governing the transition to digital terrestrial television: public policies and the role of public...
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GOVERNING THE TRANSITION TO DIGITAL TERRESTRIAL TELEVISION
Challenges for Public Policy and the Role of Public Service Broacasters
Roberto Suárez CandelPompeu Fabra University
Barcelona - Spain
Digital Television Revisited: Linking Users, Markets and Policies
COST Action 298 - Corvinus University | Budapest - May 15th, 2008
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Neoliberal values
Market Competition
Deregulation
Non intervetionism
COMMUNICATION – MEDIA – TELEVISION CONTEXT
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Neoliberal values
Market Competition
Deregulation
Non intervetionism
COMMUNICATION – MEDIA – TELEVISION CONTEXT
Is Public Policy necessary?
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Digital Terrestrial Television
needs Public Policy
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Digital Terrestrial Television
needs Public Policy
WHY? WHAT FOR?
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Digitalisation is transforming the whole television system
ProductionDistribution
Programming EquipmentViewing patterns
Audiences
Structure
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Digitalisation is transforming the whole television system
ProductionDistribution
Programming EquipmentViewing patterns
Audiences
Structure
… but the terrestrial platform has certain particularities that endanger the pace and the outcomes of its own
transformation process.
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
… the terrestrial platform is linked to social and political goals.
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Despite of those facts, DTT was initially implemented following commercial
logics…
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Despite of those facts, DTT was initially implemented following commercial
logics…
…that failed or had to be reconsidered.
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Governments and public administrations have accepted/assumed their
responsabilities...
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Governments and public administrations have accepted/assumed their
responsabilities...
... and DTT has become a case study of public policy within the neoliberal
scenario.
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Public Policy for DTT
National - Supranational
diversity coordination
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Public Policy for DTT
National - Supranational
diversity coordination
Internationalisation of certain processes and markets
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
How Digitalisation transforms Public Policy?
How Public Policy addresses DTT?
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
How Digitalisation transforms Public Policy?
VALUES
OBJECTIVES
OBJECTS
INSTRUMENTS
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
How Public Policy addresses DTT?
VALUES
OBJECTIVES
OBJECTS
INSTRUMENTS
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
DTT is a poliedric object. Therefore, its implementation process requires a
multidimensional strategy
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
From Market vs Social to Market and Social
DTT is a poliedric object. Therefore, its implementation process requires a
multidimensional strategy
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
From Market vs Social to Market and Social
Coherence between political discourse and facts
DTT is a poliedric object. Therefore, its implementation process requires a
multidimensional strategy
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
PSB and digitalisation
PATIENT
ACTOR
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
PSB and digitalisation
PATIENT
Legitimacy and redefinition
Internal Restructuring
Programming / Distribution
Accountability
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
PSB and digitalisation
ACTOR
Lincensing / Universal access - service
Contents and Services
Public Communication
Assisting the migration of the viewers
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Public Service Broadcasters can become ENABLERS of DTT and a good
ally/instrument for Public Policy
Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008
Governing the transition to digital terrestrial television Roberto Suárez
Thank you!
Roberto Suárez
Pompeu Fabra University
Barcelona – Spain
www.robertosuarez.es