government and online dialogue finally integrated
TRANSCRIPT
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The City of Pasadena and twitter
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What is ?
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Information network
Twitter— small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place. Daily, users post over 340 million tweets and conduct 1.6 billion searches.
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The Tale of Pasadena and Twitter
Once upon a time....
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...We imagined,an Open Government in this digital age consistent with Pasadena’s history, culture, and unique character.
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We set out to build a community, making Pasadena more transparent, while crafting an emergency response system.
...We embarked,
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Goal?
Construct a foundation that allows Pasadena to achieve its objective of “open, clear, and frequent communication.” 1
...We set goals,
1 Pasadena City Values Statement http://www.ci.pasadena.ca.us/MissionStatement/
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...We set the rules,
for listening, engaging, and measuring.
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but we joined the conversation with our fellow residents. All while keeping it real.
...We started with one follower,
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...We grew,by listening to our community and genuinely caring.
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...We spread the news.
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...We added access,during an unfolding crisis—such as a power failure during a windstorm—Twitter allows Pasadena to work together, volunteering help and services to respond with appropriate assistance.
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we educated,
we had fun, we listened,
and we learned.
...We made friends
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... We Flew,as our community grew so did the
message and the reach of Pasadena.
3,319 1,055RETWEETS FAVORITES
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...We welcomed the world to our beautiful City,as our interaction with thousands of people took place.
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...We competed
with the best
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... We did greatWe have experienced great success based on the strength on the community we are building.
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...We revolutionized, Twitter and Government, showing that Cities aren’t all bad.
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... We have a chance to take Twitter to the next level
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...We can now connect, with the community we built
We can use our resources to showcase the unique resources of Pasadena
We can keep our audience current about activities and news
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...We can strengthen our community by integrating with visitors bureau and Tournament of Roses
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We can phase into other forms of communication...
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...We don’t know where we go from here only the
future knows but...We have changed Twitter, Government and our community forever.
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