google webmasters tools
DESCRIPTION
An introduction in Google Webmaster Tools This presentation was held by Hans Kuijpers (@hans2103) during the Dutch Magento User Groups Seminar #MUG020 in Amsterdam, The Netherlands on Sept 5TRANSCRIPT
![Page 1: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/1.jpg)
#MUG020 Sept 5 2014
Google Webmasters Tools
Hans Kuijpers @hans2103
![Page 2: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/2.jpg)
#MUG020 Sept 5 2014
Google Webmasters Toolshttp://www.slideshare.net/byte_internet
Hans Kuijpers @hans2103
![Page 3: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/3.jpg)
#MUG020 Sept 5 2014
ik ben Hans KuijpersFront-end developer Site Performance Expert Joomla! en Magento trainer Blogger Liefhebber van lekker eten Gezelligheidsdier Saxofonist
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#MUG020 Sept 5 2014
ik deel graag mijn kennis
#jd14nl Joomladagen #jwc13 Joomla World Conference #jug073 Joomla Gebruikersgroep ’s-Hertogenbosch #mug073 Magento User Group ’s-Hertogenbosch #mug020 Magento User Group Amsterdam #mm14nl Meet Magento !blogposts voor byte.nl/blog blogposts voor dutchento.org !!Social Media via user = hans2103
![Page 6: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/6.jpg)
5 sept 2014#MUG020 Sept 5 2014
voeg je site toe
![Page 7: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/7.jpg)
#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
![Page 10: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/10.jpg)
#MUG020 Sept 5 2014
![Page 11: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/11.jpg)
#MUG020 Sept 5 2014
![Page 12: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/12.jpg)
#MUG020 Sept 5 2014
voeg elke variatie toe
![Page 13: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/13.jpg)
#MUG020 Sept 5 2014
voeg elke variatie toe
![Page 14: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/14.jpg)
5 sept 2014#MUG020 Sept 5 2014
ontvang notificaties
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#MUG020 Sept 5 2014
activeer notification forwarding
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#MUG020 Sept 5 2014
![Page 17: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/17.jpg)
5 sept 2014#MUG020 Sept 5 2014
structured data
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#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
![Page 20: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/20.jpg)
#MUG020 Sept 5 2014
![Page 21: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/21.jpg)
#MUG020 Sept 5 2014
![Page 22: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/22.jpg)
#MUG020 Sept 5 2014
![Page 23: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/23.jpg)
#MUG020 Sept 5 2014
voor de fix in Wordpress theme
![Page 24: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/24.jpg)
#MUG020 Sept 5 2014
na de fix in Wordpress theme
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#MUG020 Sept 5 2014
en dan is het wachten op Google
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5 sept 2014#MUG020 Sept 5 2014
data highlighter
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#MUG020 Sept 5 2014
![Page 28: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/28.jpg)
#MUG020 Sept 5 2014
![Page 29: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/29.jpg)
#MUG020 Sept 5 2014
selecteer & click, selecteer & click
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#MUG020 Sept 5 2014
makkelijk voor de niet-programmeursschakel later wel over naar code in je template
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#MUG020 Sept 5 2014
https://www.byte.nl/blog/magento-rich-snippets-made-easy/met code betere controle over de output
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#MUG020 Sept 5 2014
![Page 33: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/33.jpg)
5 sept 2014#MUG020 Sept 5 2014
HTML Improvements
![Page 34: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/34.jpg)
#MUG020 Sept 5 2014
Title Meta Description URL
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#MUG020 Sept 5 2014
![Page 36: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/36.jpg)
#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
Title Tag max display length
Meta Description max display length
URL max display length
66 - 69 karakters
156 - 158 karakters
75 - 92karakters
67 - 72 karakters
176 - 184 karakters
91 - 94 karakters
64 - 65 karakters
164 - 190 karakters
65 - 80 karakters
< 65 karakters
< 156 karakters
< 65 karakters
![Page 38: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/38.jpg)
#MUG020 Sept 5 2014
Search Queries
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#MUG020 Sept 5 2014
![Page 40: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/40.jpg)
#MUG020 Sept 5 2014
![Page 41: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/41.jpg)
#MUG020 Sept 5 2014
![Page 42: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/42.jpg)
#MUG020 Sept 5 2014
![Page 43: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/43.jpg)
#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
![Page 49: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/49.jpg)
#MUG020 Sept 5 2014
![Page 50: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/50.jpg)
#MUG020 Sept 5 2014
optimaliseer pagina en scoor hoger
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#MUG020 Sept 5 2014
Internal Links
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#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
https://www.byte.nl/blog/reduce-magento-resources-using-meta-tag-robots/
noindex,follow instellen via Magento local.xml in theme
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#MUG020 Sept 5 2014
verwijder ongewenste url’s uit index
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#MUG020 Sept 5 2014
URL Parameters
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#MUG020 Sept 5 2014
snippet uit robots.txt
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#MUG020 Sept 5 2014
wijs Google de weg ipv blokkeren via robots.txt
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#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
Parameter name Effect on content? What should Googlebot crawl?
trackingId None One representative URL
dir Sorts Only URLs with value = ‘asc’
price Sorts Only URLs with value = ‘price’
color Narrows No URLs
itemId Specifies Every URL
p Paginates Every URL
q Other No URL’s
voorbeeld configuratie URL Parametersen voorkom duplicate content
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#MUG020 Sept 5 2014
sitemap.xml
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#MUG020 Sept 5 2014
multi-store sitemap.xml :: add to .htaccess
# RewriteRule voor sitemap.xml RewriteRule ^sitemap\.xml$ sitemap/%{HTTP_HOST}/sitemap.xml [L]
resultaat van multi domain Magento install http://example.com/sitemap/example.com/sitemap.xml http://domain.com/sitemap/domain.com/sitemap.xml
http://example.com/sitemap.xml werkthttp://domain.com/sitemap.xml werkt ook
![Page 62: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/62.jpg)
#MUG020 Sept 5 2014
![Page 63: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/63.jpg)
#MUG020 Sept 5 2014
Robots.txt tester
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#MUG020 Sept 5 2014
multi-store robots.txt :: add to .htaccess
#Rewrite URL for robots.txt RewriteRule ^robots\.txt$ robots/%{HTTP_HOST}/robots.txt [L]
resultaat van multi domain Magento install http://example.com/robots/example.com/robots.txt http://domain.com/robots/domain.com/robots.txt
http://example.com/robots.txt werkthttp://domain.com/robots.txt werkt ook
![Page 65: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/65.jpg)
#MUG020 Sept 5 2014
![Page 66: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/66.jpg)
#MUG020 Sept 5 2014
en nog meer…
![Page 67: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/67.jpg)
#MUG020 Sept 5 2014
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#MUG020 Sept 5 2014
checklist• heb ik alle variaties van de site toegevoegd?
• ontvang ik notificaties via mail?
• heb ik een sitemap toegevoegd?
• bevat mijn site foutloze structured data?
• zijn de url parameters ingesteld?
• heb ik de interne links opgeschoond?
• heb ik de html improvements doorgevoerd?
• mooi… dan kan ik nu spelen met de search queries en optimalisatie van content.
• kan ik ergens een potje tijd open trekken? Google Webmaster Tools is best cool.
![Page 69: Google Webmasters Tools](https://reader033.vdocuments.mx/reader033/viewer/2022052907/55907da11a28ab53368b462b/html5/thumbnails/69.jpg)
#MUG020 Sept 5 2014
en nu jullie… have fun
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#MUG020 Sept 5 2014
http://www.slideshare.net/byte_internet
Hans Kuijpers @hans2103@Byte_Internet