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  • GOVERNING THE TRANSITION TO DIGITAL TERRESTRIAL TELEVISION Challenges for Public Policy and the Role of Public Service BroacastersRoberto Surez CandelPompeu Fabra UniversityBarcelona - SpainDigital Television Revisited: Linking Users, Markets and PoliciesCOST Action 298 - Corvinus University | Budapest - May 15th, 2008

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezNeoliberal valuesMarket CompetitionDeregulationNon intervetionismCOMMUNICATION MEDIA TELEVISION CONTEXT

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezNeoliberal valuesMarket CompetitionDeregulationNon intervetionismCOMMUNICATION MEDIA TELEVISION CONTEXTIs Public Policy necessary?

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezDigital Terrestrial Televisionneeds Public Policy

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezDigital Terrestrial Televisionneeds Public PolicyWHY?WHAT FOR?

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezDigitalisation is transforming the whole television systemProductionDistributionProgrammingEquipmentViewing patternsAudiencesStructure

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezDigitalisation is transforming the whole television systemProductionDistributionProgrammingEquipmentViewing patternsAudiencesStructure but the terrestrial platform has certain particularities that endanger the pace and the outcomes of its own transformation process.

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto Surez the terrestrial platform is linked to social and political goals.

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezDespite of those facts, DTT was initially implemented following commercial logics

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezDespite of those facts, DTT was initially implemented following commercial logicsthat failed or had to be reconsidered.

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezGovernments and public administrations have accepted/assumed their responsabilities...

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezGovernments and public administrations have accepted/assumed their responsabilities...... and DTT has become a case study of public policy within the neoliberal scenario.

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezPublic Policy for DTTNational - Supranationaldiversitycoordination

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezPublic Policy for DTTNational - SupranationaldiversitycoordinationInternationalisation of certain processes and markets

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezHow Digitalisation transforms Public Policy?

    How Public Policy addresses DTT?

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezHow Digitalisation transforms Public Policy?VALUESOBJECTIVESOBJECTSINSTRUMENTS

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezHow Public Policy addresses DTT?VALUESOBJECTIVESOBJECTSINSTRUMENTS

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezDTT is a poliedric object. Therefore, its implementation process requires a multidimensional strategy

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezFrom Market vs Social to Market and SocialDTT is a poliedric object. Therefore, its implementation process requires a multidimensional strategy

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezFrom Market vs Social to Market and SocialCoherence between political discourse and factsDTT is a poliedric object. Therefore, its implementation process requires a multidimensional strategy

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezPSB and digitalisationPATIENTACTOR

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezPSB and digitalisationPATIENTLegitimacy and redefinitionInternal RestructuringProgramming / DistributionAccountability

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezPSB and digitalisationACTORLincensing / Universal access - serviceContents and ServicesPublic CommunicationAssisting the migration of the viewers

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezPublic Service Broadcasters can become ENABLERS of DTT and a good ally/instrument for Public Policy

  • Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008Governing the transition to digital terrestrial television Roberto SurezThank you!

    Roberto SurezPompeu Fabra UniversityBarcelona Spainwww.robertosuarez.es

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