gospel format format.pdf · 79 hemorrhoid remedies 100 155 80 ready to eat sweet rolls &...
TRANSCRIPT
GOSPEL FORMAT
2017 Edition
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
1 Bounce TV (watched/past 7 days) 100 689
2 Centric (watched/past 7 days) 100 639
3 TV One (watched/past 7 days) 100 589
4 Radio formats: Urban AC (subset of Urban format) 100 500
5 INSP (The Inspiration Network) (watched/past 7 days) 100 494
6 BET (Black Entertainment TV) (watched/past 7 days) 100 478
7 Home Permanents And Relaxers (Women) 100 463
8 OWN (Oprah Winfrey Network) (watched/past 7 days) 100 389
9 Radio formats: Urban 100 359
10 Types of music listened to/purchased in last 6 mos: Gospel 100 353
11 WE tv (watched/past 7 days) 100 302
12 Belk, shopped/last 3 mos 100 291
13 Feminine Hygiene Douches (Women) 100 290
14 LMN (Lifetime Movie Network) (watched/past 7 days) 100 290
15 Radio formats: Urban Contemporary (subset of Urban format) 100 284
16 Oxygen (watched/past 7 days) 100 279
17 TV Land (watched/past 7 days) 100 267
18 Vh1 (watched/past 7 days) 100 252
19 NBA TV (watched/past 7 days) 100 244
20 Lifetime (watched/past 7 days) 100 243
21 GSN (Game Show Network) (watched/past 7 days) 100 242
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
22 Wired or send money w/MoneyGram 100 225
23 Radio formats: Religion/Christian 100 217
24 WGN America (watched/past 7 days) 100 214
25 JOBS/CAREERS Websites/apps visited or used in last 30 days: CareerBuilder 100 211
26 Political Affiliation/Ideology: Democratic 100 210
27 Cognac 100 209
28 Wired or send money w/Western Union 100 208
29 Hallmark Channel (watched/past 7 days) 100 208
30 Hallmark Movie & Mysteries (watched/past 7 days) 100 208
31 Denture Adhesives & Fixatives 100 201
32 ION (watched/past 7 days) 100 200
33 Investigation Discovery (watched/past 7 days) 100 200
34 Family Dollar, shopped/last 3 mos 100 199
35 MeTV (watched/past 7 days) 100 198
36 reads Health magazines 100 198
37 Cooking Channel (watched/past 7 days) 100 196
38 Spray Starch 100 195
39 bght Religious (not Bibles) books 100 195
40 Dollar General, shopped/last 3 mos 100 194
41 HH uses 3-way calling 100 192
42 Burlington Coat Factory, shopped/last 3 mos 100 192
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
43 Feminine Hygiene Deodorant/Cleansing Products 100 191
44 BRAVO (watched/past 7 days) 100 190
45 Feminine Medicated Products (Women) 100 189
46 Denture Cleaners 100 188
47 truTV (watched/past 7 days) 100 187
48 Bath/Shower Additives (Women) 100 184
49 Canned Meats 100 181
50 Grapefruit Juice 100 181
51 Nick Jr. (watched/past 7 days) 100 180
52 Primary caretaker/caregiver 100 179
53 Wears dentures 100 178
54 Foot Locker, shopped/last 3 mos 100 178
55 Mufflers/Bght in Last 12 Mos 100 177
56 HH spends $40-59 avg wk at food str 100 175
57 ESPNEWS (watched/past 7 days) 100 175
58 ESPNU (watched/past 7 days) 100 174
59 Premium Channels/Watched/past 7 days: Starz Encore (measured as Encore in Wave 73-75) 100 173
60 Canned Stews 100 173
61 Oven Cleaners 100 172
62 Nickelodeon (watched/past 7 days) 100 170
63 HH uses call return 100 170
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
64 HH uses call forwarding 100 169
65 Premium Channels/Watched/past 7 days: Starz 100 167
66 reads Parenthood magazines 100 166
67 Freeform (measured as ABC Family in Waves 73-74) (watched/past 7 days) 100 164
68 Purchased a money order 100 163
69 Ross Stores, shopped/last 3 mos 100 162
70 Syfy (watched/past 7 days) 100 162
71 Tire Care/Bght in Last 12 Mos 100 161
72 Salt Alternatives 100 161
73 Body Powder 100 161
74 heavy tv viewer 100 158
75 Payless, shopped/last 3 mos 100 156
76 HH spends $60-79 avg wk at food str 100 156
77 HH uses repeat dialing 100 156
78 MTV (Music Television) (watched/past 7 days) 100 155
79 Hemorrhoid Remedies 100 155
80 Ready To Eat Sweet Rolls & Pastries 100 154
81 Hard Roll Candy 100 153
82 Frozen Pancakes/French Toast 100 152
83 Political outlook: very conservative 100 152
84 Charcoal Lighter Fluid 100 151
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
85 Bght from in home sales rep/last 6 mos 100 151
86 Egg Alternatives 100 151
87 Big Lots, shopped/last 3 mos 100 150
88 HH uses call waiting 100 150
89 MSNBC (measured as MSNBC News in Waves 73-76) (watched/past 7 days) 100 150
90 Disney Junior (watched/past 7 days) 100 150
91 Cold sores/fever blisters 100 150
92 Motor Oil Additives/Bght in Last 12 Mos 100 149
93 FXM (FX Movie Channel) (watched/past 7 days) 100 149
94 Hair Conditioning Treatment (For Use At Home) 100 148
95 Charcoal 100 148
96 CNBC (watched/past 7 days) 100 148
97 The Weather Channel (watched/past 7 days) 100 147
98 Blank Recordable CD's/DVD's/Blu-Ray Discs 100 147
99 Snack Cakes 100 146
100 Spark Plugs/Bght in Last 12 Mos 100 146
101 TLC (watched/past 7 days) 100 145
102 TBS (watched/past 7 days) 100 145
103 Wired or sent money (any) 100 144
104 reads Women's magazines 100 144
105 TCM (Turner Classic Movies) (watched/past 7 days) 100 144
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
106 Methods used to pay bills: pay in person 100 143
107 USA Network (watched/past 7 days) 100 143
108 Fox News Channel (watched/past 7 days) 100 143
109 Frozen Desserts 100 142
110 Evaporated/Condensed Milk 100 142
111 Food Network (watched/past 7 days) 100 142
112 Bght perfune/cologne for self/last 12 mos 100 142
113 Laxatives/Fiber Supplements 100 142
114 Walmart Pharmacy, shopped/last 6 mos 100 142
115 Spike TV (watched/past 7 days) 100 142
116 Disney Channel (watched/past 7 days) 100 141
117 Instant Iced Tea Mix 100 141
118 In-Tank Toilet Bowl Cleaners 100 140
119 ESPN2 (watched/past 7 days) 100 140
120 CBS Sports Network (watched/past 7 days) 100 140
121 Gasoline Additives/Bght in Last 12 Mos 100 139
122 Dollar Tree, shopped/last 3 mos 100 138
123 Frozen Orange Juice 100 138
124 TNT (watched/past 7 days) 100 138
125 Attended a public meeting on town or school affairs 100 138
126 CNN (watched/past 7 days) 100 138
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
127 On the avg month, out of pocket cost for prescription drugs: $10-19 100 137
128 On the avg month, out of pocket cost for prescription drugs: <$10 100 137
129 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: ABCNews 100 137
130 Shortening 100 137
131 Refrigerated Meals, Entrees, Snacks & Sides 100 136
132 Toothache, gum, canker sore remedies 100 136
133 heavy magazine reader 100 136
134 Pickle Relish 100 135
135 Mints 100 135
136 DIY Network (watched/past 7 days) 100 135
137 NBC Sports Network (watched/past 7 days) 100 135
138 Tennis-Women's, watch on tv 100 135
139 reads Sports magazines 100 134
140 heavy newspaper reader/quintile I 100 134
141 Personal Foot Care Products 100 134
142 Dinner Mixes And Kits 100 134
143 Disposable Cups 100 134
144 Canned Chicken 100 134
145 Ready To Drink Iced Tea 100 134
146 HH owns deep fryer 100 133
147 Breath Fresheners 100 133
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
148 Pedicure/last 6 mos 100 132
149 Flavored Instant Coffee 100 132
150 Types of music listened to/purchased in last 6 mos: R&B 100 132
151 heavy radio listener [34] 100 131
152 Had car transmission serviced/last 12 mos 100 131
153 Drain/Septic Tank Cleaners 100 130
154 Heavy cable (includ premium channels) viewing/15+ hrs past wk 100 130
155 Perfume And Cologne For Women 100 130
156 contributed to religious organization 100 130
157 Meal/Dietary/Weight Loss Supplements 100 130
158 Frozen Breakfasts 100 129
159 Baby Oil 100 129
160 Total time spent yesterday using the Internet (does not include email or IM): less than 1/2 hour 100 129
161 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Hotels.com 100 129
162 Internet Service Providers (to HH): Verizon or Fios by Verizon (measured as Verizon Online in Waves 73-75) 100 129
163 Action taken/last 30 days, as a result of newspaper reading: shopped at advertised store 100 129
164 Bath & Body Works, shopped/last 3 mos 100 128
165 Bght perfune/cologne for women as a gift/last 12 mos 100 128
166 reads Epicurean magazines 100 128
167 Car Wax & Polish/Bght in Last 12 Mos 100 128
168 Used Recycled-content paper pdts 100 128
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
169 Packaged Instant Potatoes 100 128
170 reads Home Service magazines 100 128
171 Voted in federal/state/local election 100 128
172 ESPN (watched/past 7 days) 100 128
173 Soap & Detergents For Fine Fabrics 100 127
174 Powdered Fruit & Soft Drinks 100 127
175 HH owns electric can opener 100 127
176 Rubber Gloves 100 126
177 Types of music listened to/purchased in last 6 mos: Jazz 100 126
178 Margarine 100 126
179 HH owns continuous cleaning oven 100 126
180 reads Business/Finance magazines 100 126
181 Pantiliners (Women) 100 126
182 Anti-Freeze/Coolant/Bght in Last 12 Mos 100 125
183 reads Fishing/Hunting magazines 100 125
184 AMC (watched/past 7 days) 100 125
185 HH owns charcoal grill 100 125
186 Bght any costume jewelry/last 12 mos 100 125
187 Type of medical ins policy: Medicaid 100 125
188 Old Navy, shopped/last 3 mos 100 124
189 A&E (watched/past 7 days) 100 124
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
190 Victoria's Secret, shopped/last 3 mos 100 124
191 Packaged Pie Crust 100 124
192 Bght car/other vehicle battery/last 12 mos 100 124
193 Basketball-NBA reg season, watch on tv 100 124
194 Kmart, shopped/last 3 mos 100 123
195 Pain relieving rubs, liquids & patches (Nonprescr.) 100 123
196 JCPenney, shopped/last 3 mos 100 123
197 Refrigerated/Frozen Bread & Dough Products 100 123
198 Other Regular Carbonated Soft Drinks 100 123
199 NFL Network (watched/past 7 days) 100 122
200 Lunch Combinations/Kits 100 122
201 Eye Wash and Drops 100 122
202 Voting frequency: Local Elections/always 100 122
203 Cough Syrup/suppressant (Nonprescription) 100 122
204 Lipstick & Lip Gloss (Women) 100 122
205 Had car brakes serviced/last 12 mos 100 122
206 Ready To Eat Doughnuts 100 121
207 Children's Cough Syrup 100 121
208 Engaged in fundraising 100 121
209 Packages Of Miniature/Loose Candy 100 121
210 Indoor Insecticides 100 121
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
211 Hair Coloring Products (For Use At Home) 100 121
212 reads Newspaper Distributed magazines 100 121
213 reads General Editorial magazines 100 121
214 Frozen Breaded Chicken 100 120
215 Ready To Eat Muffins 100 120
216 Frozen Snacks (Not Frozen Yogurt Or Ice Cream) 100 120
217 Bght men's cologne as a gift/last 12 mos 100 120
218 Leather & Vinyl Protectants/Bght in Last 12 Mos 100 120
219 HH uses voice messaging/voice mail 100 120
220 Looked for employment online/past 30 days 100 120
221 Flavored & Seasoned Rice 100 120
222 Instant or Freeze-Dried Coffee 100 120
223 Bght any fine jewelry/last 12 mos 100 120
224 HH uses caller ID 100 119
225 Sausage 100 119
226 Dish Network 100 119
227 Mouthwash/Dental Rinse 100 119
228 Snack Mixes 100 119
229 Car Rental - Business Use 100 119
230 Fruit Snacks 100 119
231 Diet Control - Reasons for: Blood sugar level 100 118
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
232 Basketball-NBA playoffs/finals, watch on tv 100 117
233 Had home computer professionally serviced or upgraded/past 12 mos 100 117
234 reads Men's magazines 100 117
235 Frozen Complete Dinners 100 117
236 Internet Service Providers (to HH): AT&T 100 117
237 Extracts 100 116
238 Athlete's Foot/Medicated Foot Care Products 100 116
239 filled 1+ prescriptions for self/last 30 days 100 116
240 Bleach 100 116
241 Chewing Gum 100 116
242 Spread Cheese/Cheese Sauce 100 116
243 Gravy/Sauce Mixes And Cooking Sauces 100 116
244 Any premium channel viewing/past 30 days 100 116
245 Car Rental - Personal Use 100 116
246 T.J. Maxx, shopped/last 3 mos 100 116
247 Flavored Alcoholic Beverages/Coolers (drank/last 6 mos) 100 116
248 Bleach & Depilatories 100 115
249 HGTV (Home & Garden Television) (watched/past 7 days) 100 115
250 Regular Cola Drinks, Not Diet 100 115
251 Cartoon Network (watched/past 7 days) 100 115
252 Walmart, shopped/last 3 mos 100 115
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
253 Sears Appliance & Hardware, shopped/last 12 mos 100 115
254 Fox Sports 1 (watched/past 7 days) 100 115
255 Cooked Hams 100 115
256 Lip Care 100 114
257 Hand & Body Cream, Lotion Or Oil 100 114
258 HH has satellite dish 100 114
259 Canned or Jarred Spaghetti & Macaroni 100 114
260 reads News and Entertainment Weekly magazines 100 114
261 Frozen Main Courses 100 113
262 Personal Care Soaps - Bar 100 113
263 Currently carry any life insurance 100 113
264 Regularly listen to traffic reports on the radio 100 113
265 bght cookbooks 100 113
266 Took action as a result of healthcare advertising 100 113
267SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Google+ (Google
Plus)100 113
268 Tooth Whiteners (not toothpaste) 100 113
269 HH uses plastic pdts for tabletop 100 113
270 Flour/Cornmeal 100 113
271 Premium Channels/Watched/past 7 days: Showtime 100 113
272 heavy outdoor/quintile I 100 113
273 Activites done w/cell phone/last 30 days: watched a full length movie 100 113
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
274 HH owns in-home telephone 100 112
275 Word games 100 112
276 Other Meat Fresh/Frozen 100 112
277 Manicure/last 6 mos 100 112
278 Chili 100 112
279 Spent <$50 for toys/games last 12 mos 100 112
280 Sore throat remedies & cough drop 100 111
281 Nasal Sprays 100 111
282 Women's Lingerie/Undergarments/bght last 12 mos 100 111
283 Disposable Plates 100 111
284 clothing expenditures/past 12 mos: under $100 100 111
285 HH owns any Motorcycle 100 111
286 Other Fruit Juices & Drinks 100 111
287 Canned Beans w/Sauce 100 111
288 American Pasteurized Processed Cheese 100 111
289 Table Syrup, Molasses & Agave 100 110
290 Waffle Or Pancake Mix 100 110
291 Action taken/last 30 days, as a result of newspaper reading: cut out an ad 100 110
292 Frozen/Refrigerated Potato Products 100 110
293 SHOPPING Websites/apps visited or used in last 30 days: Groupon 100 110
294 Took an online class or course/past 30 days 100 110
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
295 Body Wash/Shower Gel 100 110
296 Nail Care Products & Polish (Women) 100 110
297 Heartburn, indigestion, gas & diarrhea remedies 100 110
298 HH owns pressure cooker 100 110
299 reads Automotive magazines 100 109
300 smoked cigarettes/1+ packs in last 7 days 100 109
301 Dance/go dancing 100 109
302 Sports Drinks/Thirst Quenchers 100 109
303 HH owns answering machine 100 109
304 DirecTV 100 109
305 Any cable viewing/past wk 100 109
306 Other Bread Products 100 109
307 Cookies (Ready To Eat) 100 109
308 Air Fresheners, Carpet & Room Deodorizers 100 109
309 Regular Tea 100 109
310 Scouring Cleansers 100 109
311 Canned Or Jarred Fruit 100 109
312 Frankfurters & Hot Dogs 100 109
313 Member of AARP 100 109
314 Nail Polish Remover (Women) 100 109
315 Canned or Jarred Vegetables 100 108
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
316 Basketball, participate 100 108
317 Ice Cream Bars, Sandwiches & Bon Bons 100 108
318 Voting frequency: Statewide Elections/always 100 108
319 Aerobics, participate 100 108
320 Medicated skin ointments, creams, lotions & sprays 100 108
321 Own 4+ TV sets 100 108
322 Summary: HH subscribes to Cable, Satellite or Fiber Optic TV 100 108
323 Facial Moisturizers 100 108
324 Gelatin And Gelatin Desserts 100 108
325 Website or search engines used/last 30 days: Yahoo.com 100 108
326 Bottled Barbecue & Seasoning Sauces 100 108
327 Bottled Water & Seltzer 100 108
328 Car cleaner wash/wipes/Bght in Last 12 Mos 100 108
329 Used Environmentally friendly/"green" pdts 100 108
330 National Geographic Channel (watched/past 7 days) 100 108
331 On the avg month, out of pocket cost for prescription drugs: $20-29 100 107
332 Stuffing Mixes And Stuffing Products 100 107
333 Cold, Sinus And Allergy Remedies (Nonprescr.) 100 107
334 Artificial & Lo-cal Sweeteners 100 107
335 Rice 100 107
336 reads Women Fashion magazines 100 107
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
337 reads Travel magazines 100 107
338 Did any public activity/past 12 mos 100 107
339 contributed $100+ to charitable organizations/last 12 mos 100 107
340 Breakfast Cereals (Hot) 100 107
341 HH owns separate freezer 100 107
342 HH subscribes to cable 100 107
343 Activites done w/cell phone/last 30 days: listened to radio 100 106
344 Frozen Yogurt 100 106
345 Cell phone activity/last 30 days: Listened to the radio 100 106
346 Sugar 100 106
347 Political outlook: somewhat conservative 100 106
348 Action taken/last 30 days, as a result of newspaper reading: purchased an advertised product 100 106
349 Outdoor Insecticides 100 106
350 Other gambling 100 106
351 Jams & Jellies 100 106
352 Candy (Regular or King Size) 100 106
353 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: Yahoo! News 100 106
354 Spent less than $100 for health & beauty aids (for women)/last 12 mos 100 106
355 Tires/Bght in Last 12 Mos 100 105
356 Bacon And Breakfast Strips 100 105
357 Oil Filters/Bght in Last 12 Mos 100 105
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
358 Methods used to pay bills: pay by phone using credit card 100 105
359 Dry cleaning, spent any $ past 6 mos 100 105
360 Potato Chips 100 105
361 HH owns all-in-one computer printer with fax (printer, copier, scanner, fax) 100 105
362 Used Non-toxic/biodegradable cleaners/detergents 100 105
363 Total Candy/Bght any last 6 mos 100 105
364 Bght men's cologne for self/last 12 mos 100 105
365 Vinegar 100 105
366 Ice cream, gelato, sherbet 100 105
367 Fish & Seafood Fresh Or Frozen 100 105
368 Baking Mixes (Excluding Cake Mixes) 100 105
369 Salad Toppings 100 104
370 Marshalls, shopped/last 3 mos 100 104
371 Boxing, watch on tv 100 104
372 bght children's shoes/past 6 mos 100 104
373 Hobbies: Indoor gardening & plants 100 104
374 Voting frequency: National Elections/always 100 104
375 Furniture Polish 100 104
376 bght any women's big-ticket clothing/past yr 100 103
377 bght any women's clothing/past yr 100 103
378 Air Filters/Bght in Last 12 Mos 100 103
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
379 Activities done using social networking, photo or video-sharing site: Played a game/last 30 days 100 103
380 Orange Juice Not Frozen 100 103
381 Insect Repellents 100 103
382 Fast Food & Drive-In Restaurants 100 103
383 Watched any programs or events on Video-On-Demand/past 12 mos 100 103
384 Environmentally friendly light bulbs 100 103
385 Heavy Duty Hand Cleaners 100 103
386 wears prescrip eyeglasses 100 103
387 Frostings 100 103
388 Office Depot, shopped/last 12 mos 100 102
389 HH owns Desktop PC 100 102
390 Mustard 100 102
391 HH has a Digital Video Recorder (DVR) 100 102
392 Vitamin And Dietary Supplements 100 102
393 smoked cigarettes/last 12 mos 100 102
394 Hair Conditioners (For Use At Home) 100 102
395 Packaged Dinners & Side Dishes 100 102
396 Family Restaurants & Steak Houses 100 102
397 History Channel (watched/past 7 days) 100 102
398 Basketball-college, watch on tv 100 102
399 Fabric Softeners/Scent Boosters 100 102
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
400 Tax preparation: used Internet/online program/service/past 12 mos 100 102
401 Deodorants/antiperspirants 100 102
402 Popping Corn & Popcorn Snacks 100 102
403 Served on a committee for some local organization 100 102
404 Sleeping aids & snore relief 100 102
405 H&M, shopped/last 3 mos 100 102
406 Signed a petition 100 102
407 ordered anything from Gap.com/last 12 mos 100 102
408 Bread 100 102
409 Owns Intermediate Size Car 100 101
410 Personally has working cell phone 100 101
411 bght condoms/last 6 mos 100 101
412 FedEx Office, shopped/last 12 mos 100 101
413 Comedy Central (watched/past 7 days) 100 101
414 Light Bulbs 100 101
415 Indoor Plant Food 100 101
416 Children's Cold Tablets & Liquids 100 101
417 Looked at/used Internet /last 30 days: At school or library 100 101
418 Bght any watches/last 12 mos 100 101
419 Mayonnaise & Mayonnaise Type Salad Dressing 100 101
420 In-Bowl Toilet Bowl Cleaners 100 101
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO GOSPEL FORMAT ON RADIO
Total 18+
Index
A18+ Listen
to Gospel
Format
Index
Total Adults 18+ 100 100
421 Dishwashing Liquid 100 101
422 HH subscribes to Fiber Optic TV 100 101
423 Travel Channel (watched/past 7 days) 100 101
424 Frozen Pizza 100 101
425 Floor Cleaner, Wax & Polish 100 101
426 Accidental death/dismembrmt ins 100 101
427 Nat Geo Wild (watched/past 7 days) 100 101
428 Eggs 100 101
429 E-mail used/last 30 days: Yahoo! Mail 100 100
430 Chicken & Turkey Fresh Or Frozen 100 100
431 Paper Towels 100 100
432 CVS Pharmacy/Longs Drugs, shopped/last 6 mos 100 100
433 Toilet paper 100 100
434 Toothbrushes 100 100
435 Dry Cake Mixes 100 100
436 Salad or Cooking Oil 100 100
437 Cell phone activity/last 30 days: Made/received phone calls 100 100
438 HH owns any domestic vehicle 100 100
439 Aluminum Foil 100 100
440 bght any women's low-ticket clothing/past yr 100 100
441 Cell phone activity/last 30 days: Played a game 100 100
GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com