gopro cameras
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GoPro Cameras. JP Coppersmith Kelsey Smith. GoPro. Rugged, waterproof HD Cameras Designed to be mounted on anything Extreme sports following. Social Media Marketing. Users share pictures and videos The product markets itself # GoPro hashtag returns 310,000 pictures on Instagram - PowerPoint PPT PresentationTRANSCRIPT
GOPRO CAMERASJP COPPERSMITHKELSEY SMITH
GOPRORugged, waterproof HD CamerasDesigned to be mounted on anythingExtreme sports following
SOCIAL MEDIA MARKETINGUsers share pictures and videosThe product markets itself#GoPro hashtag returns 310,000 pictures on Instagram
• GoPro has posted fewer than 300"Basically we have a content marketing approach to our paid media. We don’t lead with product messaging.”
HD HERO3Last October GoPro increased it’s online ad budget eightfold from the previous yearThe ads typically promoted content the users could see for free on their Youtube or InstagramMany TV spots show user generated content
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