google vs facebook waging a social war - social media marketing
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Google Vs Facebook: Waging a Social War
Everyday, we see headlines talking about this pending social apocalypse
between Google and Facebook. Experts are hurrying to add in their
opinions, fueling even more competition between the two social
companies. But what is going to happen? Which company will survive?
Is the really the end of an era? Let’s find out.
What The Experts Are Saying
The core argument seems to be over the advertising revenue that each
company will generate over the next decade. Forbes has announced that
2012 will be a crucial year for both of these enormous companies.
They are going ‘head-to-head,’ each of them bent on dominating the internet
in the future. We’ve seen Facebook branching out recently, and Google
making massive changes in their social strategies.
So where do we stand right now? Experts say, Google ‘owns’ the
internet. Considering the fact that more people spend time on Facebook, than they do on Google+, that’s a bold
statement to make. It’s sort of like comparing white toast, to whole
wheat toast. Facebook is white toast, the preferred choice. But Google is
more nutritious, and has wider functionality than Facebook.
But people will always prefer white toast, even though they know whole wheat is better for them. And that’s the battle that’s going on right now. It’s highly confusing, and even more
speculative. No one really knows what’s going to happen, or who is going to win this ‘war.’ Some might even argue that there is no war, it’s just hype perpetrated by face value
opinion.
Constant Improvement and Development
Does improvement, expansion and development mean war? When two companies use each other to inspire
new ideas and better technology – is it a struggle for dominance? And why
can’t there be room for both of these companies on the internet? I think
experts are forgetting the scope of the problem. They are arguing that one company will prevail over the other.
This may not be the case at all. Instead, we could see a larger division
between Google, Facebook and everyone else. These two companies
will pull ahead, and leave others behind. If they really believe in the
ideals behind social sharing, then they can’t be engaged in this battle. In the social world, there is no competition.
So, we’re faced with a new problem. If one of these companies does succeed
in ruining the other – they will have established themselves as an ‘anti-social’ company. The outcry on the
internet would be substantial. Waging a social war of this magnitude is not only extremely public, but extremely
vulnerable to the opinions of everyone using the internet. And at the end of
the day, people control that.
Advice To The Big Corporates
Enough with the constant jabbing, and snide comments about each other’s
companies. People love being on Facebook. They also love using Google
and Google+. The more tech you develop and launch, the more people will like you. But it doesn’t have to be an all out war. This is just ridiculous.
The internet will never belong to a single company. It belongs to the
people that use it. Right now, people will use a lot of tools, sites and
companies. There’s enough room for everyone. The internet is like the universe. There might be some
dominant planets, but they don’t influence who comes or goes in space.
Google and Facebook need to remember who they are doing this for. Social marketing is more than money. And if one company does win, it will be because they remember that they
owe their livelihood to real users.
Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management
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