Gradual engagement kg

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Post on 02-Nov-2014




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Presentation on CMS info session by Koen Gullentops


<ul><li> 1. Gradual engagement<br />Koen Gullentops DigiPoint<br />31 mei 2011<br /></li> <li> 2. Gradualcustomer engagement<br />Challengesfor marketeers<br />To create a conversation and grow into it<br />To sense and to adapt<br />To create a digital intimacy<br />To monetize the relationship<br />Rules for engagement<br />Visitors are in control<br />Best-in-class organizations engage in personalized initiatives<br /> Targeted content lifts your conversion rates<br />So what can your website leverage?<br /></li> <li> 3. Data gatheringoptions<br /></li> <li> 4. Gradual engagement online<br />New way of dealing with subscription forms and data gathering<br />Visitors discover and test before subscribing to web apps<br />Seducing the users<br />Simplifying and facilitating subscription features<br />WYSIWYG approach<br />For example:<br /></li> <li> 5. Twittersign-ups go up by 29%!<br />Previous sign up process<br />Create account<br />Find friends on Twitter<br />selection of the most popular Twitter users<br />New sign up process<br /><ul><li>Create account </li> <li> 6. What are your interests? </li> <li> 7. Find friends on Twitter </li> <li> 8. Find others with the same interests</li></ul></li></ul>