Grain Storm

Save your timewhen following a diet.

Market size estimation

4,5 bilion $/y - Online groceries

sales in US

2,43 bilion $ / y - 54%* people

wanting or needing to

change diet

97,2 milion $ / y - Online Grocery

stores affiliate fees (4%)

Top-down: Total Addressable Market

* - percent of people in our survey of 50 that have a clear will or need to improve eating habits

Customer Survey

• 50 people filled out the survey• 12 questions• 54% stated they want or need to change their

eating habits AND they order groceries online• 26% stated they need to change their eating

habits (higher urgency)• 38% would be willing to purchase products via

an online diet site. Another 28% “hard to say”

Customer Interviews

• The same survey questions have been asked• Unexpected answers:

– People travel to huge hypermarkets a couple of times a week

– People are very afraid of ordering fruits, vegetables and meat in online supermarket

– They’re assuming online groceries cost more– They feel a strong need to pick the products by

themselves

Customer Interviews

• Ideas emerged:– “Sushi night” – complete recipe + list of products +

online order + howto for a themed food-party– “Vegetarian selection” – an overlay over a normal

supermarket offering, that shows only vegetarian products (for example) plus recommendations of things you wouldn’t find otherwise

– Ability to place bet’s on weight loss. Can be backed by gamification, peer pressure, etc.

Conclusions

• Idea has proven to be interesting to people• Market size is not exciting. VC funding

questionable• Several value added services possible