got visuals? how to use graphic recording to make your event unforgettable

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Got VisuaLs? How to use them to Make your event UNFORGETTABLE imagethink.net

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It's becoming harder and harder to get your conference and trade show attendees to look up from their screens and engage with your brand. Here are a handful of powerful ways that graphic recording gives you ways to capture attention and imagination during and long after events.

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Page 1: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

Got VisuaLs?How to use them to

Make your eventUNFORGETTABLE

imagethink.net

Page 2: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

OriginaL Ar tworkThe original boards we create can make all kinds of compelling dis-plays. During the event, you can create three-dimensional installa-tions so attendees engage with the content between sessions. After your event, the boards can be dis-played any way you choose — even cut into parts and framed.

Page 3: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

Prints, Gifts & Custom books

Prints and merchandise inspire attendees or employees to re-engage with your events’ content again and again.

These artifacts serve as enduring reminders of your event’s biggest, most impactful ideas, and serve as great gifts for stakeholders and speakers. ImageThink’s content delivery site makes ordering incredibly easy.

Page 4: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

Meeting Minutes & PowerPoint Summaries

ImageThink graphic recorders listen and synthe-size main ideas and themes into drawings using a combination of images and words. The resulting visual summary is an engaging presentation that will get everyone on the same page, instantly.

Your Website & BLog

The digital images of graphic record-ing are great illustrations for recaps of the day on your website or blog. One of the easiest and most satisfy-ing ways to use your final images is to embed a slideshow on your web-site or in a blog post. People love to click through slideshows with a few thoughtful captions.

Page 5: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

InternaL Communications & Reports

Since graphic recording is colorful and eye-catching, the images from your event become great conversation pieces in the days and weeks after your event. A great way to share and celebrate the event and your team is to publish the images in your internal newsletter.

Press Kits & ReLeases

ImageThink’s graphics are often welcomed as a refreshing change or complement to typical conference photos. Your PR team can circulate the final event images with press releases about the event, and send the gallery to reporters, bloggers and other influencers.

Page 6: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

Training MateriaLs

Two-thirds of all people are visual learners. Graphic recording presents data your team or your audience needs in the way they can process it best. If you need your team to understand and act on complicated information in a short time frame, graphic recording is the tool you want to use.

Page 7: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

Printed Take-aways

A really great way for attendees at multi-day events to take home the experience is to provide printed copies of the graphic recordings from the previous day. The images are visual summaries — a powerful memory aid for people who watched the session unfold, and an at-a-glance recap for those who were not there, live.

Page 8: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

SociaL Media

A recent study found that images get 5 times as many shares as˙links on Facebook.

Posting an album of the final images to Facebook and tagging your speakers and sponsors is a great way to celebrate their participation.

Pinterest boards of your event are a natural fit, too. Tweet the images using the event hashtag and your speakers’ twitter handles and watch your re-tweets add up.

Page 9: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

Animated Videos

The popularity of this medium for graphic recording has exploded in the last few years, proving an incredibly effective tool for cap-turing attention and connecting with your audience. With our video project partners, ImageThink can turn images from your event into an entertaining, engaging visual narrative.

Page 10: Got Visuals? How to Use Graphic Recording to Make Your Event Unforgettable

imagethink.net • (347) 735-9620 • [email protected]

Want to know more?

Get in touch and we’d be happy to help you brainstorm ways to bring the power of visuals to your next event.

- Heather, Nora & the ImageThink Team