google+ pubcon presentation
DESCRIPTION
Google Plus, Google+, Ten Things You need to Know About Google PlusTRANSCRIPT
![Page 1: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/1.jpg)
Jay Berkowitz TenGoldenRules.com
Ten Things You Need to Know About
![Page 2: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/2.jpg)
Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc.
“Google Plus” “G plus” “Plus one”
Google Plus ‘Lingo’
![Page 3: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/3.jpg)
10 Million July 14
Google + launches June 28
Rapid Adoption!Launch June 28 – Ten Million active July 14
![Page 4: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/4.jpg)
Oct. 13, 40 Million‘signed up’
100 million ‘Active’
800 million ‘Active’40 Million Oct. 13, 2011
![Page 5: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/5.jpg)
“Orange is the new pink”Elle, Legally Blond
![Page 6: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/6.jpg)
Social Signals…are the new linksGoogle is using Likes, Tweets and +1’s in Search
![Page 7: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/7.jpg)
New York Times Google Plus for Business Page
![Page 8: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/8.jpg)
Google+Google Plus for Business Page
![Page 9: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/9.jpg)
Plus pages are very simple…
![Page 10: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/10.jpg)
Plus advises - connect your Web Page to your Google Plus Business Page
![Page 11: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/11.jpg)
First Mover Advantage - Create your Plus page and let the local & industry media know…
![Page 12: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/12.jpg)
“Direct Connect”Type + and the first few letters…
![Page 13: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/13.jpg)
First Mover Advantage (part 2)Own your letters before other sites…
![Page 14: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/14.jpg)
‘Circle’ a company (follow)
![Page 15: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/15.jpg)
The Muppets held one of the first Google Plus ‘Hangouts’
![Page 16: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/16.jpg)
Engage with early adopters, we’re all looking for interaction
![Page 17: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/17.jpg)
Create How-to’s for a content marketing opportunity
![Page 18: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/18.jpg)
How do I do it all?
![Page 19: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/19.jpg)
Cascade Content!
Create great content:
articles, press releases,
eBooks, Free Reports
![Page 20: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/20.jpg)
Cascade Content!Summarize the article in 2 blogs and link to the article on your site. Write a headline and
post it with a link on Facebook,
Twitter, Google+ and LinkedIn
![Page 21: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/21.jpg)
Cascade Content!
You can also create a YouTube video, a
SlideShare presentation, and a podcast
And, repurpose the article as a Press
Release and syndicate through site like
www.eZineArticles.com
![Page 22: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/22.jpg)
– Social Signals are the new links. Add the Like button, tweet and +1 to your site
– Create your Plus page for first mover advantage, link to your site
– Add important people to circles– Create how-to content about Plus– Cascade Content
Ten Things You Need to Know About
Jay Berkowitz www.TenGoldenRules.com
![Page 23: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/23.jpg)
• www.TenGoldenRules.com –Book, Blog, Podcast, Search and Social
Agency• www.InternetMarketingClub.org • Twitter.com/JayBerkowitz
Ten Things You Need to Know About
Jay Berkowitz www.TenGoldenRules.com
![Page 24: Google+ Pubcon Presentation](https://reader035.vdocuments.mx/reader035/viewer/2022062405/555167d7b4c9059f768b53e9/html5/thumbnails/24.jpg)
ResourcesHubspot eBookhttp://www.hubspot.com/how-to-use-google-plus-for-business-download
Google ‘about’ page:http://www.google.com/+/business Mashable’s ‘how-to’:http://mashable.com/2011/11/08/how-to-google-plus-brand-page Huff Post Article:http://www.huffingtonpost.com/andrew-cherwenka/google-for-business-3-rea_b_1081225.html Google’s Google Plus page: https://plus.google.com/101560853443212199687/posts Muppets:https://plus.google.com/u/0/118177189004466545044/posts Coldplay:https://plus.google.com/u/0/115209943765910868932/posts NYT:https://plus.google.com/107096716333816995401/posts