GOPRO CAMERASJP COPPERSMITH

KELSEY SMITH

GOPRO

Rugged, waterproof HD Cameras

Designed to be mounted on anything

Extreme sports following

SOCIAL MEDIA MARKETING

Users share pictures and videos

The product markets itself

#GoPro hashtag returns 310,000 pictures on Instagram

• GoPro has posted fewer than 300

"Basically we have a content marketing approach to our paid media. We don’t lead with product messaging.”

HD HERO3

Last October GoPro increased it’s online ad budget eightfold from the previous year

The ads typically promoted content the users could see for free on their Youtube or Instagram

Many TV spots show user generated content

QUESTIONS?