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Graduate Certificate in Marketing

Analytics

Graduate Certificate in Marketing AnalyticsThe Graduate Certificate in Marketing Analytics, delivered online through Penn State World Campus and the Smeal College of Business, is a 12-credit credential that provides the contemporary skills needed to apply marketing analytics in today’s data-driven organizations.

This 100% online program can help you evaluate meaningful metrics, and then successfully communicate how to leverage data to drive product development, new market expansion, customer loyalty, and marketing innovation.

Develop a highly valued skill set to address challenges related to customer acquisition, management, and retention; brand evaluation and management; product and pricing assessment; digital marketing communications; social media influence; and customer experience and satisfaction.

Who Should Apply?The online marketing analytics program is ideally suited for early-career marketers, but equally relevant for mid-career professionals who may lack the background in modern data analysis.

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CurriculumThis graduate-level certificate includes four courses that can be completed in as little as 12 months:

MKTG 811: Driving Business Success with Marketing Analytics Principles of applied marketing analytics, including marketing data sources, data quality, software, and fundamentals of statistics. Special focus on translating data into meaningful business insights and strategy.

MKTG 812: Evaluating Marketing Communications in the Digital World Introduction to data analytics for evaluating digital marketing communication, including assessment of mobile, website, and online shopper experiences; evaluation of digital campaigns, social media monitoring, and media mix modeling.

MKTG 813: Data-Driven Customer Acquisition and Retention* Examination of data analytics to strategically drive targeting, acquiring, developing relationships with, and retaining customers.

MKTG 814: Analytics for Brand Management and Customer Experience* Review of analytics addressing key marketing challenges, including brand positioning and differentiation, pricing and product strategy, brand equity, and customer satisfaction.

*Requires successful completion of MKTG 811 prior to registration.

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About Penn State Smeal College of BusinessFor more than 60 years, the Smeal College of Business has prepared students for career success. Smeal graduates are leaders in strategic marketing, product development, data analytics, and business strategy and intelligence. Our reputation is based on the achievements of more than 75,000 graduates worldwide.

How Online Learning WorksAs a Penn State World Campus student, you can complete the work for your courses at your own pace. Your courses are asynchronous—meaning you don’t have to attend online classes at a specific time. Your education will combine self-study and peer-to-peer interaction over an online learning network. You’ll complete weekly assignments, readings, discussions, and occasional group work, as well as exams and other activities designed to enhance learning outcomes, all at times that are most convenient for you.

Apply TodayTo pursue the Graduate Certificate in Marketing Analytics, review the program’s admissions requirements and complete the online application by visiting worldcampus.psu.edu/mktgan.

Program Benefits A Strong Analytics Foundation

The four courses in the Graduate Certificate in Marketing Analytics will address the principles

of applied marketing analytics and how marketers can translate data into actionable business insights and strategy.

R apid ROI Online graduate certificate programs from Penn State are designed to provide fundamental knowledge rapidly and efficiently. Earn your Graduate Certificate in Marketing Analytics in as little as 12 months.

L eading Business School Smeal is one of the largest business schools in the nation and is highly ranked for undergraduate and graduate education.

Online Education Experience Penn State is a globally recognized leader in online education, offering more than 125 programs.

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Contact UsTo learn more about the Graduate Certificate in Marketing Analytics, offered online through Penn State World Campus in partnership with Penn State’s Smeal College of Business, please contact:

World Campus Admissions CounselorsEmail: wdadmissions@outreach.psu.eduPhone: 814-865-5403 (local and international)

Penn State Smeal College of BusinessProfessional Graduate Programs Office Email: MKTGAN@smeal.psu.eduPhone: 814-863-0474

For more information, visit: worldcampus.psu.edu/mktgan

w o r l d c a m p u s . p s u . e d u

Graduate Certificate in Marketing

Analytics

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