GRAMEENPHONE Ad ANALYSIS

Fahim Khan 1322043 Pritam das gupta 1227111 Sumaiya Islam 1210393 Kamrul Islam 1320013 Anik Halder 1010092

GROUP MEMBERS:

Grameenphone launched its new communication campaign with high speed internet, strong network stability & community information center in 2011.

Grameenphone’s “Alo Ashbei” Ad

1) Implementation of proper strategy –

A)Target Audience -

The ad doesn’t specifically target a particular range or type of customers (Niche market).

It is basically aimed at the entire population such as youth, and even elderly people.

Characteristics of great Ad

Most important concern of the audience:- B) Message Communicated This new advertisement from Grameenphone, shows the diversity,

footprint, and seamlessness of our country, and how it’s customers benefit from its network.

Mobile telephony has effectively bridged distances, and Grameenphone’s high speed internet with strong network connecting people with their loved ones.

Here “Alo Ashbei” means not only the light of the sun but also the development of the people in all sectors by using Grameenphone’s network.

Characteristics of great Ad

The Main Messages

2) Creativity :

a) Creative Concept The essence of this ad is an attractive jingle which

immediately went viral when it was launched.

Characteristics of great Ad

b)Creative Execution ProcessThe 1st shot of the ad is good.

The ad is well directed and composed The concept of the ad is unique.The theme of the ad based on the life-styles in every

classes of people in Bangladesh.

Market leader: Grameenphone is holding their market position/share in the era of the telecommunication business in Bangladesh.

But after 2006, the market became more competitive and there were other telecommunication company with their service. In 2011 till now, the major competitors are Robi, Airtel, Banglalink, Teletalk, Citycell.

Competitor’s Analysis

The beautifully created & executed ad with a slogan “Alo Ashbei” shows people from various place of the country. This means Grameenphone’s network, internet experience along with its community care service is so strong that it will be with you in the remotest of the remote place and you will never miss single call due to congestion or unavailability of the network coverage.

Summary