Google’s Changes – What Matters and What Doesn’t

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Post on 18-Jan-2015

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Come for a high level education of the changes Google has made in the last 12 months. With each one well discuss how to prepare for them and which ones are game changers and which ones are noise. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: SEO Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds)

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  • 1. Googles Makin ChangesWil Reynolds - @wilreynolds1

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Oh Zappos Oh Hipmunk@wilreynolds 59. @wilreynolds 60. @wilreynolds 61. 100+ videosquality!!@wilreynolds 62. REAL Fans, who take REAL photos@wilreynolds 63. @wilreynolds 64. @wilreynolds 65. @wilreynolds 66. Swingsets1.comcode = SSONE100 $100 off any order!@wilreynolds 67. Content Business?@wilreynolds 68. treehugger@wilreynolds 69. livestrong@wilreynolds 70. If your version of building content is@wilreynolds 71. @wilreynolds 72. Swing Sets@wilreynolds 73. Big brand + Authority +Thin Content = Rankings@wilreynolds 74. @wilreynolds 75. Your competitors arent stupid forever@wilreynolds 76. Smaller Players@wilreynolds 77. @wilreynolds 78. @wilreynolds 79. Is your passion tomake money?@wilreynolds 80. Mine is to help.@wilreynolds 81. Whos going to winlong term?@wilreynolds 82. Passionate aboutbuying old domains for link juice?@wilreynolds 83. Buy expired domains & sell them back?@wilreynolds 84. Build Community@sauravrimal@wilreynolds 85. Rankings Bump w/ Community@wilreynolds 86. Google Search + Your World@wilreynolds 87. @wilreynolds 88. @wilreynolds 89. Abuse of Authorship@wilreynolds 90. @wilreynolds 91. @wilreynolds 92. @wilreynolds 93. Articles / Blog posts@wilreynolds 94. CTR Boost?@wilreynolds 95. 0% - 25% Boost but why@wilreynolds 96. Are you recognizable?@wilreynolds 97. @wilreynolds 98. Speaking, helping people, producing video@wilreynolds 99. Event Listings Band history MembersTickets News Songs /Albums@wilreynolds 100. Ticket Brokers | Concert Providers@wilreynolds 101. @wilreynolds 102. Zoo | Local to-do sites@wilreynolds 103. @wilreynolds 104. Yelp, Yelp, Yelp@wilreynolds 105. @wilreynolds 106. @wilreynolds 107. @wilreynolds 108. @wilreynolds 109. Travel Affiliates@wilreynolds 110. Googles favoring brands.@wilreynolds 111. Finally rewarding brand activity@wilreynolds 112. no followers no engagement no cust. service no content@wilreynolds 113. WINNER!@wilreynolds 114. Game OVER!@wilreynolds 115. How about you@wilreynolds 116. Engage@wilreynolds 117. Rabid Fans@wilreynolds 118. Stand for something@wilreynolds 119. Share their expertise@wilreynolds 120. Building followers is the new link building@wilreynolds 121. Do influencers share 20 dollar articles?@wilreynolds 122. @wilreynolds 123. http://bit.ly/authortool @tomanthonySEO 124. http://bit.ly/guest-post-gdoc@djchrisle126@wilreynolds 125. Use it onLink Reports 126. Use it onBlog commenters 127. http://bit.ly/export-commenters @djchrisle 128. W/O real commenters...USELESS 129. Get new content ideas that convert 130. Conversions from ArticlesDirectoriesLink networks 131. bit.ly/conversions-and-links @jasonacidre 132. How to start building community? 133. Build the QUALITYassets they wont 134. Then start telling the world138@wilreynolds 135. App for that139@wilreynolds 136. INBOXq.com140@wilreynolds 137. Hootsuite?141@wilreynolds 138. Integration FTW!142@wilreynolds 139. Go right to Twitter143@wilreynolds 140. 144@wilreynolds 141. 145@wilreynolds 142. 146@wilreynolds 143. http://bit.ly/content-ideas1 @seogadget tool = more ways to help147@wilreynolds 144. Pick on someone 148@wilreynolds 145. who has strongerengagement149@wilreynolds 146. Im gunning for RandFish@wilreynolds 150 147. Im making (NO) headway@wilreynolds151 148. Whats been the downside? 152@wilreynolds 149. Think about that! 153@wilreynolds 150. Pick 1 person and try to OUT HELP them154@wilreynolds 151. Notout linkout blog out funny them OUT HELP! 155@wilreynolds 152. 156 153. Lets get started@wilreynolds157@wilreynolds

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