97,100 52,33,812

80,07,441 82,47,665 37,13,877 10,97,100 48,10,977

INTEREST.INTEREST PARTNERS' CAPITAL

TOTAL INTEREST

PROFIT BEFORE TAX TAX

(53,010) -

7,25,107 2,07,678

16,21,570 5,01,065

25,28,007 7,81,154

34,36,688 10,61,936

PROFIT AFTER TAX

(53,010)

5,17,429

11,20,505

17,46,853

23,74,751

SCHEDULE 1: - RIDESYEARPARTICULA RS PR IC E PE R RI DE

2010-11NO. OF USER S AMOU NT

2011-12NO. OF USE RS

2012-13NO. OF USE RS

2013-14NO. OF USER S

2014-15NO. OF USER S

AMT

AMT

AMT

AMT

MOST PREFERED TRAIN STRIKING CAR FLUME COASTER(WA TER RIDE) TORA TORA DRAGON MISSILE 25 25 30 20 20 2360 2 1011 5 1404 9 1685 9 2528 8 590058 252882 421470 337176 505764 210735 0 MODERATEL Y PREFERED ROCK N ROLL GLOBE MERRY GO ROUND AIR HOCKEY(2 PLAYERS) 20 20 30 1756 1 1024 4 1073 2 351225 204881 321956 878062 LESS PREFERED BIKE BASKET BALL(2 PLAYERS) 10 30 3161 0 7024 316102 210735 526837 TOTAL 351224 9 2275 9 5057 22758 7 15172 4 37931 1 37931 12 5513 0 1225 1 551298 367532 91883 0 41764 99 5493 6 1220 8 549356 366238 91559 4 45779 70 3294 6 7321 329461 219641 54910 2 49918 40 1744 8 1017 8 1066 3 34896 6 20356 4 31988 6 87241 6 1921 2 1120 7 1174 1 384238 224139 352218 96059 5 2014 3 1175 0 1231 0 402861 235002 369289 10071 53 2595 8 1514 2 1586 3 519151 302838 475889 12978 78 2846 4 1219 9 1694 3 2033 1 3049 7 71158 8 30496 6 50827 7 40662 2 60993 2 25413 85 2572 7 1102 6 1531 4 1837 7 2756 5 643181 275649 459415 367532 551298 22970 74 2973 8 1274 5 1770 1 2124 2 3186 3 743462 318627 531045 424836 637254 26552 23 3522 2 1509 5 2096 6 2515 9 3773 8 880561 377383 628972 503178 754766 31448 60

SCHEDULE 2: - ENTRY FEES

PARTICULARS CHILDREN ADULTS SENIOR CITIZEN/ PHYSICAL HANDICAP TOTAL

2010-11 167200 0 250800 0 418000 45980 00

2011-12 17,29,200 25,93,800 4,32,300 47,55,42 6

2012-13 1805440 2708160 451360 49,6 5,227

2013-14 1886720 2830080 471680 51,88,2 06

2014-15 1970640 2955960 492660 54,19,05 6

ENTRY FEES PER PERSON

PARTICULARS CHILDREN ADULTS SENIOR CITIZEN

IN Rs. 40 60 20

TOTAL NO. OF EXPECTED VISITORS EVERY YEAR

PARTICULA R 2010-11 2011-12 2012-13 2013-14 2014-15 CHILDREN ADULTS SENIOR CITIZEN TOTAL 41800 41800 43230 43230 45136 45136 47167 47167 49266 49266

20900 21615 22568 23584 24633 10450 10807 11284 11791 12316 0 5 0 8 5

SCHEDULE 3: - PARKING FEES

PARTICULA RS TWO WHEELERS FOUR WHEELERS TOTAL

201011

201112

201213

201314

201415

15660 16677 17762 19094 20526 0 9 0 1 2 36540 38915 41444 44552 47894 0 1 5 9 4 52200 55593 59206 63647 68420 0 0 5 0 6

EXPECTED No. OF VEHICLES IN EACH YEAR

PARTICULA 20102011201220132014RS 11 12 13 14 15 TWO WHEELERS 15660 16678 17762 19094 20526 FOUR WHEELERS 18270 19458 20722 22276 23947 TOTAL 33930 36136 38484 41370 44473CHARGES PER VEHICLE

PARTICULARS TWO WHEELERS FOUR WHEELERS

IN Rs. 10 20

SCHEDULE 4: - RESTAURANTS

CHARGES: - Rs. 80,000 PER MONTH PARTICUL ARS 2010-11 2011-12 2012-13 2013-14 2014-15 RENT 96000 96000 96000 96000 INCOME 0 0 0 0 960000

SCHEDULE 5: - ADVERTISEMENT INCOME NO. OF HOARDINGS: - 6

YEAR: - 2010-11PARTICUL ARS 1 2 ON RENT 3 ON RENT 4 ON RENT 5 ON RENT 6 ON RENT TOTAL AMOU NT

STATUS

SELF OCCUPIE D

MONTHLY RENT IN Rs. MONTHS OCCUPIED MONTHS VACANT AMOUNT RECEIVED

NIL 12 0

100000 12 0 120000 0

100000 12 0 120000 0

100000 12 0 120000 0

100000 3 9

100000 3 9

0

300000

300000

42000 00


STATUS

SELF OCCUPIE D


NIL

100000

100000

100000

100000

100000

12

12

12

12

3

3

0

0

0

0

9

9

0

120000 0

120000 0

120000 0

300000

300000

42000 00


STATUS

SELF OCCUPIE D


NIL

100000

100000

100000

100000

100000

12

12

12

12

3

3

0

0

0

0

9

9

0

120000 0

120000 0

120000 0

300000

300000

42000 00


STATUS

SELF OCCUPIE D

MONTHLY RENT IN Rs. MONTHS OCCUPIED MONTHS

NIL

100000

100000

100000

100000

100000

12

12

12

12

3

3

VACANT AMOUNT RECEIVED

0

0

0

0

9

9

0

120000 0

120000 0

120000 0

300000

300000

42000 00

YEAR: - 2014-15PARTICUL ARS

1

2 ON RENT

3 ON RENT

4 ON RENT

5 ON RENT

6 ON RENT

TOTAL AMOU NT

STATUS

SELF OCCUPIE D


NIL

100000

100000

100000

100000

100000

12

12

12

12

3

3

0

0

0

0

9

9

0

120000 0

120000 0

120000 0

300000

300000

42000 00

SCHEDULE 6: - ELECTRICITY2010-11 UNIT S TO BE USE D PER YEA R 2011-12 UNI TS TO BE USE ANNUA D L PER YEA R AMT IN Rs.2499 84

2012-13 UNIT S TO BE USE D PER YEA R

ANNU AL AMT IN Rs.

ANNU AL AMT IN Rs.

2013-14 UNI TS TO BE USE ANNUA D L PER YEA R AMT IN Rs.2942 88

2014-15 UNIT S TO BE USE D PER YEA R

ANNU AL AMT IN Rs.

23040 0

16128 00

17498 88

27123 3

18986 31

20600 16

31930 2

22351 14

CHARGES PER UNIT: - Rs. 7

PER MONTHS UNITS IN EACH YEAR

2010-11 19200

2011-12 20832

2012-13 22603

2013-14 24524

2014-15 26609

SCHEDULE 7: - SALARIES

YEAR

2010-11

2011-12

2012-13

2013-14

2014-15

PARTICULA RS

PER

PER

PER

PER

PER

PER

PER

PER

PER

PER

MO NTH

YEAR

MON TH

YEAR

MON TH

YEAR

MONTH

YEAR

MON TH

YEAR

IN Rs.

IN Rs.

IN Rs.

IN Rs.

IN Rs.

IN Rs.

IN Rs.

IN Rs.

IN Rs.

IN Rs.

SWEEPERS

1250 0

150000

1343 7

161250

1444 5

17334 3

15528

186344

1669 3

200320. 4

GARDENERS

1500 0

180000

1612 5

193500

1733 4

20801 2

18634

223613

2003 2

240384. 4

SECUIRITY

4500 0

540000

4837 5

580500

5200 3

62403 7

55903

670840

6009 6

721153. 3

TICKET CLERK

1050 0

126000

1128 7

135450

1213 4

14560 8

13044

156529

1402 2

168269. 1

RIDE OPERATORS

7000 0

840000

7525 0

903000

8089 3

97072 5

86960

104352 9

9348 2

112179 4

SUPERINTEN DANTS

1500 0

180000

1612 5

193500

1733 4

20801 2

18634

223613

2003 2

240384. 4

ACCOUNTAN TS

1800 0

216000

1935 0

232200

2080 1

24961 5

22361

268336

2403 8

288461. 3

TOTAL

22320 00

23994 00

25793 55

27728 07

298076 7

SCHEDULE 8: - REPAIRS AND MAINTENANCE

PARTICULA RS WATER COOLER PRINTER AIR CONDITIONS RIDES TOTAL

2010-11 25000 5000 20000 50000 10000 0

2011-12 26250 5250 21000 52500 10500 0

2012-13 27562. 5 5512.5 22050 55125 11025 0

2013-14 2014-15 28940.6 25 30387.65 5788.12 5 6077.53 24310.12 23152.5 5 57881.2 5 60775.3 115762 .5 121550. 625

SCHEDULE 9: - DEPRECIAITION YEAR 2010-11

NAME OF THE ASSET

RATE OF DEPRECIATION IN PERCENTAGE

OPENING BALANCE IN RUPEES 45000000 4078000 10180000 900000 133000 617100 127900

DEPRECIA TION IN RUPESS 0 407800 1527000 135000 39900 92565 19185 2221450

LAND BUILDING RIDES GENERATOR COMPUTER FURNITURE OTHER EQUIPMENTS

0 10 15 15 30 15 15 TOTAL

W.D.V IN RUPEE S 450000 00 367020 0 865300 0 765000 93100 524535 108715 588145 50

YEAR 2011-12

NAME OF THE ASSET


OPENING BALANCE IN RUPEES 45000000 3670200 8653000 765000 93100 524535 108715

DEPRECIA TION IN RUPESS 0 367020 1297950 114750 27930 78680.25 16307.25 1902637.5


0 10 15 15 30 15 15 TOTAL

W.D.V IN RUPEE S 450000 00 330318 0 735505 0 650250 65170 445854. 75 92407.7 5 569119 12

YEAR 2012-13

NAME OF THE ASSET


OPENING BALANCE IN RUPEES 45000000 3303180 7355050 650250 65170 445854.75 92407.75

DEPRECIA TION IN RUPESS 0 330318 1103257.5 97537.5 19551 66878.2125 13861.1625

W.D.V IN RUPEES 45000000 2972862 6251792. 5 552712.5 45619 378976.5 375 78546.58

LAND BUILDING RIDES GENERATOR COMPUTER FURNITURE OTHER

0 10 15 15 30 15 15

EQUIPMENTS TOTAL 1631403.3 75

75 5528050 9.13

YEAR 2013-14

NAME OF THE ASSET


OPENING BALANCE IN RUPEES 45000000 2972862 6251793 552712.5 45619 378976.538 78546.5875

DEPRECIATI ON IN RUPESS 0 297286.2 937768.95 82906.875 13685.7 56846.4807 11781.98813 1400276.19 4

W.D.V IN RUPEES 45000000 2675575.8 5314024.0 5 469805.62 5 31933.3 322130.05 73 66764.599 38 53880233 .43


0 10 15 15 30 15 15 TOTAL

YEAR 2014-15NAME OF THE ASSET RATE OF DEPRECIATION IN PERCENTAGE LAND BUILDING RIDES GENERATOR COMPUTER FURNITURE OTHER EQUIPMENTS 0 10 15 15 30 15 15 OPENING BALANCE IN RUPEES 45000000 2675576 5314024 469805.6 31933.3 322130.057 66764.5994 DEPRECIATI ON IN RUPESS 0 267557.6 797103.6 70470.84 9579.99 48319.50855 10014.68991 W.D.V IN RUPEES 45000000 2408018.4 4516920.4 399334.76 22353.31 273810.54 85 56749.909 49

TOTAL

1203046.22 8

52677187 .33

SCHEDULE 10: - INSURANCE PREMIUM

PARTICULARS BUILDING RIDES THIRD PARTY ACCIDENT TOTAL

2010-11 IN Rs. 5000 70000 100000 175000

2011-12 IN Rs. 5100 71400 102000 178500

2012-13 IN Rs. 5202 72828 104040 182070

2013-14 IN Rs. 5306.04 74284.5 6 106120. 8 185711 .4

2014-15 IN Rs. 5412.160 8 75770.25 12 108243.2 16 189425.6 28

SCHEDULE 11: - ADVERTISEMENT EXPENSES CHARGES BROUCHERS: - Rs.8 PER BROUCHER HOARDINGS: - Rs. 200000 PER MONTH NEWSPAPER: - Rs. 125000 PARTICUL ARS 2010-11 2011-12 2012-13 2013-14 2014-15 NEWSPAPE R 125000 125000 125000 125000 125000 HOARDING S 200000 200000 200000 200000 200000 BROUCHER S 4000 4000 4000 4000 4000 32900 32900 32900 32900 32900 TOTAL 0 0 0 0 0

SCHEDULE 12: - UTILITY CHARGES PER MONTH TELEPHONE CHARGES WATER CHARGES 201011 201112

Rs. 5,500 Rs. 4,500 201213 201314 201415

PARTICULARS TELEPHONE CHARGES 66000 72600 79860 87846 96630 WATER CHARGES 54000 54000 54000 54000 54000 1200 1266 1338 1418 1506 TOTAL 00 00 60 46 30

BALANCE SHEETPARTICULARS SCHE DULE 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015

SOURCES OF FUND 1,82,85, Partners Capital Reserve & Surplus Secured Loans 4,10,69, Term Loan @ 11% Total Secured Loans Total sources of fund 2 4,41,89,333 4,41,89,333 6,24,21,323 493 4,10,69, 493 5,98,18, 911 393 470 5,74,76, 290 470 3,76,06, 514 5,53,79, 251 3,76,06, 514 3,37,62, 724 5,34,87, 3,37,62, 724 2,94,95, 2,94,95, 1 1,82,85,000 (53,010) 000 4,64, 418 923 000 15,84, 776 1,82,85, 000 33,31, ,527 1,82,85, 000 57,06 1,82,85,

APPLICATION OF FUND Fixed Assets 4,50,00, Land Furniture Other equipment Building & Construction Computer Rides Generator Gross Block 4,50,00,000 6,17,100 1,27,900 40,78,000 1,33,000 1,01,80,000 9,00,000 6,10,36,000 000 5,24, 535 1,08, 715 36,70, 200 93, 100 86,53, 000 7,65, 000 5,88,14, 550 19,02, Less : Depreciation Net Block 22,21,450 5,88,14,550 638 5,69,11, 912 403 5,52,80, 509 250 5,69,11, 912 16,31, 276 5,38,80, 232 050 6,50, 712 5,52,80, 508 14,00, ,046 5,26,77, 186 170 73,55, 792 5,52, ,805 5,38,80, 232 12,03 180 65, 619 62,51, ,024 4,69 407 33,03, 862 45, ,933 53,14 855 92, 547 29,72, ,575 31 000 4,45, 977 78, ,765 26,75 4,50,00, 000 3,78, ,130 66 4,50,00, 000 3,22 4,50,00,

Current Assets 7,41, Cash & Bank Bal. 7,19,137 272 7,41, Total Current Assets Preliminary expenses not written off 7,19,137 272 21,65, 28,87,636 727 5,98,18, Total Application of funds 6,24,21,323 911 393 818 5,74,76, 290 066 14,43, 909 5,53,79, 251 066 7,52, 149 7,21, 5,34,87, 7,52, 149 7,77, ,065 7,77, ,065 8,10 8,10

SCHEDULE 1: - PARTNERS CAPITAL

NAME OF THE PARTNER JIGAR BHAVSAR SACHIN DARJI KRUPALI MANANI HARSHIL MEHTA KHUSHBU MEHTA KRISHNA MEHTA DHAVAL MESURANI RISHIT PATEL DHRUMI SHAH HELI SHAH RACHANA KHANDHAR

CONTRIBUTION 1662000 1662000 1662000 1662000 1662000 1662000 1662000 1662000 1662000 1663500 1663500

SCHEDULE 2: - TERM LOAN

PARTICULARS LOAN AMOUNT ROI (P.A.) TERM IN YEARS INSTALMENT AMT. AMORTISATION STATEMENTYEARS 1 2 3 4 5 6 7 8 9 10 OPENING 47000000 44189333 41069493 37606470 33762514 29495724 24759587 19502474 13667079 7189791 INTERES T 5170000 4860827 4517644 4136712 3713877 3244530 2723555 2145272 1503379 790876 PRINCIPA L 2810667 3119840 3463023 3843955 4266790 4736137 5257112 5835395 6477288 7189791

AMOUNT 47000000 11.00% 10 7980667

INSTALLEME NT 7980667 7980667 7980667 7980667 7980667 7980667 7980667 7980667 7980667 7980667

CLOSING 44189333 41069493 37606470 33762514 29495724 24759587 19502474 13667079 7189791 0

CASH FLOW STATEMENTPARTICULARS CASH FLOW FROM OPERATING ACTIVITIES NET PROFIT AFTER TAXATION (PAT) 1 2 3 4 5

-53010

517429

1120505

1746853

2374751

INTEREST TAX PROVISION DEPRECIATION PRELIMINARY EXPENSES CHANGES IN WORKING CAPITAL TAX PAID NET CASH FLOW FROM OPERATING ACTIVITIES CASH FLOW FROM INVESTMENT ACTIVITIES PURCHASE OF ASSETS PRILIMINARY EXPENSES NET CASH FLOW FROM INVESTMENT ACTIVITIES CASH FLOW FROM FINANCIAL ACTIVITIES CAPITAL TERM LOAN TAKEN REPAYMENT OF TERM LOAN INTEREST ON LOAN INTEREST ON CAP NET CASH FLOW FROM FINANCIAL ACTIVITIES

6267100 0 2221450 721909 0 0 9157449

5957927 207678 1902637 721909 0 -207678 9099902

5614744 501065 1631403 721909 0 -501065 9088561

5233812 781154 1400276 721909 0 -781154 9102850

4810977 1061934 1203046 721909 0 -1061936 9110681

-61036000 -3609545 64645545

0 0 0

0 0 0

0 0 0

0 0 0

18285000 47000000 -2810667 -5170000 -1097100 56207233

o o -3119840 -4860827 -1097100 -9077767

o o -3463023 -4517644 -1097100 -9077767

o o -3843955 -4136712 -1097100 9077767

o o -4266790 -3713875 -1097100 -9077765

TOTAL

719137

22135

10794

25083

32916

OPENING BALANCE CLOSING BALANCE

0 719137

719137 741272

741272 752066

752066 777149

777149 810065

RATIO ANALYSIS201112 201213 201314 201415

PARTICULARS PROFITABILITY RATIO NET PROFIT RATIO(%) (NET PROFIT/SALES)100

2010-11

-0.38

3.63

7.52

11.22

14.6

OPERATING RATIO(%) (PBIT/SALES)*100 CASH PROFIT RATIO(%) [(PAT+DEPRICIATION)/SALES]*100 RETURN ON INVESTMENT(%) (PBIT*100)/(TOTAL ASSETS-MISC.EXPENSES) EFFICIENCY RATIO FIXED ASSETS TURNOVER RATIO SALES/FIXED ASSETS TOTAL ASSET TURNOVER RATIO (SALES)/(TOTAL ASSETS-MISC.EXP.) SOLVANCY RATIO PROPRIETOR'S RATIO(%) PROPRIETOR'S FUND/TOTAL ASSET-MISC.EXP COVERAGE RATIO INTEREST COVERAGE RATIO PBIT/INTEREST ON DEBT DEBT SERVICE COVERAGE RATIO (PAT+DEPRECIATION+INTEREST+PRELIMINARY EXP)/(INSTALLMENT+INTEREST) 1.2 1.38 1.6 1.87 2.22 30.62 32.52 35.46 39.55 44.86 23.17 24.74 26.58 28.47 30.39 0.23 0.25 0.27 0.28 0.31 10.44 11.59 12.91 14.2 15.41 15.72 16.97 18.48 20.22 22.01 45.05 46.85 48.59 49.87 50.74

1.15

1.1402

1.1388

1.1406

1.1416

TREND OF RATIOS

Interpretation:

The firm has made loss in the first year itself and then continuously made profit for four year. It shows the firms capability to increases revenue from its business.

Interpretation:Operating profit of the firm is continously increasing over the five years, but it dose not increase with more margins because of increses in revenues expenses in that years. But it does not decrease that also shows continously increament in revenue.

Interpretation:Cash profit of the firm is continously increasing in five years and it will help the firm to repay its loans and liabilites. Cash profit increment also indicate that the firm has more source to earn cash revenue.

Interpretation:The return of investment indicates that the earning capacity of the firm through the amount invested as the revenue generation increases year by year and the percentage of return on investment increses from year to year as 1st year return on invrstment is 10.44% and 2nd year it is 11.59%, that indicate increment of 1.15% and like wise in second years it incerase 1.32%, in 3rd year in shows increment of 1.29% and in 4th year it increases by 1.21%.

Interpretation:As the revenue is increasing year by year and the depreciation is written off the value of fixed assets reduces and thus there is an increase in the fixed asset turnover ratio. That is shift is seen by 0.02% every year except in 4th year it increase 0.01%, while in 5th year it increases by 0.03%.

Interpretation:The total asset turnover ratio of the firm continously increses in 5 years. It shows that firm has optimum uses of its assets to generate its revenue.

Interpretation:Proprietor ratio indicate that the share of owners in the firm aganist the other liabilites. The Proprietor ratio of the firm is continously increasing in five years and in the 5th year gives encourage the firm to take more risk. its is nearly 45% and its equal to half of the balance sheet total and its

Interpretation:The interest coverage ratio indicates capacity of firm to pay interest on debt out of its profit. The above chart shows that there is continuous increase in this ratio through out 5 years because of increase in revenue. It is maximum 2.22% in the 5th year.

Interpreation:This ratio indicates the capacity of the firm to pay debts along with interest. The above chart shows that there is decrease in the ratio.

BREAK EVEN ANALYSISPARTICULAR S TOTAL INCOME LESS: VARIABLE COST ELECTRICITY REPAIRS & MAINTANENCE TOTAL VARIABLE COST CONTRIBUTI ON FIXED COST WAGES AND SALARIES CONSUMABLE STORE & SPARES DEPRECIATIO N ON ASSESTS RENT , RATE , TAXES & INSURANCE ADVERTISEME NT AUDIT FEES UTILITY CHARGES PRELIMINARY EXP INTEREST - T.L. INTEREST - PARTNERS' CAPITAL TOTAL FIXED COST PROFIT 22,32,000 23,99,400 25,79,355 27,72,807 29,80,767 2010-11 1,37,92,249 2011-12 1,42,64,468 2012-13 1,48,93,790 2013-14 1,55,62,643 2014-15 1,62,55,106

16,12,800 1,00,000

17,49,888 1,05,000

18,98,628 1,10,250

20,60,012 1,15,763

22,35,113 1,21,551

17,12,800

18,54,888

20,08,878

21,75,774

23,56,664

1,20,79,449

1,24,09,580

1,28,84,912

1,33,86,869

1,38,98,442

50,000

52,500

55,000

57,500

60,000

22,21,450

19,02,637

16,31,403

14,00,276

12,03,046

1,75,000

1,78,500

1,82,070

1,85,711

1,89,426

3,29,000 16,000 1,20,000 7,21,909 51,70,000

3,29,000 16,000 1,26,600 7,21,909 48,60,827

3,29,000 16,000 1,33,860 7,21,909 45,17,644

3,29,000 16,000 1,41,846 7,21,909 41,36,712

3,29,000 16,000 1,50,630 7,21,909 37,13,877

10,97,100

10,97,100

10,97,100

10,97,100

10,97,100

1,21,32,459 (53,010) 87.5814307

1,16,84,473 7,25,107 86.99644459

1,12,63,341 16,21,571 86.51197257

1,08,58,861 25,28,008 86.01924878

1,04,61,755 34,36,688 85.50201065

P/V RATIO

BEP

1,38,52,775. 53

1,34,30,977. 62

1,30,19,401. 44

1,26,23,757. 10

1,22,35,682. 73

CAPITAL BUDGETINGDEPRECIA TION PRE. EXP. DISC OUN TING FAC TOR 12% 201011 201112 201213 201314 201415 (53,010 ) 5,17,42 9 112050 5 174685 3 237475 1 0.89 2 0.79 7 0.71 1 0.63 5 0.56 7 P V OF CASH FLOW DISC OUNT ING FACT OR 2% 283254 2 301943 7 327233 5 357499 1 389553 3 16594 840 2 8,90,349 6 0,32,324 9 5,06,141 1,33 ,75,179 1,76 ,74,885 P V OF CASH FLOW CUM CFAT

YEAR

PAT

CFAT

22,21,450

7,21,909

28,90,349

25,78,192

0.98

1902637

7,21,909

31,41,975

2504154

0.961

16,31,403

7,21,909

34,73,817

2469883

0.942

14,00,276

7,21,909

38,69,038

2456839

0.924

12,03,046

7,21,909

42,99,706 1,76,74, 885

2437933 1,24,47, 002

0.906

TOTAL

57,06,528

NET PRESENT VALUETOTAL DISCOUNTED CASH INFLOW LESS TOTAL CASH OUTFLOW NPV 12447002.01 18285000 -5837997.99

PAY BACK PERIOD

In our project Pay Back Period is beyond 5 years. As at the end of the 5 years net cumulative Cash flow is Rs. 17674885 and our initial investment is of Rs. 18285000.

PROFITABILITY INDEX

TOTAL CASH INFLOW DIVIDE TOTAL CASH OUTFLOW P.I

12447002.01 18285000 0.680722013

AVERAGE RATE OF RETURN

AVERAGE PROFIT DIVIDE AVERAGE INVESTMENT ARR

11,41,305.67 9142500 12%

INTERNAL RATE OF RETURN

In case of IRR we require two NPV i.e. one negative and one positive at two different discounting factor. Hence in our project we have taken in to consideration two discounting factor i.e. 2 and 12% discount level but as we can see that at 2% discount level also NPV

SWOT AnalysisSWOT stands for strengths, weakness, opportunity and threats. A SWOT analysis is used to determine whether the amusement park stands both internally and externally and

in relation to its competitors strength and weaknesses are the internal characteristics the amusement park can improve upon, while opportunities market as a whole and must be considered in decision making process.

Strengths

A major strength for excite amusement park is its

location at Sanand, there is residential as well as commercial and no other such kind of park exists in nearby area. Excite amusement park offers various facilities like The rides with latest technology are another a restaurant and banquette hall. advantage.

Weakness One disadvantage of excite amusement park is that Another disadvantage is huge capital invested in the it doesnt have water park or aqua rides. project at initial level.

The project needs lots of advertisement and

therefore there is a need of huge advertisement budget.

Opportunities The project has opportunity to establish itself as a There are very few players in this area so excite picnic spot and a place to enjoy family holidays. holds a potential market in amusement park business.

Threats The existing players in similar business like SHANKUS Water Park and SWAPNA SHRUSHTI water parks may start a venture like excite because of attractive market. One important threat to excite is that it will attract only local population and will fail to generate heavy traffic because of lack of very big rides. CONCLUSION

By conducting an extensive research on all the aspects of establishing an Amusement Park we conclude that the

project is feasible but beyond the term period of 5 years. In the end we can say that we have gained a deep insight of the Amusement Park industry. And we would like to thank each and every person who has helped us in making this project successfully and for giving us the practical insight. We are also thank full to the all the faculties who guided us at every junction in this journey. Feasibility study revealed a deep hiatus between

theoretical and practical aspects of management but there are visible interlink ages.

BIBLIOGRAPHY Reference books: Philip Kotler

Organizational

Behaviour-

Stiffen

Robbins

and

Seema Sanghi Service Marketing- Christopher and love lock

Search Engines: www.google.com www.wikipedia.com www.yahoo.com

Websites: www.quickmba.com www.akenterpriseindia.com www.arihant.com ANNEXURE QUESTIONNAIRE FOR THE FEASIBILITY OF AMUSEMENT PARK

1. Area

2. Gender: Male Female

3. Occupation: Student Personal business Service Housewife Govt.officers Others

4. Monthly Family Income: rs.20000 rs.30000 Rs.40000 Rs.50000 Rs.30000 Rs.40000 Above Rs.50000

5. Age-Group: Below 20 35-50 20-25 Above 50 25-35

6. Have you ever visited to any Amusement park ? If yes, then go to Section-A If no, then go to Section-B

SECTION A7. Which type of Amusement park would you prefer? Local Out of station

8. What is the frequency of visiting the Amusement park? Daily Fortnightly Monthly Weekly Not frequently

9. With whom would you like to go to amusement park? Alone Family Friends

10.

What type of Service do you mostly use in the Park ? Rides Restaurant Health facility Horse Riding Dance floor

11. From which source do you know about the amusement park? T.V. Newspapers Hoardings

Radio family

From friends

From

12.

In which time slot, do you visit amusement park ? Morning Noon Evening

13. Which type of extra facilities do you prefer that you have seen in any other Amusement park ?

14.

Reason for not visiting Amusement Park ? Jogging Entertainment Fun Leisure time

15.What is the level of satisfaction by visiting any amusement park ? Highly satisfied Low dissatisfaction Satisfied Neutral

Dissatisfaction

16.Kindly rate the following on importance scale. Facilities Extrem e Very importa Somewh Not at very Not at all

importa nt Ambience Cleanline ss Well trained staff location Dance Floor Health facility Horse riding

nt

importa nt

importa nt

importa nt

SECTION B

1. Reason for not visiting any amusement park ? Lack of time Far away distance Not aware of Seems to be boring

Any other than specify-----------------------

2. Any suggestion:

THANKING YOU

grand project on amujment park

Documents

legal feasibility

resource feasibility

cultural feasibility

operational feasibility

feasibility report technology

depth feasibility report

amusement park amusement

working of amusement