google search tools in the newsroom
DESCRIPTION
Presentación de Google para la redacción durante el World Journalism Education Congress.TRANSCRIPT
Google search toolsin the newsroom
Highway Africa 2010: Workshop 4
Compiled and presented by
Izak Minnaar, Julie Taylor and Jackie Rajuai
Overview and context
• Search tools and techniques… in the age of social media
… and media convergence
(Did you know? Shift happens)
Life as a Reporter
Secure the perfect
interview
Research trends
Break the story
Work your contacts
Get a lead
Report from the field
Check the facts
Agenda
Search tools: understanding search engines better
Search techniques: how to find the right stuff fast
Advanced searching: getting to source documents
Searching news: all the latest news on your story
Search smarter: tips and tricks for Google.co.za
Advanced research: Scholar, Books, & Translate
Searching maps:
Search tools
Search tools
• Different kinds of search engines– Traditional search engines
• Database driven web search
– Deep web/invisible web searches– Specialised/targeted search tools– Realtime search (of the social web)
• News, blogs, social media
– Directories
• Integrated searches
• New generation search features
Universal Search
Blends and ranks search results from websites, images, news, blogs, videos, maps, books, and more
Anatomy of a Search PageAds (sold via keyword auction)
Natural Search Results (ranked by algorithm)
Search techniques
Search techniques
– Develop a “document frame of mind”– Define the search topic
• ask exactly what you want to know • use search phrases and quotation marks
– Less but better results– Explore results options
• Cached pages• Latest content published: time based results• Wonder wheel• Extended results• Timeline search
Advanced searching
Sources and content types
• Possible sources:– Primary– Official– Reference– Secondary– Mediated– Multiple
Targeted searches
• Search strategies to find source material:– Domain searches– Document type searches
• Google advanced search– Source– File type– Site/domain– Region– Date
Site Search
Searching the news
How Google News Works
Get multiple angles on an issue you’re coveringPersonalize the news to get only the stories you wantMonitor coverage by competitors and other media at a glance
News searches
• Google News – realtime search
• Sort by relevance/date
• Advanced:– News source, Location, Dates
• News archive search – timeline
Search smarterTips and tricks for Google.co.za
Search tips and tricks
• Calculator
• Currency Conversion
• Definitions
• Negative Terms
• Translate
Conversion + Calculator
Definitions
Negative terms
Google Translate: Text
Google Translate: Webpages
Google Translate: Translated Search
Advanced research
Advanced Search Tools
• Book Search
• Google Scholar
Google Book Search
1. Partner Programme: working with publishers to digitise their books
Title, Cover
Purchasing Information
Publisher Information
Google Book Search
2. Library Project: working with libraries to digitise their collections.
Out of copyright: full view In copyright*: snippet view
*If publishers or authors don’t want to have their books digitised, they just have to say so and we will exclude them.
Google Book Search
Books that are not part of our partner or library programmes can still appear in Google Book Search, but without previews. For these books, we provide basicinformation, display reviews on the web, and link to online retailers.
Links to buy
General book information
References and Reviews
Google Scholar
Searching maps
Google Confidential and Proprietary
Basics of Google Maps
maps.google.com
Google Confidential and Proprietary
maps.google.com
Basics of Google Maps
Google Confidential and Proprietary
maps.google.com
Basics of Google Maps
Google Confidential and Proprietary
maps.google.com
Basics of Google Maps
Google Confidential and Proprietary
maps.google.com
Virtual Tourism with Street View
Read more on searching
Searching Google
• Online tutorial: Nancy Blachman’s Google Guide
• Google quick reference “cheat sheet”
• Other Google web search features and more examples
Search engines
• Selection of the Best search tools – comparison chart
• Colossus – International directory of search engines, by country
• NoodleTools – search strategy guide• CyberJournalist SuperSearch • Search tools to find videos, audio and
images on the web (Fumsi) • Using social networking sites as a research
tool (Fumsi)
Groups
Search
Picasa
MobileVideo
Toolbar Gmail & Talk
Earth
Blogger iGoogle
Calendar
More coming…
Docs & Spreadsheets
Google is more than just search…