google search e la (scarsa) intelligenza artificiale
TRANSCRIPT
![Page 1: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/1.jpg)
Enrico Altavilla
Google Search e la (scarsa) intelligenza artificiale
Milano, 8 novembre 2016
![Page 2: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/2.jpg)
Enrico Altavilla
Chi sono?
Consulente di search marketingHo iniziato nel 2000Esperienza in agenzia e da freelance
![Page 3: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/3.jpg)
© Brad Montgomery
![Page 4: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/4.jpg)
Enrico Altavilla
Fonti
Researchat Google
![Page 5: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/5.jpg)
Enrico Altavilla
Temi del corso
Google e l'IAAlcune nozioni baseApplicazioniIA e rankingCome cambierà la SEO
![Page 6: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/6.jpg)
Enrico Altavilla
Google e l’IA
![Page 7: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/7.jpg)
© Brad Montgomery
Amit Singhal
![Page 8: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/8.jpg)
Enrico Altavilla
Google e l’IA
Dictat di Google: usare l’IA
![Page 9: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/9.jpg)
Enrico Altavilla
Google e l’IA
![Page 10: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/10.jpg)
© Brad Montgomery
Sundar Pichai
![Page 11: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/11.jpg)
© Brad Montgomery
20132010
20072004
Algorithms and Theory
Data Management
Distributed Systems and Parallel Computing
Education Innovation
Hardware and Architecture
Information Retrieval and the W
eb
Machine Translation
Natural Language Processing
Security, Cryptography, and Privacy
Software Systems
Google Research Publications by topics over the years
![Page 12: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/12.jpg)
Enrico Altavilla
Alcune nozioni base
![Page 13: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/13.jpg)
Enrico Altavilla
Alcune nozioni base
Intelligenza Artificiale Machine
Learning
Neural Networks
Deep Learning
![Page 14: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/14.jpg)
Enrico Altavilla
Alcune nozioni base
Intelligenza Artificiale
Machine Learning
Neural Networks
![Page 15: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/15.jpg)
Enrico Altavilla
Alcune nozioni base
Criteri di ranking definiti in parte dall’algoritmo di machine
learning
![Page 16: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/16.jpg)
Enrico Altavilla
Alcune nozioni base
Difficile capire perché i risultati di ricerca sono stati ordinati in
uno specifico modo
![Page 17: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/17.jpg)
Enrico Altavilla
Alcune nozioni base
L’applicazione del machine learning al ranking deve essere
cauta
![Page 18: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/18.jpg)
http://news.mit.edu/2016/making-computers-explain-themselves-machine-learning-1028
![Page 19: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/19.jpg)
Enrico Altavilla
Applicazioni
![Page 20: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/20.jpg)
Enrico Altavilla
Applicazioni
Machine translation: più vicini al livello umano per alcuni
linguaggi
![Page 21: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/21.jpg)
Enrico Altavilla
Applicazioni
Text-to-speech: vicini al livello umano
![Page 22: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/22.jpg)
Enrico Altavilla
Applicazioni
Speech recognition: ottima anche in condizioni difficili
![Page 23: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/23.jpg)
Enrico Altavilla
Applicazioni
Image Recognition
![Page 24: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/24.jpg)
Enrico Altavilla
Applicazioni
Descrizione testuale
Image Captioning
![Page 25: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/25.jpg)
© Brad Montgomery
![Page 26: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/26.jpg)
Enrico Altavilla
Applicazioni
Cominciate a prestare attenzione al contenuto delle
foto
![Page 27: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/27.jpg)
Enrico Altavilla
IA e ranking
![Page 28: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/28.jpg)
Enrico Altavilla
IA e ranking
Learning-to-rank
![Page 29: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/29.jpg)
Enrico Altavilla
IA e ranking
RankBrain
![Page 30: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/30.jpg)
Enrico Altavilla
IA e ranking
RankBrain: analisi delle query
![Page 31: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/31.jpg)
Enrico Altavilla
IA e ranking
Parola o frase
![Page 32: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/32.jpg)
Enrico Altavilla
IA e ranking
Word2vecParagraph Vector
![Page 33: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/33.jpg)
© Brad Montgomery
![Page 34: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/34.jpg)
© Brad Montgomery
![Page 35: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/35.jpg)
Enrico Altavilla
IA e ranking
RankBrain: re-ranking dei risultati
![Page 36: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/36.jpg)
Enrico Altavilla
IA e ranking
![Page 37: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/37.jpg)
Enrico Altavilla
IA e ranking
Suggerimento: scrivete con naturalezza
![Page 38: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/38.jpg)
Enrico Altavilla
IA e ranking
Nel complesso, l’applicazione dell’IA al ranking è per ora
modesta
![Page 39: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/39.jpg)
Enrico Altavilla
IA e ranking
Take-away finale: non è possibile fare reverse
engineering
![Page 40: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/40.jpg)
Enrico Altavilla
Come cambierà la SEO
![Page 41: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/41.jpg)
Enrico Altavilla
Come cambierà la SEO
La SEO cambierà un bel po’
![Page 42: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/42.jpg)
© Brad Montgomery
![Page 43: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/43.jpg)
Enrico Altavilla
Come cambierà la SEO
Conversational Search
![Page 44: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/44.jpg)
Enrico Altavilla
Come cambierà la SEO
Circa 20% di ricerche vocali
![Page 45: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/45.jpg)
Enrico Altavilla
Come cambierà la SEO
IA usata per trasformare voce in testoIA usata per l’analisi della queryIA usata per stabilire le posizioni
![Page 46: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/46.jpg)
Enrico Altavilla
Come cambierà la SEO
Google Assistant
![Page 47: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/47.jpg)
© Brad Montgomery
https://www.youtube.com/watch?v=q4y0KOeXViI
![Page 48: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/48.jpg)
Enrico Altavilla
Riepilogo
![Page 49: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/49.jpg)
Enrico Altavilla
Riepilogo
Ranking e IA: approccio cautoOcchio al contenuto delle foto
Nonsolokeyword: scrivete naturalmente
Obsolescenza dei 10 link blu
![Page 50: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/50.jpg)
Proud Member of
Grazie!Enrico Altavilla
www.searchbrain.it/altavilla
![Page 51: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/51.jpg)
Enrico Altavilla
Fonti e approfondimenti
![Page 52: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/52.jpg)
Enrico Altavilla
Fonti e approfondimenti
La svolta di Google verso l’IA
http://www.recode.net/2016/4/28/11586516/google-sundar-pichai-founders-letterhttps://blog.google/topics/inside-google/this-years-founders-letter/
![Page 53: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/53.jpg)
Enrico Altavilla
Fonti e approfondimenti
Approfondimenti sull’image captioning
https://research.googleblog.com/2016/09/show-and-tell-image-captioning-open.html
![Page 54: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/54.jpg)
Enrico Altavilla
Fonti e approfondimenti
Approfondimenti su RankBrain:
http://www.thesempost.com/rankbrain-everything-we-know-about-googles-ai-algorithm/http://www.blindfiveyearold.com/rankbrain-survival-guide
https://www.youtube.com/watch?v=eGSGZMI4Z_I
![Page 55: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/55.jpg)
Enrico Altavilla
Fonti e approfondimenti
Tool che implementano word2vec
http://deeplearner.fz-qqq.net/http://bionlp-www.utu.fi/wv_demo/
https://rare-technologies.com/word2vec-tutorial/#apphttp://turbomaze.github.io/word2vecjson/
![Page 56: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/56.jpg)
Enrico Altavilla
Fonti e approfondimenti
Documenti tecnici su word2vec e Paragraph Vectors:
https://arxiv.org/pdf/1301.3781.pdfhttps://papers.nips.cc/paper/5021-distributed-representations-of-words-and-phrases-and-their-compositionality.pdf
http://cs.stanford.edu/~quocle/paragraph_vector.pdfhttps://arxiv.org/pdf/1507.07998v1.pdf
http://papers.nips.cc/paper/5346-sequence-to-sequence-learning-with-neural-networks.pdf
![Page 57: Google Search e la (scarsa) intelligenza artificiale](https://reader036.vdocuments.mx/reader036/viewer/2022070522/58eed00e1a28abef2d8b463b/html5/thumbnails/57.jpg)
Enrico Altavilla
Fonti e approfondimenti
Presentazione di Google Assistant:
https://www.youtube.com/watch?v=q4y0KOeXViI