googlebase information pack for mlss and mls vendors

Information Pack forMLSs and MLS vendors

October 2006

3 Google Confidential

Why to work with Google through Base


Real Estate Buyers Use Search and Google

Source: comScore, November 2005)

56.5% of searches on “real estate” and related terms were conducted on Google and our search partners.

GoogleNetwork

56%

Other44%


Use of Google for Real Estate Information

Which of the following search engines do you use when you research or purchase Real Estate information or services online?

Source: 2005 Real Estate Consumer Survey, conducted by Insight Express (Dec. 2004)

Google is the most-used search engine for researching and purchasing real estate information and services…

61%

31%

18%13%

8% 7% 6%3% 2% 2% 0% 0%

4%

77%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yahoo MSN Ask Jeeves AOL Alta Vista Netscape Lycos iWon Looksmart All-theweb

Wisenut Infospace Other (please specify)


Users: Search for Real Estate Info on Google

Many Real Estate Searches - e.g. "Real Estate Homes for Sale" or “Phoenix Homes" - yield a search refine feature, giving users the ability to more easily find listings that match their needs


Display of Real Estate Search Results

Further ability for users to refine searches based on attributes

Display of search results on Google Maps

Links back to content provider’s website


Google Base for Real Estate

What the product is:

… a free distribution tool

… a platform for the real estate community to actively upload real estate listings to Google

… a way for providers to help users find their information more easily on Google

What the product is *not*:

… a broker

… a fee-based lead generation site

… an end-to-end real estate solution

… a competitor for buyer relationships

… a national MLS


Product Features

• Up-to-date real estate listings on a Google map.

• User interface for deeper real estate search

• Links to real estate listing providers for users to find more detailed information

• Integration of real estate listings into Google’s natural search results


Benefits for Users

• Better search experience for real estate

– Search through a comprehensive source of listings with details

– Refine search results based on real estate specific attributes

• Tailored display of real estate information through integration of local and mapping information

• Access to real estate information in Google.com search results


Benefits for MLSs and their members

• Free traffic and leads through natural search results on Google properties. No referral fees

• Attribution and awareness through prominent links back to content provider

• Wide and timely distribution of listings to the Google user base

• Direct link consumers to deep pages in your website that are not currently in the Google Index.

• Hosting services for images and videos related to your listings


How to work with Google through Base


How Google works with MLSs

Permission requests

Online Agreement

• MLS signs online agreement with Google

• MLS submits permission requests to its broker members

BrokerMLS

Vendor

• Brokers provide permission in writing to MLS


How Google works with MLSs (cont’d)

MLS

• Through its vendor and/or on its own, MLS creates a data feed of listings

• On a daily basis, the MLS submits this information to Google via Base

Broker

Users

Daily feed of broker-owned listings ONLY

• Google authorizes this feed and publishes it on Google

Vendor


How Google works with MLSs

MLS

• Users searching for real estate on Google access real estate listings • Users look for details via the link provided

Broker

Users

Search for real estate

• The MLS can pass this lead to the broker site or have it directed to their own site.

Property details page

(MLS can pass lead to broker site

or their own site)


Want to learn more?

• If you are a broker, board member, or Executive Officer at an MLS, email [email protected] to talk to a representative from Google about how they can help you upload to Google Base.

• Get smart about Google Base by visiting www.google.com/baseformls.

• If you are an agent, speak to your broker about uploading your listings

• Note that vendors can only upload your listing with broker permission, and subject to regional MLS rules.

http://www.google.com/baseformls

googlebase information pack for mlss and mls vendors

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