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Google’s Makin’ Changes Wil Reynolds - @wilreynolds 1

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Come for a high level education of the changes Google has made in the last 12 months. With each one we’ll discuss how to prepare for them and which ones are game changers and which ones are noise. Experience level: Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: SEO Wil Reynolds, Founder, SEER Interactive (Twitter @wilreynolds)

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Page 1: Google’s Changes – What Matters and What Doesn’t

Google’s Makin’ ChangesWil Reynolds - @wilreynolds

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Who saw my keynote last year?

@wilreynolds

Page 3: Google’s Changes – What Matters and What Doesn’t

Remember the title?

@wilreynolds

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No more f****** shortcuts!!

@wilreynolds

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5

Any of your heroes ever

build a business “sculping pagerank”

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Fall in love with easy

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Fall in love with hard

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Video + Preso + Links

http://bit.ly/affsum2011

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Well some of ya’ll didn’t

listen

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Penguin Slap!

CuttsYou

You

@wilreynolds

Cutts

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Penguin diagnosis

@wilreynolds

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Get your linksWebmaster Tools

Majestic SEOSEOmoz

@wilreynolds

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Opensiteexplorer.com

@wilreynolds

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14@wilreynolds

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15@wilreynolds

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16@wilreynolds

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Ahrefs.com

@wilreynolds

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20@wilreynolds

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21@wilreynolds

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22@wilreynolds

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23@wilreynolds

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24@wilreynolds

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If most of the sites you get

links from drop?@wilreynolds

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Scale – Scale - Scale@wilreynolds

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Grim Reaper

@wilreynolds

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Who started changing that day?

@wilreynolds

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We should have started changing earlier

@wilreynolds

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1986

@wilreynolds

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How would you sell…Software

@wilreynolds

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@wilreynolds

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Have you exploited a temporary opportunity?

@wilreynolds

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using…

@wilreynolds

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Cloaking

DIGG Network

Fake stumbles

10,000 pinterest accounts

LinkbaitReciprocal links

3 way link exchange IMG Alt

stuffingWhite textOn White

background

Buy text links in footers

Buy text links in copy

Private link network

Buy old domains and

301 them

@wilreynolds

Anything add value? Any conversions?Is that what we are?????

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@wilreynolds

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#RCS is tough

@wilreynolds

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#1 goal

@wilreynolds

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Making someone’ life easier

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Intent to HELP?

@wilreynolds

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@wilreynolds

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You tell me…

@wilreynolds

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Wouldn’t it just be easier to get the answer?

@wilreynolds

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@wilreynolds

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Travel Search Engine(affiliates)

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Oh ZapposOh Hipmunk

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

100+ videos…quality!!

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@wilreynolds

REAL Fans, who take REAL photos

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Swingsets1.com code = SSONE100  $100 off any order! 

@wilreynolds

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Content Business?

@wilreynolds

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treehugger

@wilreynolds

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livestrong

@wilreynolds

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If your version of building content is…

@wilreynolds

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@wilreynolds

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Swing Sets

@wilreynolds

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Big brand + Authority + Thin

Content = Rankings

@wilreynolds

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@wilreynolds

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Your competitors aren’t stupid

forever@wilreynolds

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Smaller Players

@wilreynolds

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@wilreynolds

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@wilreynolds

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Is your passion to make money?

@wilreynolds

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Mine is to help.

@wilreynolds

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Who’s going to “win”

long term?@wilreynolds

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Passionate about buying old domains

for “link juice”?

@wilreynolds

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Buy expired domains & sell

them back?@wilreynolds

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Build Community

@sauravrimal@wilreynolds

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Rankings Bumpw/ Community

@wilreynolds

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Google Search + Your

World@wilreynolds

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@wilreynolds

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@wilreynolds

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Abuse of Authorship

@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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Articles / Blog posts

@wilreynolds

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CTR Boost?

@wilreynolds

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0% - 25% Boost but why…

@wilreynolds

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Are you recognizable?

@wilreynolds

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@wilreynolds

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Speaking, helping people, producing video

@wilreynolds

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@wilreynolds

Event Listings

Tickets

Band history

Members

Songs / Albums

News

Page 101: Google’s Changes – What Matters and What Doesn’t

@wilreynolds

Ticket Brokers | Concert Providers

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@wilreynolds

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@wilreynolds

Zoo | Local “to-do” sites

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@wilreynolds

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@wilreynolds

Yelp, Yelp, Yelp

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

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@wilreynolds

Travel Affiliates

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Google’s favoring brands….

@wilreynolds

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Finally rewarding brand activity@wilreynolds

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no followersno engagementno cust. service

no content

@wilreynolds

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WINNER!@wilreynolds

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Game OVER!

@wilreynolds

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How about you…

@wilreynolds

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Engage@wilreynolds

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Rabid Fans@wilreynolds

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Stand for something@wilreynolds

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Share their expertise@wilreynolds

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Building followersis the new link building

@wilreynolds

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Do influencers share 20 dollar articles?

@wilreynolds

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@wilreynolds

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http://bit.ly/authortool@tomanthonySEO

http://bit.ly/authortool
http://bit.ly/authortool
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http://bit.ly/guest-post-gdoc

@djchrisle

@wilreynolds

http://bit.ly/guest-post-gdoc
http://bit.ly/guest-post-gdoc
http://bit.ly/guest-post-gdoc
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Use it onLink Reports

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Use it onBlog commenters

Page 129: Google’s Changes – What Matters and What Doesn’t

http://bit.ly/export-commenters

@djchrisle

http://bit.ly/export-commenters
http://bit.ly/export-commenters
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W/O real commenters...USELESS

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Get new content ideas that convert

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Conversions fromArticles

DirectoriesLink networks

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Page 134: Google’s Changes – What Matters and What Doesn’t

bit.ly/conversions-and-links

@jasonacidre

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How to start building community?

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Build the QUALITY assets they won’t

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Then start telling the world

@wilreynolds

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App for that

@wilreynolds

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140@wilreynolds

INBOXq.com

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141

Hootsuite?

@wilreynolds

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142@wilreynolds

Integration FTW!

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143

Go right to Twitter…

@wilreynolds

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144@wilreynolds

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145@wilreynolds

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146@wilreynolds

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http://bit.ly/content-ideas1

@seogadget tool = more ways to help

@wilreynolds

http://bit.ly/content-ideas1
http://bit.ly/content-ideas1
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Pick on someone

@wilreynolds

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149

who has stronger engagement

@wilreynolds

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150

I’m gunning for RandFish@wilreynolds

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151

I’m making (NO) headway@wilreynolds

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152

What’s been the downside?

@wilreynolds

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Think about that!

@wilreynolds

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154

Pick 1 person and try to OUT “HELP”

them

@wilreynolds

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155

Notout linkout blog

out funnythem

OUT HELP!@wilreynolds

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Lets get started@wilreynolds

@wilreynolds


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