grail 10_9- latest

pg 2Grail’s Purpose

Entertain, educate, and inspire people every day!

Grail

pg 3Grail’s Mission

Be the daily destination to all the most shared videos & articles on the internet.

Everywhere, Anytime.

proprietary and confidential

Organize the world’s content

Grail’s technology organizes the best

videos and articles across the internet

Everywhere, Anytime.

• First video-based newsreader

• Over 800 video and 500 article publishers

• Organized by genre, share count and sentiment

pg 4Opportunity


pg 5

Grail - the best consumer content mobile app

The simple guide to the best videos

Follow what you like

Quickly browse everything

Grail organizes and ranks the most shared videos via social media in the

simplest yet most elegant way.

Choose from over 1,000 video and article publishers for one feed

of your favorites.

Know what’s going on in seconds. See al the best videos & articles.

Mass Market Mobile Opportunity


pg 6Grail Web Platform

The only place on the web to access the most shared videos & articles

HTML syncs with app giving total access to your saved content

State of art HTML code with responsive design for every device

Responsive HTML Technology

pg 7Crowdsourced Videos & Articles

Ranked by social sharesThe “Nielsen ratings” for videos & articles


Grail brings you the best content so you don’t have to search for it

• Ranking is determined by total share count across YouTube, Facebook, Twitter, & Reddit

• Explore different genres of videos/articles (i.e. music, sports, fashion)

• Filters content by share count to get the best in a cluttered content world


pg 8

Consumers want pure content apps on their mobile devicesGrail is the go to source for videos & articles

photo sharingstatus sharing music sharing video & article sharing

FacebookBegan as a way to connect with friends around their entire lives

1

TwitterFiltered social media down to just status updates

2

InstagramFiltered social media down to just photos

3

SpotifyFiltered social media down to just music

4

GrailFilters social media down to just videos & articles

5

Major Mobile App Opportunity


pg 9Future Market Opportunity- OTT

Grail will launch its OTT network that showcases the most shared videos across the internet.

Future OTT channels to be focused on verticals (i.e. music, sports, and health)

The OTT industry will sell 31 million set top boxes this year which is a huge opportunity for Grail (i.e. Apple TV, Amazon Fire, Roku)

Grail OTT Platform


pg 10

Video FocusedArticle Focused

Trending (Views)

Flipboard

Apple News

Crowdsourced (Shared)

Grail fills a wide open space in the video market

Grail

SmartNews

Yahoo Digest

Watchup

YouTube

Vimeo


pg 11Roll Out Strategy

Data driven strategy

Facebook SDK

Google analytics

Crash reporting

Custom retention reporting

Phase 1 : Test & Research

Create a best in class product (complete)

-Established baseline group of power users

-Analyzed usage behavior for product improvements

-Finalized the product in App Store and on Web

Phase 2 : Final Multivariate Testing (Q1)

Fine tune Grail for broad commercial launch-Roll out digital marketing campaigns

-Optimize acquisition channels & user retention

-Leverage social media data to maximize learning

Phase 3: Broad Launch (2016)

Viral growth & consumer adoption - 1-5M

-Capture explosive growth by scaling winning marketing channels

-Expand brand awareness through marketing partnerships

-Build out public relations efforts

Multivariate testinga/b

pg 12The Team


Grail is a collaboration of leading experts with experience building, launching, & maintaining mass market products:

Ryan Magnussen Chief Executive Officer

Carter Thomas Chief Operations Officer

Tim Wesley Chief Financial Officer

Manjunath Reddy Chief Technology Officer

Leslie Scofield Chief Marketing Officer

Sean Porter Product Designer /CD

Amir Haider Product Manager

Erik Holstad Sr. Software Dev

Preston Goforth Sr. Front End Dev

pg 13The Investors


Grail has the industry leaders as investors:

Ed Wilson Former President Fox

Bob Pittman CEO iheartmedia

Jim Wiatt Former WME Chairman

Bill Powers Former Pimco Managing

Director

Gordon Crawford Media Investor/Icon

Michael Nyman CEO PMK*BNC

Michael Kassan CEO Media Link

Scott Mather CIO PIMCO

pg 14Technology

grail built the industry leading creator core technical platform to organize and analyze the world’s best videos & articles

grail index

Storing and serving information based on input from grail algorithms semantic analysis, semiotic ontology and predictive analytics

COMPLETED

800 “golden” publishers ingest via RSS, site crawling, curators, & social feeds

200 million videos / articles indexed

15,000 authors extracted and linked to social profiles

algorithmsanalyzing and structuringdata for curation

semantic analysisunderstanding the emotionalrelevance and cultural contextof words

semiotic ontologyunderstanding the meaningof words

predictive analyticsdelivering personalized, relevantrecommendations

COMPLETED COMPLETED COMPLETED COMPLETED

indexing

relationship analysis

creator analysis

semantic analysis

feature extraction algorithm

writing style & tone analysis

indexing pipeline & workbench

built a grail thesaurus of meaningfulcontent relationships

integrated with 3rd parties fortechnical breadth

grail thesaurus

shallow taxonomy contentclassification

integration with 3rd party semioticannotations

interest scoring engine

article scoring engine

algorithmic catalog engine

recommendation engine

interest nodes & similarity engine



pg 15Semiotic Advertising & Monetization

• Future of digital brand advertising will be based on emotional sentiment

• Emotion (semiotic) advertising targets the emotional sentiment of the video to the sentiment of the brand

Target: Male/Female 18-24 / 25-34 Major branding impact around specific

emotionality of content

VIDEO - Watch Hillary Clinton Bar Talk From Saturday Night Live Style & Tone: Sarcastic, Satirical, Funny

ADVERTISER- Doritos Style & Tone: Sarcastic, Satirical, Funny

Phase 1 - Grail Semiotics- Innovation Brand Budgets Grail will work with WPP, Omnicom, and Interpublic to test and

deploy semiotic advertising to a select group of brands.

Phase 2 - Ramp Semiotic Advertising Sell limited inventory at premium CPM and ramp into huge

consumer usage.

APPENDIX


Valuation

2017

If current economic market conditions remain consistent and projected MAUs are hit-

Grail’s enterprise value would be between 150mil- 500mil

SmartNews has 1M active users. SmartNews was recently valued at a $340 million pre money valuation

http://www.tech-thoughts.net/2015/01/tech-valuations-and-year-ahead.html#.VYehRlzBzGd

http://www.tech-thoughts.net/2015/01/tech-valuations-and-year-ahead.html#.VYehRlzBzGd


Grail Technology / Creator Core

ingests content via RSS, site crawling, curators, & social feeds

•

performs semantic analysis, semiotic analysis, de-duplication, creator & content similarity

•

ranks & categorizes content creators based on dynamic multivariable scoring algorithm

•

Creator Core

grail's proprietary content organization & surfacing platform

analyzes social media share velocity to rank content

•

ingests tens of thousands of feeds in real time•

architected with flexible content management tools to incorporate new ranking methods on-the-fly

•

self learning algorithms adapt to new content & user behavior over time

•


Grail Technology / Semiotics

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