1. By:Sushmita GolderSY-CPRN: 13020621266Roll No.: 2173

2. Why clothing? Three basic needs of mankind- roti, kapda aur makaan (food, clothing andshelter) But most people/ agencies work only on food and shelter. But what about clothing?A basic need noticed only at the time of disaster..Reality-more than half of this country doesn't need a disaster to behelped. A range of issues right from domestic violence to global warming fordevelopment agenciesBUT no mention of clothing? It has never been an issue -to work.. Tosupport. Figures for people dying in earthquakes, floods and other natural or manmade disasters.. What about winters? -An annual and predictable disaster affecting life ofthousands of people every year. A warm cloth we hold in our cupboards (insearch of a real needy or waiting for a disaster) can help prevent thesedeaths ? What does a poor woman do during menses every month?Oblivious of the health risk some are even forced to use sand or ash. Millionswho don't have enough cloth to cover themselves end up using the mostuseless & dirty cloth. 3. Mission statementWe aim to re-position cloth beyond charity, adddignity and turn it into a big resource fordevelopment.Our objective is to spread awareness about theconcept at a nationwide level so that anytime anurban household thinks of disposing off reusablematerial it should have a channel to reach it to themost needy. Using clothing as an entry point,channelize a whole lot of under utilized householdmaterial considered wastage in urban India, asresource to the rural/slum India. 4. Initiatives Vastra-samman- A nationwide movement highlightingcloth as a basic need and mark of dignity. Cloth for work- Villagers get clothes as motivation forinitiating development activities in their own area. School to School- Sensitising urban schools to theeducational needs of their counterparts in remote villageschools. Channelising school material from one end to theother by building a long term relationship among them. Not Just a piece of cloth- Turning old cotton cloth intosanitary napkins for women in slums and villages. Rahat- Reaching relief and supporting victims of naturaland manmade disasters. Recycling: a step ahead- Making notebooks, schoolbags,skipping ropes, balls, sitting mats etc. from waste paper &cloth. 5. How do they do it?URBAN INDIACollection Centers(houses of our volunteers)GOONJ Processing hub(Need based sorting and packaging)Implementation inthe remote villages(under GOONJs various initiatives) 6. Just some important facts.. Over the last two years, over 900 developmentactivities AND.. Over 2.1 million pieces of clothes Over 300,000 pieces of educational material andstationery items Over 200,000 pieces of toys and games 200,000 kg of cloth turned into quilts (sujni) byvillage women 2 million sanitary pads from waste cloth whichmean taking care of 500,000 metres of cloth Channelizing a million kg of material utility 7. And all this in a budget of approx.(about half a million USD) anually.. 8. Achievements Nov10: Listed in Forbes as one of the India's most powerful rural entrepreneurs May10:Innovation for India award by Marico for developing innovative solution by usingold cloth and other material. March10:Jamnalal Bajaj CFBP Award for Fair Practices Oct09: Cloth for Work wins L ien i3 Challenge Award in Singapore June09: Not just a piece of cloth wins Ashokas Changemakers Innovation Award March09: CNN IBNs Real Heros Award to Mr. Anshu Guptain women welfare segment. March08: GOONJ wins the prestigious 'India NGO of the year Award May07: Not just a piece of cloth wins World Banks Global Development Market PlaceAward. July07: GOONJs first initiative Vastra Samman recognized as one of The GoodPractices in Dubai International Awards. 2006: Won Ashokas prestigious Changemakers Innovation Award, the second time, forits disaster relief initiative RAHAT. 2004:Prestigious Ashoka Fellowship to Anshu Gupta. 2004: GOONJ wins Chanemakers Innovation Award for its SCHOOL to SCHOOLinitiative.Recognitions 9. Some of GOONJs initiatives withpartner organisations 10. My Contribution as an intern Carried out two collectiondrives and two book fairs- Oneat Shivalaya Tower and theother at ShyamnarayanZagdusingh ThakurEntertainment Park. Both atKandivali East, Mumbai. Sorted and priced the books tobe put up for the book fair. Created a database of schoolsin Thane and Mumbai districts.Attached the database andsubmitted it. Sorted out books andstationary for village schools. 11. The collection drives and book fairs 12. LearningBeing Associated with GOONJ was a great experience. It was agreat opportunity to learn the various facets and aspects of NGOfunctioning which can be summarized as follows:- Learnt a lot about NGOs functioning, their vision, objectives andthe problems it faces in the various departments like finance,marketing and others. Also understood the initiative taken by private institutions as apart of corporate governance social responsibility and its impacton the society. Studied about how to help the society and what GOONJ is doingin this field. It broadened my horizon about thinking about life and spurredme to think about helping the poor and needy in our society.