Social Media & Government. Social Media & Government. Who cares? Who cares?

Shel IsraelShel Israel

shelisrael1@gmail.comshelisrael1@gmail.com

http://globalneighbourhoods.nethttp://globalneighbourhoods.net

2 Quick Stories2 Quick Stories

My 2 years in state governmentMy 2 years in state government My wife’s 1My wife’s 1stst DC visit DC visit

What is social media?What is social media?

2 guys at backyard fence2 guys at backyard fence Revolution is the conversationRevolution is the conversation Definition: online conversation Definition: online conversation

spaces spaces Same qualities as my 2 guysSame qualities as my 2 guys

Social Media QualitiesSocial Media Qualities

Personal, humanPersonal, human Transparent, but not leakyTransparent, but not leaky InteractiveInteractive RSS enabledRSS enabled Influence through generosityInfluence through generosity

Explosion of toolsExplosion of tools

Birth of the blogsBirth of the blogs 2007. FaceBook, Twitter, YouTube,2007. FaceBook, Twitter, YouTube, Sites becoming unimportantSites becoming unimportant Global NeighbourhoodsGlobal Neighbourhoods

Some StatsSome Stats 30m US adult bloggers. 12m adults 30m US adult bloggers. 12m adults 150 m US web users. Half read blogs150 m US web users. Half read blogs 89% of US biz see blog relevance rising 89% of US biz see blog relevance rising 125 YouTube downloads for 1 NYT125 YouTube downloads for 1 NYT 22 of 100 top sites are blogs 22 of 100 top sites are blogs 91 of F100 companies use social media 91 of F100 companies use social media Blog readers average 23 hours weeklyBlog readers average 23 hours weekly Zero employee IP infractionsZero employee IP infractions

The SAP Global SurveyThe SAP Global Survey

On culture, business & social mediaOn culture, business & social media Diverse people in diverse placesDiverse people in diverse places Similar & divergent trendsSimilar & divergent trends

Some AnecdotesSome Anecdotes

Kyle Hansen Kyle Hansen

–http://tinyurl.com/36xnlw http://tinyurl.com/36xnlw Ivan Chew & the blogging orphansIvan Chew & the blogging orphans

–http://tinyurl.com/2kpx3shttp://tinyurl.com/2kpx3s Ewan MacIntoshEwan MacIntosh Isaac MaoIsaac Mao

Some SAP Survey LessonsSome SAP Survey Lessons

Social media really is kid’s stuff.Social media really is kid’s stuff. Social networks are the killer app.Social networks are the killer app. Control is over-rated.Control is over-rated. Culture matters. It matters a lot.Culture matters. It matters a lot. Measurement not yet resolvedMeasurement not yet resolved

Great. But What’s in it for You?Great. But What’s in it for You?

Get closer w/constituentsGet closer w/constituents Learn & respondLearn & respond Join existing conversationsJoin existing conversations Prove real people perform real jobsProve real people perform real jobs Spread word efficientlySpread word efficiently

Why Should Gov’t Blog?Why Should Gov’t Blog?

Ongoing town meetingsOngoing town meetings Spot trends fastSpot trends fast Reduce response timeReduce response time Bypass traditional mediaBypass traditional media

Social Media Can:Social Media Can:

Give people access to their own dataGive people access to their own data Show you hear & careShow you hear & care Increase citizen participationIncrease citizen participation Provide useful suggestionsProvide useful suggestions Establish trustEstablish trust

Internal AssetsInternal Assets

Attract bright young peopleAttract bright young people Improve internal moraleImprove internal morale Improve internal collaborationImprove internal collaboration Make outreach, cheaper, faster, Make outreach, cheaper, faster,

easier & more effective.easier & more effective.

Nasty Comments IssueNasty Comments Issue

People get more polite when they People get more polite when they know you are listeningknow you are listening

Deceptive Comments easy to detectDeceptive Comments easy to detect My Living Room PolicyMy Living Room Policy

Getting StartedGetting Started

Read. Watch. Engage. Read. Watch. Engage. Play with a bunch of toolsPlay with a bunch of tools Select safe projectSelect safe project Pick right tool comboPick right tool combo

Speculation & AdviceSpeculation & Advice

Social media is disrupting most Social media is disrupting most institutions institutions

A new global culture is formingA new global culture is forming Different tools fit different cultures.Different tools fit different cultures. Social networking & video NBTsSocial networking & video NBTs Watch the kids. Let them teach you.Watch the kids. Let them teach you.

Special ThanksSpecial Thanks JustinThorp http://drinkingoatmealstout.comJustinThorp http://drinkingoatmealstout.com Tara Hunt http://www.horsepigcow.com Tara Hunt http://www.horsepigcow.com