gosf action plan
DESCRIPTION
TRANSCRIPT
Making GOSF a success! Suggestions & Recommendations
SEARCH
SUGGESTIONS TIMELINES
Custom Ad text for GOSF (Brand and Key categories) 7 Dec onwards
Festival day campaigns structure (Keywords/ adgroups/ campaigns - will be shared by Google team)
Ready by 7 Dec
Remarketing list for search ads Always on
Sitelinks for brand campaigns (to increase awareness) 7 Dec onwards
Efforts to ensure top of the page positions 12 Dec
DISPLAY
SUGGESTIONS TIMELINES
Custom Display Banners for GOSF 1 Dec onwards
Special offer for First Time Buyers (Promoted across Display ads and your Landing Page)
1 Dec onwards
Contextual campaigns for the last one week (Google team can share GOSF themes)
5 Dec onwards
Remarket to visitors coming from GOSF platform to your landing page
As soon you see traffic on landing page
Remarketing cookie within GOSF related banners 5 Dec onwards
Negative Remarketing for 7 days in advance (To acquire new customers)
Stop before 7 Dec, post that run campaign across lists
Efforts to ensure presence across Top 100 Placements 10 Dec onwards
DISPLAY – BEST PRACTICES
- Attractive Display Ads that highlight your key/ best deals
- Attract traffic to your Landing page and website
- Create a Remarketing List of all users engaging with GOSF related Display Ads for future promotions/ Display blasts
(Amazon.com)
YOUTUBE
SUGGESTIONS TIMELINES
Pre-Rolls Reservation 7 Dec onwards
TrueView Campaigns 7 Dec onwards
FirstWatch Campaigns 7 Dec onwards
Banners on YouTube 7 Dec onwards
MOBILE & TABLETS
SUGGESTIONS TIMELINES
Click to call campaigns on Sale day (to assist first time buyers) 12 Dec
Specific HED campaigns for Tablets, iOS and Android 12 Dec
YouTube Mobile Roadblock (Reach your TG in a cost effective manner)
5-12 Dec*
*Reservation required
SOCIAL
SUGGESTIONS TIMELINES
Twitter updates with GOSF Participation Announcement/ Details/ Landing Page Link (Twitter #Hashtag to be provided by Google Team)
1 Dec onwards
Facebook and G+ updates with GOSF details/ product promotions and key deals
1 Dec onwards
Promote PR obtained by Google for GOSF on your social platforms (Coverage links will be provided by Google team)
1 Dec onwards
Posts on your website blogs 1 Dec onwards
Promoting your deals for the GOSF through your PR efforts (Helping reach out to more unique customers)
1 Dec onwards
LOYALTY, CRM & AFFILIATE
SUGGESTIONS TIMELINES
Start promoting GOSF deals and promotions to your e-mail databases (Promote GOSF Deals linking to landing page)
1 Dec onwards
GOSF CRM e-mailers should have tracking pixel to create a Remarketing list for e-mail promotion on Sale day
NA
Engage potential customers before actual Sale date through: a) Sign ups b) Pre bookings c) Gift cards
1 Dec onwards
Encourage Affiliate Partners to promote GOSF specific deals for 1 week preceding the festival
4 Dec onwards
LANDING PAGE
SUGGESTIONS TIMELINES
GOSF Logo on the landing page 26th Nov onwards
Pre book option to capture traffic visiting prior to sale date 1 Dec onwards
Great Deals/ Offers on Landing Page to: a) Convert existing buyers b) Attract first time visitors
5 Dec onwards
Special vouchers/ discount coupons for First Time Buyers 5 Dec onwards
GOSF Logo on the homepage and all website pages (suggested) 7 Dec onwards
LANDING PAGE – BEST PRACTICES
- Highlighting festival on landing page
- Option to add to ‘waitlist’ or ‘pre-book’ before Sale day
- Promote Key Deals in case of multi-category presence
Thank you.