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GOSPEL FORMAT 2017 Edition

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Page 1: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

GOSPEL FORMAT

2017 Edition

Page 2: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

1 Bounce TV (watched/past 7 days) 100 689

2 Centric (watched/past 7 days) 100 639

3 TV One (watched/past 7 days) 100 589

4 Radio formats: Urban AC (subset of Urban format) 100 500

5 INSP (The Inspiration Network) (watched/past 7 days) 100 494

6 BET (Black Entertainment TV) (watched/past 7 days) 100 478

7 Home Permanents And Relaxers (Women) 100 463

8 OWN (Oprah Winfrey Network) (watched/past 7 days) 100 389

9 Radio formats: Urban 100 359

10 Types of music listened to/purchased in last 6 mos: Gospel 100 353

11 WE tv (watched/past 7 days) 100 302

12 Belk, shopped/last 3 mos 100 291

13 Feminine Hygiene Douches (Women) 100 290

14 LMN (Lifetime Movie Network) (watched/past 7 days) 100 290

15 Radio formats: Urban Contemporary (subset of Urban format) 100 284

16 Oxygen (watched/past 7 days) 100 279

17 TV Land (watched/past 7 days) 100 267

18 Vh1 (watched/past 7 days) 100 252

19 NBA TV (watched/past 7 days) 100 244

20 Lifetime (watched/past 7 days) 100 243

21 GSN (Game Show Network) (watched/past 7 days) 100 242

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 3: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

22 Wired or send money w/MoneyGram 100 225

23 Radio formats: Religion/Christian 100 217

24 WGN America (watched/past 7 days) 100 214

25 JOBS/CAREERS Websites/apps visited or used in last 30 days: CareerBuilder 100 211

26 Political Affiliation/Ideology: Democratic 100 210

27 Cognac 100 209

28 Wired or send money w/Western Union 100 208

29 Hallmark Channel (watched/past 7 days) 100 208

30 Hallmark Movie & Mysteries (watched/past 7 days) 100 208

31 Denture Adhesives & Fixatives 100 201

32 ION (watched/past 7 days) 100 200

33 Investigation Discovery (watched/past 7 days) 100 200

34 Family Dollar, shopped/last 3 mos 100 199

35 MeTV (watched/past 7 days) 100 198

36 reads Health magazines 100 198

37 Cooking Channel (watched/past 7 days) 100 196

38 Spray Starch 100 195

39 bght Religious (not Bibles) books 100 195

40 Dollar General, shopped/last 3 mos 100 194

41 HH uses 3-way calling 100 192

42 Burlington Coat Factory, shopped/last 3 mos 100 192

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 4: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

43 Feminine Hygiene Deodorant/Cleansing Products 100 191

44 BRAVO (watched/past 7 days) 100 190

45 Feminine Medicated Products (Women) 100 189

46 Denture Cleaners 100 188

47 truTV (watched/past 7 days) 100 187

48 Bath/Shower Additives (Women) 100 184

49 Canned Meats 100 181

50 Grapefruit Juice 100 181

51 Nick Jr. (watched/past 7 days) 100 180

52 Primary caretaker/caregiver 100 179

53 Wears dentures 100 178

54 Foot Locker, shopped/last 3 mos 100 178

55 Mufflers/Bght in Last 12 Mos 100 177

56 HH spends $40-59 avg wk at food str 100 175

57 ESPNEWS (watched/past 7 days) 100 175

58 ESPNU (watched/past 7 days) 100 174

59 Premium Channels/Watched/past 7 days: Starz Encore (measured as Encore in Wave 73-75) 100 173

60 Canned Stews 100 173

61 Oven Cleaners 100 172

62 Nickelodeon (watched/past 7 days) 100 170

63 HH uses call return 100 170

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 5: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

64 HH uses call forwarding 100 169

65 Premium Channels/Watched/past 7 days: Starz 100 167

66 reads Parenthood magazines 100 166

67 Freeform (measured as ABC Family in Waves 73-74) (watched/past 7 days) 100 164

68 Purchased a money order 100 163

69 Ross Stores, shopped/last 3 mos 100 162

70 Syfy (watched/past 7 days) 100 162

71 Tire Care/Bght in Last 12 Mos 100 161

72 Salt Alternatives 100 161

73 Body Powder 100 161

74 heavy tv viewer 100 158

75 Payless, shopped/last 3 mos 100 156

76 HH spends $60-79 avg wk at food str 100 156

77 HH uses repeat dialing 100 156

78 MTV (Music Television) (watched/past 7 days) 100 155

79 Hemorrhoid Remedies 100 155

80 Ready To Eat Sweet Rolls & Pastries 100 154

81 Hard Roll Candy 100 153

82 Frozen Pancakes/French Toast 100 152

83 Political outlook: very conservative 100 152

84 Charcoal Lighter Fluid 100 151

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 6: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

85 Bght from in home sales rep/last 6 mos 100 151

86 Egg Alternatives 100 151

87 Big Lots, shopped/last 3 mos 100 150

88 HH uses call waiting 100 150

89 MSNBC (measured as MSNBC News in Waves 73-76) (watched/past 7 days) 100 150

90 Disney Junior (watched/past 7 days) 100 150

91 Cold sores/fever blisters 100 150

92 Motor Oil Additives/Bght in Last 12 Mos 100 149

93 FXM (FX Movie Channel) (watched/past 7 days) 100 149

94 Hair Conditioning Treatment (For Use At Home) 100 148

95 Charcoal 100 148

96 CNBC (watched/past 7 days) 100 148

97 The Weather Channel (watched/past 7 days) 100 147

98 Blank Recordable CD's/DVD's/Blu-Ray Discs 100 147

99 Snack Cakes 100 146

100 Spark Plugs/Bght in Last 12 Mos 100 146

101 TLC (watched/past 7 days) 100 145

102 TBS (watched/past 7 days) 100 145

103 Wired or sent money (any) 100 144

104 reads Women's magazines 100 144

105 TCM (Turner Classic Movies) (watched/past 7 days) 100 144

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 7: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

106 Methods used to pay bills: pay in person 100 143

107 USA Network (watched/past 7 days) 100 143

108 Fox News Channel (watched/past 7 days) 100 143

109 Frozen Desserts 100 142

110 Evaporated/Condensed Milk 100 142

111 Food Network (watched/past 7 days) 100 142

112 Bght perfune/cologne for self/last 12 mos 100 142

113 Laxatives/Fiber Supplements 100 142

114 Walmart Pharmacy, shopped/last 6 mos 100 142

115 Spike TV (watched/past 7 days) 100 142

116 Disney Channel (watched/past 7 days) 100 141

117 Instant Iced Tea Mix 100 141

118 In-Tank Toilet Bowl Cleaners 100 140

119 ESPN2 (watched/past 7 days) 100 140

120 CBS Sports Network (watched/past 7 days) 100 140

121 Gasoline Additives/Bght in Last 12 Mos 100 139

122 Dollar Tree, shopped/last 3 mos 100 138

123 Frozen Orange Juice 100 138

124 TNT (watched/past 7 days) 100 138

125 Attended a public meeting on town or school affairs 100 138

126 CNN (watched/past 7 days) 100 138

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 8: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

127 On the avg month, out of pocket cost for prescription drugs: $10-19 100 137

128 On the avg month, out of pocket cost for prescription drugs: <$10 100 137

129 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: ABCNews 100 137

130 Shortening 100 137

131 Refrigerated Meals, Entrees, Snacks & Sides 100 136

132 Toothache, gum, canker sore remedies 100 136

133 heavy magazine reader 100 136

134 Pickle Relish 100 135

135 Mints 100 135

136 DIY Network (watched/past 7 days) 100 135

137 NBC Sports Network (watched/past 7 days) 100 135

138 Tennis-Women's, watch on tv 100 135

139 reads Sports magazines 100 134

140 heavy newspaper reader/quintile I 100 134

141 Personal Foot Care Products 100 134

142 Dinner Mixes And Kits 100 134

143 Disposable Cups 100 134

144 Canned Chicken 100 134

145 Ready To Drink Iced Tea 100 134

146 HH owns deep fryer 100 133

147 Breath Fresheners 100 133

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 9: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

148 Pedicure/last 6 mos 100 132

149 Flavored Instant Coffee 100 132

150 Types of music listened to/purchased in last 6 mos: R&B 100 132

151 heavy radio listener [34] 100 131

152 Had car transmission serviced/last 12 mos 100 131

153 Drain/Septic Tank Cleaners 100 130

154 Heavy cable (includ premium channels) viewing/15+ hrs past wk 100 130

155 Perfume And Cologne For Women 100 130

156 contributed to religious organization 100 130

157 Meal/Dietary/Weight Loss Supplements 100 130

158 Frozen Breakfasts 100 129

159 Baby Oil 100 129

160 Total time spent yesterday using the Internet (does not include email or IM): less than 1/2 hour 100 129

161 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Hotels.com 100 129

162 Internet Service Providers (to HH): Verizon or Fios by Verizon (measured as Verizon Online in Waves 73-75) 100 129

163 Action taken/last 30 days, as a result of newspaper reading: shopped at advertised store 100 129

164 Bath & Body Works, shopped/last 3 mos 100 128

165 Bght perfune/cologne for women as a gift/last 12 mos 100 128

166 reads Epicurean magazines 100 128

167 Car Wax & Polish/Bght in Last 12 Mos 100 128

168 Used Recycled-content paper pdts 100 128

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 10: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

169 Packaged Instant Potatoes 100 128

170 reads Home Service magazines 100 128

171 Voted in federal/state/local election 100 128

172 ESPN (watched/past 7 days) 100 128

173 Soap & Detergents For Fine Fabrics 100 127

174 Powdered Fruit & Soft Drinks 100 127

175 HH owns electric can opener 100 127

176 Rubber Gloves 100 126

177 Types of music listened to/purchased in last 6 mos: Jazz 100 126

178 Margarine 100 126

179 HH owns continuous cleaning oven 100 126

180 reads Business/Finance magazines 100 126

181 Pantiliners (Women) 100 126

182 Anti-Freeze/Coolant/Bght in Last 12 Mos 100 125

183 reads Fishing/Hunting magazines 100 125

184 AMC (watched/past 7 days) 100 125

185 HH owns charcoal grill 100 125

186 Bght any costume jewelry/last 12 mos 100 125

187 Type of medical ins policy: Medicaid 100 125

188 Old Navy, shopped/last 3 mos 100 124

189 A&E (watched/past 7 days) 100 124

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 11: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

190 Victoria's Secret, shopped/last 3 mos 100 124

191 Packaged Pie Crust 100 124

192 Bght car/other vehicle battery/last 12 mos 100 124

193 Basketball-NBA reg season, watch on tv 100 124

194 Kmart, shopped/last 3 mos 100 123

195 Pain relieving rubs, liquids & patches (Nonprescr.) 100 123

196 JCPenney, shopped/last 3 mos 100 123

197 Refrigerated/Frozen Bread & Dough Products 100 123

198 Other Regular Carbonated Soft Drinks 100 123

199 NFL Network (watched/past 7 days) 100 122

200 Lunch Combinations/Kits 100 122

201 Eye Wash and Drops 100 122

202 Voting frequency: Local Elections/always 100 122

203 Cough Syrup/suppressant (Nonprescription) 100 122

204 Lipstick & Lip Gloss (Women) 100 122

205 Had car brakes serviced/last 12 mos 100 122

206 Ready To Eat Doughnuts 100 121

207 Children's Cough Syrup 100 121

208 Engaged in fundraising 100 121

209 Packages Of Miniature/Loose Candy 100 121

210 Indoor Insecticides 100 121

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 12: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

211 Hair Coloring Products (For Use At Home) 100 121

212 reads Newspaper Distributed magazines 100 121

213 reads General Editorial magazines 100 121

214 Frozen Breaded Chicken 100 120

215 Ready To Eat Muffins 100 120

216 Frozen Snacks (Not Frozen Yogurt Or Ice Cream) 100 120

217 Bght men's cologne as a gift/last 12 mos 100 120

218 Leather & Vinyl Protectants/Bght in Last 12 Mos 100 120

219 HH uses voice messaging/voice mail 100 120

220 Looked for employment online/past 30 days 100 120

221 Flavored & Seasoned Rice 100 120

222 Instant or Freeze-Dried Coffee 100 120

223 Bght any fine jewelry/last 12 mos 100 120

224 HH uses caller ID 100 119

225 Sausage 100 119

226 Dish Network 100 119

227 Mouthwash/Dental Rinse 100 119

228 Snack Mixes 100 119

229 Car Rental - Business Use 100 119

230 Fruit Snacks 100 119

231 Diet Control - Reasons for: Blood sugar level 100 118

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 13: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

232 Basketball-NBA playoffs/finals, watch on tv 100 117

233 Had home computer professionally serviced or upgraded/past 12 mos 100 117

234 reads Men's magazines 100 117

235 Frozen Complete Dinners 100 117

236 Internet Service Providers (to HH): AT&T 100 117

237 Extracts 100 116

238 Athlete's Foot/Medicated Foot Care Products 100 116

239 filled 1+ prescriptions for self/last 30 days 100 116

240 Bleach 100 116

241 Chewing Gum 100 116

242 Spread Cheese/Cheese Sauce 100 116

243 Gravy/Sauce Mixes And Cooking Sauces 100 116

244 Any premium channel viewing/past 30 days 100 116

245 Car Rental - Personal Use 100 116

246 T.J. Maxx, shopped/last 3 mos 100 116

247 Flavored Alcoholic Beverages/Coolers (drank/last 6 mos) 100 116

248 Bleach & Depilatories 100 115

249 HGTV (Home & Garden Television) (watched/past 7 days) 100 115

250 Regular Cola Drinks, Not Diet 100 115

251 Cartoon Network (watched/past 7 days) 100 115

252 Walmart, shopped/last 3 mos 100 115

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 14: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

253 Sears Appliance & Hardware, shopped/last 12 mos 100 115

254 Fox Sports 1 (watched/past 7 days) 100 115

255 Cooked Hams 100 115

256 Lip Care 100 114

257 Hand & Body Cream, Lotion Or Oil 100 114

258 HH has satellite dish 100 114

259 Canned or Jarred Spaghetti & Macaroni 100 114

260 reads News and Entertainment Weekly magazines 100 114

261 Frozen Main Courses 100 113

262 Personal Care Soaps - Bar 100 113

263 Currently carry any life insurance 100 113

264 Regularly listen to traffic reports on the radio 100 113

265 bght cookbooks 100 113

266 Took action as a result of healthcare advertising 100 113

267SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Google+ (Google

Plus)100 113

268 Tooth Whiteners (not toothpaste) 100 113

269 HH uses plastic pdts for tabletop 100 113

270 Flour/Cornmeal 100 113

271 Premium Channels/Watched/past 7 days: Showtime 100 113

272 heavy outdoor/quintile I 100 113

273 Activites done w/cell phone/last 30 days: watched a full length movie 100 113

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 15: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

274 HH owns in-home telephone 100 112

275 Word games 100 112

276 Other Meat Fresh/Frozen 100 112

277 Manicure/last 6 mos 100 112

278 Chili 100 112

279 Spent <$50 for toys/games last 12 mos 100 112

280 Sore throat remedies & cough drop 100 111

281 Nasal Sprays 100 111

282 Women's Lingerie/Undergarments/bght last 12 mos 100 111

283 Disposable Plates 100 111

284 clothing expenditures/past 12 mos: under $100 100 111

285 HH owns any Motorcycle 100 111

286 Other Fruit Juices & Drinks 100 111

287 Canned Beans w/Sauce 100 111

288 American Pasteurized Processed Cheese 100 111

289 Table Syrup, Molasses & Agave 100 110

290 Waffle Or Pancake Mix 100 110

291 Action taken/last 30 days, as a result of newspaper reading: cut out an ad 100 110

292 Frozen/Refrigerated Potato Products 100 110

293 SHOPPING Websites/apps visited or used in last 30 days: Groupon 100 110

294 Took an online class or course/past 30 days 100 110

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 16: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

295 Body Wash/Shower Gel 100 110

296 Nail Care Products & Polish (Women) 100 110

297 Heartburn, indigestion, gas & diarrhea remedies 100 110

298 HH owns pressure cooker 100 110

299 reads Automotive magazines 100 109

300 smoked cigarettes/1+ packs in last 7 days 100 109

301 Dance/go dancing 100 109

302 Sports Drinks/Thirst Quenchers 100 109

303 HH owns answering machine 100 109

304 DirecTV 100 109

305 Any cable viewing/past wk 100 109

306 Other Bread Products 100 109

307 Cookies (Ready To Eat) 100 109

308 Air Fresheners, Carpet & Room Deodorizers 100 109

309 Regular Tea 100 109

310 Scouring Cleansers 100 109

311 Canned Or Jarred Fruit 100 109

312 Frankfurters & Hot Dogs 100 109

313 Member of AARP 100 109

314 Nail Polish Remover (Women) 100 109

315 Canned or Jarred Vegetables 100 108

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 17: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

316 Basketball, participate 100 108

317 Ice Cream Bars, Sandwiches & Bon Bons 100 108

318 Voting frequency: Statewide Elections/always 100 108

319 Aerobics, participate 100 108

320 Medicated skin ointments, creams, lotions & sprays 100 108

321 Own 4+ TV sets 100 108

322 Summary: HH subscribes to Cable, Satellite or Fiber Optic TV 100 108

323 Facial Moisturizers 100 108

324 Gelatin And Gelatin Desserts 100 108

325 Website or search engines used/last 30 days: Yahoo.com 100 108

326 Bottled Barbecue & Seasoning Sauces 100 108

327 Bottled Water & Seltzer 100 108

328 Car cleaner wash/wipes/Bght in Last 12 Mos 100 108

329 Used Environmentally friendly/"green" pdts 100 108

330 National Geographic Channel (watched/past 7 days) 100 108

331 On the avg month, out of pocket cost for prescription drugs: $20-29 100 107

332 Stuffing Mixes And Stuffing Products 100 107

333 Cold, Sinus And Allergy Remedies (Nonprescr.) 100 107

334 Artificial & Lo-cal Sweeteners 100 107

335 Rice 100 107

336 reads Women Fashion magazines 100 107

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 18: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

337 reads Travel magazines 100 107

338 Did any public activity/past 12 mos 100 107

339 contributed $100+ to charitable organizations/last 12 mos 100 107

340 Breakfast Cereals (Hot) 100 107

341 HH owns separate freezer 100 107

342 HH subscribes to cable 100 107

343 Activites done w/cell phone/last 30 days: listened to radio 100 106

344 Frozen Yogurt 100 106

345 Cell phone activity/last 30 days: Listened to the radio 100 106

346 Sugar 100 106

347 Political outlook: somewhat conservative 100 106

348 Action taken/last 30 days, as a result of newspaper reading: purchased an advertised product 100 106

349 Outdoor Insecticides 100 106

350 Other gambling 100 106

351 Jams & Jellies 100 106

352 Candy (Regular or King Size) 100 106

353 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: Yahoo! News 100 106

354 Spent less than $100 for health & beauty aids (for women)/last 12 mos 100 106

355 Tires/Bght in Last 12 Mos 100 105

356 Bacon And Breakfast Strips 100 105

357 Oil Filters/Bght in Last 12 Mos 100 105

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 19: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

358 Methods used to pay bills: pay by phone using credit card 100 105

359 Dry cleaning, spent any $ past 6 mos 100 105

360 Potato Chips 100 105

361 HH owns all-in-one computer printer with fax (printer, copier, scanner, fax) 100 105

362 Used Non-toxic/biodegradable cleaners/detergents 100 105

363 Total Candy/Bght any last 6 mos 100 105

364 Bght men's cologne for self/last 12 mos 100 105

365 Vinegar 100 105

366 Ice cream, gelato, sherbet 100 105

367 Fish & Seafood Fresh Or Frozen 100 105

368 Baking Mixes (Excluding Cake Mixes) 100 105

369 Salad Toppings 100 104

370 Marshalls, shopped/last 3 mos 100 104

371 Boxing, watch on tv 100 104

372 bght children's shoes/past 6 mos 100 104

373 Hobbies: Indoor gardening & plants 100 104

374 Voting frequency: National Elections/always 100 104

375 Furniture Polish 100 104

376 bght any women's big-ticket clothing/past yr 100 103

377 bght any women's clothing/past yr 100 103

378 Air Filters/Bght in Last 12 Mos 100 103

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 20: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

379 Activities done using social networking, photo or video-sharing site: Played a game/last 30 days 100 103

380 Orange Juice Not Frozen 100 103

381 Insect Repellents 100 103

382 Fast Food & Drive-In Restaurants 100 103

383 Watched any programs or events on Video-On-Demand/past 12 mos 100 103

384 Environmentally friendly light bulbs 100 103

385 Heavy Duty Hand Cleaners 100 103

386 wears prescrip eyeglasses 100 103

387 Frostings 100 103

388 Office Depot, shopped/last 12 mos 100 102

389 HH owns Desktop PC 100 102

390 Mustard 100 102

391 HH has a Digital Video Recorder (DVR) 100 102

392 Vitamin And Dietary Supplements 100 102

393 smoked cigarettes/last 12 mos 100 102

394 Hair Conditioners (For Use At Home) 100 102

395 Packaged Dinners & Side Dishes 100 102

396 Family Restaurants & Steak Houses 100 102

397 History Channel (watched/past 7 days) 100 102

398 Basketball-college, watch on tv 100 102

399 Fabric Softeners/Scent Boosters 100 102

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 21: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

400 Tax preparation: used Internet/online program/service/past 12 mos 100 102

401 Deodorants/antiperspirants 100 102

402 Popping Corn & Popcorn Snacks 100 102

403 Served on a committee for some local organization 100 102

404 Sleeping aids & snore relief 100 102

405 H&M, shopped/last 3 mos 100 102

406 Signed a petition 100 102

407 ordered anything from Gap.com/last 12 mos 100 102

408 Bread 100 102

409 Owns Intermediate Size Car 100 101

410 Personally has working cell phone 100 101

411 bght condoms/last 6 mos 100 101

412 FedEx Office, shopped/last 12 mos 100 101

413 Comedy Central (watched/past 7 days) 100 101

414 Light Bulbs 100 101

415 Indoor Plant Food 100 101

416 Children's Cold Tablets & Liquids 100 101

417 Looked at/used Internet /last 30 days: At school or library 100 101

418 Bght any watches/last 12 mos 100 101

419 Mayonnaise & Mayonnaise Type Salad Dressing 100 101

420 In-Bowl Toilet Bowl Cleaners 100 101

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com

Page 22: GOSPEL FORMAT FORMAT.pdf · 79 Hemorrhoid Remedies 100 155 80 Ready To Eat Sweet Rolls & Pastries 100 154 81 Hard Roll Candy 100 153 82 Frozen Pancakes/French Toast 100 152 83 Political

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to Gospel

Format

Index

Total Adults 18+ 100 100

421 Dishwashing Liquid 100 101

422 HH subscribes to Fiber Optic TV 100 101

423 Travel Channel (watched/past 7 days) 100 101

424 Frozen Pizza 100 101

425 Floor Cleaner, Wax & Polish 100 101

426 Accidental death/dismembrmt ins 100 101

427 Nat Geo Wild (watched/past 7 days) 100 101

428 Eggs 100 101

429 E-mail used/last 30 days: Yahoo! Mail 100 100

430 Chicken & Turkey Fresh Or Frozen 100 100

431 Paper Towels 100 100

432 CVS Pharmacy/Longs Drugs, shopped/last 6 mos 100 100

433 Toilet paper 100 100

434 Toothbrushes 100 100

435 Dry Cake Mixes 100 100

436 Salad or Cooking Oil 100 100

437 Cell phone activity/last 30 days: Made/received phone calls 100 100

438 HH owns any domestic vehicle 100 100

439 Aluminum Foil 100 100

440 bght any women's low-ticket clothing/past yr 100 100

441 Cell phone activity/last 30 days: Played a game 100 100

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com