google’s 5-day design sprint: event 5 – validate (customer behavior/prototype's value)
TRANSCRIPT
ValidateVALIDATION
5
Event5dealswithrapidProductUserTes7ng(PUT):users(5No.)areinvitedandintroducedtorealis7cprototypesor“facades”withwhichtointeractinordertocompleteagiventask.OnememberoftheDesignSprintteamdoestheinterviewinone(interview)roomwhile,inanotherroom,therestoftheSprintTeamobservesthebehavioroftheuserandinpar7cular,theinterac7onwiththerealis7cprototype.TheSprintTeamtakesnotesastheusergoesonadesignedCustomerJourneyusingtherealis7cprototype.ALerevent5ends,paMernsaresoughtincustomersresponses.Theprovider’slong-termgoalandsprintques7onarealsoreviewedagainstcustomers’responses.
VisualTemplatesfor:
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
1
2
34
5
Build
Measure
Learn
Pain/Delight(-/+):….....
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
Understand
Diverge
DecidePrototype
Validate
1
2
34
5
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
1
2
34
5
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(DS)LOOP
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
1
2
34
5
Build
Measure
Learn
DesignSprint(DS)LoopRapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
DESIGNSPRINT(LDS)LOOP
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
OPSEMap:Chain
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
1 2 3 4 5DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
1 2 3 4 5DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Mon-day
Tuesday
Wednes-day
Thurs-day
Friday
1 2 3 4 5DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Mon-day
Tuesday
Wednes-day
Thurs-day
Friday
Under-standPROB-LEM
DivergeSOLU-TION
DecideHYPO-THESES
Proto-typePROTO-TYPE
ValidateVALIDA-TION
1 2 3 4 5DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Mon-day
Tuesday
Wednes-day
Thurs-day
Friday
Under-standPROB-LEM
DivergeSOLU-TION
DecideHYPO-THESES
Proto-typePROTO-TYPE
ValidateVALIDA-TION
O:Observe
T:Think
H:Hypo-thesize
E:Experi-ment
R:Reflect
1 2 3 4 5DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Mon-day
Tuesday
Wednes-day
Thurs-day
Friday
Under-standPROB-LEM
DivergeSOLU-TION
DecideHYPO-THESES
Proto-typePROTO-TYPE
ValidateVALIDA-TION
O:Observe
T:Think
H:Hypo-thesize
E:Experi-mentBuild
R:ReflectMeasureLearn
1 2 3 4 5DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Mon-day
Tuesday
Wednes-day
Thurs-day
Friday
PROB-LEMSpace
Concept-ualSOLU-TIONSpace
DetailedSOLU-TIONSpace
PROTO-TYPEBUILD-INGSpace
USER-TESTING(Impl.)Space
Under-standPROB-LEM
DivergeSOLU-TION
DecideHYPO-THESES
Proto-typePROTO-TYPE
ValidateVALIDA-TION
O:Observe
T:Think
H:Hypo-thesize
E:Experi-mentBuild
R:ReflectMeasureLearn
1 2 3 4 5
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Mon-day
Tuesday
Wednes-day
Thurs-day
Friday
PROB-LEMSpace:Out/Inside
Concept-ualSOLU-TIONSpace
DetailedSOLU-TIONSpace
PROTO-TYPEBUILD-INGSpace
USER-TESTING(Impl.)Space
Under-standPROB-LEM
DivergeSOLU-TION
DecideHYPO-THESES
Proto-typePROTO-TYPE
ValidateVALIDA-TION
O:Observe
T:Think
H:Hypo-thesize
E:Experi-mentBuild
R:ReflectMeasureLearn
1 2 3 4 5
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Mon-day
Tuesday
Wednes-day
Thurs-day
Friday
PROB-LEMSpace:Out/Inside
Concept-ualSOLU-TIONSpace
DetailedSOLU-TIONSpace
PROTO-TYPEBUILD-INGSpace
USER-TESTING(Impl.)Space
Under-standPROB-LEM
DivergeSOLU-TION
DecideHYPO-THESES
Proto-typePROTO-TYPE
ValidateVALIDA-TION
O:Observe
T:Think
H:Hypo-thesize
E:Experi-mentBuild
R:ReflectMeasureLearn
1 2 3 4 5
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
5-DayDesignSprintMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
PROB-LEMSpace:Out/Inside
Concept-ualSOLU-TIONSpace
DetailedSOLU-TIONSpace
PROTO-TYPEBUILD-INGSpace
USER-TESTING(Impl.)Space
Under-standPROB-LEM
DivergeSOLU-TION
DecideHYPO-THESES
Proto-typePROTO-TYPE
ValidateVALIDA-TION
O:Observe
T:Think
H:Hypo-thesize
E:Experi-mentBuild
R:ReflectMeasureLearn
1 2 3 4 5
UnderstandProblem
DivergeSolu7on
DecideHypotheses
PrototypePrototype
ValidateValida7on
Build
Measure
Learn
1
2
34
5
DESIGNSPRINT(LDS)LOOP
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
EVENT4:Validate
ValidateVALIDATION
4
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Event5–Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Event5–Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKq Desirability:
q Feasibility:
q Viability:
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Event5–Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Product/Prototype
1
Product/Prototype
2
Product/Prototype
3
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Event5–Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Event5–ValidateWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Product/Prototype
1
Product/Prototype
2
Product/Prototype
3
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Event5–ValidateWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Product/Prototype
1
Product/Prototype
2
Product/Prototype
3
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Event5–ValidateWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Product/Prototype
1
Product/Prototype
2
Product/Prototype
3
TeamMember…..............
TeamMember…..............
TeamMember…..............
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
q External/TargetedCustomers(5No.):
q Problem-SoluVonFit:q CustomerSuccessCriteria:q CustomerExperience(Value):
q Makeshi]ResearchLab:2Rooms
q Day5(Friday)q 10am–5pm
q Observers/Interviewers:q InterviewScript:q Measure:q Learn/Validate:
q RealisVcPrototype(s):q Customer(Experience)Grid:
Event5–ValidateChecklistWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BigGoal/JobToGetDone(JTGD):...................................................
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Event5–ValidateChecklist
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
9am-5pm
• Office• Env.:Risks/Opp.
*3Compe-7tors:Trade-offs
*Store:$100GiLVouchers
*Office *Make-shiLLab:2Rooms
*Problem;Vision/Goal
*SelecVonCriteria
*CustomerStoryMap
*RealisVcPrototype
*Problem-SoluVonFit
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri7c;Decider
InternalCustomer/Cri7c;Decider
5ExternalCustomers;Observers/Interviewer
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu7onSketches
*StrongestSolu7on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Prototype*Customer(UX)Grid*JTGD
*Team:<8;Premortem
*Generateideas
*S7ckyDecision
*Build*RunTrials
*Measure*Learn/Val
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
q External/TargetedCustomers(5No.):
q Problem-SoluVonFit:q CustomerSuccessCriteria:q CustomerExperience(Value):
q Makeshi]ResearchLab:2Rooms
q Day5(Friday)q 10am–5pm
q Observers/Interviewers:q InterviewScript:q Measure:q Learn/Validate:
q RealisVcPrototype(s):q Customer(Experience)Grid:
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Event5–Validate
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
9am-5pm
• Office• Env.:Risks/Opp.
*3Compe-7tors:Trade-offs
*Store:$100GiLVouchers
*Office *Make-shiLLab:2Rooms
*Problem;Vision/Goal
*SelecVonCriteria
*CustomerStoryMap
*RealisVcPrototype
*Problem-SoluVonFit
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri7c;Decider
InternalCustomer/Cri7c;Decider
5ExternalCustomers;Observers/Interviewer
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu7onSketches
*StrongestSolu7on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Prototype*Customer(UX)Grid*JTGD
*Team:<8;Premortem
*Generateideas
*S7ckyDecision
*Build*RunTrials
*Measure*Learn/Val
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
9am-5pm
• Office• Env.:Risks/Opp.
*3Compe-7tors:Trade-offs
*Store:$100GiLVouchers
*Office *Make-shiLLab:2Rooms
*Problem;Vision/Goal
*SelecVonCriteria
*CustomerStoryMap
*RealisVcPrototype
*Problem-SoluVonFit
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri7c;Decider
InternalCustomer/Cri7c;Decider
5ExternalCustomers;Observers/Interviewer
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu7onSketches
*StrongestSolu7on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Prototype*Customer(UX)Grid*JTGD
*Team:<8;Premortem
*Generateideas
*S7ckyDecision
*Build*RunTrials
*Measure*Learn/Val Event5–Validate
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
9am-5pm
• Office• Env.:Risks/Opp.
*3Compe-7tors:Trade-offs
*Store:$100GiLVouchers
*Office *Make-shiLLab:2Rooms
*Problem;Vision/Goal
*SelecVonCriteria
*CustomerStoryMap
*RealisVcPrototype
*Problem-SoluVonFit
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri7c;Decider
InternalCustomer/Cri7c;Decider
5ExternalCustomers;Observers/Interviewer
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu7onSketches
*StrongestSolu7on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Prototype*Customer(UX)Grid*JTGD
*Team:<8;Premortem
*Generateideas
*S7ckyDecision
*Build*RunTrials
*Measure*Learn/Val Event5–Validate
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
ORGANICTrade-offMap
SYSTEM:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
ORGANICTrade-offMap
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
WHERESpace
WHENTime
Pain/Delight(-/+):….....
ORGANICTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
ORGANICTrade-offMap
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
WHERESpace
WHENTime
WHERESpace
WHENTime
Pain/Delight(-/+):….....
ORGANICTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
BigGoal/JobToGetDone(JTGD):...................................................
ORGANICTrade-offMap
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM: SYSTEM:
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
SYSTEMTrade-offMap
SYSTEM:
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM
DELIGHT(+)
SYSTEM:
SYSTEMTrade-offMap
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
SYSTEMTrade-offMap
SYSTEM:PRODUCT
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:CUSTOMER
CUSTOMERTrade-offMap
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:PROVIDER/SUPPLIER
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PROVIDERTrade-offMap
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:CUSTOMER
CUSTOMERTrade-offMap
SYSTEM:PROVIDER/SUPPLIER
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PROCESS(TASK)
PAIN(-)
DELIGHT(+)
PROCESSTrade-offMap
SYSTEM:PROCESS
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................SYSTEM:
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:CUSTOMER
CUSTOMERTrade-offMap
Pain/Delight(-/+):….....
SYSTEMTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM
DELIGHT(+)
SYSTEM:CUSTOMER
VALUEENGINEMAPRapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................BigGoal/JobToGetDone(JTGD):..............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
3x3Storyboard:Ver[calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
3x3Storyboard:HorizontalRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
HowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....
HMW
BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
3x3Storyboard:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
3x3Storyboard:Act2RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
3x3Storyboard:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:
StoryboardofCustomerJourney:InterviewNotes(Organic)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
CONTEXTQUESTIONS
INTRODUCTIONOFPROTOTYPE
TASKS&NUDGES
DEBRIEF
FRIENDLYWELCOME
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:
StoryboardofCustomerJourney:Interview(FiveStages)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
A:ACQUISITION
A:ACTIVATION
R:RETENTION
R:REVENUE
R:REFERRAL
E:ENGAGEMENT
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:---
CUSTOMEREXPERIENCEJOURNEY
StoryboardofCustomerJourney:InterviewNotes(Structured)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Event5–ValidateWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
ToDo(Future)
Doing(Present)
Done(Past)
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
WHENTime
Event5–Validate
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
DesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
POSITIVEPATTERNS
LONG-TERMGOAL(VISION/STRATEGY)
NEGATIVEPATTERNS NEUTRALPATTERNS
BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
3CategoriesofDesignSprint(DS)ResultsRapidlyTestBigIdeasandAchieveBigGoals
EfficientFailure
EfficientSuccess
FAILURE SUCCESS
FLAWEDSUCCESS
CaseStudy1Savioke
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Event5–Validate
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
9am-5pm
• Office• Env.:Risks/Opp.
*3Compe-7tors:Trade-offs
*Store:$100GiLVouchers
*Office *Make-shiLLab:2Rooms
*Problem;Vision/Goal
*SelecVonCriteria
*CustomerStoryMap
*RealisVcPrototype
*Problem-SoluVonFit
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri7c;Decider
InternalCustomer/Cri7c;Decider
5ExternalCustomers;Observers/Interviewer
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu7onSketches
*StrongestSolu7on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Prototype*Customer(UX)Grid*JTGD
*Team:<8;Premortem
*Generateideas
*S7ckyDecision
*Build*RunTrials
*Measure*Learn/Val
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)ProvidebeMercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
TARGETEDCUSTOMER(Archetype)q HotelGuest
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)ProvidebeMercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesVng(PUT)Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
TARGETEDCUSTOMER(Archetype)q HotelGuest:Trade-offs(-/+)
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
REALISTICPROTOTYPE(S)q RelayRobot:Trade-offs(-/+)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)ProvidebeMercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProductUserTesVng(PUT)Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables WHENTime
CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Hotelguestwants…smallitem
Hotelguestreceivessmallitem
GuestcallsRecept-ionist
Recept-ionistputsiteminRobot
Robottakesitemtoguest
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)ProvidebeMercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe[-tor1
Compe[-tor2
Compe[-tor3
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)ProvidebeMercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Compe?tors’Map
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu7ons
Idea/QuesVon
Sketch(Mockup)
MomentofDelivery
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)ProvidebeMercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
HMW
Savioke’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sHowMightWe(HMW)-Storyboard:Ver[calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PROVIDER/SUPPLIER
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PROVIDERTrade-offMap
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:PROVIDER/SUPPLIER
WHERESpace
WHENTime
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PROCESS(TASK)
PAIN(-)
DELIGHT(+)
PROCESSTrade-offMap
SYSTEM:PROCESS
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
WHERESpace
WHENTime
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
WHERESpace
WHENTime
Savioke’sVALUEENGINEMAP:Selec7onofBestConceptualSolu7on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................BigGoal/JobToGetDone(JTGD):..............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Challenge/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)ProvidebeMercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Event5–Validate
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Savioke’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…hotelguestswouldreacttoarobotwithpersonality
LONG-TERMGOAL(VISION/STRATEGY)ProvidebeMercustomerexperience:Bringrobothelpersintotheeverydaylivesofhumansin…restaurants,hospitals,eldercarefacili[es,...DESIGNSPRINT(DS)
QUESTIONHowwillhotelguestsreacttoarobotwithpersonality?
Event5–Validate
Savioke’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:
Savioke’sStoryboardofCustomerJourney:InterviewNotes(Organic)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
CONTEXTQUESTIONS
INTRODUCTIONOFPROTOTYPE
TASKS&NUDGES
DEBRIEF
FRIENDLYWELCOME
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:
Savioke’sStoryboardofCustomerJourney:Interview(FiveStages)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
A:ACQUISITION
A:ACTIVATION
R:RETENTION
R:REVENUE
R:REFERRAL
E:ENGAGEMENT
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:---
CUSTOMEREXPERIENCEJOURNEY
Savioke’sStoryboardofCustomerJourney:InterviewNotes(Structured)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
CaseStudy2FlaVronHealth
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
9am-5pm
• Office• Env.:Risks/Opp.
*3Compe-7tors:Trade-offs
*Store:$100GiLVouchers
*Office *Make-shiLLab:2Rooms
*Problem;Vision/Goal
*SelecVonCriteria
*CustomerStoryMap
*RealisVcPrototype
*Problem-SoluVonFit
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri7c;Decider
InternalCustomer/Cri7c;Decider
5ExternalCustomers;Observers/Interviewer
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu7onSketches
*StrongestSolu7on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Prototype*Customer(UX)Grid*JTGD
*Team:<8;Premortem
*Generateideas
*S7ckyDecision
*Build*RunTrials
*Measure*Learn/Val
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa7entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(so]ware)?
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
TARGETEDCUSTOMER(Archetype)q CancerPa7ent
REALISTICPROTOTYPE(S)q Pa7ent-TherapyMatching
Service
ProductUserTesVng(PUT)Map
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa7entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(so]ware)?
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables WHENTime
CustomerHabitMap
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pa7entwants…therapy
PaVentstartstherapy
Pa7entmakesappoint-menttoseedoctor
Doctor/Coordin.searchesformatchingtrials
Doctordiscussestrialwithpa7ent
Pa7entenrollsfortherapy
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa7entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(so]ware)?
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe[-tor1
Compe[-tor2
Compe[-tor3
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa7entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(so]ware)? Compe?tors’Map
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketch
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)
Idea/QuesVon
Sketch(Mockup)
HOW? Informa[onrequiredtoscreenpa[entsishardtofindintheirmedicalrecords
q Structurekeyinforma-7onforscreeningpa7ents?
HOW?
Fillinginmissinginforma[onrequiresalotof[meandeffort
q Streamlinediscussionwithoutsidedoctors?
HOW?
Thenumberofpa[ents,trials,andrequirementsisoverwhelming
q Makereviewingelectronicmedicalrecordsfaster?
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa7entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(so]ware)?
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
HMWStreamlinediscussionwithoutsidedoctors?
HMWMakereviewingelectronicmedicalrecordsfaster?
HMW
HMW
HMW
HMW
HMW
HMWStructurekeyinforma-7onforscreeningpa7ents?
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
HMW
FlaVronHealth’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
FlaVronHealth’sHowMightWe(HMW)-Storyboard:Ver[calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PROVIDER/SUPPLIER
PAIN(-)
DELIGHT(+)
PROVIDERTrade-offMap
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
SYSTEM:PROVIDER/SUPPLIER
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
WHERESpace
WHENTime
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PROCESS(TASK)
PAIN(-)
DELIGHT(+)
PROCESSTrade-offMap
SYSTEM:PROCESS
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
WHERESpace
WHENTime
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
PRODUCTTrade-offMap
SYSTEM:PRODUCT
FlaVronHealth’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
WHERESpace
WHENTime
FlaVronHealth’sVALUEENGINEMAP:Selec7onofBestConceptualSolu7on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-):ComplexityLow High
DELIGHT
(+):Eff
ec7ven
ess
Low
High
1
10
10
Customer(Segment):…................................................................................................................BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatementTool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
FlaVronHealth’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
FlaVronHealth’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
FlaVronHealth’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
Event5–ValidateWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
FlaVronHealth’sDesignSprint(DS)Map:ConceptualSolu7on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
BIGCHALLENGE/CONSTRAINT/RISKNotsureabouthow…achangeinworkflowofcancerclinicswillaffecttheorganiza[on
LONG-TERMGOAL(VISION/STRATEGY)Getmorepa7entstoenrollinclinicaltrials
DESIGNSPRINT(DS)QUESTIONSq Canwefindmatches
fastenough?q Willcancerclinics
changetheirworkflowtouseanewtool(so]ware)?
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:
FlaVronHealth’sStoryboardofCustomerJourney:InterviewNotes(Organic)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
CONTEXTQUESTIONS
INTRODUCTIONOFPROTOTYPE
TASKS&NUDGES
DEBRIEF
FRIENDLYWELCOME
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:
FlaVronHealth’sStoryboardofCustomerJourney:Interview(Structure)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
A:ACQUISITION
A:ACTIVATION
R:RETENTION
R:REVENUE
R:REFERRAL
E:ENGAGEMENT
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:---
CUSTOMEREXPERIENCEJOURNEY
FlaVronHealth’sStoryboardofCustomerJourney:InterviewNotes(Observa7ons)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):Reducecomplexity&delayincancertreatement
CaseStudy3BlueBohleCoffee
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
OPSEMap
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(Agenda)-Deliverables
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-5pm
10am-5pm
10am-5pm
10am-5pm
9am-5pm
• Office• Env.:Risks/Opp.
*3Compe-7tors:Trade-offs
*Store:$100GiLVouchers
*Office *Make-shiLLab:2Rooms
*Problem;Vision/Goal
*SelecVonCriteria
*CustomerStoryMap
*RealisVcPrototype
*Problem-SoluVonFit
MostImportantCustomer;Experts
Screened/RecruitedCustomers:(Craigslist)
InternalCustomer/Cri7c;Decider
InternalCustomer/Cri7c;Decider
5ExternalCustomers;Observers/Interviewer
*CustomerJourney(Habit)Map*HMW…
*LightningDemos*Solu7onSketches
*StrongestSolu7on*3x5Story-board/Grid
*Prototype*InterviewScript/Role-Playing
*Prototype*CustomerGrid*JTGD
*Team:<8;Premortem
*Generateideas
*S7ckyDecision
*Build*RunTrials
*Measure*Learn/Val
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
OPSEMap
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
TARGETEDCUSTOMER(Archetype)q CaféVisitor(CoffeeDrinker)
REALISTICPROTOTYPE(S)q OnlineWebsite
ProductUserTesVng(PUT)Map
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables WHENTime
CustomerHabitMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
Custom-ergets/readsPressstory
Custom-ervisitswebsite
Custom-ercom-parescoffeeretailers
Custom-erchooses/buysbeans
Custom-erwants…cupofcoffee
Custom-ergetscupofcoffee
Custom-ervisitscafe
Custom-erorderscoffee
Baristaservescoffeetocustomer
Custom-erpaysforcupofcoffee
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Compe[-tor1
Compe[-tor2
Compe[-tor3
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
Compe?tors’Map
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
DesignSprint(DS)Charter
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu7ons
Idea/QuesVon
Sketch(Mockup)
Makewebexperienceq adelight?q aplace
you’dliketovisit?
Makewebexperiencelikeafriendlybarista’s?
Groundtheexperience/storyinthecafé?
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBohleCoffee’sDesignSprint(DS)Map:ConceptualSolu7ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
1of3
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBohleCoffee’sDesignSprint(DS)Map:ConceptualSolu7ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
2of3
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu7ons
Idea/QuesVon
Sketch(Mockup)
Useimagerytotellourstory?
Makeyoufeellikea“regular”onthesite?
Helppeoplerealizethattheycanbuycoffeeonline?
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBohleCoffee’sDesignSprint(DS)Map:ConceptualSolu7ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
Sheet
3of3
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu7ons
Idea/QuesVon
Sketch(Mockup)
Communi-catevaluesofBlueBoMleCoffee?
Recreate“Serah”ontheweb?
Ensurethatnocustomer,wholovesusinthestore,isunawareofwebsite?
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
HMWMakewebexperiencelikeafriendlybarista’s?
HMWGroundtheexperience/
storyinthecafé?
HMWUseimagerytotellourstory?
HMWHelppeoplerealizethattheycanbuycoffeeonline?
HMWCommunicatevaluesofBlueBoMleCoffee?
HMWEnsurethatnocustomer,wholovesusinthestore,isunawareofwebsite?
HMWRecreate“Serah”ontheweb?
HMW
Makewebexperienceq adelight?q aplaceyou’dliketovisit?
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
HMWMakeyoufeellikea“regular”onthesite?
BlueBohleCoffee’sHowMightWe(HMW)-Storyboard:NotesRapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BlueBohleCoffee’sHowMightWe(HMW)-Storyboard:Ver[calRapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PROVIDER/SUPPLIER
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PROVIDERTrade-offMap
SYSTEM:PROVIDER/SUPPLIER
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
WHERESpace
WHENTime
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PROCESS(TASK)
PAIN(-)
DELIGHT(+)
PROCESSTrade-offMap
SYSTEM:PROCESS
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
WHERESpace
WHENTime
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
CUSTOMERTrade-offMapWorld-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME).DesignMapStrategist
[email protected]&@rodKuhnKing
SYSTEM:PRODUCT
PAIN(-)
DELIGHT(+)
BigGoal/JobToGetDone(JTGD):...................................................
PRODUCTTrade-offMap
SYSTEM:PRODUCT
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
PAIN(-) SYSTEM:CUSTOMER
DELIGHT(+)
WHERESpace
WHENTime
BlueBohleCoffee’sVALUEENGINEMAP:Selec7onofBestConceptualSolu7on(Sketch)RapidlyTestBigIdeasandAchieveBigGoals
HIGHDIFFERENTIATIONStrategy
(BusinessModel)
BLUEOCEANStrategy
(BusinessModel)
REDOCEANStrategy
(BusinessModel)
LOWPAINStrategy
(BusinessModel)
STUCK-IN-MIDDLEStrategy
(BusinessModel)
PAIN(-)Low High
DELIGHT
(+)
Low
High
1
10
10
Customer(Segment):…................................................................................................................BigGoal/JobToGetDone(JTGD):............................................................................................Tool(Product/Service):...............................................................................................................Pain(-):.....................................................Delight/Pleasure(+):...........................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
BigGoal/JobToGetDone(JTGD):...................................................WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event5–Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
Pain/Delight(-/+):….....
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Problem-HMWSketchforPrototype
ITEM PROBLEM(Pain;
Constraint;Trade-off)
HOWMIGHTWE(HMW)Solu7ons
Idea/QuesVon
Sketch(Mockup)
“TheMindReader”WebsiteOrganizeonlinestorethesamewayabaristamighttalkwithacustomer
Webpagesq Welcome
toBlueBoele
q Howdoyouprepareyourcoffee?
q Howtoselectcoffee
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBohleCoffee’sDesignSprint(DS)Map:ConceptualSolu7ons(Sketches)RapidlyTestBigIdeasandAchieveBigGoals
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
BlueBohleCoffee’sStoryboardofCustomerJourney:Act1RapidlyTestBigIdeasandAchieveBigGoals
Pain/Delight(-/+):….....BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
BlueBohleCoffee’sStoryboardofCustomerJourney:Act2RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
BlueBohleCoffee’sStoryboardofCustomerJourney:Act3RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
Pain/Delight(-/+):….....
WHERESpace
WHATProduct
WHOCustomer
HOWProvider
WHYProfit(Value)
SYSTEM:DesignSprintRoadmap(5Days)-Deliverables WHENTime
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
ToDo(Future)
Doing(Present)
Done(Past)
Event5–Validate
BIGCHALLENGE/CONSTRAINT/RISK
LONG-TERMGOAL(VISION/STRATEGY)
DESIGNSPRINT(DS)QUESTION
BlueBohleCoffee’sDesignSprint(DS)MapRapidlyTestBigIdeasandAchieveBigGoals
ProblemSoluVon
HypothesesPrototype
ValidaVon
1 2 3 4 5Understand Diverge Decide Prototype Validate
BigGoal/JobToGetDone(JTGD):...................................................
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:
BlueBohleCoffee’sStoryboardofCustomerJourney:InterviewNotes(Organic)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
CONTEXTQUESTIONS
INTRODUCTIONOFPROTOTYPE
TASKS&NUDGES
DEBRIEF
FRIENDLYWELCOME
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:
BlueBohleCoffee’sStoryboardofCustomerJourney:Interview(FiveStages)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................
A:ACQUISITIONq SignUpPage
A:ACTIVATIONq CustomerExperience
Page
R:RETENTION
R:REVENUE
R:REFERRAL
E:ENGAGEMENTq Marke7ngPage
World-classCoachingonDesignSprint(DS)Map&MasterofBusinessModelEngineering(MBME)[email protected]&@rodKuhnKing
Pain/Delight(-/+):….....
INTERVIEWEE:---
CUSTOMEREXPERIENCEJOURNEY
BlueBohleCoffee’sStoryboardofCustomerJourney:InterviewNotes(Structured)RapidlyTestBigIdeasandAchieveBigGoals
BigGoal/JobToGetDone(JTGD):...................................................