google searches - carlsbad.org · - google for non profits account-techsoup validation token -...
TRANSCRIPT
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GOOGLE SEARCHES
77,500 PER SECOND 2.4 TRILLION PER YEAR
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20,000 nonprofits 50 countries
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$10,000 / MONTH
$329 / DAY
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THE #1 GOAL: CONVERSIONS
+ INSIGHTS
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NOT HOW MUCH YOU SPEND
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- THANK YOU PAGE- EVENT BUTTON- DURATION AT SITE = 3 MIN- # PAGES VISITED = 5
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GOOGLE ADS =
ACTIVESEARCH
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SOCIAL / TV ADS =
PASSIVEINTERRUPTION
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GOOGLE AD GRANTS
BEST AWARENESS AND
BRANDING
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COPY & KEYWORDS
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RAISE AWARENESSDONORS - INVESTORS
VOLUNTEERS - PARTNERSSUPPORTERS - ADVOCATES
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PAID GOOGLE ADS BEST FOR DISPLAY AND VIDEO
ADS & REMARKETING= HIGHER CTR
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PAID GOOGLE ADS BEST FOR
DONATIONS
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30 Days
30 Days
$2,760 / week = $11,040 / month!
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$3,300 / week = $13,200 / month!
Current Week
Keyword Bid Max = $2.00 ??
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SMALL, LOCAL NICHE CHARITIES
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ELIGIBLE?
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NOT ELIGIBLE: GOVERNMENT
HOSPITALSMEDICAL GROUPS
SCHOOLSUNIVERSITIES
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SOME HEALTH-RELATED CHARITIES ARE ELIGIBLE:
CANCER RESEARCH NCCF
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- 501(c)(3) US
- GOOGLE FOR NON PROFITS ACCOUNT
- TECHSOUP VALIDATION TOKEN
- ENROLL IN GOOGLE AD GRANTS
- SET UP GOOGLE AD GRANTS ACCOUNT
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CHARTERKEYWORDS
ADSWEBSITE
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SUSPENDED?New for 2020:
Compliance Dashboard
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CLICKS IMPRESSIONS= CTR
MIN = 5%
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IMPRESSIONS≠
IMPRESSED
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QUALITY SCORE
3+
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CAMPAIGN
AD GROUP AD GROUP
AD AD AD ADKEYWORDS KEYWORDS
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KEYWORD PLANNER
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PAID AD
AD GRANT AD
ORGANIC
LOCAL SEARCH ADS
GOOGLE MAPS
GOOGLE MY BUSINESS
SERP
SITE LINK EXTENSIONS
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datastudio.google.com
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OPTOMIZEOPTOMIZEOPTOMIZE
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google.com/grants/
support.google.com/grants/
g.co/AdGrantsReviewDashboard(datastudio.google.com)