Google’s Hidden Gems Christopher S. Penn

#GoogleConf | @cspenn | @shiftcomm

Databoard

#GoogleConf | @cspenn | @shiftcomm

http://think.withgoogle.com/databoard/

#GoogleConf | @cspenn | @shiftcomm

If you can shop online

you can Databoard

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

Webmaster Tools

#GoogleConf | @cspenn | @shiftcomm

https://www.google.com/webmasters/tools/

#GoogleConf | @cspenn | @shiftcomm

Originally for nerds

Now for everyone

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

#GoogleConf | @cspenn | @shiftcomm

Query Impressions

Clicks Clickthrough Rate Average Position

#GoogleConf | @cspenn | @shiftcomm

Key question: do these words describe our brand?

#GoogleConf | @cspenn | @shiftcomm

Key question: is this a popular search term?

#GoogleConf | @cspenn | @shiftcomm

Key question: what do we the most clicks for?

#GoogleConf | @cspenn | @shiftcomm

Key question: what do we get 100% of the clicks for?

#GoogleConf | @cspenn | @shiftcomm

Key question: what does Google think we’re about?

#GoogleConf | @cspenn | @shiftcomm

Branded

Unbranded

#GoogleConf | @cspenn | @shiftcomm

Key question: is PR working?