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24-26 March 2014 Gostiny Dvor Moscow, Russia 24-26 March 2014 Gostiny Dvor Moscow, Russia The premium international event for professionals in the hospitality, restaurant and food industries in Russia 2 nd edition www.sirha-moscow.com

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Page 1: Gostiny Dvor Moscow, Russia - TradeQ · Gostiny Dvor Moscow, Russia ... Moscow presents Russian professionals of hospitality ... > Importers distributors in the Horeca sector

24-26 March 2014Gostiny Dvor Moscow, Russia

24-26 March 2014Gostiny DvorMoscow, Russia

The premium international event for professionals in the hospitality, restaurant and food industries in Russia

2nd edition

www.sirha-moscow.com

Page 2: Gostiny Dvor Moscow, Russia - TradeQ · Gostiny Dvor Moscow, Russia ... Moscow presents Russian professionals of hospitality ... > Importers distributors in the Horeca sector

A level of services unmatched in Russia

Prestigious international contests with worldwide famous chefs

An exhaustive offering combined with many events and animations

Sirha Moscow, the premium international event for professionals in the hospitality, restaurant and food industries

After the success of its first edition, Sirha Moscow is back in 2014 and will take place at the Gostiny Dvor venue in the very heart of Moscow.

In keeping with the spirit of Sirha Lyon in France, Sirha Moscow presents Russian professionals of hospitality and restaurant industries with all the solutions and latest innovations to help them satisfy the new expectations of their clients. To illustrate the latest trends, Sirha Moscow offers an exceptional programme packed with contests, animations and conferences… also moments filled with passion and emotions that you can share with your clients!

It is with great pleasure that I invite you to come and take part in Sirha Moscow, an international event of the highest quality, and an event that none of the players in your market will want to miss!

Anatoly Komm President of Sirha Moscow Sirha is the worldwide event for the catering and hospitality industry. It is

held every two years in Lyon, France. The 2013 edition welcomed 2’980 exhibitors and international brands, 185’450 professional visitors and 800 journalists. It is an event never to be missed by professionals in the hotel and catering sectors.

Sirha is also host to prestigious contests, including the final of the Bocuse d'Or cuisine contest, in which the best chefs on the planet get to pit their skills against one another.

Bocuse d’Or key figures: 60 countries, 180 chefs and coaches, 24 finalists, 2'400 supporters, 5h30 of trials for each contest.

15'000 professional visitors interested in discovering your offerings

> Restaurant managers and owners > Executive chefs, kitchen, bakery and pastry chefs > Mass catering > Caterers, food professions

> Hotel managers and owners > F&B managers, head housekeepers, bartenders > Importers distributors in the Horeca sector

A booming Russian market

> A population of 143 million, including an emerging middle class (15 to 20 million) with a keen interest for European culture. > Significant potential: today, the Russians spend 50% less than Europeans on outside the home catering.

> 22'000 fastfood establishments: +14 % vs 2012, more than 7’000 full service restaurants: +6 %. vs 2012 > A booming hospitality industry: 4'600 hotels, 215'000 rooms in Russia, +8.5 % vs 2012.

Page 3: Gostiny Dvor Moscow, Russia - TradeQ · Gostiny Dvor Moscow, Russia ... Moscow presents Russian professionals of hospitality ... > Importers distributors in the Horeca sector

Sirha Moscow marked the difference with its first edition!An unmatched quality in Russia, highly appreciated by visitors and exhibitors

Restaurants: 25.3 %Cafés, bars: 15.9 %

Others: 14.7 %

Stores: 14 %

Importers, distributors: 10.1 %

Education: 4.4 %

Bakery, Confectionery: 3.8 %Press: 4 %

Food industry: 4.1 % Architects / Decorators: 3.6 %

Breakdown of visitors by trade for 2013

A success that stands out

> 122 exhibitors

> Visitors with a high-quality profile

> Top of the range installations

> Top level contests and animations

10'064 professional visitors…

> 25.3% restaurants

> 15.9% cafés, bars

> 14.0% stores

> 10.1% importers, distributors

... including more than 70% of decision-makers!

> 37% General Managers and MDs

> 18% F&B Managers, purchasing Directors

> 16% Chefs

a multi-channel communication plan designed to draw visitors from all of the country

> A media campaign in the professional press and on the web.

> Distribution of 120'000 invitations through the press, sent by exhibitors and associations in the industry.

> A major emailing campaign in 2013, 32% of visitors heard of the Sirha through emailing.

> Press relations: conferences, press releases; more than than160 press and media publications in 2013, the event was covered by 191 journalists.

> www.sirha-moscow.com : 45'000 visits for the first edition of Sirha Moscow and a facebook page to broadcast news.

For 2014,

Page 4: Gostiny Dvor Moscow, Russia - TradeQ · Gostiny Dvor Moscow, Russia ... Moscow presents Russian professionals of hospitality ... > Importers distributors in the Horeca sector

PACKAGE/SERVICERegistration

feeM2 bare space

M2 fully equipped

Corner

PRICE Exc. VAT € 490 € 220 € 370 +5 to +15% of m2

Examples of possible configurations: 12 m2 fully equipped + 1 corner.........................€ 5'152 exc. VAT 24 m2 bare + 2 corners ......................€ 6'298 exc. VAT48 m2 bare + 4 corners ......................€12'634 exc. VAT

New in 2014: a hospitality and bar offer in addition to the food service offering180 exhibitors expected, 7 sectors to promote your products and services to your clients and prospectsImporters, distributors and manufacturers:

> Beverage and food products

> Kitchen utensils and equipment

> Products and equipment for bakery and pastry

> Products and equipment for cafés and bars

> Furniture, decoration, tableware, textile for hotels and restaurants

> Hospitality products and equipment for hotels

> Technologies, services, hygiene products for hotels, bars and restaurants

PACKAGES ADAPTED TO YOUR NEEDS Space-only or fully-equipped : select the stand best suited to your needs.

THE SPOTLIGHT IS ON THE HOTEL

INDUSTRY!

In-room hospitality products, furniture, hotel linen,

decoration… COME AND PRESENT

YOUR OFFERING!

A CENTRAL LOCATION WITH EASY ACCESSA major asset: ideally situated in the heart of Moscow, the Gostiny Dvor venue is easy to access using public transportation and by car.

Page 5: Gostiny Dvor Moscow, Russia - TradeQ · Gostiny Dvor Moscow, Russia ... Moscow presents Russian professionals of hospitality ... > Importers distributors in the Horeca sector

Prestigious contests, animations and high quality conferences designed to appeal to decision-makers and the mediaRevealing the latest trends in the hospitality and food service industries: this is the signature of Sirha!

Sirha Moscow is the only event in Russia that highlights the best culinary talents and techniques in exceptional contests. Tastings, demonstrations and conferences add to this unique package, to present concrete solutions to the players in your market.

Take advantage of this unique opportunity to promote your offering and meet the leaders in the hospitality and food service industries from Russia.

Bocuse d’Or Battle, presided by Anatoly KommFour teams, each composed of a former Bocuse d’Or winner and a Russian Chef, will revisit a typical Russian dish. A jury composed of an international Chef from the Bocuse d’Or Academy, a Russian Chef, and a journalist, will elect the best duo. An original "off the wall" competition that will be sure to appeal to the media and visitors alike!

Coupe du Monde de la Pâtisserie Battle On the same principle as the Bocuse d’Or battle, a highlight dedicated to pastry, a source of emotions and inspiration for professionals.

Russian pre-selection of the World Bartender ChampionshipThe most talented Russian bartenders will compete on the stage of Sirha Moscow to win their ticket to the national final. An opportunity to promote your products to the best Russian bar professionals.

Omnivore Moscow Voted best cuisine festival of the year in Russia, Omnivore is back with master-classes delivered by the most prestigious international gourmet chefs and the avant-garde of Russian cuisine.

An exhaustive programme of conferences for professionals in the hospitality and restaurant industriesThe very best Russian and international experts will present innovative solutions for hotel and restaurant owners to help them develop and improve their businesses.

Stage your own show at Sirha Moscow!Take advantage of the contest area to organise your cooking demonstrations and be visible in the exhibition!

Reserve your 1hr 30 min slot for an unit price of € 500 exc. VAT.

Exclusive

BATTLE

BATTLE

COUPE DU MONDE DE LA PÂTISSERIE

COUPE DU MONDE DE LA PÂTISSERIE

Page 6: Gostiny Dvor Moscow, Russia - TradeQ · Gostiny Dvor Moscow, Russia ... Moscow presents Russian professionals of hospitality ... > Importers distributors in the Horeca sector

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A trade show designed by an expert Russian and French team to ensure your success

> The French Sirha team contributes through its expertise in the organization of shows and contests.

> The Russian Asti Group team brings its knowledge of the Russian market and takes care of the operational aspects of the event.

Strong partnershipsWith the main professional associations in the hotel, bar, restaurant and food industries to attract opinion leaders.

Sirha Moscow, a trade show made by GL eventsFirst integrated international group in the events organizing industry, GL events operates all over the world in three main areas: organizing of trade shows, congresses and events, management of reception spaces for local communities, and providing the services associated with events. The group achieved a turnover of 824 M€in 2012 and employs 3’896 people in 19 countries. The Food Service division of GL events Exhibitions organizes more than 20 trade shows and contests throughout the world.

Sirha Moscow, the premium international event for professionals in the hospitality, restaurant and food industries in Russia

www.sirha-moscow.com

Contacts detailsORGANISATIONMarie-Odile FONDEUR Managing Director of Sirha and Director of Sirha Moscow

François THIERYOperational and Commercial [email protected]

Béatrice TRÉBAOLInternational Project [email protected]. + 33(0) 6 87 08 12 44

YOUR COMMERCIAL CONTACTSOUTSIDE RUSSIA AND CISClaire TOUVIERGL events Exhibitions [email protected] Tel. +33 (0)4 78 176 249Mobile : +33(0)6 08 06 26 41

RUSSIA AND CISNariner BAGMANYAN Asti Group Exhibition Company [email protected] Tel. + 7 (495) 797 69 14Fax : + 7(495) 797 69 15

GERMANY AND AUSTRIAElizabeth NIEHAUSTradeQ [email protected]. +49 211 6980 749Fax : +49 211 6980 750