GoProSuccess

GoPro’s Commercial

http://www.youtube.com/watch?v=ZzKgLkuQYQw

The Product

Size

Quality

What is going on in this video?

Lighting

Angles

Feelings/Emotions

Target Audience

How is it sold?

Slogan

Social Trend

Conclusion

Efficiency

Customers

Sales

• “GoPro sales have more than doubled every year since the first camera’s debut in 2004.” (Mac)

• “In 2012 the company sold 2.3 million cameras and grossed $521 million with $100 million in sales in January alone, that annual figure should again double this year.” (Mac)

Work Cited

• Mac, Ryan. "The Mad Billionaire Behind GoPro: The World's Hottest Camera Company." Forbes. N.p., 04 Mar 2013. Web. 31 Oct 2013. <http://www.forbes.com/sites/ryanmac/2013/03/04/the-mad-billionaire-behind-gopro-the-worlds-hottest-camera-company/>.